Veeva CRM Reviews

A number of companies I support use Veeva CRM predominantly to capture pharma reps' activities - interactions between field based team members and healthcare professionals, such as GPs, nurses and Key Opinion Leaders. The outcome of those interactions is recorded in the systems, and an external solution is used to run reports and analyse the findings. Veeva CRM is also used to capture product discounts, as well as for territory alignment.

Veeva CRM is used by our marketing team to record discussion they have with the Doctors, nurses and other staff members at the clinic/hospitals. The system is also used by the clinical research/medical affairs team to review the discussion the marketing team had with the investigators. The system allows the field team to abide the healthcare regulations such as 21 CFR Part 11.

Use Veeva Medical to record interactions between field based team members and health care practitioners. Details of the materials discussed during the meeting as well feedback from the HCPs are recorded.