TrustRadius
VertifyData is a cloud-based integration platform with core integration capacities, including a drag-and-drop interface and real-time synchronization. It also offers over 80 prebuilt connectors and templates, plus customizable integrations for scaling businesses.https://media.trustradius.com/product-logos/6x/7K/6U3EE5AH8WH5.JPEGConnecting databases - still one of Marketing's biggest challengesWe are using VertifyData to organize the flow of data between Salesforce and Marketo. Specifically entities which are not synced natively. As our Salesforce structure is extremely customized, and we needed a specific representation of these Custom Objects in Marketo we were relying on a third party tool to help us achieve that.,Ease of use - I don't want to say that data integration platforms couldn't still be easier to use, but given the complexity of the matter, I think VertifyData is doing a great job of being understandable, consistent and logical. Reliability of service - once you leave the setup phase behind you, the data movement machine runs in the background without any noise or interruption.,I think the UI could get a refresher. It looks a little old-school and I sometimes get lost in the navigation. I saw some inconsistencies on the scheduler, most likely caused by time zone differences. One dialogue reflected the user's time zone, the next server's time zone.,10,Can't quantify. VertifyData helped us create workflows we pretty much couldn't live without.,TIBCO Cloud Integration (including BusinessWorks and Scribe),Marketo, Litmus, Integrate,9,8Intense Learning Curve, but pretty simple to use once you learn it.The Marketing department is using VerifyData to sync company and contact information between Netsuite CRM and Marketo marketing automation software.,Communication. Follow up. They're constantly trying to improve.,Glitches/Error messages.,8,Right now we can't use any of the Opp reports Marketo provides, because we are working with the Vertify team to clean up some Opp data and sync that data differently going forward, so right now I have to say zero positive impact, but they feel confident that we will be able to utilize those features of Marketo soon, so that's good to hear.,Bedrock Data,NetSuite CRM+, Pardot, Salesforce Commerce Cloud,6,8VertifyData FTW!Our organization currently uses VertifyData to connect our CRM (HubSpot) and ERP (NetSuite). The integration of these systems is the backbone of our entire deal process. A year ago, I was hired to work on the integration as it was broken due to an internal lack of maintenance. VertifyData initiated contact through a friendly message (shout out to Kevin, our awesome Account Manager!), and started the mission of restoring the integration by scheduling a 'Product Walk-Through' meeting. Upon starting the meeting, I immediately felt comfortable. Over the course of the meeting, I was guided in the right direction; this continued with a follow-up meeting and questions thereafter. Of course, there was a learning curve to acclimate to the interface; however, this is true with any new application. Over a relatively short period of time, it becomes quite intuitive. As with anything data related, errors occur. Upon help desk ticket submission, I always receive assistance in a timely manner. Moreover, more complex issues are taken seriously and elevated to an appropriate level. We confidently continue to build our integration and intend to integrate additional systems in the next few months (SQL and an eCommerce solution). I recommend the services of VertifyData!,Account Management Data Integration Help Desk,Automated error trouble-shooting is not always clear/helpful Clearly distinguishing internal errors vs. external errors Perhaps a blog where users can interact with questions + solutions,10,Independently, teams are able to carry out their process with less communication and at a higher level of accuracy. VertifyData is actively taking into consideration, consulting, and supporting our plans to build out the business,HubSpot, NetSuite, Microsoft SQL ServerConnects tools but too complexWe use Vertify to connect our ESP to our CRM. This allows us to have client data in the email tool for segmentation and triggering of messages.,All clients in the CRM are mirrored in the ESP. Data points about client interaction are pushed to the email tool. Emails can be triggered based off activities that are tracked in the CRM. One or two-way syncs can be configured.,Requires a developer to make even simple changes. Integration process long and overly complex. Lack of transparency to view data objects in real time.,4,Emails are more targeted. Allows us to send messages most likely to get opened. Can reach clients with the right message at the right time.,
  3. VertifyData Reviews
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VertifyData
4 Ratings
Score 7.2 out of 101
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VertifyData Reviews

