Launchpad has been the platform of choice when it comes to managing email marketing campaigns. V12 has been a valued partner and has been …
We are using Launchpad to identify quality leads and deliver them to our clients for a variety of direct mail and email campaigns. For …
Launchpad was the preferred software for our company's email marketing campaigns. I was the primary user within our company - planning, …
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The V12 Data Platform (formerly called the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to The V12 Group Data Cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors, V12 Data now also includes data cleansing and data quality tools such as DataFuse, NetEffect, and ValiData. Since the solution is completely online, there is no software installation required.
- Supported: Email Marketing
- Supported: Online Display Ads
- Supported: Print and Mail Marketing
- Supported: Social Media Management
- Supported: Lead Builder
- Supported: Profiles
- Supported: Clones
- Supported: Data Enhancement
- Supported: My Customers (Manage existing customers)
- Supported: My Prospects (Find new customers with our acquisition databases)
- Supported: Report Center
The Launchpad Marketing Cloud is a collection of online and offline marketing solutions designed to manage existing customer relationships and identify new prospective customers by granting users access to The V12 Group Data Cloud. The Launchpad Marketing Cloud contains a suit...Show More
|Small Businesses (1-50 employees)||20%|
|Mid-Size Companies (51-500 employees)||52%|
|Enterprises (more than 500 employees)||28%|
|Supported Countries||United States|
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Launchpad has been the platform of choice when it comes to managing email marketing campaigns. V12 has been a valued partner and has been very helpful all the way.
- Targeting Consumer, Business
- Campaign Builder
- Site flow could be more intuitive
- Logical flow of process
- Remove extra steps
- Provide more in-depth reporting
- Ability to name campaigns the same name
- Create standard order or reporting templates
Not that I can think of.
It has been fantastic!
We are using Launchpad to identify quality leads and deliver them to our clients for a variety of direct mail and email campaigns. For direct mail campaigns, we find the lists to be highly deliverable and available with a variety of useful variables. When using Launchpad for email campaigns, we have found the leads to be highly deliverable and with strong quantities to create a tremendous lead source for our clients.
- Easy to use. Does not require excessive training to become proficient.
- Lead quantities and quality are both very strong.
- Launchpad does so many cool things, that perhaps a few more online training videos may be helpful so we can learn all of them.
We have found Launchpad to be useful for almost every lead-generation activity.
Launchpad was the preferred software for our company's email marketing campaigns. I was the primary user within our company - planning, implementing, executing, and reporting on all our email marketing needs. The V12 Team was very competent, professional, and available in addressing all functions and capabilities of the program. Our entire team was impressed with the product, and it was a perfect one-stop solution for our client's needs.
- Intuitive navigation across software
- Easy target/lead builder selections
- Complete email marketing solution for small businesses and big corporations
- Clear directions for beginning, planning, implementing, executing, reporting
- Easy-to-use creative email templates
- Ability to view consumers who clicked/opened all emails sent within a campaign
Launchpad is a great tool for all companies - big and small. It gives the opportunity to select leads within the V12 database and/or to upload target lists. I can't think of a scenario where any company, regardless of size or function, wouldn't find great success using Launchpad. It is intuitive, easy to use, and a complete email campaign solution.