TrustRadius Insights
Velocify is a versatile software that is used by various teams across different divisions in organizations. Its broad range of …
Overview
What is Velocify by ICE Mortgage Technology?
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer.…
Recent Reviews
Pricing
N/A
Unavailable
What is Velocify by ICE Mortgage Technology?
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
Alternatives Pricing
What is PandaDoc?
PandaDoc headquartered in San Francisco offers their eponymous electronic signature platform for sales teams, containing sales proposal automation and CPQ (configure, price, quote) features, and integration with CRMs.
What is Lusha?
Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Velocify by ICE Mortgage Technology?
Velocify by ICE Mortgage Technology Competitors
Velocify by ICE Mortgage Technology Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.
SalesExec are common alternatives for Velocify by ICE Mortgage Technology.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Velocify by ICE Mortgage Technology are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Velocify is a versatile software that is used by various teams across different divisions in organizations. Its broad range of applications includes marketing, sales, admissions, management, executive, business, and analytics teams. One of the significant use cases of Velocify is in the enrollment process where it helps break down the black holes of the process and provides more granularity. Loan originators also benefit from Velocify as it serves as a contact manager for all leads, enabling them to sell effectively.
The system establishes standards of success and creates dynamic workflows for users to follow, eliminating guesswork by determining which lead to call next. It offers features like speed to contact, lead prioritization, pull distribution, and automated smart and status-specific drip email. Users appreciate its ability to track every follow-up call and monitor the speed of reaching out to new leads transparently. Velocify is considered superior to other CRM systems by long-term users who have extensive experience in internet sales. The software's features and capabilities, as well as the professionalism and responsiveness of the sales representative and support team, are highly praised.
In addition to enrollment and sales teams, Velocify is widely used across entire organizations for lead management and campaign organization under different divisions. Its priority rules and scheduling features help prioritize outbound calling and follow-up campaigns with prospects, contributing to day-to-day success for over 100 employees. This software keeps the entire organization organized, connected, and efficient while helping businesses make more money.
Furthermore, Velocify plays a crucial role in admissions by organizing the lead base and generating reports. It facilitates file tracking by allowing files to be sent to different milestones of the application process and assigned to specific people. This ensures that everyone stays on track with their tasks. Moreover, Velocify addresses the business problem of providing additional leads during slow times of the year by making the software available to the entire company.
Overall, Velocify proves to be a valuable tool in streamlining various aspects of business operations, from lead management to sales and admissions. Its versatility and range of features make it an indispensable asset for organizations looking to enhance their efficiency and productivity.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
December 31, 2014
review
Score 7 out of 10
Vetted Review
Verified User
Used for payroll and as a roster for our department.
- Customizable
- Easy to update
- Good reporting
- Doesn't catch when you accidently add a space at the end of an entry and makes reporting harder
- MUST pay close attention to details
- Keeps up organized
- Links well
I didn't choose it, don't know
December 17, 2014
Velocify--Great for front end lead conversion, not much else
Score 1 out of 10
Vetted Review
Verified User
We utilized Velocify to manage our student life cycle as well as transactional emails at each stage of the process. This was being utilized by our marketing and sales, admissions teams, management and executive teams, as well as the business and analytics area. Velocify was designed to help us be able to break down the black holes of the enrollment process and give more granularity to the process as a whole.
- The simplicity of the system setup is relatively easy.
- The built in speed to lead Dialer worked very well and distributed leads accurately.
- The help and support area was easy to navigate.
- No limitation on numbers of fields assisted with our need for granularity.
- The canned reporting is not a one size fits all, and therefore customization of reports was needed. However, the ability to filter different criteria in and/or boolean was non-existent.
- Customer Service and personable touch was poor at almost every level. We were with Velcoify for 2 years and we had to repeatedly explain our business to them with each issue.
- Fields were not able to be shared across different areas, which proved to be problematic with different reporting needs.
- Validation was only added to the system in the last few months, and this was very basic; because there were not specific security items for each role, this made our data integrity very shaky.
- Creating emails and duplicating statuses, etc was labor intensive. There was no ability to clone existing emails, status, actions.
- Drip campaigns were not available.
- Vendor posting proved problematic at times, and the fact that anyone could enter anything into a drop down (again, validation) proved problematic as well.
