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ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective …
Starting at $20 per month
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email…
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Popular Features
- Email deliverability reporting (21)8.181%
- Dashboards (22)7.373%
- Standard reports (20)6.868%
- Custom reports (16)4.646%
Pricing
Elements
$20
Cloud
per month
Elements Plus
$525
Cloud
per month
Professional
Custom Pricing
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.validity.com/everest/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest (Return Path + 250ok) Features
Email & Online Marketing Features
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
Additional Features
- Supported: Competitive Intelligence
- Supported: List Validation
- Supported: Reputation Monitoring
- Supported: Engagement Analytics
- Supported: Customized Alerts
Everest (Return Path + 250ok) Screenshots
Everest (Return Path + 250ok) Video
Everest Overview
Everest (Return Path + 250ok) Competitors
Everest (Return Path + 250ok) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, German, French, Italian, Spanish, Portuguese |
Everest (Return Path + 250ok) Downloadables
Frequently Asked Questions
Everest (Return Path + 250ok) starts at $20.
Reviewers rate Spam Testing and Email Previews highest, with a score of 9.
The most common users of Everest (Return Path + 250ok) are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(51)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective communication with their customers and avoid negative consequences. These tools offer a range of features that help users monitor and manage their email deliverability, measure the success of their campaigns, and adapt to changes in email consumption habits.
With ReturnPath, users can monitor their email deliverability, track the success of their campaigns, and make necessary adjustments to optimize their email templates across platforms. This tool ensures high deliverability rates with minimal bounce rates and helps improve inbox placement for email marketing efforts. Additionally, ReturnPath is leveraged by marketing organizations to diagnose and resolve inbox issues at different ISPs, particularly with Microsoft - Hotmail and Outlook.
250ok, on the other hand, allows users to identify and manage email deliverability issues in one account. Users rely on this tool to review their email campaigns, track engagement metrics, and address potential issues with ESPs. It provides a comprehensive view of deliverability issues across clients and helps monitor inbox rates of email campaigns.
The Everest suite, which combines ReturnPath and 250ok into one platform, offers various features for tracking email performance, analyzing sender score, and measuring message effectiveness. This suite is utilized by professionals in the deliverability team to generate reports and provide support for issues such as spam IP score trends, complaints metrics, and spam traps.
While some users find certain aspects of these tools to be valuable in improving their email deliverability and campaign performance, others have expressed underwhelming experiences. Additionally, there have been concerns raised about contract terms and customer service provided by ReturnPath leading some users to discontinue using the product.
Overall, ReturnPath and 250ok serve as crucial resources for businesses and marketers looking to maintain strong email deliverability practices. These tools enable users to overcome challenges related to inbox placement, spam scores, sender reputation, and engagement tracking in order to optimize their email campaigns and ensure effective communication with their customers.
Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.
Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.
Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.
Ineffective email verification for small company domains: Some users have reported that Return Path's email verification service is not effective for small company domains, leading to improper verification. This issue has been mentioned by multiple reviewers.
Issues with customer support: Users have experienced significant issues with the customer support provided by Return Path. Many users have stated that the support team lacks knowledge and struggles to address certain issues.
Lack of clear explanations in the 250ok dashboard: Users have found the 250ok dashboard to be lacking clear explanations for its tracking and monitoring tools. As a result, many users often resort to self-help resources for guidance on how to use these features effectively.
Attribute Ratings
Reviews
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April 28, 2022
Ok software torched by terrible sales practice
Score 1 out of 10
Vetted Review
Verified User
Pieces of the product are good, some are ok and some are underwhelming. The Everest suite is a roll-up of several email SAAS firms into one new home, we used some but not all before. First-year of the new company was fine, with reasonable pricing and apparent terms. However, we didn't notice hidden in a linked doc in small print a 60-day notice clause. When they got in touch to renew 45 days before the contract ended (as had happened for the previous 5 years) we asked to shrink our service. This is not allowed under the terms unless you cancel 60 days before the end and then renew afresh. So we were forced to renew as the previous year, the end of a 6-year relationship and terrible CS. Don't use these guys, they are sharky at the extreme and not apologetic about it. They are clearly maximizing the bottom line by getting ready for some form of exit event. We have handed in our notice (365 days ahead now) and won't be using these again ever.
