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Everest (Return Path + 250ok)

Everest (Return Path + 250ok)

Overview

What is Everest (Return Path + 250ok)?

Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email…

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Recent Reviews

TrustRadius Insights

ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective …
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Return Path

10 out of 10
January 20, 2022
Incentivized
Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (21)
    8.2
    82%
  • Dashboards (22)
    7.3
    73%
  • Standard reports (20)
    6.8
    68%
  • Custom reports (16)
    4.7
    47%
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Pricing

View all pricing

Elements

$20

Cloud
per month

Elements Plus

$525

Cloud
per month

Professional

Custom Pricing

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.validity.com/everest/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $20 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.1
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.3
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Everest (Return Path + 250ok)?

Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs.

Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.

Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.

Everest (Return Path + 250ok) Features

Email & Online Marketing Features

  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers

Additional Features

  • Supported: Competitive Intelligence
  • Supported: List Validation
  • Supported: Reputation Monitoring
  • Supported: Engagement Analytics
  • Supported: Customized Alerts

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.

Everest (Return Path + 250ok) Video

Everest Overview

Everest (Return Path + 250ok) Competitors

Everest (Return Path + 250ok) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, German, French, Italian, Spanish, Portuguese

Frequently Asked Questions

Everest (Return Path + 250ok) starts at $20.

SparkPost, Kickbox, and GlockApps are common alternatives for Everest (Return Path + 250ok).

Reviewers rate Spam Testing and Email Previews highest, with a score of 9.

The most common users of Everest (Return Path + 250ok) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(51)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective communication with their customers and avoid negative consequences. These tools offer a range of features that help users monitor and manage their email deliverability, measure the success of their campaigns, and adapt to changes in email consumption habits.

With ReturnPath, users can monitor their email deliverability, track the success of their campaigns, and make necessary adjustments to optimize their email templates across platforms. This tool ensures high deliverability rates with minimal bounce rates and helps improve inbox placement for email marketing efforts. Additionally, ReturnPath is leveraged by marketing organizations to diagnose and resolve inbox issues at different ISPs, particularly with Microsoft - Hotmail and Outlook.

250ok, on the other hand, allows users to identify and manage email deliverability issues in one account. Users rely on this tool to review their email campaigns, track engagement metrics, and address potential issues with ESPs. It provides a comprehensive view of deliverability issues across clients and helps monitor inbox rates of email campaigns.

The Everest suite, which combines ReturnPath and 250ok into one platform, offers various features for tracking email performance, analyzing sender score, and measuring message effectiveness. This suite is utilized by professionals in the deliverability team to generate reports and provide support for issues such as spam IP score trends, complaints metrics, and spam traps.

While some users find certain aspects of these tools to be valuable in improving their email deliverability and campaign performance, others have expressed underwhelming experiences. Additionally, there have been concerns raised about contract terms and customer service provided by ReturnPath leading some users to discontinue using the product.

Overall, ReturnPath and 250ok serve as crucial resources for businesses and marketers looking to maintain strong email deliverability practices. These tools enable users to overcome challenges related to inbox placement, spam scores, sender reputation, and engagement tracking in order to optimize their email campaigns and ensure effective communication with their customers.

Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.

Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.

Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.

Ineffective email verification for small company domains: Some users have reported that Return Path's email verification service is not effective for small company domains, leading to improper verification. This issue has been mentioned by multiple reviewers.

Issues with customer support: Users have experienced significant issues with the customer support provided by Return Path. Many users have stated that the support team lacks knowledge and struggles to address certain issues.

Lack of clear explanations in the 250ok dashboard: Users have found the 250ok dashboard to be lacking clear explanations for its tracking and monitoring tools. As a result, many users often resort to self-help resources for guidance on how to use these features effectively.

