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Vero Cloud

Vero Cloud

Overview

What is Vero Cloud?

Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.

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Recent Reviews

TrustRadius Insights

Vero has proven to be a valuable tool for various use cases based on user experiences. Many users have utilized Vero for mailing about …
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Pricing

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Starter

$54

Cloud
per month

Pro

$219

Cloud
per month

Growth

$549

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.getvero.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $54 per month
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Product Details

What is Vero Cloud?

Vero Workflows aims to give engineering, marketing, and product teams the visibility and clarity to collaborate on designing and implementing personalized email campaigns, using real-time data.

Most popular features:
  • Workflows - design and manage automated customer journeys - email and push notifications on a single canvas.
  • A/B testing - run a 50/50 split test or let Vero pick and send the winning email based on the biggest number or statistical significance.
  • HTML editor and email previews - HTML template builder, HTML editor, and Liquid code to create emails.
  • Data management - a display of the real-time data sent to Vero used to test and debug email campaigns.
  • Data inspector - a display of all the data available for personalizing content and subject lines, that can be added to email.
  • Multi-language campaigns - multiple language variations can be sent inside a single email campaign.
  • Timezone management - automatically sends emails in the user's timezone.
  • Fusion (advanced) - pulls data from internal or third-party APIs into emails exactly at send-time to access the most relevant and timely data to personalize emails.
The vendor offers 24/7 support.

Vero Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: Email Previews

Vero Cloud Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit

Vero Cloud Competitors

Vero Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.

Vero Cloud starts at $54.

Customer.io, Braze, and Iterable are common alternatives for Vero Cloud.

The most common users of Vero Cloud are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Vero has proven to be a valuable tool for various use cases based on user experiences. Many users have utilized Vero for mailing about events and products, which has helped increase brand awareness among customers. Additionally, the software has been praised for its ability to execute automated follow-up campaigns for prospects who request quotes, offering a cost-effective solution for businesses. The platform handles all the necessary logic of events, customers, templates, and segments, making it easy for users to input their data and streamline their email management process. Users appreciate the user segmentation and emailing features of Vero, noting that the overall user experience is great. Moreover, Vero's behavior-based marketing automation at scale has played a significant role in driving user activation and retention. The mass-personalization of sales communications has made account managers more efficient in their tasks. Vero has also been a go-to solution for transnational communications with users based on application events. One of the standout aspects of Vero is its ability to handle transactional emails, triggered emails, and marketing emails all in one place. This comprehensive feature has allowed businesses to simplify their email management processes and target customers more effectively based on their behavior. While Vero has garnered much praise from users, it's important to note that some have mentioned that it does not address issues related to spamminess. However, Vero's ability to leverage data for building campaigns tailored to specific businesses has been highly appreciated by its users. Whether it's transactional emails, onboarding sequences, or promotions, Vero serves as a one-stop solution for every imaginable type of email communication. By using Vero, businesses have multiplied their contact throughout customers' journeys, leading to increased revenues. Users have found Vero helpful not only for better email management but also for tracking and targeting customers based on their behavior. Vero provides granular control over email communication, enabling businesses to deliver targeted messages based on customer actions. The software offers dynamic and behavior-based email marketing that is easy to use, making it a great fit for startup app onboarding emails. Additionally, Vero integrates well with mobile platforms, enhancing the user experience. Businesses rely on Vero's automated campaigns to support their marketing and sales efforts. The flexibility of Vero's API allows users to utilize their own data for impactful marketing activities while confidently handing off leads to the sales team. However, it is worth noting that some users have mentioned that fully utilizing Vero's features may require technical expertise. Despite this, many businesses have successfully migrated from expensive email services to Vero, consolidating their email needs into one platform. Vero has been widely used for trigger-based and behavior-based marketing automation campaigns, providing organizations with a powerful tool for engaging with their customers. Users have also highlighted the ease of navigation in Vero's user interface and praised its responsive and helpful customer support. The software has enabled users to create both simple and complex email marketing campaigns for their clients, handling millions of transactional, behavioral, and newsletter emails each year. With its granular control over email communication, Vero has empowered businesses to deliver targeted messages based on customer behavior, driving better engagement and conversion rates. Additionally, Vero's API has made it developer-friendly, allowing users to leverage their own data for impactful marketing activities while seamlessly integrating with other CRM systems. While some users have mentioned that the interface may be basic for marketers and require CRM integration, overall, Vero has proven to be an invaluable tool for businesses of all sizes looking to streamline their email marketing efforts and drive better results organization-wide.