January 26, 2022
The biggest name in email deliverability
Score 10 out of 10
Vetted Review
Verified User
We use Everest Return Path at ShopStyle to monitor email deliverability of our daily sale alerts and marketing newsletters. It is an essential part of our email program as it helps us ensure our emails do not get marked as spam by the various ESPs. We experience send/deliverability issues relatively frequently with Microsoft (Hotmail, Outlook), and Return Path helps us identify these issues and remedy them by optimizing our emails and sending IP addresses to improve our email campaigns.
January 20, 2022
Return Path
Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such as Reputation Monitor, Inbox Preview, Inbox Monitor, etc. Reputation Monitor, I leverage to measure reputation of the organization IP addresses. It helps isolate where the deliverability issue is. Reputation Monitor also provides the IP Sender Score which is like a credit score for your IP. I also use Return Path to confirm inbox placement and how the emails render across different browsers/devices.
We use Everest (Return Path + 250ok) within our organization to focus on upping deliverability, cleaning up our lists and sender reputation, and becoming more familiar with how our emails are performing within individual email inboxes and email providers. We also use the platform to test out our email design and what is working/not working and what could be flagged as a spam issue.
Score 9 out of 10
Vetted Review
Verified User
We are currently using Everest to manage our email deliverability and expand the audiences that we contact daily. By doing so, we're able to maximize the number of folks we can mobilize to vote for Democrats or donate to help elect more Democrats. Ahead of the 2020 election, we also used Return Path to implement a successful customer reactivation program to bring folks back into the fold ahead of a very important moment for our organization.
Score 10 out of 10
Vetted Review
Verified User
ReturnPath as its formerly known has been an important connection to understanding the relationship we've had with ESPs over the years. While we as a business are focused on how we communicate to our customers, the insight and consultation ReturnPath has provided help us contextualize how we also communicate with the ESPs, by proxy whether in positive or negative ways. It's often a misconception, from colleagues at all levels of business, that we have direct control or even able to communicate with Hotmail and Gmail, etc. directly, we don't. We're building a reputation (IP reputation) with the ESPs, only by trying to build a relationship with our customers. ReturnPath opens that door, in understanding, giving us the insights, we need to interpret how our strategy at large can have meaningful and sometimes unintended consequences, by being solely driven by the customer contact strategy or ROI.
December 30, 2020
Manage and Measure Your Email Marketing Effectiveness and Reputation
Validity Everest (Return Path + 250ok) is used to manage all email marketing deliverability, inbox placement, spam traps/black lists, and feedback loops. It's used across the enterprise for all marketing-type emails that are sent to various stakeholder groups. It solves the business problem of not knowing if your emails are getting through spam filters, ISPs, inbox placement issues, etc.
October 23, 2020
Excellent Software to Help With Email Deliverability
Used by the marketing department only to track all aspects of email deliverability for our sends through Pardot, Marketing Cloud, and Salesforce. We also used it for list cleaning and email analytics (emails opened by device, location, etc.)
September 02, 2020
250ok is a must for those who care about email deliverability
We have to monitor a lot of email sent out of our system and 250ok gave us an easy birds eye view of deliverability issues across clients and narrowed down for specific clients.
July 22, 2020
My Return Path Review
We leverage Return Path for certification, deliverability, and ISP remediation of our email marketing. Unfortunately, it was first implemented when we had delivery issues during critical Q4 holidays. However, now deliverability is being proactively managed on a daily basis.
July 18, 2020
Return Path: the Pro & Cons.
This is specifically used by the Email Marketing department. Return Path is used as a supporting email delivery tool for sender reputation, inbox placement, and getting the details of each domain in case there is an inbox placement issue. Its dashboard gives us a quick view of performance and issues, based on which we calibrate the email content, email sending list, suppression, etc for better email delivery health.
July 16, 2020
Return Path: a good friend of deliverability
Return Path is used by the deliverability team to provide reports and support about deliverability issues such as spam IP score trends, complaints metrics, and spam traps.
We use Return Path within the Marketing department mainly for monitoring and managing email deliverability, general IP reputation trending, and inbox rendering. As part of our SFMC implementation, we leverage both the Inbox Monitor and Inbox Preview functionality mostly. We had some email delivery issues during the early stages of our SFMC implementation. Using the Return Path data and Sender Score trending we were able to turn that around and see more consistent inbox placement. Inbox Monitoring also helps us catch issues as they arise and address them quickly before deliverability issues affect all our users. As we develop new email templates and update our branding, the Inbox Preview tool has been an essential part of reviewing and checking emails before they go out to our guests.
