TrustRadius Insights
Veritone Attribute has proven to be a valuable tool for showcasing audience engagement and providing analytical reports to clients, …
Overview
What is Veritone Attribute?
Veritone Attribute is a broadcast attribution solution designed to help broadcasters track ad performance and optimize campaigns. According to the vendor, this tool is targeted at businesses in the broadcasting, advertising, marketing, media, and entertainment industries. It aims to provide valuable...
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What is Veritone Attribute?
Veritone Attribute is presented by the vendor as a turnkey attribution solution that correlates broadcast ad placements of all formats, including pre-produced spots, organic mentions and live reads, with website interaction data in near real-time. With it, they state users can gain access to data…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is Veritone Attribute?
Veritone Attribute is a broadcast attribution solution designed to help broadcasters track ad performance and optimize campaigns. According to the vendor, this tool is targeted at businesses in the broadcasting, advertising, marketing, media, and entertainment industries. It aims to provide valuable insights and improve campaign effectiveness for radio and TV stations, advertising agencies, and marketing professionals.
Key Features
Correlate Data: According to the vendor, Veritone Attribute allows users to leverage near real-time performance data to correlate web traffic to broadcast campaigns. Users can track and analyze campaign performance, make changes on the fly, and gain insights into the relationship between ads and web lift.
Illustrate Ad Efficacy: Veritone Attribute enables users to track ad efficacy through metrics and data visualization. Users can visualize campaign performance, identify trends and patterns, and make data-driven decisions to optimize campaigns, as claimed by the vendor.
Prove Ad Runs: The vendor states that Veritone Attribute helps users get credit for in-content mentions and pre-recorded ads. Users can validate ad delivery, provide proof of performance to clients, and ensure accurate ad attribution.
Build Reports: Veritone Attribute allows users to generate easily understandable reports and metrics, as per the vendor. Users can create branded performance reports to showcase campaign effectiveness, retain clients, and win new business.
Increase Client Engagement: According to the vendor, Veritone Attribute enables users to regularly send branded performance reports to advertisers, increasing client engagement. Users can keep advertisers informed, build trust and confidence, and strengthen the relationship between broadcasters and advertisers.
Customizable Dashboards: Veritone Attribute allows users to create unique reporting dashboards tailored to their specific needs and preferences, as claimed by the vendor. Users can customize dashboards, adjust attribution time spans, and focus on the most relevant data for analysis and optimization.
Veritone Attribute Features
- Supported: Playout Log (also known as ad occurrence data) ingest: Enables customers to begin the data website engagement correlation process.
- Supported: Read-only Google Analytics Connection: Gives customers the ability to understand how terrestrial radio and Linear TV ads and campaigns are performing.
- Supported: Correlation of all Broadcasted Ads: Includes prerecorded and unscheduled spots (via aiWARE transcription - audio or logo or object detection - video) to gain a comprehensive understanding of the performance of ALL ads
- Supported: User Permissions: Ensure that Attribute objects are private unless shared or made accessible by teams.
- Supported: Organization Switching: Grants the ability to transition organizations within the same family
- Supported: Controlled Sharing: Allows users to share insights into their client campaigns with colleagues who subscribe to Attribute
- Supported: Custom Attribution Timespan: Gives customers the flexibility to tailor the attribution timespan according to their market and audience rather than the standard 8-minute window.
- Supported: Ad Performance Charts: Allows users to understand data on multiple different levels including: web, daypart, placement, creative, location, traffic, lift (incremental measurement of online response to broadcasted ad), total visits, ad visits, new ad users, total ads, average ad cost
- Supported: Advanced Drill-down: Allows for more refined, tailored metrics including period-over-period comparison, traffic channel filtering and creative name mapping
- Supported: Branded, Shareable Ad Performance Reports: Enable customers with concise collateral to share with (advertising) clients
- Supported: Branded Invite Emails: Make it simple for advertisers to connect their digital properties to Google Analytics
- Supported: Automated Emails: Includes simple invite to connect to Google Analytics reminder emails and reminder emails to send campaign reports to clients (advertisers)
Veritone Attribute Screenshots
Veritone Attribute Videos
Using Artificial Intelligence in Broadcast Attribution | Veritone Attribute
Intelligent, Media Attribution For Radio Broadcasters | Veritone Attribute
Uplift Study shares attribution insights for broadcast TV and radio | Veritone Attribute
Veritone Attribute Integrations
Veritone Attribute Competitors
Veritone Attribute Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, Canada, United Kingdom, Peru, Mexico, Australia |
| Supported Languages | English |
Veritone Attribute Downloadables
- Overview for Radio Broadcasters - Demonstrate That Radio Advertising Works | Veritone Attribute
- Overview for TV Broadcasters - Demonstrate That Television Advertising Works | Veritone Attribute
- Uplift Study - Attribution Insights and Strategies to Deliver Effective Broadcast Advertising Campaigns | Veritone Attribute
- Uplift Study Infographic - How Attribution with AI Can Lift Up Broadcast TV and Radio Advertising | Veritone Attribute
- Detailed Solution Brief - Intelligent, Real-Time Media Attribution for Radio and TV Broadcasters | Veritone Attribute
Veritone Attribute Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 50% |
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Reviews
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Veritone Attribute has proven to be a valuable tool for showcasing audience engagement and providing analytical reports to clients, enabling them to make informed purchasing decisions. Users have praised the customer support provided by Veritone, particularly in overcoming challenges and ensuring an easy-to-use experience. However, some clients have encountered difficulties in connecting to the product and are still in the setup process.
