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Email Marketing with trusted partnersLaunchpad has been the platform of choice when it comes to managing email marketing campaigns. V12 has been a valued partner and has been very helpful all the way.,Targeting Consumer, Business Campaign Builder Reporting,Site flow could be more intuitive Logical flow of process Remove extra steps Provide more in-depth reporting Ability to name campaigns the same name Create standard order or reporting templates,10,Functionality that prevents ease of use Provided flexible tools to deliver solutions to clients and partners,,Not available,Both,3,3,Client Services Data Enhancement Display,Variable Email Campaigns Segmenting,Custom Coupon Programs Data Enhancement,10,No,Price Product Features Product Usability Vendor Reputation,No,Professional services company,No,Change management was minimal,Learning Curve,7,No,9,Yes,Afterhours on the weekend support. They were there.,Campaign Scheduling Counts,Multi-Part counts in leadbuilder Deduping counts,8,6,8Launchpad - Complete Email Marketing SolutionLaunchpad was the preferred software for our company's email marketing campaigns. I was the primary user within our company - planning, implementing, executing, and reporting on all our email marketing needs. The V12 Team was very competent, professional, and available in addressing all functions and capabilities of the program. Our entire team was impressed with the product, and it was a perfect one-stop solution for our client's needs.,Intuitive navigation across software Easy target/lead builder selections Complete email marketing solution for small businesses and big corporations Clear directions for beginning, planning, implementing, executing, reporting Easy-to-use creative email templates,Ability to view consumers who clicked/opened all emails sent within a campaign,10,Increased knowledge and usability of email marketing campaigns Clear reporting on CTR/open rates for company and client Ability to tailor email needs to any client within company roster,,100,000 to 250,000,B2CLaunchpad Review by Database Marketing Company that uses it to find quality marketing leads for our clients.We are using Launchpad to identify quality leads and deliver them to our clients for a variety of direct mail and email campaigns. For direct mail campaigns, we find the lists to be highly deliverable and available with a variety of useful variables. When using Launchpad for email campaigns, we have found the leads to be highly deliverable and with strong quantities to create a tremendous lead source for our clients.,Easy to use. Does not require excessive training to become proficient. Lead quantities and quality are both very strong.,Launchpad does so many cool things, that perhaps a few more online training videos may be helpful so we can learn all of them.,9,Launchpad has let us create and deliver lead files and email campaigns faster than ever before.,100,000 to 250,000,Both
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V12 Data
5 Ratings
Score 8.6 out of 101
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V12 Data Reviews

V12 Data
5 Ratings
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Score 8.6 out of 101
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Joel Buhr profile photo
December 23, 2015

V12 Data Review: "Email Marketing with trusted partners"

Score 10 out of 10
Vetted Review
Reseller
Review Source
Launchpad has been the platform of choice when it comes to managing email marketing campaigns. V12 has been a valued partner and has been very helpful all the way.
  • Targeting Consumer, Business
  • Campaign Builder
  • Reporting
  • Site flow could be more intuitive
  • Logical flow of process
  • Remove extra steps
  • Provide more in-depth reporting
  • Ability to name campaigns the same name
  • Create standard order or reporting templates
Not that I can think of.
Read Joel Buhr's full review
Layla Irani profile photo
May 19, 2015

V12 Data Review: "Launchpad - Complete Email Marketing Solution"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Launchpad was the preferred software for our company's email marketing campaigns. I was the primary user within our company - planning, implementing, executing, and reporting on all our email marketing needs. The V12 Team was very competent, professional, and available in addressing all functions and capabilities of the program. Our entire team was impressed with the product, and it was a perfect one-stop solution for our client's needs.
  • Intuitive navigation across software
  • Easy target/lead builder selections
  • Complete email marketing solution for small businesses and big corporations
  • Clear directions for beginning, planning, implementing, executing, reporting
  • Easy-to-use creative email templates
  • Ability to view consumers who clicked/opened all emails sent within a campaign
Launchpad is a great tool for all companies - big and small. It gives the opportunity to select leads within the V12 database and/or to upload target lists. I can't think of a scenario where any company, regardless of size or function, wouldn't find great success using Launchpad. It is intuitive, easy to use, and a complete email campaign solution.
Read Layla Irani's full review
No photo available
June 02, 2015

V12 Data: "Launchpad Review by Database Marketing Company that uses it to find quality marketing leads for our clients."

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Launchpad to identify quality leads and deliver them to our clients for a variety of direct mail and email campaigns. For direct mail campaigns, we find the lists to be highly deliverable and available with a variety of useful variables. When using Launchpad for email campaigns, we have found the leads to be highly deliverable and with strong quantities to create a tremendous lead source for our clients.
  • Easy to use. Does not require excessive training to become proficient.
  • Lead quantities and quality are both very strong.
  • Launchpad does so many cool things, that perhaps a few more online training videos may be helpful so we can learn all of them.
We have found Launchpad to be useful for almost every lead-generation activity.
Read this authenticated review

About V12 Data

The V12 Data Platform (formerly called the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to The V12 Group Data Cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors, V12 Data now also includes data cleansing and data quality tools such as DataFuse, NetEffect, and ValiData. Since the solution is completely online, there is no software installation required.

V12 Data Features

Additional Features
Has featureEmail Marketing
Has featureOnline Display Ads
Has featurePrint and Mail Marketing
Has featureSocial Media Management
Has featureLead Builder
Has featureProfiles
Has featureClones
Has featureData Enhancement
Has featureMy Customers (Manage existing customers)
Has featureMy Prospects (Find new customers with our acquisition databases)
Has featureReport Center

V12 Data Screenshots

V12 Data Integrations

MediaMath

V12 Data Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

V12 Data Customer Size Distribution

Consumers
%
Small Businesses (1-50 employees)
20%
Mid-Size Companies (51-500 employees)
52%
Enterprises (> 500 employees)Enterprises (> 500 employees)
28%

V12 Data Support Options

 Free Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

V12 Data Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States