Attribute Ratings

Reviews

(1-25 of 27)
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Score 10 out of 10
Vetted Review
Verified User
Everest Return Path is essential to any email marketing program (for both marketers and engineers alike). Everest Return Path is one of the most well known and recognized names in the email deliverability space, so reputation is not a question. The product offering/features are robust - however this may be a drawback for smaller companies who want to implement and/or integrate Return Path with other marketing tools (e.g. Salesforce, SendGrid).
Akande Davis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Everest (Return Path + 250ok) is well suited for companies leveraging a marketing automation platform and is in the mid-market to enterprise segment. Everest (Return Path + 250ok) is not suitable, or really ideal, for smaller companies with database sizes less than 50k-100k that are not in the mid-market to the enterprise segment.
Score 9 out of 10
Vetted Review
Verified User
There is so much good, digestible data in Everest! We loved using Return Path's dashboards to get a quick gut check of how our programs are performing day-to-day -- but migrating to Everest has allowed us to get an even more in-depth analysis on our sends when needed. We've used the tool for everything from tracking our Gmail deliverability to testing new wrappers and designs to make sure our emails won't land in spam. I could not say enough good things about this platform.
Mark Robert Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It does a good job of helping an email marketing team better understand what happens to the emails they send once they leave their email service provider. From reporting on deliverability by inbox provider (Yahoo, Hotmail, Gmail, etc.) to helping shed light on your overall sender reputation and managing DMARC compliance, it's a robust toolset that is constantly used.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
An overall great tool for tracking email deliverability and making sure you are utilizing email best practices to ensure your emails are hitting the inbox instead of the promotions or spam folders. The onboarding team is very helpful at assisting and providing their knowledge and skills to help you improve your email campaign deliverability.
Brett Schenker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you're having deliverability issues, 250ok is one of the systems I recommend to check out to resolve them. If you have to manage a lot of senders, it features excellent reporting and alerts to let you know where you have problems. I don't think you can be a serious sender without a monitoring service like this.
Kevin Hickey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ReturnPath does a great job with account setup, sender certification, inbox deliverability monitoring, and ISP remediation when needed. One improvement would be with the customization of their platform to the granularity of our business. The biggest difference is always how their customer success teams proactively manage and support our business.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Scenarios where Return Path is well suited:
1. Large email database.
2. Regular and large size email delivery/blast.
3. Email list with probable hygiene issues with collection, update preferences, segmentation, etc.
4. Email is important to business.

Scenarios where Return Path is less appropriate :
1. Small, well-maintained email database.
2. Small-sized email blast—non-promotional, limited.
3. Small budget organization, no major email dependencies for business promotion.



Score 6 out of 10
Vetted Review
Verified User
Incentivized
Clients really enjoy the way the dashboard shows information. It's easy to understand and allows better decisions to be made based on the info provided.

Technical support is sometimes slow fixing issues and needs to be pushed in order to get the ticket request checked, especially when the request also needs to be escalated to developers.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Return Path definitely helps provide directional guidance on where/how emails are being delivered, and it certainly provides some feedback and insights when there are delivery issues. I would not say that it is 100% accurate, though, on Inbox/Spam/Missing placement details for all ISPs. It certainly helps identify issues, though I would not use it as proof that we were fully put into the inbox (or spam folder).

The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use.

Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.
July 09, 2020

Return Path Review

Patrick Lewis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If deliverability is a major concern and you don't have an inbox preview then it's a no brainer, as long as you can afford it.

If you have no problem with being marked as spam or bounces and you already have inbox previews, you likely wouldn't need it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I would always recommend Return Path but with a caveat that there are many other tools out there. Return Path is a great amalgamation of a few tools but doesn't excel in any one area. If you only have a budget for one email marketing tool Return Path is it! If you want the full suite, you'll have to tack on 250ok, Litmus for better previews and content builder, etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you have anything to do with email, it's a vital tool. Whether there is a technical question about a send or a creative one about how a message performed, Return Path can give insights in a quick and user-friendly manner without much effort. However, if you are unfamiliar with the nuances involved with email, like the importance of weighting by an email provider or domain, it can be intimidating or misinterpreted.
Joe Hallissey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
Kevin Scally | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
250ok is suitable for email senders who are on a dedicated IP address. Also, if you have emails from many different sources, this would be a good tool to get an idea of what is being sent on your behalf so you can identify spam/phishing using your name. If you are using a tool where you are on a shared IP address, there would likely be fewer applications for 250ok.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Return Path is very helpful if the ESP you're using doesn't have deliverability reporting or provides insufficient data. RP is handy in inbox placement testing and reputation monitoring but the tool itself can't resolve deliverability problems as many would think. There is no magic pill. Email deliverability strongly relies on end user engagement (opened email, clicked, moved from spam, added sender to white list) and certification has no influence over user behavior or quality (or lack thereof) of your email content.
Joni Kalstrup | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
* Ask what you're looking to achieve with your email program; what benefits/added value will Return Path provide that your current ESP cannot
* Ensure you're scoping the entire project, so that Return Path's efforts will provide valuable feedback
* I found them to be very transparent about their methodology and expertise, so lay what you need on the line and they'll be very open and honest as to if they can help you or not.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Some of the important things to know are: Will you manage and control the domain that you are sending email from? How many emails do you plan to send on a monthly basis / annual basis? Will the emails be transactional or marketing in nature? What is the value to the business for emails getting delivered and open by the customer versus if they are sent to a junk email, or not being looked at by your customers?
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