July 09, 2020
Return Path Review
My organization uses Return Path to increase email deliverability, as well as monitor our spam scores. We also use Return Path to preview our email templates across different platforms so that we can optimize our email across inboxes. Return Path is not used across our organization, just our Digital department uses it.
July 02, 2020
Return Path is good, but not perfect. As an experienced email marketer I know how to work around its weaknesses.
I use Return Path on a daily basis across a large range of email marketing tasks. The best and most important usage of Return Path is domain monitoring. It does not matter how well your emails render or how amazing your marketing copy is if the content never reaches the inbox of your customers.
We use Return Path in a few different departments. Our "broadcast" team uses it to track the technical performance of individual messages, inbox placement across different marketing efforts, and to monitor our "sender score" to ensure across various domains. Our Marketing team uses it to track the effectiveness of various messages by subject line and sender. Our web team uses it to track trends across all of our messages with regard to time, domain, and messaging.
October 05, 2019
Good for email deliverability
We are using it for our B2B and B2C side of the business. It helps us track email deliverability, domain health, and email provider deliverability.
We selected 250ok to identify email deliverability issues. Before 250ok, we used a variety of free and paid tools but wanted to manage everything under one account. Currently, we use it primarily to review email campaigns before we send, track engagement, and review potential issues with ESPs. In the future, we plan to increase usage to include DMARC monitoring as well.
We are currently using Return Path within our Undergrad Admissions department with some integration going into some graduate and adult populations. This is being used to try and have better inbox placement for our email marketing efforts. We were having very low open rates and high spam rates so this is addressing that issue.
January 08, 2019
Visibility into the inbox - at last!
250ok is used by our Marketing Infrastructure team. We have several team members who are logging in and reviewing the results. We use it to address email deliverability and inbox placement. Before using 250ok, we could only see metrics like opens, clicks, bounces, and unsubscribes. Now we're able to see ISP-level insights on inbox placement.
December 08, 2018
Tool - yes, certification - no
We use Return Path as an addition to our email deliverability tools and reporting across the entire organization. It is a very capable platform to test and to analyze inbox placement using seed lists. It is easy to track sender / IP reputation with this tool as well as improve those for better deliverability across all ISPs. The reports are quite detailed and the platform itself is very intuitive.
March 22, 2016
Return Path Review
Return Path allowed and provided me useful tools and tips on how to improve deliverability on campaigns. There were some great details that allowed me to provide great feedback and customer service to my client, but other times it was vague. Most of the tools I've used have been helpful and provide good insight/details. I've been typically told the same reason for blocks or spams at ESPs like Gmail and how they won't really give details on why.
March 22, 2016
ReturnPath - You have reached your destination.
As part of the email marketing team at Life Time Fitness, we use Return Path on a daily basis. We use it to check the deliverability of our emails and make sure our emails are hitting the members' inbox. We currently have Return Path notifications set up that notify our entire team if inbox placement is <90%. That way, when this issue occurs, we can figure out why its happening and work to correct it.
July 15, 2014
Return Path gets to the root cause of deliverability issues and helps you course correct
Return Path is being used by the resale part of the Ticketmaster organization to help maintain strong deliverability of our emails, and to ensure we're employing white hat practices. We contracted Return Path to perform an audit of our email services as they were fragmented--across many different platforms with different business owners, with practices and processes put into place that were no longer relevant or beneficial to the company. Return Path helped us identify root cause issues for low performing deliverability, and once the issues were made evident, business and IT stakeholders were able to make adjustments that ensured our emails were following best practices. Today, I use it as a monitoring tool to ensure deliverability is high (typically above their customer average and in the mid to high 90s); and also to the shift in how consumers are consuming email: today our first screen is mobile (primarily smart phones) which means we are reevaluating the template and also how to measure successful campaigns.
July 15, 2014
Return Path Email Delivery Program Review
Return Path was used to help ensure that we were white listed with the various ISPs and to ensure that we had a high rate of deliverability with minimal bounce rates. We also used Return Path to proactively manage email delivery.