Overview
What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email…
Ok software torched by terrible sales practice
The biggest name in email deliverability
Return Path
Everest (Return Path + 250ok) is the best for the mid-market to enterprise segment
In-depth and at a glance, Everest has all of the data you could ever need
An important tool for any marketing automation strategy
Manage and Measure Your Email Marketing Effectiveness and Reputation
Excellent Software to Help With Email Deliverability
250ok is a must for those who care about email deliverability
My Return Path Review
Return Path: the Pro & Cons.
Return Path: a good friend of deliverability
Return Path is great tool for email marketers, though don't rely on it alone
Return Path Review
Return Path is good, but not perfect. As an experienced email marketer I know how to work around its weaknesses.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (21)8.282%
- Dashboards (22)7.373%
- Standard reports (20)6.868%
- Custom reports (16)4.747%
Pricing
Elements
$20
Elements Plus
$525
Professional
Custom Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 5WYSIWYG email editor(2) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 5.3Dynamic content(2) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.3Ability to test dynamic content(7) Ratings
Users can test dynamic content prior to launching a campaign.
- 5Landing pages(2) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 6.5A/B testing(8) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 3.3Mobile optimization(6) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.2Email deliverability reporting(21) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7List management(9) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8Triggered drip sequences(2) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(22) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 6.8Standard reports(20) Ratings
The software offers pre-built reports with metrics standard to the category.
- 4.7Custom reports(16) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 8.1URL Validation(6) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 6.7Link Tracking(3) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 7.6Image Validation(6) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 8.5Inbox Display(7) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 7.5Email Accessibility Tools(4) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 7.8Spelling and Grammar Check(2) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 9Spam Testing(9) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9Email Previews(8) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Everest (Return Path + 250ok)?
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest (Return Path + 250ok) Features
Email & Online Marketing Features
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
Additional Features
- Supported: Competitive Intelligence
- Supported: List Validation
- Supported: Reputation Monitoring
- Supported: Engagement Analytics
- Supported: Customized Alerts
Everest (Return Path + 250ok) Screenshots
Everest (Return Path + 250ok) Video
Everest (Return Path + 250ok) Competitors
Everest (Return Path + 250ok) Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English, German, French, Italian, Spanish, Portuguese |
Everest (Return Path + 250ok) Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(51)Community Insights
- Business Problems Solved
- Pros
- Cons
ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective communication with their customers and avoid negative consequences. These tools offer a range of features that help users monitor and manage their email deliverability, measure the success of their campaigns, and adapt to changes in email consumption habits.
With ReturnPath, users can monitor their email deliverability, track the success of their campaigns, and make necessary adjustments to optimize their email templates across platforms. This tool ensures high deliverability rates with minimal bounce rates and helps improve inbox placement for email marketing efforts. Additionally, ReturnPath is leveraged by marketing organizations to diagnose and resolve inbox issues at different ISPs, particularly with Microsoft - Hotmail and Outlook.
250ok, on the other hand, allows users to identify and manage email deliverability issues in one account. Users rely on this tool to review their email campaigns, track engagement metrics, and address potential issues with ESPs. It provides a comprehensive view of deliverability issues across clients and helps monitor inbox rates of email campaigns.
The Everest suite, which combines ReturnPath and 250ok into one platform, offers various features for tracking email performance, analyzing sender score, and measuring message effectiveness. This suite is utilized by professionals in the deliverability team to generate reports and provide support for issues such as spam IP score trends, complaints metrics, and spam traps.
While some users find certain aspects of these tools to be valuable in improving their email deliverability and campaign performance, others have expressed underwhelming experiences. Additionally, there have been concerns raised about contract terms and customer service provided by ReturnPath leading some users to discontinue using the product.
Overall, ReturnPath and 250ok serve as crucial resources for businesses and marketers looking to maintain strong email deliverability practices. These tools enable users to overcome challenges related to inbox placement, spam scores, sender reputation, and engagement tracking in order to optimize their email campaigns and ensure effective communication with their customers.
Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.
Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.
Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.
Ineffective email verification for small company domains: Some users have reported that Return Path's email verification service is not effective for small company domains, leading to improper verification. This issue has been mentioned by multiple reviewers.
Issues with customer support: Users have experienced significant issues with the customer support provided by Return Path. Many users have stated that the support team lacks knowledge and struggles to address certain issues.
Lack of clear explanations in the 250ok dashboard: Users have found the 250ok dashboard to be lacking clear explanations for its tracking and monitoring tools. As a result, many users often resort to self-help resources for guidance on how to use these features effectively.
