Everest (Return Path + 250ok)

Everest (Return Path + 250ok) Reviews

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Ratings and Reviews
(1-24 of 42)

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Mark Robert Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
ReturnPath as its formerly known has been an important connection to understanding the relationship we've had with ESPs over the years. While we as a business are focused on how we communicate to our customers, the insight and consultation ReturnPath has provided help us contextualize how we also communicate with the ESPs, by proxy whether in positive or negative ways. It's often a misconception, from colleagues at all levels of business, that we have direct control or even able to communicate with Hotmail and Gmail, etc. directly, we don't. We're building a reputation (IP reputation) with the ESPs, only by trying to build a relationship with our customers. ReturnPath opens that door, in understanding, giving us the insights, we need to interpret how our strategy at large can have meaningful and sometimes unintended consequences, by being solely driven by the customer contact strategy or ROI.
  • IP reputation insights
  • Consulting and advice
  • Inbox placement insights
  • Using more of their tools.
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are currently using Everest to manage our email deliverability and expand the audiences that we contact daily. By doing so, we're able to maximize the number of folks we can mobilize to vote for Democrats or donate to help elect more Democrats. Ahead of the 2020 election, we also used Return Path to implement a successful customer reactivation program to bring folks back into the fold ahead of a very important moment for our organization.
  • In-depth data on user engagement with email campaigns
  • Spam and design testing for a huge number of email clients
  • Detailed deliverability tracking and support
  • Slow and somewhat sticky migration progress
There is so much good, digestible data in Everest! We loved using Return Path's dashboards to get a quick gut check of how our programs are performing day-to-day -- but migrating to Everest has allowed us to get an even more in-depth analysis on our sends when needed. We've used the tool for everything from tracking our Gmail deliverability to testing new wrappers and designs to make sure our emails won't land in spam. I could not say enough good things about this platform.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Validity Everest (Return Path + 250ok) is used to manage all email marketing deliverability, inbox placement, spam traps/black lists, and feedback loops. It's used across the enterprise for all marketing-type emails that are sent to various stakeholder groups. It solves the business problem of not knowing if your emails are getting through spam filters, ISPs, inbox placement issues, etc.
  • Feedback loops
  • Deliverability reporting
  • Inbox placement reporting
  • DMARC reporting
It does a good job of helping an email marketing team better understand what happens to the emails they send once they leave their email service provider. From reporting on deliverability by inbox provider (Yahoo, Hotmail, Gmail, etc.) to helping shed light on your overall sender reputation and managing DMARC compliance, it's a robust toolset that is constantly used.
Brett Schenker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We have to monitor a lot of email sent out of our system and 250ok gave us an easy birds eye view of deliverability issues across clients and narrowed down for specific clients.
  • Inbox Placement measurement
  • Deliverability by domain
  • Clues as to possible causes of deliverability issues
  • There's some data that their sister company ReturnPath has that they're missing
If you're having deliverability issues, 250ok is one of the systems I recommend to check out to resolve them. If you have to manage a lot of senders, it features excellent reporting and alerts to let you know where you have problems. I don't think you can be a serious sender without a monitoring service like this.
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Kevin Hickey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We leverage Return Path for certification, deliverability, and ISP remediation of our email marketing. Unfortunately, it was first implemented when we had delivery issues during critical Q4 holidays. However, now deliverability is being proactively managed on a daily basis.
  • Sender certification
  • Inbox monitoring
  • ISP remediation
  • ESP integration
  • Customer reporting
ReturnPath does a great job with account setup, sender certification, inbox deliverability monitoring, and ISP remediation when needed. One improvement would be with the customization of their platform to the granularity of our business. The biggest difference is always how their customer success teams proactively manage and support our business.
Score 8 out of 10
Vetted Review
Verified User
Review Source
This is specifically used by the Email Marketing department. Return Path is used as a supporting email delivery tool for sender reputation, inbox placement, and getting the details of each domain in case there is an inbox placement issue. Its dashboard gives us a quick view of performance and issues, based on which we calibrate the email content, email sending list, suppression, etc for better email delivery health.
  • Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
  • Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
  • Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.
  • Email verification service does not work well with small company domains, i.e. if the domain is not Gmail, Yahoo, AOL, etc. and the email belongs to some xyz.com, it does not verify properly.
  • For a few issues, the support team does not have a clear idea of how to deal with the issue, their knowledge is same as that of our knowledge.
  • For inbox delivery data the percent system is based on seed list and not our actual list.
Scenarios where Return Path is well suited:
1. Large email database.
2. Regular and large size email delivery/blast.
3. Email list with probable hygiene issues with collection, update preferences, segmentation, etc.
4. Email is important to business.

