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ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective …
Starting at $20 per month
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email…
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Popular Features
- Email deliverability reporting (21)8.181%
- Dashboards (22)7.373%
- Standard reports (20)6.868%
- Custom reports (16)4.646%
Pricing
Elements
$20
Cloud
per month
Elements Plus
$525
Cloud
per month
Professional
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Cloud
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- No setup fee
For the latest information on pricing, visithttps://www.validity.com/everest/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
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What is Everest (Return Path + 250ok)?
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform.
Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into a unified platform.
Everest (Return Path + 250ok) Features
Email & Online Marketing Features
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
Additional Features
- Supported: Competitive Intelligence
- Supported: List Validation
- Supported: Reputation Monitoring
- Supported: Engagement Analytics
- Supported: Customized Alerts
Everest (Return Path + 250ok) Screenshots
Everest (Return Path + 250ok) Video
Everest Overview
Everest (Return Path + 250ok) Competitors
Everest (Return Path + 250ok) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English, German, French, Italian, Spanish, Portuguese |
Everest (Return Path + 250ok) Downloadables
Frequently Asked Questions
Everest (Return Path + 250ok) starts at $20.
Reviewers rate Spam Testing and Email Previews highest, with a score of 9.
The most common users of Everest (Return Path + 250ok) are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(51)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
ReturnPath and 250ok are email deliverability tools that have been widely used by businesses and marketers to ensure effective communication with their customers and avoid negative consequences. These tools offer a range of features that help users monitor and manage their email deliverability, measure the success of their campaigns, and adapt to changes in email consumption habits.
With ReturnPath, users can monitor their email deliverability, track the success of their campaigns, and make necessary adjustments to optimize their email templates across platforms. This tool ensures high deliverability rates with minimal bounce rates and helps improve inbox placement for email marketing efforts. Additionally, ReturnPath is leveraged by marketing organizations to diagnose and resolve inbox issues at different ISPs, particularly with Microsoft - Hotmail and Outlook.
250ok, on the other hand, allows users to identify and manage email deliverability issues in one account. Users rely on this tool to review their email campaigns, track engagement metrics, and address potential issues with ESPs. It provides a comprehensive view of deliverability issues across clients and helps monitor inbox rates of email campaigns.
The Everest suite, which combines ReturnPath and 250ok into one platform, offers various features for tracking email performance, analyzing sender score, and measuring message effectiveness. This suite is utilized by professionals in the deliverability team to generate reports and provide support for issues such as spam IP score trends, complaints metrics, and spam traps.
While some users find certain aspects of these tools to be valuable in improving their email deliverability and campaign performance, others have expressed underwhelming experiences. Additionally, there have been concerns raised about contract terms and customer service provided by ReturnPath leading some users to discontinue using the product.
Overall, ReturnPath and 250ok serve as crucial resources for businesses and marketers looking to maintain strong email deliverability practices. These tools enable users to overcome challenges related to inbox placement, spam scores, sender reputation, and engagement tracking in order to optimize their email campaigns and ensure effective communication with their customers.
Valuable IP reputation insights: Several users have found the IP reputation insights provided by Return Path to be valuable. They appreciate the consulting and advice offered, as well as the individualized attention given to understand their products and services.
Convenient integration with Exact Target: Many users like that Return Path is embedded in their instance of Exact Target, allowing them to review their entire email program without needing to use a separate tool. This convenience is seen as a positive aspect.
Useful inbox placement insights: A number of users find the inbox placement insights provided by Return Path to be useful. They appreciate the data that informs them about their inbox placements, spam, missing emails, and complaints. This information is seen as valuable in determining their progress.
Ineffective email verification for small company domains: Some users have reported that Return Path's email verification service is not effective for small company domains, leading to improper verification. This issue has been mentioned by multiple reviewers.
Issues with customer support: Users have experienced significant issues with the customer support provided by Return Path. Many users have stated that the support team lacks knowledge and struggles to address certain issues.
Lack of clear explanations in the 250ok dashboard: Users have found the 250ok dashboard to be lacking clear explanations for its tracking and monitoring tools. As a result, many users often resort to self-help resources for guidance on how to use these features effectively.
Attribute Ratings
Reviews
(1-25 of 27)Companies can't remove reviews or game the system. Here's why
April 28, 2022
Ok software torched by terrible sales practice
Score 1 out of 10
Vetted Review
Verified User
- Email Validation
- Having the only Hotmail certification program
- Acting a partner
- Clear contract terms
January 26, 2022
The biggest name in email deliverability
Score 10 out of 10
Vetted Review
Verified User
- Ensure deliverability
- Optimize inbox placement
- Measure email campaign performance
- Pricier than the smaller providers out there.
- A/B testing functionality works OK but not great.
- Issues with dynamically generated email content.
January 20, 2022
Return Path
- Reputation Monitor - provides Sender Score
- Inbox Tools integration within your ESP (ease of use)
- Certification
- Certification pricing - if too high some could do without
- List validation
- Design testing
- Inbox placement
- Onboarding process with reps
- Upstart timeline for new customer
- Clearer instruction for each module
Score 9 out of 10
Vetted Review
Verified User
- In-depth data on user engagement with email campaigns
- Spam and design testing for a huge number of email clients
- Detailed deliverability tracking and support
- Slow and somewhat sticky migration progress
Score 10 out of 10
Vetted Review
Verified User
- IP reputation insights
- Consulting and advice
- Inbox placement insights
- Using more of their tools.