- Faster lead conversion lead us to higher potential for "first school wins" philosophy.
- Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
- Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two.
Yes
This was not done in a timely fashion at all on many occasions, and it took escalation many times to the supervisor of our account manager to even get a response. They operate solely on west coast hours and are closed on holidays for any support. What CRM vendor does this?
December 09, 2014
Velocify Consulting-Creating simplicity, efficiency, reporting and consistency of use
Score 10 out of 10
Vetted Review
Verified User
I have been an administrator on this system since 2005. I have used the system at a high level longer than anyone in the U.S. The benefits of Velocify for lead management are huge. The top four benefits in my opinion are: speed to contact (ability to contact client within seconds of new lead being posted), lead prioritization (ability for management to set criteria for prioritizing a users efforts), pull distribution (ability for leads to be shared amongst users based on criteria set by admin) and automated smart and status specific drip email (timely emails).
- Shotgun Connect-enables a very short speed to call after lead is posted
- Click to Dial-enables simple click on phone number to place call
- Prioritized View-enables management to set the priority in which leads should be called by users
- Pull Distribution-enables the sharing of leads amongst users based upon management rules
- Smart Status specific drip email marketing
- Totally customizable to any industry or work flow
- Lead Prioritization (management sets criteria for which leads are priority)
- Reporting (various canned and ad hoc reports)
- Ease of use (ramp up time for users 2-5 days)
- Blast email capability
- Local caller ID (customer sees local area code on caller ID)
- Lead distribution (granular lead distribution capability)
- Calendar Events
- Pre-recorded voice mail messages
- Many other features
- Ease of integration with other apps
- While I personally have not had an issue with customer support, I have heard that some companies have had issues.
- ROI is gigantic but hard to measure.
Velocify is the Cadillac of the lead management space.
500
A vast majority of the users were base level sales employees/users of Velocify. System is infinitely hierarchical.
1
Admin type employees need to have a full understanding of the systems capabilities in order to take advantage of ALL the make sense features Velocify offers. One person can administer the system for a company with up 500 users.
- These answers are for any type of industry. SPEED TO CALL-System enables users to make first call to customer within seconds of lead being posted.
- SMART LEAD DISTRIBUTION-Initial lead distribution can be very intelligent
- PULL DISTRIBUTION-A scenario where leads can be shared by users based upon management set rules.
- PRIORITIZED VIEW-A scenario where management sets the order in which leads should be called on a daily basis. Takes the guess work out for users on which lead to call next.
- DRIP EMAIL-Intelligent email initiative.
- REPORTING-Various canned reports and ability to create ad hoc custom reports.
- DIALER INTEGRATION-System can be integrated with Five9 and other dialers.
- SALESFORCE INTEGRATION-System is integrated with Salesforce.
- MANY OTHERS-System is feature rich.
- Velocify continues to improve features.
- Velocify is a game changer for how your organization approaches customers.
- Ability to determine ROI on advertising dollars.
- Reports clearly show areas of opportunities.
- Post sale follow up.
- System can be partitioned so that various business units can take advantage of the capabilities.
Yes
Back in 2005 my company was distributing leads manually via FAX. I had tried to build out a lead management system on my own but my software company could not put all the pieces together. I knew I needed to distribute leads more efficiently for speed to contact purposes and to gain intelligence of what was happening with the leads. LowerMyBills had discovered 5 lead management companies and wanted me to vet these companies for the which I did. Leads360 now Velocify clearly showed the most potential. I implemented the system throughout all 55 teams in my offices over a 2 month period of time.
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
Initially, the single biggest reason I chose Velocify was that they could distribute the leads delivered to me from the lead providers very efficiently and smartly. Over time I implemented all of the features that made sense. I am still a big believer in Pull distribution. Pull was another game changer for my organization. Looking back I made numerous errors in implementation, specifically, I made the system too complex for users to use.
I vetted numerous lead management systems. Truthfully, I wouldn't do anything differently. Velocify proved to be THE player in the lead management space. The other lead management systems I vetted did not have the capabilities that Leads360 now Velocify had. I saw huge potential with the system and liked their management team. They listened to my suggestions for additional features and implemented most of them over time. Velocify continues to add features almost on a monthly basis.
