Name: ViewIQ
Author: Channel Factory

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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ViewIQ is a video advertising platform developed by Channel Factory that aims to optimize YouTube ad campaigns and maximize return on investment (ROI) for brands. This solution caters to a wide range of businesses and is utilized by marketing professionals, advertising agencies, media planners, brand managers, and digital marketers across various industries.

**Custom Campaign Management**: According to the vendor, ViewIQ offers personalized campaign management to optimize YouTube ad campaigns in real-time. The vendor claims that this can result in a significant improvement in campaign performance and a reduction in media wastage. Brands are provided with transparent insights into their advertising costs through guaranteed CPMs.

**Self-Service Inclusion Lists**: The vendor states that brands can create customized inclusion lists for their YouTube ad campaigns using ViewIQ. These lists can include a large number of channels per category to ensure that the brand's content is suitable and contextually aligned. Additionally, the platform provides a carefully curated block list of keywords to enhance brand safety and exert greater control over ad placements.

**Brand Partnerships**: ViewIQ collaborates closely with a diverse range of brand partners to understand their specific advertising goals on YouTube. Leveraging its expertise in YouTube advertising, the platform tailors campaigns to help brands achieve successful outcomes.

**Resources and Guides**: According to the vendor, ViewIQ provides a variety of resources and guides to assist brands in navigating the complexities of YouTube advertising. Brands can access a comprehensive YouTube guide that offers best practices and strategies for effective advertising on the platform. Additionally, the platform offers a wealth of blog posts and research releases to keep brands well-informed about the latest trends and insights in the digital video advertising industry.

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ViewIQ

Overview

What is ViewIQ?