December 30, 2020
Manage and Measure Your Email Marketing Effectiveness and Reputation
- Feedback loops
- Deliverability reporting
- Inbox placement reporting
- DMARC reporting
- Integration to big ESPs (ex. Salesforce Marketing Cloud)
- Navigation between multiple organizations
- SSO/SAML setup
October 23, 2020
Excellent Software to Help With Email Deliverability
- Track emails opened by device.
- Track emails opened by location.
- Email deliverability by server.
- More support.
- More access to email information.
- Uploading lists can be time consuming.
September 02, 2020
250ok is a must for those who care about email deliverability
- Inbox Placement measurement
- Deliverability by domain
- Clues as to possible causes of deliverability issues
- There's some data that their sister company ReturnPath has that they're missing
July 22, 2020
My Return Path Review
- Sender certification
- Inbox monitoring
- ISP remediation
- ESP integration
- Customer reporting
July 18, 2020
Return Path: the Pro & Cons.
- Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
- Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
- Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.
- Email verification service does not work well with small company domains, i.e. if the domain is not Gmail, Yahoo, AOL, etc. and the email belongs to some xyz.com, it does not verify properly.
- For a few issues, the support team does not have a clear idea of how to deal with the issue, their knowledge is same as that of our knowledge.
- For inbox delivery data the percent system is based on seed list and not our actual list.
July 16, 2020
Return Path: a good friend of deliverability
- Accurate data on reports
- Professional, and easy UX and design
- Fast data exports
- Lack of monitoring tools such as seedlists
- Easy IP management (adding-removing)
- Spam traps report per sending domain
- Provides good visibility to inbox placement trends
- Good preview rendering for major email clients
- Good UI, easy to access major functions and tools
- Salesforce Marketing Cloud integration makes inbox monitoring and rendering previews easy
- Some domain summary data inconsistent with seedlist detail
- UI feels a little dated
- Reporting options are limited
- As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
- Inbox Preview rendering could be more robust and extensive
- Would like to see Dark Mode previewing rendering
July 09, 2020
Return Path Review
- Does increase deliverability
- Seems to have good previews of emails in various inboxes
- Has a good inbox monitor
- Price point is high
July 02, 2020
Return Path is good, but not perfect. As an experienced email marketer I know how to work around its weaknesses.
- Inbox Monitoring
- Device Previews
- Spam Recognition
- User Analytics
- Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
- No content builder integration, system relies on emails to be sent to platform often increasing development times
- Old user interface, interface has been the same and clunky for many years
- Clean interface with a user-friendly summary line.
- Easy to identify performance across email domains.
- Great insight into performance by geography.
- A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
- The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
- I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.
October 05, 2019
Good for email deliverability
- Ease of use.
- DMARC tracking.
- Seed list tracking.
- It's not as robust as ReturnPath.
- You have to keep buying add-ons.
- They finally got email verification.
- They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
- The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
- The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
- Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
- While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
- Shows spam rates
- Identifies problematic subject lines for email marketing
- View examples of how different email clients will show your email
- It doesn't necessarily help emails to be pushed through spam filters
- Some of the features for viewing email are naively available in Marketing Cloud
- Hard to differentiate some of the features
January 08, 2019
Visibility into the inbox - at last!
- Provides a seed list so you can weight the ISPs that are important to you
- Provides visual reporting so you can see how your email program is performing overall
- Support with knowledgeable team members
- Does not specifically identify which email addresses are spam traps
- This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
- Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
December 08, 2018
Tool - yes, certification - no
- Inbox placement monitoring.
- Domain / IP reputation monitoring.
- Email deliverability troubleshooting.
- Export of automated reports to external users, not only admins.
- The tool is quite expensive.
- The UI could use a refresh.
- Certification is overrated and isn't required as long as you follow ISP guidelines.
March 22, 2016
Return Path Review
- General spam tools
- Details on different ESPs
- Spam checks
- More detail/insights on spam
March 22, 2016
ReturnPath - You have reached your destination.
- Optimization - Return Path helps us to optimize our emails and continue to make them better.
- Timely - We receive triggered notifications that help us fix an issue before it even occurs.
- Data Driven - Return Path is perfect for analysts such as myself, and presents data in an easy to read way.
- Training - It would be nice to have more training and more knowledge about what all Return Path has to offer.
July 15, 2014
Return Path gets to the root cause of deliverability issues and helps you course correct
- Individualized attention. They really dug in to understand our products and services.
- Easy-to-understand training and actionable items that you can sustain over a long period of time.
- They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
- Some of the functionality that Return Path offers was not yet available in the version they provide through Exact Target
July 15, 2014
Return Path Email Delivery Program Review
- White listing as no other company was able to deliver the same level of white listing and partnership that Return Path was able to offer
- A single portal that provides access to all of the monitoring and reporting in one place.
- Technical account managers that can provide point of contact to trouble shoot issues with specific ISPs email delivery issues.
- There are a number of ISPs that do not partner with Return Path, I think Apple me.com, Gmail, and several others which leaves room for improvement.
- Although Return Path offers great features, they come at a price, and as our ecommerce site decreased in email requirements, our contracted costs with Return Path continued to stay the same or increase in price.