Overview
What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
TrustRadius Insights
Ideal Solution For Non-Profits, Freelancers and Small Businesses
No Frills. Great for ad-hoc campaigns outside of a primary CRM
Works well
Very happy customer
Vertical Response is a Great Tool
Vertical Response review
Vertical Response the ultimate tool for start-ups
Positive Response for Vertical Response
Vertical Response Rocks!
Vertical Respnse Review
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
Vertical reponse made a HUGE difference in my department !
Vertical Response - I Love It!
Easy for a Novice!
Popular Features
- Dashboards (9)10.0100%
- Standard reports (9)10.0100%
- Email deliverability reporting (8)10.0100%
- List management (8)10.0100%
Reviewer Pros & Cons
Pricing
Basic
$11.00
Pro
$16.00
Pro Plus
$196.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 10WYSIWYG email editor(7) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 10Dynamic content(5) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 10Ability to test dynamic content(4) Ratings
Users can test dynamic content prior to launching a campaign.
- 10Landing pages(4) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 10A/B testing(5) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 10Mobile optimization(5) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 10Email deliverability reporting(8) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(8) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(2) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(9) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 10Standard reports(9) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(6) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 10URL Validation(1) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 10Link Tracking(1) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 10Image Validation(1) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 10Inbox Display(1) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 10Email Accessibility Tools(1) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 10Spelling and Grammar Check(1) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 10Spam Testing(1) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 10Email Previews(1) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VerticalResponse?
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(61)Community Insights
- Business Problems Solved
Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.
One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.
Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.
Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.
Attribute Ratings
Reviews
(1-25 of 28)- Utilizing VerticalResponse has strengthened our content marketing efforts. By leveraging their insights and tools, we've been able to create more engaging and effective email campaigns, positively influencing our conversion rates and customer engagement
- The synergy between VerticalResponse, SEO, and paid search campaigns has been beneficial. We have used their insights to align our email marketing strategies with our overall digital marketing efforts, leading to more cohesive and effective campaigns
- Super reliable! I've never had to worry that my content or lists would mysteriously disappear.
- Saves me a ton of time!
- It an incredible resource for me to confidently offer clients.
No Frills. Great for ad-hoc campaigns outside of a primary CRM
- Positive: Affordable solution for our needs.
- Positive: Flexible payment terms with no commitment.
Works well
- My emails no longer go to spam.
- I like that it posts to social media if you select it.
Very happy customer
- We are able to increase our eNewsletter subscription.
- Increased our company awareness.
- Price needs to be adjusted.
Vertical Response is a Great Tool
- We were able to blast out promotions our company was having to customers which created an increase in business.
- By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
- Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Vertical Response review
- Vertical Response enabled us to communicate regularly with our constituents
- It was fairly easy to coordinate our contacts in Vertical Response and our donor database
- Vertical Response was more time consuming and emails looked less polished when made by an inexperienced graphic designer
Vertical Response the ultimate tool for start-ups
- I have seen increased inbound leads via utilizing some nurturing campaigns.
- Engagement in the company blog posts has increased by promoting new content in email campaigns.
Positive Response for Vertical Response
- This software is an invaluable tool for us. Because it is a cloud application, I am able to have work on projects from home.
- Additionally, this is a wonderful tool to track ROI with some of our newer campaigns. It has been a great resource in helping us determine which programs are effective vs ineffective, what programs to run and what programs to cut.
Vertical Response Rocks!
- I am able to create several newsletters for a variety of clients to include skin care, restaurants and art galleries.
- I get a lot of referrals from current customers.
Vertical Respnse Review
- It has been great overall, it has allowed us to quickly send out deals in response to ongoing scenarios.
- It has allowed us to create a loyal following and helps boost our social network presence.
- It also helps with sales as we can data mine for types of clients such as teachers or coaches.
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
- Vertical Response does the job of managing emails and campaigns very well.
Vertical reponse made a HUGE difference in my department !
- This program got me major brownie points with my bosses! Able to gather information much more efficiently and report clearly.
- Able to link with college software to automate surveys - HUGE timesaver (and paper, no more mailing of surveys).
Vertical Response - I Love It!
- VR is very efficient email can be set up and launched very easily
Easy for a Novice!
- We are not a huge agency, so e-mail management is fairly new to us. We've been able to target specific donors, clients, funders, volunteers, by using Vertical Response's multiple and easy-to-use list system. While this may be common across many e-mail management systems, it doesn't take us multiple clicks to get to a list to manage it.
- We have been able to make some assumptions based on the reporting features about what people have clicked on and jumped to our site from, and have also been able to see what time of day is best to send mailings and which mailings (longer/shorter) are more thoroughly read.
VR - Infrequent user integration with SFDC
- The email tracking of how many people actually clicked on links and opened the email was an eye opener. This brought the realization that we were spending too much on design of the links associated with the email. Not worth spending that much when the click through was so low.
A Director of Marketing without having to hire one
- More efficient tracking and follow up on customer leads
- Better integration with social media
- More regular communication with existing customers
Underwhelming, but it works.
- Using lists from salesforce and sending bulk emails is quick and saves us time.
- Ability to track bounce/click/etc. rates helps us get better at our messaging and timing every time we send a new campaign
Vertical Response as Email Marketing Solution
- Quicker turnaround time in launching messages- our marketing teams can execute messages in a much shorter timeframe (the same day even in some cases) then working with 3rd party companies because of the ease of use of the prodcut.
- We can pull clicks and responses back to integrate with our other systems to see how specific messages drive response, something not easy to do when sent externally
- Reduced cost compared to working with 3rd parties.
Small Business Friendly, Lacking Tools for Growth
- VR gave us a better picture of who was opening our emails and what caught their attention.
- We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
- It helped us manage our unsubscribes in an easy and timely manner.
Vertical Response works for SMBs
- Improved customer communications.
- Reduced email creation time.
- More robust analytics and insight.
- Emails are nicely rendered, better response rates.
Vertical Response; Great tool if it meets your requirements
- Lead conversion improved.
- Email delivery improved.
Vertical Response Keeps Your Biz Climbing
- We've been able to determine exactly how effective our email messages have been by being able to track specific metrics with each broadcast.
- Our metrics showed us exactly which customers were interested in specific topics so we could market to (and sell) them more effectively.
VR is a cost efficient tool, great for email marketing starters
- Increased Lead generation.
- Better follow-up procedures through provided analytics.
- Improved database through available reports of bounced emails - it allows us to update our records where needed.