VeriAS

VeriAS, developed by Verias, is a technology platform designed to facilitate online engagement and analytics, according to the vendor. This software system caters to various businesses, including e-commerce companies, digital marketing agencies, and organizations in need of customer service, sales, and marketing solutions. VeriAS aims to empower professionals in marketing, sales, and customer service roles to reach their target audience with precision and convert them into loyal customers.

Key Features

SMS Sending: VeriAS offers a tailored SMS service, allowing users to send text messages through dedicated short and long codes. It efficiently manages SMS subscriber data and engagement, supports both one-off and recurring job scheduling, and provides support for multiple creatives per job, according to the vendor.

Engagement: VeriAS offers automatic short URLs for links in SMS messages. It includes an offer management system, enables preview, click, and conversion event tracking, supports data pass-through capabilities, and provides email or mobile number based opt-out support. Additionally, it handles automated opt-out/stop messages and tracks link conversions and values from external tracking systems, according to the vendor.

Data: VeriAS provides robust data management features, including API's for creating and managing subscribers, data isolation in lists, and a dynamic data segment builder. It tracks subscriber vertical/engagement/value, supports custom data fields and data pass-through, and scans for TCPA litigators and complainers. The software also handles automated number deactivation, offers data streaming capabilities, and includes built-in suppression list and blacklist support, according to the vendor.

Compliance: VeriAS automates welcome, help, and opt-out messaging to ensure compliance with regulations. It supports keyword flows and enforces TCPA sending hours restrictions automatically, according to the vendor.

Email Verification: VeriAS offers comprehensive email verification services to validate email records in customer lists. It eliminates duplicates, catches bad domains, uncovers malicious emails and/or phone numbers, and provides real-time bulk and API verification. The software also offers freshness scoring to evaluate the freshness of leads, removes hard bounces from email lists, checks for spam traps and abuse, and provides insightful reporting for email analytics, according to the vendor.

API Verification: VeriAS ensures that the right people see your messages and the wrong people won't by providing real-time email validation on your platform. It also allows batch email validation for existing lists, offers lead scoring to evaluate lead freshness, identifies hard bounces with 98% accuracy, checks for spam traps to improve deliverability, and provides reporting and analytics. The software utilizes advanced encryption for data protection, according to the vendor.

Data Append Services: VeriAS helps enhance client and lead lists by adding missing data points, updating existing client data with current details, improving data integrity, cleaning databases, and re-engaging old contacts by appending missing information. These services contribute to cost savings by maintaining and updating existing databases, according to the vendor.

Score and Trust: VeriAS focuses on maintaining a high sender score for business IP addresses and protecting sender reputation by following email best practices. It checks mail domain reputation, authenticates emails with SPF and DKIM, manages DMARC for domain-based message authentication, sets up abuse@ and postmaster@ email addresses, and helps warm up IP addresses for optimal deliverability, according to the vendor.

Email List Analyzer: VeriAS enables users to track key metrics such as click-through rate (CTR), conversion rate, sharing/forwarding rate, bounce rate, and growth rate. The software provides insights into the effectiveness of email marketing campaigns, helps identify areas for improvement in messaging and content, and enables data-driven decision making for email marketing strategies, according to the vendor.