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Everest (Return Path + 250ok)

Everest (Return Path + 250ok)

Overview

What is Everest (Return Path + 250ok)?

Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email…

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Recent Reviews

TrustRadius Insights

ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective …
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Return Path

10 out of 10
January 20, 2022
Incentivized
Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Email deliverability reporting (21)
    8.2
    82%
  • Dashboards (22)
    7.3
    73%
  • Standard reports (20)
    6.8
    68%
  • Custom reports (16)
    4.7
    47%
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Pricing

View all pricing

Elements

$20

Cloud
per month

Elements Plus

$525

Cloud
per month

Professional

Custom Pricing

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.validity.com/everest/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $20 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.1
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.3
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8
Avg 8.5
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Product Details

What is Everest (Return Path + 250ok)?

Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs.

Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.

Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.

Everest (Return Path + 250ok) Features

Email & Online Marketing Features

  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Email deliverability reporting
  • Supported: List management

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers

Additional Features

  • Supported: Competitive Intelligence
  • Supported: List Validation
  • Supported: Reputation Monitoring
  • Supported: Engagement Analytics
  • Supported: Customized Alerts

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.

Everest (Return Path + 250ok) Video

Everest Overview

Everest (Return Path + 250ok) Competitors

Everest (Return Path + 250ok) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, German, French, Italian, Spanish, Portuguese

Frequently Asked Questions

Everest (Return Path + 250ok) starts at $20.

SparkPost, Kickbox, and GlockApps are common alternatives for Everest (Return Path + 250ok).

Reviewers rate Spam Testing and Email Previews highest, with a score of 9.

The most common users of Everest (Return Path + 250ok) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(51)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective communication with their customers and avoid negative consequences. These tools offer a range of features that help users monitor and manage their email deliverability, measure the success of their campaigns, and adapt to changes in email consumption habits.

With ReturnPath, users can monitor their email deliverability, track the success of their campaigns, and make necessary adjustments to optimize their email templates across platforms. This tool ensures high deliverability rates with minimal bounce rates and helps improve inbox placement for email marketing efforts. Additionally, ReturnPath is leveraged by marketing organizations to diagnose and resolve inbox issues at different ISPs, particularly with Microsoft - Hotmail and Outlook.

250ok, on the other hand, allows users to identify and manage email deliverability issues in one account. Users rely on this tool to review their email campaigns, track engagement metrics, and address potential issues with ESPs. It provides a comprehensive view of deliverability issues across clients and helps monitor inbox rates of email campaigns.

The Everest suite, which combines ReturnPath and 250ok into one platform, offers various features for tracking email performance, analyzing sender score, and measuring message effectiveness. This suite is utilized by professionals in the deliverability team to generate reports and provide support for issues such as spam IP score trends, complaints metrics, and spam traps.

While some users find certain aspects of these tools to be valuable in improving their email deliverability and campaign performance, others have expressed underwhelming experiences. Additionally, there have been concerns raised about contract terms and customer service provided by ReturnPath leading some users to discontinue using the product.

Overall, ReturnPath and 250ok serve as crucial resources for businesses and marketers looking to maintain strong email deliverability practices. These tools enable users to overcome challenges related to inbox placement, spam scores, sender reputation, and engagement tracking in order to optimize their email campaigns and ensure effective communication with their customers.

Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.

Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.

Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.

Ineffective email verification for small company domains: Some users have reported that Return Path's email verification service is not effective for small company domains, leading to improper verification. This issue has been mentioned by multiple reviewers.

Issues with customer support: Users have experienced significant issues with the customer support provided by Return Path. Many users have stated that the support team lacks knowledge and struggles to address certain issues.

Lack of clear explanations in the 250ok dashboard: Users have found the 250ok dashboard to be lacking clear explanations for its tracking and monitoring tools. As a result, many users often resort to self-help resources for guidance on how to use these features effectively.

Attribute Ratings

Reviews

(1-5 of 5)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Return Path within the Marketing department mainly for monitoring and managing email deliverability, general IP reputation trending, and inbox rendering. As part of our SFMC implementation, we leverage both the Inbox Monitor and Inbox Preview functionality mostly. We had some email delivery issues during the early stages of our SFMC implementation. Using the Return Path data and Sender Score trending we were able to turn that around and see more consistent inbox placement. Inbox Monitoring also helps us catch issues as they arise and address them quickly before deliverability issues affect all our users. As we develop new email templates and update our branding, the Inbox Preview tool has been an essential part of reviewing and checking emails before they go out to our guests.
  • Provides good visibility to inbox placement trends
  • Good preview rendering for major email clients
  • Good UI, easy to access major functions and tools
  • Salesforce Marketing Cloud integration makes inbox monitoring and rendering previews easy
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Return Path definitely helps provide directional guidance on where/how emails are being delivered, and it certainly provides some feedback and insights when there are delivery issues. I would not say that it is 100% accurate, though, on Inbox/Spam/Missing placement details for all ISPs. It certainly helps identify issues, though I would not use it as proof that we were fully put into the inbox (or spam folder).

