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Vero is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.https://dudodiprj2sv7.cloudfront.net/product-logos/7V/K6/TE0VM7E67HK3.JPEGBasic but effective marketing automationI used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.,Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails. The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns. Campaign flows were fairly easy to create and define.,Naming conventions. Some items, once given a name, could not have the name changed. User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything. Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.,7,Some campaigns have led visitors to complete a task they originally left incomplete We have seen new customer signups from a particular email series campaign Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup,Infusionsoft and HubSpot,Zopim by Zendesk
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Vero
1 Ratings
Score 7.0 out of 101
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Vero Reviews

Vero
1 Ratings
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Score 7.0 out of 101
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James McQuillin profile photo
October 18, 2016

Vero Review: "Basic but effective marketing automation"

James McQuillin
Score 7 out of 10
Vetted Review
Verified User
Review Source
I used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
Read James McQuillin's full review

Vero Scorecard Summary

Likelihood to Recommend (1)
7.0

Feature Scorecard Summary

WYSIWYG email editor (1)
7
Ability to test dynamic content (1)
8
Email deliverability (1)
10
List management (1)
7
Dashboards (1)
1
Standard reports (1)
1
Custom reports (1)
1

About Vero

Vero aims to give engineering, marketing, and product teams the visibility and clarity to collaborate on designing and implementing personalized email campaigns, using real-time data.

Most popular features:
  • Workflows - design and manage automated customer journeys - email and push notifications on a single canvas.
  • A/B testing - run a 50/50 split test or let Vero pick and send the winning email based on the biggest number or statistical significance.
  • HTML editor and email previews - flexibility to create the emails you want with HTML template builder, HTML editor, and Liquid code.
  • Data management - a clear view of the real-time data sent to Vero. Easily test and debug your email campaigns.
  • Data inspector - see all the data available to you for personalizing your content and subject lines, and easily add it to your email.
  • Multi-language campaigns - send multiple language variations inside a single email campaign. Just add content, Vero does the rest.
  • Timezone management - automatically send emails in the user's timezone.
  • Fusion (advanced) - pull data from your internal or third-party APIs into emails exactly at send-time to access the most relevant and timely data to personalize your emails.
The vendor offers 24/7 support.
Categories:  Marketing Automation,  Push Notifications,  Email Marketing

Vero Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Vero Screenshots

Vero Integrations

Vero Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?Optional
EditionPricing DetailsTerms
Starter - unlimited email and push messages$12515,000 subscribers
Growth - unlimited email and push messages$19950,000 subscribers
Pro - unlimited email and push messages$399100,000 subscribers
Scale - unlimited email and push messages$749200,000 subscribers
Enterprise - unlimited email and push messages1,049+200,000+ subscribers

Save 15% with an annual subscription

Vero Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Vero Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No