TrustRadius Insights
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
Starting at $0 per month per user
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What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
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Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Cloud
per month per user
Pro
$19
Cloud
per month per user
Plus
$59
Cloud
per month per user
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
YouTube
Vidyard for Sales Demo
YouTube
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Vidyard?
Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English |
Frequently Asked Questions
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Reviewers rate Video link sharing highest, with a score of 9.6.
The most common users of Vidyard are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
Reviews
(1-25 of 64)Companies can't remove reviews or game the system. Here's why
September 20, 2023
HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
Vidyard is a daily tool used within our Customer Success Department. Whether it's sending how-to videos for customers, welcome videos, or even conference videos--we love the platform.
- Provides video analytics.
- Can customize videos.
- Easy storage and access to past videos.
- Can upload external videos and generate new videos.
- Inform me of product releases/new features.
- Categorize videos based on content.
- Integrate with other systems.
Vidyard helps us connect with our customers and prospects in a very profound way. This is such a needed product now more than ever. We live in an age where email inboxes are way too cluttered and people hardly ever answer their phone if they don't recognize their number. Vidyard truly helps you stand out compared to other old-school sales teams. We use it for both outbound and inbound marketing/communication/sales reach-outs. It's helpful for every step of the process. Getting someone interested in attending a demo, following up with them after a demo, thanking them for signing up, and following up with them after they go through implementation to see if there are any other products that they could benefit from using.
- It's easy to use on the chrome browser extension. I can quickly record videos to send to both other teammates, prospects, and customers.
- It's very helpful to see if a video has been watched and how much of the video was watched.
- It's easy to embed videos into emails.
- It's easy to record one video to use for many different prospects/customers.
- Sometimes the chrome browser doesn't work. I occasionally have to quit chrome and relaunch it. Seems to only be an issue on my second screen not on my regular laptop.
- It would be awesome if there was some sort of onboarding library on how to use all of the functionality. Our rep helped us get started with Vidyard a long time ago, but now we have many new team members who we have all hired remotely. Our team definitely doesn't use the product to its fullest capacity
- It would be nice if the videos could have some sort of quick survey afterward. Ex: a prospect watches a video and answers a couple of questions afterward.
March 18, 2022
Customer Success using only one tool... Vidyard
I use Vidyard every day, Basically, it saves a lot of time. We have experienced that maintaining our customers is a lot of work and service is key for this success. We have a lot of sales representatives and so many of us maintaining relationships with them. We use Vidyard to be more close to the customers, we design videos to improve the use of the products and it leads to digital evangelization, renewing semester after semester. We use salesforce to keep control of the after-sales follow up and we put our videos on it. When speaking about users, students are happy to see not only a presenting laptop but the person who supports them.
- The Vidyard customer success team is always helping us to improve the usage of the tool.
- Recording from a browser.
- Use the speaker bubble
- Reduce complexity. Then using the tool for the first time is not that easy.
- In our organization, It is now used by sales teams, but I suggest they include marketing when trying Vidyard for the first time. I
- Enable to optimize and share videos in fewer clicks
March 17, 2022
Show me in 90 seconds how you can help me
I use it to record demos of our SaaS Sales Solution and reference my clients' current challenges and show how easy our technology is to use.
- Lets me know when some on is viewing my video
- Lets me know if my contact shares it with people in other regions of the US
- Enables me to allocate my selling time to those that have seen my video comm and % of time they spent viewing
- I have none
December 03, 2021
Unique Outreach for Larger Deals
I use Vidyard to prospect into new accounts and to follow up on opportunities. I have used it for the past five years and seen a lot of success, reaching into some of my largest accounts with unique and personalized outreach has been a game-changer. Some of my largest deals have come from video prospecting with Vidyard and it has caught the attention of C-level prospects and opened doors that otherwise would be impossible to open.