Scenarios where Return Path is less appropriate :
1. Small, well-maintained email database.
2. Small-sized email blast—non-promotional, limited.
3. Small budget organization, no major email dependencies for business promotion.



July 09, 2020

Return Path Review

Patrick Lewis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
My organization uses Return Path to increase email deliverability, as well as monitor our spam scores. We also use Return Path to preview our email templates across different platforms so that we can optimize our email across inboxes. Return Path is not used across our organization, just our Digital department uses it.
  • Does increase deliverability
  • Seems to have good previews of emails in various inboxes
  • Has a good inbox monitor
  • Price point is high
If deliverability is a major concern and you don't have an inbox preview then it's a no brainer, as long as you can afford it.

If you have no problem with being marked as spam or bounces and you already have inbox previews, you likely wouldn't need it.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Return Path within the Marketing department mainly for monitoring and managing email deliverability, general IP reputation trending, and inbox rendering. As part of our SFMC implementation, we leverage both the Inbox Monitor and Inbox Preview functionality mostly. We had some email delivery issues during the early stages of our SFMC implementation. Using the Return Path data and Sender Score trending we were able to turn that around and see more consistent inbox placement. Inbox Monitoring also helps us catch issues as they arise and address them quickly before deliverability issues affect all our users. As we develop new email templates and update our branding, the Inbox Preview tool has been an essential part of reviewing and checking emails before they go out to our guests.
  • Provides good visibility to inbox placement trends
  • Good preview rendering for major email clients
  • Good UI, easy to access major functions and tools
  • Salesforce Marketing Cloud integration makes inbox monitoring and rendering previews easy
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Return Path definitely helps provide directional guidance on where/how emails are being delivered, and it certainly provides some feedback and insights when there are delivery issues. I would not say that it is 100% accurate, though, on Inbox/Spam/Missing placement details for all ISPs. It certainly helps identify issues, though I would not use it as proof that we were fully put into the inbox (or spam folder).

The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use.

Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Return Path on a daily basis across a large range of email marketing tasks. The best and most important usage of Return Path is domain monitoring. It does not matter how well your emails render or how amazing your marketing copy is if the content never reaches the inbox of your customers.
  • Inbox Monitoring
  • Device Previews
  • Spam Recognition
  • User Analytics
  • Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
  • No content builder integration, system relies on emails to be sent to platform often increasing development times
  • Old user interface, interface has been the same and clunky for many years
I would always recommend Return Path but with a caveat that there are many other tools out there. Return Path is a great amalgamation of a few tools but doesn't excel in any one area. If you only have a budget for one email marketing tool Return Path is it! If you want the full suite, you'll have to tack on 250ok, Litmus for better previews and content builder, etc.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Used by the marketing department only to track all aspects of email deliverability for our sends through Pardot, Marketing Cloud, and Salesforce. We also used it for list cleaning and email analytics (emails opened by device, location, etc.)
  • Track emails opened by device.
  • Track emails opened by location.
  • Email deliverability by server.
  • More support.
  • More access to email information.
  • Uploading lists can be time consuming.
An overall great tool for tracking email deliverability and making sure you are utilizing email best practices to ensure your emails are hitting the inbox instead of the promotions or spam folders. The onboarding team is very helpful at assisting and providing their knowledge and skills to help you improve your email campaign deliverability.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Return Path is used by the deliverability team to provide reports and support about deliverability issues such as spam IP score trends, complaints metrics, and spam traps.
  • Accurate data on reports
  • Professional, and easy UX and design
  • Fast data exports
  • Lack of monitoring tools such as seedlists
  • Easy IP management (adding-removing)
  • Spam traps report per sending domain
Clients really enjoy the way the dashboard shows information. It's easy to understand and allows better decisions to be made based on the info provided.