- Professional services company
Velocify offers consulting services directly but it is expensive. I can implement the system as well as their in-house consultants can as I have been an administrator longer than any of their consultants have worked for Velocify. Call me at 630-936-0621 Jay Dunsing JayDunsing@gmail.com See my LinkedIn profile for more information.
Yes
You can implement the system in phases but the better way to implement is to thoroughly think through your process flow and implement every feature right from the start.
Change management was minimal
I believe that users can get used to the system very quickly as you can use all your same company terminology and automate many features. Historically, users are up and running with a high degree of effectiveness within 40 hours of use.
- For most new companies the planning stage should be thought through entirely. It's a time commitment from management which can be an issue. The more time spent thinking through how the system should be set up will provide dividends to the top line of the P/L.
- Understanding the features and how they work together.
- When I started using Velocify I was a rookie and certainly not a computer guy. It took me several weeks before I started to understand how to begin to put the system together. Over time I kept making the system better for all the user levels.
- Self-taught
I would not advise self education on the system. There are too many moving parts and you should use as many as possible that make sense.
Velocify has a best practices whitepaper and I would stay close to that.
Yes - we have customized the interface extensively
I wanted to use my terminology for better user understanding of the system. It was very easy to do.
No - the product does not support adding custom code
Again the system is configurable to any industry or process flow.
Yes
Bugs are resolved relatively quickly. Usually bugs are user error.
Initially I had very open communication with support. That has decreased substantially over time probably due to the fact that I don't need to contact them very often.. Occasionally, support will go beyond the question and speak to the why and offer suggestions.
- Custom reporting can be very useful to understand how users are performing.
- Future finesse of system should be ongoing and not stop. The system is about consistent minor improvements as you discover new opportunity.
- Setting up distribution can be very easy. If your company has regulatory licensing issues to deal with the system can be very helpful from a distribution standpoint.
- Adding a new user is simple.
- Training for new users should be kept to discussion of the main 10 features in a 45 minute conversation. The other minor issues will be picked up quickly.
- Adding fields to the form is easy.
- Setting up drip email is easy.
- Email open notification is usable.
- Establishment of local caller ID feature.
- New administrators have a hard time grasping how all the features work together.
- Integration to other apps is cumbersome.
Yes
The mobile interface works very well but the screens can be hard to see on a mobile device. This probably the same issue with any other CRM type application.
- I am not an integration person. They integrate with several other applications and can be integrated with just about any app so I have been told.
- Direct Encompass integration leaves something to be desired.
- Direct Five9 integration is good as far as I understand it.
May 15, 2014
Velocify Review
Score 7 out of 10
Vetted Review
Verified User
We use Velocify, which was Leads360 when I started, to send files to different milestones of the application process and to assign it to specific people in departments that can pick it up in their queue. It helps people stay on track of the file and also helps us track where the file has been and see specific notes that others in the file have added for the current users review.
- Tracking the files progress
- Organization in the users queue
- You must remember to save your action before closing, it will not save for you.
- Fast lead conversion
- Better understanding of the file
I have not used any other products that compare to Velocify. We used Leads360, which is now Velocify and I don't see much of a change between the two.
May 09, 2014
Manage Your Leads to Make the Money!
Score 8 out of 10
Vetted Review
Verified User
Velocify is used exclusively by our loan originators as the contact manager for all leads. It empowers our originators do what they do best, sell. The system allows for the company to set up standards of success and create a dynamic work flow that is easy for the user to follow. Not only does it take the guess work out of what lead to call next, Velocify enables management to thoroughly track and monitor all user activity. What your loan originators are doing to convert that next lead is transparent down to every follow up call and how fast they reached out to that new lead. Whether you are a user or manager, you will love the power the system puts behind your ability to sell!
- The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
- The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
- The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
- I would like to see more seamless integration with the LOS. The system will update from statuses between the LOS and Velocify, but that requires an overnight sync and does not sync any additional information. Real-time would be ideal!
- More robust reporting would be great! I would love to see some of the custom reports that administrators have created to become system reports platform wide.
- Increased lead to contact from 30% to upward of 70%
- Increased speed to contact attempt from 5-10 minutes to less than 1 minute