Veritone Attribute

Veritone Attribute is a broadcast attribution solution designed to help broadcasters track ad performance and optimize campaigns. According to the vendor, this tool is targeted at businesses in the broadcasting, advertising, marketing, media, and entertainment industries. It aims to provide valuable insights and improve campaign effectiveness for radio and TV stations, advertising agencies, and marketing professionals.

Key Features

Correlate Data: According to the vendor, Veritone Attribute allows users to leverage near real-time performance data to correlate web traffic to broadcast campaigns. Users can track and analyze campaign performance, make changes on the fly, and gain insights into the relationship between ads and web lift.

Illustrate Ad Efficacy: Veritone Attribute enables users to track ad efficacy through metrics and data visualization. Users can visualize campaign performance, identify trends and patterns, and make data-driven decisions to optimize campaigns, as claimed by the vendor.

Prove Ad Runs: The vendor states that Veritone Attribute helps users get credit for in-content mentions and pre-recorded ads. Users can validate ad delivery, provide proof of performance to clients, and ensure accurate ad attribution.

Build Reports: Veritone Attribute allows users to generate easily understandable reports and metrics, as per the vendor. Users can create branded performance reports to showcase campaign effectiveness, retain clients, and win new business.

Increase Client Engagement: According to the vendor, Veritone Attribute enables users to regularly send branded performance reports to advertisers, increasing client engagement. Users can keep advertisers informed, build trust and confidence, and strengthen the relationship between broadcasters and advertisers.

Customizable Dashboards: Veritone Attribute allows users to create unique reporting dashboards tailored to their specific needs and preferences, as claimed by the vendor. Users can customize dashboards, adjust attribution time spans, and focus on the most relevant data for analysis and optimization.