Technical support is sometimes slow fixing issues and needs to be pushed in order to get the ticket request checked, especially when the request also needs to be escalated to developers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Return Path in a few different departments. Our "broadcast" team uses it to track the technical performance of individual messages, inbox placement across different marketing efforts, and to monitor our "sender score" to ensure across various domains. Our Marketing team uses it to track the effectiveness of various messages by subject line and sender. Our web team uses it to track trends across all of our messages with regard to time, domain, and messaging.
  • Clean interface with a user-friendly summary line.
  • Easy to identify performance across email domains.
  • Great insight into performance by geography.
  • A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
  • The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
  • I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.
If you have anything to do with email, it's a vital tool. Whether there is a technical question about a send or a creative one about how a message performed, Return Path can give insights in a quick and user-friendly manner without much effort. However, if you are unfamiliar with the nuances involved with email, like the importance of weighting by an email provider or domain, it can be intimidating or misinterpreted.
Joe Hallissey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We selected 250ok to identify email deliverability issues. Before 250ok, we used a variety of free and paid tools but wanted to manage everything under one account. Currently, we use it primarily to review email campaigns before we send, track engagement, and review potential issues with ESPs. In the future, we plan to increase usage to include DMARC monitoring as well.
  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Kevin Scally | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
250ok is used by our Marketing Infrastructure team. We have several team members who are logging in and reviewing the results. We use it to address email deliverability and inbox placement. Before using 250ok, we could only see metrics like opens, clicks, bounces, and unsubscribes. Now we're able to see ISP-level insights on inbox placement.
  • Provides a seed list so you can weight the ISPs that are important to you
  • Provides visual reporting so you can see how your email program is performing overall
  • Support with knowledgeable team members
  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
250ok is suitable for email senders who are on a dedicated IP address. Also, if you have emails from many different sources, this would be a good tool to get an idea of what is being sent on your behalf so you can identify spam/phishing using your name. If you are using a tool where you are on a shared IP address, there would likely be fewer applications for 250ok.
Score 4 out of 10
Vetted Review
Verified User
Review Source
We are currently using Return Path within our Undergrad Admissions department with some integration going into some graduate and adult populations. This is being used to try and have better inbox placement for our email marketing efforts. We were having very low open rates and high spam rates so this is addressing that issue.
  • Shows spam rates
  • Identifies problematic subject lines for email marketing
  • View examples of how different email clients will show your email
  • It doesn't necessarily help emails to be pushed through spam filters
  • Some of the features for viewing email are naively available in Marketing Cloud
  • Hard to differentiate some of the features
Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We are using it for our B2B and B2C side of the business. It helps us track email deliverability, domain health, and email provider deliverability.
  • Ease of use.
  • DMARC tracking.
  • Seed list tracking.
  • It's not as robust as ReturnPath.
  • You have to keep buying add-ons.
  • They finally got email verification.
250ok is suited for smaller B2B or B2C email deliverability.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Return Path as an addition to our email deliverability tools and reporting across the entire organization. It is a very capable platform to test and to analyze inbox placement using seed lists. It is easy to track sender / IP reputation with this tool as well as improve those for better deliverability across all ISPs. The reports are quite detailed and the platform itself is very intuitive.
  • Inbox placement monitoring.
  • Domain / IP reputation monitoring.
  • Email deliverability troubleshooting.
  • Export of automated reports to external users, not only admins.
  • The tool is quite expensive.
  • The UI could use a refresh.
  • Certification is overrated and isn't required as long as you follow ISP guidelines.
Return Path is very helpful if the ESP you're using doesn't have deliverability reporting or provides insufficient data. RP is handy in inbox placement testing and reputation monitoring but the tool itself can't resolve deliverability problems as many would think. There is no magic pill. Email deliverability strongly relies on end user engagement (opened email, clicked, moved from spam, added sender to white list) and certification has no influence over user behavior or quality (or lack thereof) of your email content.
Joni Kalstrup | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Return Path is being used by the resale part of the Ticketmaster organization to help maintain strong deliverability of our emails, and to ensure we're employing white hat practices. We contracted Return Path to perform an audit of our email services as they were fragmented--across many different platforms with different business owners, with practices and processes put into place that were no longer relevant or beneficial to the company. Return Path helped us identify root cause issues for low performing deliverability, and once the issues were made evident, business and IT stakeholders were able to make adjustments that ensured our emails were following best practices. Today, I use it as a monitoring tool to ensure deliverability is high (typically above their customer average and in the mid to high 90s); and also to the shift in how consumers are consuming email: today our first screen is mobile (primarily smart phones) which means we are reevaluating the template and also how to measure successful campaigns.
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
  • Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
* Ask what you're looking to achieve with your email program; what benefits/added value will Return Path provide that your current ESP cannot
* Ensure you're scoping the entire project, so that Return Path's efforts will provide valuable feedback
* I found them to be very transparent about their methodology and expertise, so lay what you need on the line and they'll be very open and honest as to if they can help you or not.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Return Path was used to help ensure that we were white listed with the various ISPs and to ensure that we had a high rate of deliverability with minimal bounce rates. We also used Return Path to proactively manage email delivery.
  • White listing as no other company was able to deliver the same level of white listing and partnership that Return Path was able to offer
  • A single portal that provides access to all of the monitoring and reporting in one place.
  • Technical account managers that can provide point of contact to trouble shoot issues with specific ISPs email delivery issues.
  • There are a number of ISPs that do not partner with Return Path, I think Apple me.com, Gmail, and several others which leaves room for improvement.
  • Although Return Path offers great features, they come at a price, and as our ecommerce site decreased in email requirements, our contracted costs with Return Path continued to stay the same or increase in price.
Some of the important things to know are: Will you manage and control the domain that you are sending email from? How many emails do you plan to send on a monthly basis / annual basis? Will the emails be transactional or marketing in nature? What is the value to the business for emails getting delivered and open by the customer versus if they are sent to a junk email, or not being looked at by your customers?
July 01, 2014

