vAuto Conquest is primarily being used by our New Vehicle Sales Department in order to capitalize on any factory incentives or deals, leverage those in order to be more competitive in pricing. It also increases turn rate by helping to identify the best selling option packages and colors, adjusting pricing based on age, and just making more information available to everybody in every department.

Pros and Cons

Provides an exceptionally simple interface to see what is desirable in the market
Can be set to automatically adjust pricing based on turn rate and market demands
Integrates very well with the other products offered by Cox Automotive

Pricing is not horrible, but could be better
While I noted it integrates well with other Cox products, as a standalone it is not ideal.

Likelihood to Recommend

vAuto Conquest has made both my GM and GSM's lives far easier. Being able to immediately see comps for like vehicles across your designates market with specific attention paid to optioning is crucial to providing both accurate trade appraisals as well as setting pricing for used inventory. It does an excellent job. It does not have much usage on the fixed ops side, other than the fact that increasing the below-line gross of sales lowers the needed fixed-ops absorption and makes it possible for there to be greater movement in sales pricing in general.

Return on Investment

Increased Sales Gross
Lower Turn Rate
Increased Sales Absorbtion
Increased foot traffic through business prior to the pandemic at least.

Alternatives Considered

I have used a number of other products that each do part of what vAuto Conquest does, but no other product seems to incorporate all the desired features into one, easy to use program the way Cox Automotive has done with this product. Given the enormous number of programs out there for the automotive industry, the less additional programs needed to use, the better.

Support Rating

10

Customer service has been a primary selling point of all the products we use through Cox Automotive. They have been great on every level, from implementation and setup to post-install support to technical support, they go far above and beyond the norms I have seen in other companies within this realm.

Other Software Used

CDK Drive, VinSolutions, ERA-IGNITE

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