Although there have been some delays in response time from other team members, users appreciate the communication from Veritone's customer service. The product has significantly eased users' workloads by quantifying the effectiveness of radio campaigns, serving as a sales tool for client acquisition and campaign renewal. With its intuitive interface, Veritone Attribute has provided a positive experience for users.
Radio's ability to drive web traffic and organic search makes it an essential component of any marketing mix. The attribute feature offered by Veritone has proven useful in assessing which creative drives traffic in critical campaigns. Users are able to utilize this gathered information to explain its significance to their staff.
While Veritone is generally well-liked, some users have expressed a desire for more intuitiveness and better options for ensuring correct commercial runs and more booking choices. Nevertheless, the product comes highly recommended for delivering relevant information in a presentable manner and facilitating effective marketing budget allocation.
Veritone Attribute allows users to demonstrate the lift in web traffic resulting from their schedules when it functions properly. It also helps optimize offline media campaigns based on performance by creative and location, offering valuable insights to clients. By proving the correlation between radio campaigns and web traffic, Veritone Attribute adds value to campaigns and enables clients to understand their performance better.
Furthermore, Veritone Attribute tracks specific reach and impression numbers that would otherwise be challenging to gather. This capability enables users to provide tangible results to clients, demonstrating the impact of radio advertising and visualizing its effect. The product effectively addresses common objections regarding how to track radio campaigns, increasing transparency and reassuring clients.
Veritone Attribute directly attributes broadcast advertising, increasing the likelihood of campaign renewal. It also aids in adjusting marketing plans based on stronger results and identifying areas for improvement. By giving credit to radio for web traffic, Veritone Attribute addresses the often-overlooked impact of radio advertising and resolves clients' doubts about what truly works for them.
Visually Pleasing and Easy to Read Reports: Several users have mentioned that Veritone's attribution stage provides visually pleasing and easy-to-read reports. They appreciate the clean and phenomenal look of the generated reports, without the need for any editing.
Useful Info Hover Feature: The availability of an info hover feature has been highly appreciated by users. It allows them to access methodology for each data point, which they find very useful. Additionally, being able to compare web traffic is seen as a valuable feature.
Ability to Track New Users and Lift Percentage: Many users highlight the ability to track new users and lift percentage for all connected clients as one of the top features of Veritone's platform. They also love the turnkey reporting feature offered by the software.
Difficult Navigation and Understanding: Users have found Veritone to be challenging to navigate and understand, particularly for new users who are still learning the platform's features. The interface can feel clunky and confusing, resulting in slow data loading times. Some users also note that not all of the data provided is relevant to their clients.
Challenges with Client Connections and Campaign Setup: Several users have encountered difficulties when connecting with clients and setting up campaigns, which can be frustrating and time-consuming. Issues include disconnections from their traffic system, inability to enter dates correctly, browser compatibility problems, and clients failing to provide proper access to Google Analytics. Additionally, some users express dissatisfaction with the inconsistency in pulling all names/spots, making it challenging to set up campaigns uniformly.
Non-Intuitive User Interface: Reviewers mention that Veritone's user interface is not always intuitive, leading to potential mistakes without clear understanding of what went wrong. This lack of clarity can disrupt campaign workflows. Users highlight the absence of a logical process for sending client requests for GA access or entering new campaigns. They also point out long delays when changing date ranges or other campaign elements.