Return Path Review

Daniel Fox | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are currently using Return Path to monitor the inbox rates of our email campaigns across several Email Service Providers. Each of these ESPs requires finesse in delivery, thus why we engaged Return Path to be our premier inbox monitoring tool. Additionally, we use Return Path for our creative design, so that we understand how mobile and desktop devices render our email creatives.
  • The inbox rates, alongside spam box and "missing" are up-to-date as we drop our campaigns live.
  • The consumer non-seeded campaigns gives us insight as to how inbox placement varies throughout the day.
  • The tool helps us troubleshoot problematic links within a creative if our affiliate market URls fail out.
  • RP gives us additional insight when inactive users are present in our campaigns.
  • We could use additional tools to export out delivery issues by specific type within a campaign.
  • API support would be appreciated for open app development.
  • Support for the prefix in a from line (prefix@DOMAIN.com) visible in the dashboard would be helpful.
It is most appropriate whenever Return Path is used to monitor placement in ESPs such as Yahoo and Hotmail. With the lack of visibility to their postmaster operations, understanding how changing engagement segments and how it weights towards placement is difficult to determine on our own. With RP, we have a better understanding and can marry the analytics for engagement with internal reports to determine the true viability of data feeds as it relates to reputation and engagement.
April 07, 2016

Return Path

Score 10 out of 10
Vetted Review
Verified User
Review Source
Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such as Reputation Monitor, Inbox Preview, Inbox Monitor, etc. Reputation Monitor, I leverage to measure reputation of the organization IP addresses. It helps isolate where the deliverability issue is. Reputation Monitor also provides the IP Sender Score which is like a credit score for your IP. I also use Return Path to confirm inbox placement and how the emails render across different browsers/devices.
  • Reputation Monitor - provides Sender Score
  • Inbox Tools integration within your ESP (ease of use)
  • Certification
  • Certification pricing - if too high some could do without
Return Path is a must to monitor deliverability.
Score 8 out of 10
Vetted Review
Verified User
Review Source
As part of the email marketing team at Life Time Fitness, we use Return Path on a daily basis. We use it to check the deliverability of our emails and make sure our emails are hitting the members' inbox. We currently have Return Path notifications set up that notify our entire team if inbox placement is <90%. That way, when this issue occurs, we can figure out why its happening and work to correct it.
  • Optimization - Return Path helps us to optimize our emails and continue to make them better.
  • Timely - We receive triggered notifications that help us fix an issue before it even occurs.
  • Data Driven - Return Path is perfect for analysts such as myself, and presents data in an easy to read way.
  • Training - It would be nice to have more training and more knowledge about what all Return Path has to offer.
Return Path is perfect for monitoring inbox placement and reputation. We pride ourselves on getting our members the right message at the right time, Return Path ensures that this can be followed through.
March 22, 2016