- personalized outreach
- follow up
- unique prospecting tool
- integration with Groove
- enterprise solution
- customer support
December 02, 2021
Best Video Personalization Tool for you Team
Our business development team uses Vidyard weekly. We're trying to solve one issue - lack of personalization. We have found that our prospects are receiving hundreds of emails from sales teams weekly and we need to find a way to stand out. Vidyard makes this easy because we can put a face to the name through our funny, personalized videos. We try to send out at least 2 videos a day and we have seen great results from our efforts.
- Script.
- Email Integration.
- Email Personalization.
- Ability to sync with Outreach.
- Difficulty recording long videos.
November 24, 2021
Vidyard Review
Vidyard plugs into our sales cadencing software, Salesloft. With the emails we have in each cadence, Vidyard allows us to insert an animated gif to get the prospect’s attention. With initial outreach, it can be tough to cut through the clutter of someone’s Inbox. Vidyard allows us to do that.
- Gets responses.
- Improves clicks/opens.
- Helps close deals.
- Ability to change the size of videos.
- Having audio play automatically.
- Almost everything is great though!
November 24, 2021
Vidyard helps us engage more with prospects. I would recommend it.
We are looking for ways to stand out from other emails. How to be more engaging and video is a great way to do that. People are more likely to watch a short video than read a text. It's been great so far and we are looking to get more licenses.
- Engaging video.
- Simple interface.
- Trackable.
- Getting HubSpot to integrate better.
November 24, 2021
The one stop video hub and hosting center we were looking for.
Vidyard is an incredible all-in-one video tool. We use it to quickly share videos internally and externally, we also embed them on our websites, track analytics on them. We also used this to sync and push to Youtube Channels. We also have a robust system in place for collecting leads off of these videos and have CTAs and other campaigns attached. We also use their video hub feature that catalogs and categorizes all of our videos into different sections. Lastly, we use the deep integration with Hubspot to get all of the data into our CRM.
- Makes shareable links for huge video files.
- Pushes and syncs to youtube.
- Collects leads with video actions.
- Search within the app is slow and clunky.
- Folder management is always improving but still is a bit hidden.
- Landing and sharing page overrides are a bit hard to pick through.
November 23, 2021
LOVE THIS TOOL, makes me money!!!
I primarily use Vidyard for prospecting to new business. I am able to showcase what I do without actually making direct face-to-face contact with a potential buyer. The software allows me to gauge interest based on how many views I get on the video. The platform is also suuuuper customisable when it comes to what information I present and how I present it. Sometimes I record a video of myself out in front of the business I am calling on, and sometimes I record a screen share with myself in a bubble explaining what I'm looking at on the screen. Love this tool a lot, it has been a huuuuge money maker for me.
- Presenting.
- Creating value.
- Tracking insites.
- Custom templates.
- Integrations with other platforms.
September 19, 2021
Vidyard review
We are using Vidyard across our revenue departments (namely Sales and Client Success) to help include video as part of our regular reach outs to prospects and clients. Video has become a part of our prospecting efforts on the sales side and has become part of regular communications on the client success side.
- Customer support.
- Implementation.
- Analytics.
- Missing video background capabilities native to Vidyard.
September 14, 2021
Avoid analysis paralysis, test and fail fast
Vidyard is being used across our entire organization. We started using it for SDR outreach, marketing, and customer support. Now we use it internally to help out our colleagues as well. The biggest impact has been on the SDR and Support depts. It makes our cold emails/phone calls more personal, leading to deeper engagement and faster sales cycles. It has also helped reduce the support workload by scheduling fewer calls and simply answering questions with a quick video tutorial tailor-made to our customer's needs that they can watch at their convenience.
- Personal screen capture video production.
- Video sharing/embedding.
- I feel like reporting could improve some, but we are also only [a few] months in so we may get better at utilizing the reporting features over time.
September 10, 2021
If you use videos in your marketing efforts, you need Vidyard!
Our Marketing team is using Vidyard to host, share and track views of videos. Being able to easily host videos and embed them in emails and our websites has been life-changing. We are also easily able to make the videos available to the rest of the organization (primarily Sales) to share in their prospecting efforts.
