June 25, 2019
Score 8 out of 10
Vero is currently our all-in-one solution for newsletters and transactional emails. It's used both by the product team for its transactional emails and by a few other departments that have more marketing-related emails. Whereas many solutions out in the market handle one or the other, Vero has allowed us to consolidate everything under one solution. While we've recently started to diversify a bit with other products that have direct connections with Salesforce, Vero nonetheless continues to be used heavily.
- Vero distinguishes between different types of emails so that you can work on the specific types that your business needs. It also allows you to switch campaigns from one to the other, making management easy.
- Vero allows you to create a sandbox environment that is essential when creating new campaigns. The sandbox emails go to test emails but allow you to test with real users. When you're done testing, simply clone the campaign into the production instance.
- Easy to use logging allows you to properly debug events being fired from your website and the subsequent campaigns and emails triggered.
- Their customer service is fantastic. Very responsive, thoughtful, and willing to help.
- While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
- The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
- While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Read Frank Ramirez's full review
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.