VertifyData
4 Ratings
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Score 7.2 out of 101

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Michael Florin profile photo
February 28, 2019

Connecting databases - still one of Marketing's biggest challenges

Michael Florin
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using VertifyData to organize the flow of data between Salesforce and Marketo. Specifically entities which are not synced natively. As our Salesforce structure is extremely customized, and we needed a specific representation of these Custom Objects in Marketo we were relying on a third party tool to help us achieve that.
  • Ease of use - I don't want to say that data integration platforms couldn't still be easier to use, but given the complexity of the matter, I think VertifyData is doing a great job of being understandable, consistent and logical.
  • Reliability of service - once you leave the setup phase behind you, the data movement machine runs in the background without any noise or interruption.
  • I think the UI could get a refresher. It looks a little old-school and I sometimes get lost in the navigation.
  • I saw some inconsistencies on the scheduler, most likely caused by time zone differences. One dialogue reflected the user's time zone, the next server's time zone.
I would recommend it, as VertifyData exactly fit our use case. I can't speak for all use cases and all connectors - naturally - but the ones we are using and have explored so far, work perfectly well. Also, being a person myself that is not fluent in SQL or JSON or API language in general, I was still able to create all workflows our company needed myself. Which I consider a huge benefit.
Read Michael Florin's full review
No photo available
March 02, 2019

Intense Learning Curve, but pretty simple to use once you learn it.

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Marketing department is using VerifyData to sync company and contact information between NetSuite CRM+ and Marketo marketing automation software.
  • Communication.
  • Follow up.
  • They're constantly trying to improve.
  • Glitches/Error messages.
When we first implemented, there were a lot of fields not set up/syncing properly. But by consulting with Vertify, for a lot of hours, we have been able to work through a lot of those errors, and our Account Manager and the tech support people like Markus and Jamie have been very supportive and helpful in getting us up and running properly.
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No photo available
December 26, 2018

VertifyData FTW!

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our organization currently uses VertifyData to connect our CRM (HubSpot) and ERP (NetSuite). The integration of these systems is the backbone of our entire deal process.


A year ago, I was hired to work on the integration as it was broken due to an internal lack of maintenance. VertifyData initiated contact through a friendly message (shout out to Kevin, our awesome Account Manager!), and started the mission of restoring the integration by scheduling a 'Product Walk-Through' meeting. Upon starting the meeting, I immediately felt comfortable. Over the course of the meeting, I was guided in the right direction; this continued with a follow-up meeting and questions thereafter. Of course, there was a learning curve to acclimate to the interface; however, this is true with any new application. Over a relatively short period of time, it becomes quite intuitive.


As with anything data related, errors occur. Upon help desk ticket submission, I always receive assistance in a timely manner. Moreover, more complex issues are taken seriously and elevated to an appropriate level.


We confidently continue to build our integration and intend to integrate additional systems in the next few months (SQL and an eCommerce solution). I recommend the services of VertifyData!
  • Account Management
  • Data Integration
  • Help Desk
  • Automated error trouble-shooting is not always clear/helpful
  • Clearly distinguishing internal errors vs. external errors
  • Perhaps a blog where users can interact with questions + solutions
In my experience, bilaterally connecting a CRM with an ERP.
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No photo available
November 28, 2018

Connects tools but too complex

Verified User
Score 4 out of 10
Vetted Review
Verified User
Review Source
We use Vertify to connect our ESP to our CRM. This allows us to have client data in the email tool for segmentation and triggering of messages.
  • All clients in the CRM are mirrored in the ESP.
  • Data points about client interaction are pushed to the email tool.
  • Emails can be triggered based off activities that are tracked in the CRM.
  • One or two-way syncs can be configured.
  • Requires a developer to make even simple changes.
  • Integration process long and overly complex.
  • Lack of transparency to view data objects in real time.
Good tool to make basic system connections for common integrations. Any custom tools require laborious field mapping and help from developers. Support from the vendor is sub-par.
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VertifyData Scorecard Summary

