Validate Plus

Validate Plus, developed by Market Rithm, Inc., is a multi-source email hygiene aggregator that aims to enhance email deliverability rates and optimize email marketing campaigns. According to the vendor, this comprehensive validation tool is suitable for businesses of all sizes. It is said to be useful for marketing professionals, email marketers, sales teams, e-commerce businesses, and financial institutions. Validate Plus is designed to protect sender reputation, eliminate invalid email addresses, and improve data accuracy.

Key Features

Real Time API: According to the vendor, Validate Plus provides real-time information on essential API metrics, allowing users to identify and correct bad or undesirable email addresses entered in contact forms. This feature aims to prevent mistakes and improve data quality before submission.

Life-Cycle Automation: Validate Plus is said to enable targeted email marketing at every stage of the customer lifecycle. The vendor claims that businesses can send timely and relevant information to interested leads, new subscribers, first-time buyers, and repeat customers. This feature is expected to enhance customer engagement and the effectiveness of email campaigns.

Data Security: Validate Plus is designed to protect sensitive information and ensure compliance with online security laws and regulations. The vendor states that it safeguards against data loss, compromise, and unauthorized access, helping businesses build trust with their target audience.

Refresh Old Client Lists: The vendor claims that this feature helps increase customer engagement by cleaning old client lists. Validate Plus separates old and new contacts, allowing businesses to focus on interested consumers. It is said to scrub useless email addresses from old lists and support re-engagement email strategies.

Unknown Mitigation: Validate Plus aims to minimize the risk of email spoofing, phishing, and other destructive email scams. The vendor suggests that this feature helps prevent suspicious emails from damaging email marketing campaigns, enhances email security procedures, and protects the reputation of businesses.

Intelligent Data Mapping: According to the vendor, this feature aims to improve sales and profits through better customer relations. Validate Plus is said to analyze email data between segmented data sets to identify developing trends. It is expected to help businesses map the right data for different stages of the customer lifecycle.

Data Enhancement: Validate Plus is claimed to maximize the usefulness of existing data and expand the data set. The vendor suggests that this feature cleanses internal databases and adds external data to enhance the value of email contacts. It is said to work with businesses to identify specific goals and improve data quality.

Engagement Booster: The vendor states that this feature aims to raise email open rates to better engage contacts. Validate Plus is said to enhance click-through rates and improve marketing results by applying email engagement metrics to create workable solutions for better campaign outcomes.

Real Time Scoring: Validate Plus is designed to allow businesses to qualify contacts and analyze their lead potential. The vendor claims that this feature assigns numeric scores based on attributes such as demographics, acquisition method, behaviors, and actions. It is expected to help identify contacts most interested in products and services.

Real Time Suppression Service: According to the vendor, this feature automates the process of handling opt-outs and ensuring compliance with email regulations. Validate Plus is said to swiftly and effectively respond to contacts choosing to opt out of emails, helping businesses maintain a stellar reputation and adhere to CAN-SPAM and relevant policies.

Email Hygiene Aggregation: Validate Plus is claimed to verify email addresses and scrub bad addresses from contact lists. According to the vendor, this feature prevents wasting resources on invalid email addresses and improves campaign effectiveness by providing accurate data for best practices in email marketing campaigns.