User-Friendly Functionality: Users have praised Vero for its unique and easy-to-implement functionality, especially for those with limited HTML knowledge. This has been mentioned by several reviewers, highlighting the platform's accessibility and ease of use.

Exceptional Customer Support: Vero consistently receives positive feedback for its exceptional customer support. Reviewers have noted fast response times and helpful assistance from the support team during the set-up process. The dedication and responsiveness of Vero's customer service have been highly appreciated by users.

Powerful Automation Capabilities: Many users have commended Vero for its ability to automate campaigns with customized data endpoints in different languages, improving their personalization efforts. This feature has been described as a game-changer for ad-hoc and drip campaigns, with users particularly appreciating the ability to enrich and personalize campaigns using data from external sources like Google Sheets API.

Poor User Interface: Many users have expressed their dissatisfaction with the user interface of the platform, stating that it does not meet modern UI design standards or user expectations. Comparisons to other tools like MailChimp have been made, and the platform has fallen short in these comparisons.

Lack of Integration with Popular Channels: One user mentioned that they found it disappointing that the platform lacks integration with popular channels such as Facebook and Twilio.

Missing Features: Users have pointed out several missing features in the platform, particularly regarding flexible segmentation and pre-made email templating. These missing features have been a drawback for some users.

Users have made several recommendations for the software based on their experiences. The most common recommendations are as follows:

Consider the target audience and the nature of the business. Some users have found the software to be a valuable tool for transactional B2B operations. They believe that it is well-suited for businesses with a focus on B2B transactions. However, they also note that it can be costly for B2C businesses with a high volume of users.

Rely on reviews when making a decision. Many users have expressed satisfaction with their decision to use the software. They recommend relying on user reviews to gather insights and make an informed choice about whether the software will meet their specific needs.

Great integration with mobile apps. Users have found that the software excels in integrating with mobile applications. It is particularly praised by technical marketing teams or those closely working with app developers.

While generally recommending giving the software a try, some users advise that it may be more valuable for businesses that have developers or programmers on staff. They suggest that there are other software options available with better user interfaces for average users.

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Frank Ramirez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Vero is currently our all-in-one solution for newsletters and transactional emails. It's used both by the product team for its transactional emails and by a few other departments that have more marketing-related emails. Whereas many solutions out in the market handle one or the other, Vero has allowed us to consolidate everything under one solution. While we've recently started to diversify a bit with other products that have direct connections with Salesforce, Vero nonetheless continues to be used heavily.
  • Vero distinguishes between different types of emails so that you can work on the specific types that your business needs. It also allows you to switch campaigns from one to the other, making management easy.
  • Vero allows you to create a sandbox environment that is essential when creating new campaigns. The sandbox emails go to test emails but allow you to test with real users. When you're done testing, simply clone the campaign into the production instance.
  • Easy to use logging allows you to properly debug events being fired from your website and the subsequent campaigns and emails triggered.
  • Their customer service is fantastic. Very responsive, thoughtful, and willing to help.
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. Mailchimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Email & Online Marketing (8)
71.25%
7.1
WYSIWYG email editor
60%
6.0
Dynamic content
90%
9.0
Ability to test dynamic content
100%
10.0
A/B testing
N/A
N/A
Mobile optimization
60%
6.0
Email deliverability reporting
80%
8.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (3)
56.66666666666667%
5.7
Dashboards
90%
9.0
Standard reports
80%
8.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
We formerly used Mailchimp for newsletter emails and Mandrill for website transactional emails. While working well, Mailchimp restructured its services a while back, making them more cost prohibitive for us. Furthermore, the two services weren't as well integrated. We chose Vero because it had both types of emails integrated into its product, which made it easy for us to manage. Customer.io was also used briefly, but it only handled drip campaigns, so it wasn't as versatile for us. We found we could do most things with Vero, so it just made more sense.
James McQuillin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
Email & Online Marketing (9)
35.55555555555556%
3.6
WYSIWYG email editor
70%
7.0
Dynamic content
N/A
N/A
Ability to test dynamic content
80%
8.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
70%
7.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
10%
1.0
Dashboards
10%
1.0
Standard reports
10%
1.0
Custom reports
10%
1.0
Pre-Send Testing
N/A
N/A
  • Some campaigns have led visitors to complete a task they originally left incomplete
  • We have seen new customer signups from a particular email series campaign
  • Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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