- Embedding videos in website.
- Creating forms within videos.
- Using videos in emails.
- Option to create longer animated previews, 10 seconds is great for Sales but Marketing wants more.
- Slightly improved UI for the backend when searching through various folders. View of folders is limited so you have to scroll a lot, would be great to be able to see at least 15 folders in a single view.
September 09, 2021
Vidyard review: Unique Business Case - internal Vidyard use is possible!
Our organization is using Vidyard differently than a typical business case. We have outside sales reps all across the country visiting gun ranges, training facilities, and retail stores pitching our memberships. We utilize Vidyard solely internally for video communication and compliance review. Reps submit video recordings that go to our QA team for review. Our chat and email communications are not always read by those out in the field, traveling class to class. We aim to keep admin responsibilities to a minimum for those out in the field. We share video announcements and training to allow for a better open and response rate with those out in the field.
- Ease of sharing videos.
- Viewing stats.
- Naming videos and adding descriptions.
- iPad app development.
- "Apply all" feature for name changes.
- Delete multiple users at a time.
September 09, 2021
Record Personal Videos and Screen Shares from your Browser
Our organization uses Vidyard to provide better branding, calls to action, video watch analytics in marketing efforts, and to enable better sales conversations with all of the above. It is primarily used by individuals from the marketing team for emails, pushing to other video platforms, and website embeds, and by sales who record and send videos themselves.
- Calls to action before, during, or after the video.
- Animated thumbnail previews.
- View notifications and analytics.
- Their custom branded watch pages could have more size options.
- Their integration with HubSpot, YouTube, and others could be improved.
- Not all types of web pages can be recorded.
July 07, 2021
Vidyard is a great video platform for marketers
Our Marketing department uses Vidyard to host all our videos. This ranges from product demos and overviews, to recorded webinars and company interviews. We also use Vidyard to play looping GIF-like background videos. Vidyard makes it easy to manage all our videos on our website and on landing pages via email campaigns. Before Vidyard we used Youtube and that had too many limitations.
- Analytics - I like to see how many people have watch a video, where, and for how long. This is great data for future videos and how we use them.
- Events - Events allow you to add more to your videos such as forms, links, pop outs and more to engage even more with the viewer and for us ultimately get them to contact us to learn more.
- Sharing/Embedding - After I finish uploading a video and configuring the player Vidyard makes it easy to share the embed code for adding to our website. I like the control of adding variables to the code such as setting the default play quality (1080p).
- Inline Embed Code - We have a very responsive website and for some reason the embed code that Vidyard provides won't work well with our site. Things are unaligned or don't show up at all. To get around this we have to use the Lightbox embed code, which is fine, but it would be nice if they had a better solution for sites like ours that don't play nice with their code.
- Filters - There should be an option to set a Filter globally and it's set the next time I log in. Currently I have to reapply a filter every time I log in and to every video in order to get the accurate reporting I need. Mainly excluding my views and my co-workers views.
July 05, 2021
Easy and quick to use
Within the Customer success department, we use Vidyard to save the recordings of the online meetings, Webinars, Video training material, and online training. Besides this, the tool allows for easy sharing with customers while still remaining in control of who gets access to the video. I like it because it doesn't require my customers to use specific tools to review the recording.
- Its easy to use and master
- I can group videos to maintain an overvieuw of all my materials
- Easy to share the videos with people outside of my organization.
- there is no easy way to edit any video's
- the analytics data per video is limited
- i would love to see some best practises in a helpcentre
June 25, 2021
Vidyard: great for Sales teams of all sizes.
Vidyard serves as a way for our AEs and BDs in the sales org to reach out to folks and show the human side of our business. It is used by both the Sales and Partner Success team to introduce ourselves and services to our customers. It addresses the issue of non-human interaction of email.
- Easy to use
- Great support
- Effective
- Confusing folder system.
- Hard to get cookies Right.
