Virtuous CRM

Virtuous CRM

Score 8.8 out of 10
Virtuous CRM


What is Virtuous CRM?

Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.
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What is Virtuous CRM?

Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.

Entry-level set up fee?

  • Setup fee required
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Virtuous CRM?

Virtuous is a nonprofit Automation and CRM platform that helps nonprofits build relationships at scale. The product aims to enable nonprofits to increase giving by engaging in personalizing communication with their constituents. According to the vendor, the platform is easy-to-use for less sophisticated charities but includes robust giving, marketing and back-office solutions for the most complex nonprofits.

Feature areas include
  • Donor Management - Build better relationships with personalized cultivation plans for every donor. Stop piecing together disparate data and wrangling spreadsheets. Offers instant access to the actionable insights you need on one customizable dashboard.
  • Automation - Multi-channel workflows to connect in real-time, with no additional staff time.
  • Multi-channel Marketing & Engagement with Email - Send relevant communication to the right person at the right time to increase response rates from a website to their inbox, mailbox, and smartphone.
  • Signals & Intel - Demographic, wealth, and social data used to drive donor connections and grow mission-critical funding. And listen to donors, synthesize relevant data, and access actionable insights to help retain donors and extend engagement.
  • Volunteer mobilization - Recruitment, mobilization, and reporting tools to create responsive Volunteer experiences without the back office headaches. Virtuous Volunteer is used to communicate with volunteers, track their impact, and drive donations. Virtuous Volunteer helps grow the volunteer base, enhance relationships with them, and also convert them to donors.
  • Donation events - A step-by-step builder to create branded registration pages, sell tickets, and process donations.
  • Online Giving - A lead and subscription form builder with CRM integration, with landing pages, along with campaign tracking to support giving.
  • Payment Processing - Process credit cards, ACH, and other popular payment types. Streamline gift entry, integrate with check scanning solutions, and map directly to an integrated accounting system, and without switching systems.

Virtuous CRM Screenshots

Screenshot of Automation Workflows: Automation personalized communications!Screenshot of Merge: Easily merge records for clean data!Screenshot of Constituent Scoring: Make the right ask at the right time based on predictive analytics!Screenshot of Reporting Widgets: Customize your data views for easy at-a-glance reporting!Screenshot of Social Insights: Get social information on your donors automatically!Screenshot of Donor Information: Easy to navigate donor information and recent activity!

Virtuous CRM Video

Virtuous CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Australia, New Zealand
Supported LanguagesEnglish

Virtuous CRM Customer Size Distribution

Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)80%
Enterprises (more than 500 employees)10%
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Reviews and Ratings



(1-1 of 1)
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Chris Lesner | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We currently work with thousands of nonprofits and many of them are using Virtuous. We actually use Virtuous with multiple of those clients in a much more hands-on level. The goal of virtuous CRM for all of our clients is to store donor data and help nurture the relationship between the nonprofit and their donors.
  • User-friendly CRM.
  • Knowledgable support staff.
  • Allows for email marketing on a mass level.
  • Does not currently have action based/click based email marketing automation capabilities.
  • Lacks integration with any other tools we/our nonprofits are using.
  • Expensive, even just for the support they charge hourly.
I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software.

Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.
  • Better donor management.
  • Better predictive analytics on donors and giving numbers.
  • Increases were seen in overall revenue since joining with Virtuous.
I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.
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