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ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective …
Starting at $20 per month
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email…
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Popular Features
- Email deliverability reporting (21)8.181%
- Dashboards (22)7.373%
- Standard reports (20)6.767%
- Custom reports (16)4.646%
Pricing
Elements
$20
Cloud
per month
Elements Plus
$525
Cloud
per month
Professional
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.validity.com/everest/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest (Return Path + 250ok) Features
Email & Online Marketing Features
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
Additional Features
- Supported: Competitive Intelligence
- Supported: List Validation
- Supported: Reputation Monitoring
- Supported: Engagement Analytics
- Supported: Customized Alerts
Everest (Return Path + 250ok) Screenshots
Everest (Return Path + 250ok) Video
Everest Overview
Everest (Return Path + 250ok) Competitors
Everest (Return Path + 250ok) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, German, French, Italian, Spanish, Portuguese |
Everest (Return Path + 250ok) Downloadables
Frequently Asked Questions
Everest (Return Path + 250ok) starts at $20.
Reviewers rate Spam Testing and Email Previews highest, with a score of 9.
The most common users of Everest (Return Path + 250ok) are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(51)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective communication with their customers and avoid negative consequences. These tools offer a range of features that help users monitor and manage their email deliverability, measure the success of their campaigns, and adapt to changes in email consumption habits.
With ReturnPath, users can monitor their email deliverability, track the success of their campaigns, and make necessary adjustments to optimize their email templates across platforms. This tool ensures high deliverability rates with minimal bounce rates and helps improve inbox placement for email marketing efforts. Additionally, ReturnPath is leveraged by marketing organizations to diagnose and resolve inbox issues at different ISPs, particularly with Microsoft - Hotmail and Outlook.
250ok, on the other hand, allows users to identify and manage email deliverability issues in one account. Users rely on this tool to review their email campaigns, track engagement metrics, and address potential issues with ESPs. It provides a comprehensive view of deliverability issues across clients and helps monitor inbox rates of email campaigns.
The Everest suite, which combines ReturnPath and 250ok into one platform, offers various features for tracking email performance, analyzing sender score, and measuring message effectiveness. This suite is utilized by professionals in the deliverability team to generate reports and provide support for issues such as spam IP score trends, complaints metrics, and spam traps.
While some users find certain aspects of these tools to be valuable in improving their email deliverability and campaign performance, others have expressed underwhelming experiences. Additionally, there have been concerns raised about contract terms and customer service provided by ReturnPath leading some users to discontinue using the product.
Overall, ReturnPath and 250ok serve as crucial resources for businesses and marketers looking to maintain strong email deliverability practices. These tools enable users to overcome challenges related to inbox placement, spam scores, sender reputation, and engagement tracking in order to optimize their email campaigns and ensure effective communication with their customers.
Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.
Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.
Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.
Ineffective email verification for small company domains: Some users have reported that Return Path's email verification service is not effective for small company domains, leading to improper verification. This issue has been mentioned by multiple reviewers.
Issues with customer support: Users have experienced significant issues with the customer support provided by Return Path. Many users have stated that the support team lacks knowledge and struggles to address certain issues.
Lack of clear explanations in the 250ok dashboard: Users have found the 250ok dashboard to be lacking clear explanations for its tracking and monitoring tools. As a result, many users often resort to self-help resources for guidance on how to use these features effectively.
Attribute Ratings
Reviews
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January 20, 2022
Return Path
Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such as Reputation Monitor, Inbox Preview, Inbox Monitor, etc. Reputation Monitor, I leverage to measure reputation of the organization IP addresses. It helps isolate where the deliverability issue is. Reputation Monitor also provides the IP Sender Score which is like a credit score for your IP. I also use Return Path to confirm inbox placement and how the emails render across different browsers/devices.
- Reputation Monitor - provides Sender Score
- Inbox Tools integration within your ESP (ease of use)
- Certification
- Certification pricing - if too high some could do without
- Deliverability monitoring success
- Deliverability efficiency (ease of use)
11.11111111111111%
1.1
33.333333333333336%
3.3
N/A
N/A
- eDatasource and Goodmail
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
We selected 250ok to identify email deliverability issues. Before 250ok, we used a variety of free and paid tools but wanted to manage everything under one account. Currently, we use it primarily to review email campaigns before we send, track engagement, and review potential issues with ESPs. In the future, we plan to increase usage to include DMARC monitoring as well.
- They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
- The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
- The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
- Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
- While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
100%
10.0
56.66666666666667%
5.7
N/A
N/A
- Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.
Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
We are currently using Return Path within our Undergrad Admissions department with some integration going into some graduate and adult populations. This is being used to try and have better inbox placement for our email marketing efforts. We were having very low open rates and high spam rates so this is addressing that issue.
- Shows spam rates
- Identifies problematic subject lines for email marketing
- View examples of how different email clients will show your email
- It doesn't necessarily help emails to be pushed through spam filters
- Some of the features for viewing email are naively available in Marketing Cloud
- Hard to differentiate some of the features
76%
7.6
60%
6.0
N/A
N/A
- Helped identify problematic email campaigns
- Helped our emails get delivered to certain populations
- Helped identify subject lines that are problematic
Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path that much more.
January 08, 2019
Visibility into the inbox - at last!
250ok is used by our Marketing Infrastructure team. We have several team members who are logging in and reviewing the results. We use it to address email deliverability and inbox placement. Before using 250ok, we could only see metrics like opens, clicks, bounces, and unsubscribes. Now we're able to see ISP-level insights on inbox placement.
- Provides a seed list so you can weight the ISPs that are important to you
- Provides visual reporting so you can see how your email program is performing overall
- Support with knowledgeable team members
- Does not specifically identify which email addresses are spam traps
- This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
- Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
87.5%
8.8
86.66666666666666%
8.7
N/A
N/A
- Greater inbox placement has led to higher open rates, leading to more conversions
250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing in the inbox -- are you missing completely? Are you ending up in spam? How many spamtraps are being hit?
December 08, 2018
Tool - yes, certification - no
We use Return Path as an addition to our email deliverability tools and reporting across the entire organization. It is a very capable platform to test and to analyze inbox placement using seed lists. It is easy to track sender / IP reputation with this tool as well as improve those for better deliverability across all ISPs. The reports are quite detailed and the platform itself is very intuitive.
- Inbox placement monitoring.
- Domain / IP reputation monitoring.
- Email deliverability troubleshooting.
- Export of automated reports to external users, not only admins.
- The tool is quite expensive.
- The UI could use a refresh.
- Certification is overrated and isn't required as long as you follow ISP guidelines.
8.88888888888889%
0.9
46.66666666666667%
4.7
N/A
N/A
- Precise domain and IP reputation tracking with breakdown per ISP for better troubleshooting.
- Testing and validation of deliverability, especially after switching ESPs with new IPs and domains.
- Knowledgeable and responsive team.
Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.