October 18, 2016
Vero Review: "Basic but effective marketing automation"
I used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.
- Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
- The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
- Campaign flows were fairly easy to create and define.
- Naming conventions. Some items, once given a name, could not have the name changed.
- User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
- Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.