Name: Verfacto
Price: 99 USD
Author: Verfacto

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Interactive Application Security Testing (IAST)

Service Mesh

Software Repositories

WebOps

Development

Board Management

Business Intelligence (BI)

Collaboration

Contract Management

Email Spam Filter

Supply Chain Management

Enterprise

Accounting

Digital Banking

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

Cloud Storage

Data Center Infrastructure Management

Data Observability

Data Privacy Management

Database Load Balancing

Desktop Outsourcing

Enterprise Architecture Management

Ethernet Switches

Fraud Detection

Integration Platform as a Service (iPaaS)

Internet Security

Log Management

Managed IT Service

Network Performance Monitoring

Network Simulation

NoSQL Databases

Packet Analyzer

Single Sign-On

Software Defined Storage (SDS)

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Signage

Email Management

Email Marketing

Marketing Analytics

Marketing Automation

Retail Media Advertising

Search Engine Marketing (SEM)

Social Media Customer Service

Social Media Management

Social Media Monitoring

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Presales

Sales

Video Surveillance

Security

Construction Management

Equipment Rental

HIPAA Compliance

InsurTech

Investment Portfolio Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Azurepath

Azurepath, LLC.

Webtrends Social

Webtrends

QuickMeasure OnScreen

Tally Systems

ProphetLine for Windows

ProphetLine

Help.com

Distribion

Distribion, Inc.

CoffeeCup Responsive Email Designer

CoffeeCup Software, Inc.

SAP Business Rules Management

Trackur

Cisco Virtualization Experience Infrastructure

Cisco

Verfacto is a customer journey analytics tool that aims to help businesses of all sizes gain insights into their customers' online experiences. According to the vendor, Verfacto provides valuable data on customer behavior and preferences, allowing businesses to optimize their marketing strategies and improve targeting for increased conversions.

## Key Features

**Customer journey analytics**: According to the vendor, Verfacto allows businesses to understand the specific details of customer journeys and make informed decisions based on behavioral patterns, rather than relying on generalized website activity.

**User touchpoint**: Verfacto enables businesses to access real-time customer profiles, even before they log in. The vendor claims that businesses can separate returning customers from visitors and customize onsite marketing based on customer interests.

**Acquisition map**: The vendor states that Verfacto helps businesses identify the most converting channels for their customers and tailor communication accordingly. By overcoming the limitations of last click/channel attribution, businesses can optimize their marketing efforts.

**Interest profile**: Verfacto allows businesses to analyze user interests based on browsing behavior. According to the vendor, this information can be used to tailor marketing messages and offers, improving targeting and personalization.

**No more cookies**: The vendor claims that Verfacto offers tracking that respects user privacy and does not violate regulations. According to them, businesses can eliminate cookie banners and rest assured that all collected data is exportable only to them, with no use of cookies or collection of personal data.

**Conversion API**: Verfacto includes a conversion API that, according to the vendor, enables businesses to track meta ads after iOS 14 and improve targeting using real-time customer profiling. The vendor suggests that businesses can gain better insights and optimize their marketing efforts through cross-channel tracking and data sent for machine learning.

**Marketing performance overview**: The vendor states that Verfacto provides businesses with a holistic overview of their marketing activities. Daily reports allow businesses to monitor the dynamics of their marketing efforts, understand the impact of discounts on average order value and lifetime value, and identify patterns of converting behavior for optimization.

**Smart discounts**: According to the vendor, Verfacto enables businesses to offer discounts strategically to increase conversions. By segmenting customers based on purchasing behavior, businesses can push hesitant users to make a purchase and send targeted emails with tailored offers based on customer segments.

Basic

Agency

ReportGarden

Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation.  Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.

One Price Full Platform

Net-Results

Verfacto

Tools for measuring the effectiveness of marketing campaigns.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Marketing Analytics Tools

Verfacto

Overview

What is Verfacto?