The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use.

Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.
Email & Online Marketing
N/A
N/A
Reporting & Analytics (2)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Pre-Send Testing (2)
80%
8.0
Spam Testing
80%
8.0
Email Previews
80%
8.0
  • Increased inbox placement
  • Improved open rates
Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path.
1
Just myself in the marketing department, for managing inbox placement and inbox rendering previews before sending an email.
No in-house support. We get support for Return Path through Salesforce Support.
  • Inbox placement / deliverability
  • IP / sender reputation
  • Inbox rendering and previews
It's integrated into our Salesforce Marketing Cloud application, so dropping Return Path for an alternative would be less efficient for our small team. The benefits of a different platform to replace Return Path would have to be significant, or if Salesforce drops the integration altogether.
No
  • Product Features
  • Prior Experience with the Product
  • Vendor Reputation
Integration with Salesforce Marketing Cloud was the primary consideration, though without that integration we still would have seriously considered it for our organization.
At this stage, we would not reconsider the selection of Return Path. It works for our needs for now.
  • Third-party professional services
It was part of our Salesforce Marketing Cloud implementation. We used a company called OffPrem to implement the Salesforce Marketing Cloud tool and integrate with Sales Cloud.
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
  • Inbox Monitor for tracking inbox/ spam folder placement
  • Inbox Preview for email client rendering
  • Blacklist checking
  • Reporting
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Joni Kalstrup | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Return Path is being used by the resale part of the Ticketmaster organization to help maintain strong deliverability of our emails, and to ensure we're employing white hat practices. We contracted Return Path to perform an audit of our email services as they were fragmented--across many different platforms with different business owners, with practices and processes put into place that were no longer relevant or beneficial to the company. Return Path helped us identify root cause issues for low performing deliverability, and once the issues were made evident, business and IT stakeholders were able to make adjustments that ensured our emails were following best practices. Today, I use it as a monitoring tool to ensure deliverability is high (typically above their customer average and in the mid to high 90s); and also to the shift in how consumers are consuming email: today our first screen is mobile (primarily smart phones) which means we are reevaluating the template and also how to measure successful campaigns.
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
  • Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
* Ask what you're looking to achieve with your email program; what benefits/added value will Return Path provide that your current ESP cannot
* Ensure you're scoping the entire project, so that Return Path's efforts will provide valuable feedback
* I found them to be very transparent about their methodology and expertise, so lay what you need on the line and they'll be very open and honest as to if they can help you or not.
  • Can more quickly identify issues as we're able to get very granular into the details of how our email program is performing. For instance, seeing how quickly customers were migrating to opening their email on mobile devices has caused the reworking of the template to become a priority.
  • Broader reach of emails with improved deliverability, therefore improved conversion.
  • Increased employee efficiency as we're able to monitor performance in real time.
When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone before understanding the magnitude of the issue and the fragmented system that was in use; they wanted to sell their product vs. understand and help fix the issue.
Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Return Path was used to help ensure that we were white listed with the various ISPs and to ensure that we had a high rate of deliverability with minimal bounce rates. We also used Return Path to proactively manage email delivery.
  • White listing as no other company was able to deliver the same level of white listing and partnership that Return Path was able to offer
  • A single portal that provides access to all of the monitoring and reporting in one place.
  • Technical account managers that can provide point of contact to trouble shoot issues with specific ISPs email delivery issues.
  • There are a number of ISPs that do not partner with Return Path, I think Apple me.com, Gmail, and several others which leaves room for improvement.
  • Although Return Path offers great features, they come at a price, and as our ecommerce site decreased in email requirements, our contracted costs with Return Path continued to stay the same or increase in price.
Some of the important things to know are: Will you manage and control the domain that you are sending email from? How many emails do you plan to send on a monthly basis / annual basis? Will the emails be transactional or marketing in nature? What is the value to the business for emails getting delivered and open by the customer versus if they are sent to a junk email, or not being looked at by your customers?
  • Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
  • Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.
I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree as Return Path. However, a lot of the delivery functions and reporting with email open rates and bounce rates was replaced with the functionality in ExactTarget.
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Score 7 out of 10
Vetted Review
Verified User
We use Return Path for deliverability monitoring of our email clients. We add the Return Path deliverability seeds to ad hoc email campaigns. We use the Inbox Monitor, Reputation Monitor and Certification tab within the tool. We use Return Path as a first line of defense in diagnosing inbox issues at the various ISPs and use Return Path to send any blacklist alerts.
  • They have an easy interface to use and understand.
  • They provide great data to help find inbox issues, I would say the data I see in Return Path at the major ISPs is over 90% accurate to the bigger picture.
  • They are very responsive to questions that you ask.
  • They are way too sales oriented, it gets to be overkill to consistently be hounded about trying to sell our clients additional products from Return Path because we are their "partner". There have been times when our clients ask us to tell Return Path to stop contacting them directly, as they should not be doing that as our "partner" to begin with.
  • There have not been any significant changes/upgrades to the interface in the 2 years I have used it. I have heard for 2 years that they are suppose to expand their subscriber panel data and they haven't. I usually have to create a support ticket when the seeds go offline or something is broken, before they are aware of the issue.
  • Their seed lists updates constantly and it really isn't that well known when they do. It is extremely hard for us to update the seed list easily for clients because we have so many different versions of campaigns that we deploy, we have to assign values to data fields for the seeds and when the list changes all the time we cannot keep it updated and we miss the full benefit of the seeds.
  • In my 2 years using Return Path we have had 5 account reps. Definitely frustrating to get a new account rep every few months.
  • Their sales team is condescending. I was spoken to very rudely when our Senior Director couldn't join a call at the last minute. They did not seem to care about anyone who doesn't influence the bottom line and get combative.
Return Path is great for inbox monitoring and for monitoring reputation on the IP addresses. To me it doesn't make sense to use Return Path as your anti-phishing solution. It is over the top expensive when your IT team can implement a DMARC policy for free and handle phishing/spoofing attempts. They do have some good competitor data that they offer but they charge a ton for it and you really only need that kind of data maybe once a quarter.
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
We looked at 250ok and Pivotal Veracity. Each has their own perks. Return Path has the best inbox monitoring by far but is the most expensive and that isn't even close. 250ok has the best blacklist monitoring capabilities and was the best priced but the inbox monitoring wasn't as good yet. 250ok is a growing company so they will keep expanding and growing on their capability. I was new to Pivotal Veracity, and from others feedback it didn't look like they made any changes to their tool in many years.
Overall they provide a solid product. There needs to be a better line drawn of where their sales team can interject and where they cannot. Developing a better partner relationship is key for Return Path to retain their clients. I think if they can make some updates and changes to the interface to help users view more data and have a bigger reach that would be key as well.
July 01, 2014