June 22, 2021
Great tool for sales enablement
We use Vidyard as a sales enablement and training tool. Our sales team uses it for outreach or to send recorded demos, our services team uses it to record trainings or workflow examples to send to customers.
- Easy UX
- Chrome extension for increased utilization
- Great for knowledge sharing
- More robust functionality
- Better training
- Differentiation between upgraded product and HubSpot white-labeled product
June 22, 2021
Vidyard for Sales and Marketing
Score 8 out of 10
Vetted Review
Verified User
Our company uses Vidyard for video hosting, sales enablement and metrics. Our platform is connected to Marketo and Salesforce, so it is used primarily by marketing and sales. The main benefit our organization gets from Vidyard is the metrics. We can set performance indicators for individual videos, track their success in reaching these indicators, and make changes if they fail to do so.
- Account management. Our account manager has been great, with us every step of the way, making adjustments, answering questions etc.
- Support. Vidyard's support team is very responsive.
- Engagement. Vidyard does a great job engaging with their clients. We feel like they want us to do well.
- Player options
- Reports. The reports you can export with Vidyard, which would be very useful for internal reporting, are not functional. Some data is not included.
For the most, part Vidyard is being used as a training tool, but we also use it for employee introductions. It's being used across the whole company. We've found that it is extremely helpful when we create knowledge base articles to be able to include a quick screencap video along with a write up. It's almost 100% necessary with more complex application setups I'd say.
- Quick and easy to create screen-capped videos.
- Set up an instructional library of videos.
- Analytics of user watch time
- Ability to gate videos after a certain amount of time
- Set up of an action for the user to take after the video is complete.
- For my main purposes, it has no cons. it does exactly what I want it to do.
- When I embed vidyard into pages, sometimes it can be particular about getting sizing right for desktop/mobile
- I don't love it when you screencap a video but it only is screencapping a particular tab, so if you need to change tabs for the video, it will not record the new tab you've opened. I understand that this is a feature, but i don't find it helpfu.
August 29, 2020
Great, easy to use product!
Prospecting, used for getting attention. Great way to break through the noise. Currently only being used by Sales for prospecting new surgeons or elaborating on quotes! The biggest problem it addresses is being able to create a pattern disruption when attempting to get the attention of someone who has never seen your product.
- Ease of use
- Gmail integration
- SalesLoft integration
- Video tracking
- Moving videos from one account to another is a pain.
- Video storage could be more organized (Example, folders).
Vidyard is being used in 2 main ways. The first is for outbound sales to show how our product is being used. The second is to show how our customers can use our product. A lot of troubleshooting is done this way and we are able to show exactly how we can fix something.
- Chrome extension works really well.
- Easy to share videos with others.
- The Web Application has an easy to use UI.
- Sometimes the video takes a long time to render.
- The UI is nice to look at, but can be a bit confusing.
- The Chrome extension has more functionality than the web application.
July 04, 2020
Save time, Create Personal Connections
We use Vidyard to increase click rates on prospecting emails. Surgeons & their gatekeepers get cold calls/cold emails but with Vidyard we are able to create a more personal touch and human interaction that is helping with click rates from both the end-user and the gatekeeper. We have also found the tool useful to quick document walkthroughs such as quotes. Once again, creating a human interaction with the supply chain/administrator who typically deals with reps through emails until late in the process.
- Share large amounts of information in a short period of time.
- It is fun.
- Creates a personal touch.
- Increases click rate.
- Creates something to talk about.
- Helps with getting humor across.
- Extra steps to share in order to track "who" is clicking vs. that there is a click.
- Screen recording shows open tabs, it would be nice to focus on a single page vs the whole desktop.
- Mouse always showing vs hidden when still.
July 02, 2020
Excellent tool with excellent service to back it up
Vidyard is being used only by those outbound sales enthusiasts who expressed an interest. Helps to differentiate from competitors' sales calls.
- User friendly
- Good background support people
- Video sales
- App for iphone needs to get up to speed with web version