Return Path Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
Return Path allowed and provided me useful tools and tips on how to improve deliverability on campaigns. There were some great details that allowed me to provide great feedback and customer service to my client, but other times it was vague. Most of the tools I've used have been helpful and provide good insight/details. I've been typically told the same reason for blocks or spams at ESPs like Gmail and how they won't really give details on why.
  • General spam tools
  • Details on different ESPs
  • Spam checks
  • More detail/insights on spam
Return Path is a great tool that's given me useful information on my content and areas to improve for deliverability.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Return Path for deliverability monitoring of our email clients. We add the Return Path deliverability seeds to ad hoc email campaigns. We use the Inbox Monitor, Reputation Monitor and Certification tab within the tool. We use Return Path as a first line of defense in diagnosing inbox issues at the various ISPs and use Return Path to send any blacklist alerts.
  • They have an easy interface to use and understand.
  • They provide great data to help find inbox issues, I would say the data I see in Return Path at the major ISPs is over 90% accurate to the bigger picture.
  • They are very responsive to questions that you ask.
  • They are way too sales oriented, it gets to be overkill to consistently be hounded about trying to sell our clients additional products from Return Path because we are their "partner". There have been times when our clients ask us to tell Return Path to stop contacting them directly, as they should not be doing that as our "partner" to begin with.
  • There have not been any significant changes/upgrades to the interface in the 2 years I have used it. I have heard for 2 years that they are suppose to expand their subscriber panel data and they haven't. I usually have to create a support ticket when the seeds go offline or something is broken, before they are aware of the issue.
  • Their seed lists updates constantly and it really isn't that well known when they do. It is extremely hard for us to update the seed list easily for clients because we have so many different versions of campaigns that we deploy, we have to assign values to data fields for the seeds and when the list changes all the time we cannot keep it updated and we miss the full benefit of the seeds.
  • In my 2 years using Return Path we have had 5 account reps. Definitely frustrating to get a new account rep every few months.
  • Their sales team is condescending. I was spoken to very rudely when our Senior Director couldn't join a call at the last minute. They did not seem to care about anyone who doesn't influence the bottom line and get combative.
Return Path is great for inbox monitoring and for monitoring reputation on the IP addresses. To me it doesn't make sense to use Return Path as your anti-phishing solution. It is over the top expensive when your IT team can implement a DMARC policy for free and handle phishing/spoofing attempts. They do have some good competitor data that they offer but they charge a ton for it and you really only need that kind of data maybe once a quarter.

Everest (Return Path + 250ok) Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
63%
6.3
WYSIWYG email editor (2)
50%
5.0
Dynamic content (2)
62%
6.2
Ability to test dynamic content (4)
62%
6.2
Landing pages (2)
50%
5.0
A/B testing (6)
52%
5.2
Mobile optimization (6)
40%
4.0
Email deliverability reporting (27)
94%
9.4
List management (7)
78%
7.8
Triggered drip sequences (2)
80%
8.0
Reporting & Analytics (3)
71%
7.1
Dashboards (19)
81%
8.1
Standard reports (17)
67%
6.7
Custom reports (13)
63%
6.3
Pre-Send Testing (8)
74%
7.4
URL Validation (4)
70%
7.0
Link Tracking (3)
64%
6.4
Image Validation (4)
72%
7.2
Inbox Display (5)
75%
7.5
Email Accessibility Tools (4)
71%
7.1
Spelling and Grammar Check (2)
77%
7.7
Spam Testing (7)
80%
8.0
Email Previews (6)
79%
7.9

What is Everest (Return Path + 250ok)?

Everest is an email marketing and deliverability solution launched by Validity in 2020. Everest subsumes and supersedes the former Return Path and 250ok products acquired by Validity in 2019 & 2020, respectively. Everest is aims to be the pinnacle of email marketing–a solution that gives users full control of all critical stages of email marketing: pre-send prep, in-flight optimization, and post-send monitoring. Everest is presented as an all-in-one solution giving marketers crucial insights and deliverability guidance so they can maximize ROI from email marketing by getting more mail delivered and engaging more customers.

Everest (Return Path + 250ok) Features

Email & Online Marketing Features

  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers

Additional Features

  • Supported: Competitive Intelligence
  • Supported: List Validation
  • Supported: Reputation Monitoring
  • Supported: Engagement Analytics
  • Supported: Customized Alerts

Everest (Return Path + 250ok) Screenshots

Inbox Placement
Understand inbox placement rates by mailbox provider.Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Design Tests
Collaborate, design, and test your email content across devices and mail clients.Reputation Monitoring
Get the most visibility into your sender reputation.Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.

Everest (Return Path + 250ok) Video

Everest Overview

Everest (Return Path + 250ok) Downloadables

Everest (Return Path + 250ok) Competitors

Everest (Return Path + 250ok) Pricing

Everest (Return Path + 250ok) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, German, French, Italian, Spanish, Portuguese

Frequently Asked Questions

What are Everest (Return Path + 250ok)'s top competitors?

SparkPost, Kickbox, and GlockApps are common alternatives for Everest (Return Path + 250ok).

What is Everest (Return Path + 250ok)'s best feature?

Reviewers rate Email deliverability reporting highest, with a score of 9.4.

Who uses Everest (Return Path + 250ok)?

The most common users of Everest (Return Path + 250ok) are from Mid-size Companies and the Marketing & Advertising industry.