Likelihood to Recommend (4)
7.2
Usability (2)
7.3
Performance (2)
6.8

Feature Scorecard Summary

Pre-built connectors (4)
6.3
Connector modification (3)
5.9
Support for real-time and batch integration (3)
5.8
Data quality services (3)
7.7
Data security features (1)
7.3
Monitoring console (4)
5.7

About VertifyData

Vertify is a software that allows marketers and other lines of business to connect their critical tech stack unlocking their customer data. It promises to turn incomplete and messy data into insights and allows for effective actions for business users based on truthful data.

Here is the main painpoint the tool is intended to solve: Integrations are necessary, but never seem to be as easy as we'd like them to be. Too often, data lives across an entire organization.

Key Areas Of Vertify
  • Controls the flow of customer data between 1st (internal tech stack) and 3rd (GA, list buys, etc.) party data sources.
  • No coding or need to understand API's.
  • Designed for the business user with a simple drag and drop method.
  • Real-time delivery of data between applications ensuring data remains in sync.
  • Helps identify and resolve data quality issues across the connected tech stack.
  • Simple for small businesses to get up and running with templates.
  • Scalable with custom integrations for medium, large and enterprise companies.
  • 80+ prebuilt connectors to key business technologies and building more.
Categories:  Data Integration,  Integration Platform as a Service (iPaaS)

VertifyData Integrations

Salesforce Lightning Platform, Act-On Software, Argus, AskNicely, Brainshark, Microsoft Dynamics SL, Oracle Eloqua, Eventbrite, G Suite, HubSpot, HubSpot CRM, HubSpot Sales, Insperity ExpensAble, JIRA Software, Jira Service Desk, Lifesize Video Conferencing, LiveRamp IdentityLink, Marketo, NetSuite, Oracle Service Cloud, Oracle CRM On Demand, Pipedrive, QuickBooks Desktop Enterprise, QuickBooks Desktop Pro, QuickBooks Desktop Premier, Radius, Sage 100 ERP, Sage 300 ERP, Saleslogix, Infor CloudSuite Corporate, Infor CloudSuite Business, Shopify, Smartsheet, Spree, Stripe, SugarCRM, SynergySuite, Vertafore Agency Platform, Vertafore ReferenceConnect, Volusion, Wufoo, Zendesk Sell (formerly Base), Bullhorn CRM (unpublished), MARS CRM, Salesforce CRM, Amazon S3 (Simple Storage Service), Chronicle Studio, CSV Files, Dealer Socket CRM, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Insperity HCM, Insperity OPRT, Insperity Reveal, Insperity TimeStar, IRONSearch, Magento Commerce Cloud (formerly Magento), NetSuite CRM+, OBDC (Hosted), OBDC (Local), OneBill, Oracle ODBC, Oracle RightNow, Outreach.io, Perkuto Dynamics, PFW, Randomizer, Relayware, SFTP, JSON, Tiburon, TimeWatch

VertifyData Competitors

Bedrock Data, Zapier, Celigo, TIBCO Cloud Integration (including Scribe)

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Basic License$6,000Per Year
Standard License$15,000Per Year
Premium License$31,188Per Year
Enterprise License$50,000Per Year

Enterprise License is custom. The starting price is $50,000 and depending on the scope, could increase. There are a la carte options for sandboxes, custom connector builds, and professional services

VertifyData Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
30%
Mid-Size Companies (51-500 employees)
60%
Enterprises (> 500 employees)
10%

VertifyData Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
Support Tiers Based on License
Phone

VertifyData Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, England, Germany, Italy, France, Mexico, Canada, Ireland, Scotland, Belgium, Croatia, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovenia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, Australia, Brazil, Russia, China, Japan, South Korea, Argentina, Columbia, Chile, Peru, Paraguay, Ecuador, Uruguay, Venezuela
Supported Languages: English