Reviews (1-15 of 15)
They don't really have a unique audience.
We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.
They are very knowledgeable and help guide you through a set up for each particular client.
- Interface fairly easy to work with
- Can show images, considerable copy, several ad formats available
- Newly created/duplicated ads are put on "hold", which is actually approval (I think), but in general is unclear
- Cannot directly download monthly invoices, which is a problem for our organization, actually the only platform I've seen that didn't have this option available
- Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
- Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
- Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.
- No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
- Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
- Reporting: granular exports (summary, by week, by day, etc) of front end metrics (clicks, impressions, spend)
- Easily build and launch campaigns specifically tailored to client needs
- Intuitive interface and documentation to guide campaign prep and launches
- More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
- No display/programmatic buying options as yet.
- Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.
- Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
- Provides unique ways to differentiate advertisers in top positions on search results pages.
- Creates unique tactics to utilize on display networks (carousel and video takeovers).
- The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
- The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
- Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
- Low Spend: Our Search and Display spend has all AdWords. As many digital marketers know, AdWords is effective, yet expensive. I did some research and found out that Gemini and Yahoo Network is terribly underrated. The upside? We have been able to get moderate results using 5% of our AdWords spend. That's a drop in the bucket. The best part is that I have not seen a need to increase the spend because bids are ridiculously low.
- Higher Conversion Rates: I believe Gemini’s users are very intent driven hence a smaller population is able to drive high conversion rates.
- Platform: it is so streamlined and easier to use compared to AdWords. Yes, it lacks a lot of bells and whistles but with 5% spend, I don't really need it. Also, creatives are easier to put together. There are basic requirements like text length and minimum image dimensions but you can edit in the platform. AdWords on the other hand has a very rigid dimension requirement. It discourages using your own creatives. I find myself crossing my fingers and hoping the ads look okay.
- Reporting: Not a lot of information with analytics.
- Billing: There is no invoice or receipt. Your credit card is charged using thresholds. For instance, if your threshold is $250, your card is pre-charged $250 before your ads run. So if you have a $5000 budget, that means your card is charged 20 times! I hope this changes. It make cost center reconciliation super stressful.
However, if you have a small budget and AdWords is cost prohibitive, then by all means use Gemini - you can run a moderate two-week campaign for $500 in Gemini, while that will get you a day and a half in AdWords.
- Cost is lower than AdWords
- Easy to import campaigns from AdWords
- ROI is high
- Traffic volume can be quite low
- The interface is not the best
- Revenue tracking is not the best/easiest to set up for beginners
- The ability to sync campaigns from other digital platforms such as AdWords makes set-up and management much easier and quicker.
- The interface is very familiar to those who may have worked in other disciplines such as Paid Search and it is very easy to navigate and also there is a wealth of information on how to create and deploy ads effectively.
- Being able to apply ads across different formats such Search and Native from one platform and compare performance is a powerful solution and improves the overall reach making the time investment worthwhile.
- There was an initial struggle to get started with certain billing options not being initially available (credit card only) and that providied further issues with perfectly common and standard credit cards being declined and then help not being particularly forthcoming and that assistance not being based in the same time-zone (UK)
- There would be problems with getting reach in certain campaigns with little insight as to what might be causing the issue and the diagnosis tools sometimes leaving a bit to be desired. There is a lack of audience insights/targeting which probably causes this issue.
- Some image sizes/types that were said to be available for Native advertising seemingly were not properly supported or would sometimes not display correctly when uploaded, there was not much information or explanation as to why this was the case.
- Yahoo Gemini is great for marketing in searches.
- It allows you to show both text and display advertisements to specific locations and audiences around the world.
- The platform and dashboard in which you operate in is fairly simple to use and understand.
- Yahoo Gemini could make the ad creation process a bit more simple.
- If there were more options to target specific audiences that would be helpful.
- Importing lists of users to target could be easier.
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising Scorecard Summary
About Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising
Yahoo Gemini was Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. Its former capabilities are now part of Verizon Media Native.
The vendor describes the current Verizon Media Native as a marketplace that offers search and native advertising in one advertising platform. They state their native solutions provide users with insights, brand-safe premium content, and technologies to deliver engaging advertising campaigns.
Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising Technical Details