Return Path Review

Daniel Fox | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently using Return Path to monitor the inbox rates of our email campaigns across several Email Service Providers. Each of these ESPs requires finesse in delivery, thus why we engaged Return Path to be our premier inbox monitoring tool. Additionally, we use Return Path for our creative design, so that we understand how mobile and desktop devices render our email creatives.
  • The inbox rates, alongside spam box and "missing" are up-to-date as we drop our campaigns live.
  • The consumer non-seeded campaigns gives us insight as to how inbox placement varies throughout the day.
  • The tool helps us troubleshoot problematic links within a creative if our affiliate market URls fail out.
  • RP gives us additional insight when inactive users are present in our campaigns.
  • We could use additional tools to export out delivery issues by specific type within a campaign.
  • API support would be appreciated for open app development.
  • Support for the prefix in a from line (prefix@DOMAIN.com) visible in the dashboard would be helpful.
It is most appropriate whenever Return Path is used to monitor placement in ESPs such as Yahoo and Hotmail. With the lack of visibility to their postmaster operations, understanding how changing engagement segments and how it weights towards placement is difficult to determine on our own. With RP, we have a better understanding and can marry the analytics for engagement with internal reports to determine the true viability of data feeds as it relates to reputation and engagement.
  • It has significantly allows us to ramp additional volumes to ESPs.
  • It has allowed us to create better delivery strategies to tackle new ESPs we weren't watching.
  • It has allowed us to create smart sender strategies by ISP, with visibility we hadn't had before.
Return Path is hands-down the most competitive tool out there to measure inbox placement, mobile display and delivery support. It stands above other competing products with a simple to use GUI, administrative/user controls, alerts and other supported features that help us watch and make changes on-the-fly as we have delivery opportunities.
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