TrustRadius
Vero is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.https://media.trustradius.com/product-logos/7V/K6/TE0VM7E67HK3.JPEGVero's greatest strength: Versatility (Outstanding customer support doesn't hurt either.)Vero is currently our all-in-one solution for newsletters and transactional emails. It's used both by the product team for its transactional emails and by a few other departments that have more marketing-related emails. Whereas many solutions out in the market handle one or the other, Vero has allowed us to consolidate everything under one solution. While we've recently started to diversify a bit with other products that have direct connections with Salesforce, Vero nonetheless continues to be used heavily.,Vero distinguishes between different types of emails so that you can work on the specific types that your business needs. It also allows you to switch campaigns from one to the other, making management easy. Vero allows you to create a sandbox environment that is essential when creating new campaigns. The sandbox emails go to test emails but allow you to test with real users. When you're done testing, simply clone the campaign into the production instance. Easy to use logging allows you to properly debug events being fired from your website and the subsequent campaigns and emails triggered. Their customer service is fantastic. Very responsive, thoughtful, and willing to help.,While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout. The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness. While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.,8,The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well. Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several. While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.,Mailchimp and Customer.io,25,000 to 100,000,Both,Slack, FullStory, HeapSolid email platform for both tech and non-technical usersThis is a tool that's being managed by our marketing department. The main reason why we use Vero at our organization is to manage our email signups from different sources (landing pages, blog, etc) and design email campaigns targeting people who have signed up to our email list but aren't using our product yet.,Managing lists/segmentation. Email tracking. Reports and insights.,Migration from our previous provider took longer than we initially expected. The email template options are a bit limited compared to other email software.,9,It's a solid tool that does its job well and at a competitive price. It's fairly easy to use for both technical and non-technical users. It doesn't take much to get an email campaign designed and scheduled.,10,000 to 25,000,B2B,Clearbit, Hunter, Ahrefs Site ExplorerBasic but effective marketing automationI used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.,Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails. The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns. Campaign flows were fairly easy to create and define.,Naming conventions. Some items, once given a name, could not have the name changed. User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything. Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.,7,Some campaigns have led visitors to complete a task they originally left incomplete We have seen new customer signups from a particular email series campaign Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup,Infusionsoft and HubSpot,Zopim by Zendesk
  3. Vero Reviews
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Vero
3 Ratings
Score 8.5 out of 101
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Vero Reviews

Vero
3 Ratings
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Score 8.5 out of 101
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Reviews (1-3 of 3)

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Frank Ramirez profile photo
June 25, 2019

Review: "Vero's greatest strength: Versatility (Outstanding customer support doesn't hurt either.)"

Frank Ramirez
Score 8 out of 10
Vetted Review
Verified User
Review Source
Vero is currently our all-in-one solution for newsletters and transactional emails. It's used both by the product team for its transactional emails and by a few other departments that have more marketing-related emails. Whereas many solutions out in the market handle one or the other, Vero has allowed us to consolidate everything under one solution. While we've recently started to diversify a bit with other products that have direct connections with Salesforce, Vero nonetheless continues to be used heavily.
  • Vero distinguishes between different types of emails so that you can work on the specific types that your business needs. It also allows you to switch campaigns from one to the other, making management easy.
  • Vero allows you to create a sandbox environment that is essential when creating new campaigns. The sandbox emails go to test emails but allow you to test with real users. When you're done testing, simply clone the campaign into the production instance.
  • Easy to use logging allows you to properly debug events being fired from your website and the subsequent campaigns and emails triggered.
  • Their customer service is fantastic. Very responsive, thoughtful, and willing to help.
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Read Frank Ramirez's full review
No photo available
May 31, 2019

Vero Review: "Solid email platform for both tech and non-technical users"

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source
This is a tool that's being managed by our marketing department. The main reason why we use Vero at our organization is to manage our email signups from different sources (landing pages, blog, etc) and design email campaigns targeting people who have signed up to our email list but aren't using our product yet.
  • Managing lists/segmentation.
  • Email tracking.
  • Reports and insights.
  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
We've been using it for about two years now and we have not thought about switching providers, so I'd say our experience has been positive so far. We mostly use it for marketing campaigns such as newsletters or one-off promotional emails, but not for drip campaigns or any transactional emails.
Read this authenticated review
James McQuillin profile photo
October 18, 2016

Vero Review: "Basic but effective marketing automation"

James McQuillin
Score 7 out of 10
Vetted Review
Verified User
Review Source
I used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
Read James McQuillin's full review

Vero Scorecard Summary

Likelihood to Recommend (3)
8.5

Feature Scorecard Summary

WYSIWYG email editor (3)
7.5
Dynamic content (2)
9.5
Ability to test dynamic content (3)
10.0
A/B testing (1)
10
Mobile optimization (2)
8.0
Email deliverability (3)
8.5
List management (3)
9.0
Triggered drip sequences (2)
9.5
Dashboards (3)
9.5
Standard reports (3)
9.0
Custom reports (2)
9.9

About Vero

Vero aims to give engineering, marketing, and product teams the visibility and clarity to collaborate on designing and implementing personalized email campaigns, using real-time data.

Most popular features:
  • Workflows - design and manage automated customer journeys - email and push notifications on a single canvas.
  • A/B testing - run a 50/50 split test or let Vero pick and send the winning email based on the biggest number or statistical significance.
  • HTML editor and email previews - flexibility to create the emails you want with HTML template builder, HTML editor, and Liquid code.
  • Data management - a clear view of the real-time data sent to Vero. Easily test and debug your email campaigns.
  • Data inspector - see all the data available to you for personalizing your content and subject lines, and easily add it to your email.
  • Multi-language campaigns - send multiple language variations inside a single email campaign. Just add content, Vero does the rest.
  • Timezone management - automatically send emails in the user's timezone.
  • Fusion (advanced) - pull data from your internal or third-party APIs into emails exactly at send-time to access the most relevant and timely data to personalize your emails.
The vendor offers 24/7 support.
Categories:  Marketing Automation,  Push Notifications,  Email Marketing

Vero Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Vero Screenshots

Vero Integrations

Vero Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?Optional
EditionPricing DetailsTerms
Starter - unlimited email and push messages$12515,000 subscribers
Growth - unlimited email and push messages$19950,000 subscribers
Pro - unlimited email and push messages$399100,000 subscribers
Scale - unlimited email and push messages$749200,000 subscribers
Enterprise - unlimited email and push messages1,049+200,000+ subscribers

Save 15% with an annual subscription

Vero Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Vero Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No