Attribute Ratings
Reviews
(1-5 of 5)- Provides good visibility to inbox placement trends
- Good preview rendering for major email clients
- Good UI, easy to access major functions and tools
- Salesforce Marketing Cloud integration makes inbox monitoring and rendering previews easy
- Some domain summary data inconsistent with seedlist detail
- UI feels a little dated
- Reporting options are limited
- As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
- Inbox Preview rendering could be more robust and extensive
- Would like to see Dark Mode previewing rendering
The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use.
Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- Spam Testing
- 80%8.0
- Email Previews
- 80%8.0
- Increased inbox placement
- Improved open rates
- Litmus and Email on Acid
- Inbox placement / deliverability
- IP / sender reputation
- Inbox rendering and previews
- Product Features
- Prior Experience with the Product
- Vendor Reputation
- Third-party professional services
- Inbox Monitor for tracking inbox/ spam folder placement
- Inbox Preview for email client rendering
- Blacklist checking
- Reporting
Return Path gets to the root cause of deliverability issues and helps you course correct
- Individualized attention. They really dug in to understand our products and services.
- Easy-to-understand training and actionable items that you can sustain over a long period of time.
- They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
- Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
* Ensure you're scoping the entire project, so that Return Path's efforts will provide valuable feedback
* I found them to be very transparent about their methodology and expertise, so lay what you need on the line and they'll be very open and honest as to if they can help you or not.
- Can more quickly identify issues as we're able to get very granular into the details of how our email program is performing. For instance, seeing how quickly customers were migrating to opening their email on mobile devices has caused the reworking of the template to become a priority.
- Broader reach of emails with improved deliverability, therefore improved conversion.
- Increased employee efficiency as we're able to monitor performance in real time.
Return Path Email Delivery Program Review
- White listing as no other company was able to deliver the same level of white listing and partnership that Return Path was able to offer
- A single portal that provides access to all of the monitoring and reporting in one place.
- Technical account managers that can provide point of contact to trouble shoot issues with specific ISPs email delivery issues.
- There are a number of ISPs that do not partner with Return Path, I think Apple me.com, Gmail, and several others which leaves room for improvement.
- Although Return Path offers great features, they come at a price, and as our ecommerce site decreased in email requirements, our contracted costs with Return Path continued to stay the same or increase in price.
- Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
- Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.
Words of Wisdom -Return Path
- They have an easy interface to use and understand.
- They provide great data to help find inbox issues, I would say the data I see in Return Path at the major ISPs is over 90% accurate to the bigger picture.
- They are very responsive to questions that you ask.
- They are way too sales oriented, it gets to be overkill to consistently be hounded about trying to sell our clients additional products from Return Path because we are their "partner". There have been times when our clients ask us to tell Return Path to stop contacting them directly, as they should not be doing that as our "partner" to begin with.
- There have not been any significant changes/upgrades to the interface in the 2 years I have used it. I have heard for 2 years that they are suppose to expand their subscriber panel data and they haven't. I usually have to create a support ticket when the seeds go offline or something is broken, before they are aware of the issue.
- Their seed lists updates constantly and it really isn't that well known when they do. It is extremely hard for us to update the seed list easily for clients because we have so many different versions of campaigns that we deploy, we have to assign values to data fields for the seeds and when the list changes all the time we cannot keep it updated and we miss the full benefit of the seeds.
- In my 2 years using Return Path we have had 5 account reps. Definitely frustrating to get a new account rep every few months.
- Their sales team is condescending. I was spoken to very rudely when our Senior Director couldn't join a call at the last minute. They did not seem to care about anyone who doesn't influence the bottom line and get combative.
- It has helped identify inbox issues and thus helping our clients reach more inboxes.
- They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
- They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Return Path Review
- The inbox rates, alongside spam box and "missing" are up-to-date as we drop our campaigns live.
- The consumer non-seeded campaigns gives us insight as to how inbox placement varies throughout the day.
- The tool helps us troubleshoot problematic links within a creative if our affiliate market URls fail out.
- RP gives us additional insight when inactive users are present in our campaigns.
- We could use additional tools to export out delivery issues by specific type within a campaign.
- API support would be appreciated for open app development.
- Support for the prefix in a from line (prefix@DOMAIN.com) visible in the dashboard would be helpful.
- It has significantly allows us to ramp additional volumes to ESPs.
- It has allowed us to create better delivery strategies to tackle new ESPs we weren't watching.
- It has allowed us to create smart sender strategies by ISP, with visibility we hadn't had before.