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VisitorTrack

VisitorTrack

Overview

What is VisitorTrack?

VisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and…

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Recent Reviews

TrustRadius Insights

VisitorTrack is a powerful tool that provides users with valuable insights into their website visitors, helping them make informed …
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10 out of 10
February 03, 2016
We use VisitorTrack for new lead generation. It's much easier to connect with a company when you have an insight as to what their needs or …
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Pricing

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VisitorTrack

$199.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

VisitorTrack by netFactor Demo

YouTube
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Product Details

What is VisitorTrack?

The vendor calls VisitorTrack a "Caller ID for your Website®". Every prospect visits a website. VisitorTrack (from netFactor) is designed for B2B website lead generation. The product helps companies track, capture and identify the anonymous business visitors coming to their site - without any registration. Users can identify companies and get detailed contact records for the people who work there, and integrate this data into reporting or hundreds of web-based CRM, Email and Marketing applications.

VisitorTrack Features

  • Supported: Track and identify business visitors to your website
  • Supported: View detailed Company profiles and website behavior
  • Supported: Get accurate contact information for the executives you target

VisitorTrack Screenshots

Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target

VisitorTrack Video

VisitorTrack by netFactor Demo

VisitorTrack Integrations

VisitorTrack Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

VisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce integration, email tracking and social media queries.

Lead Forensics, LeadLander, and Demandbase One are common alternatives for VisitorTrack.

The most common users of VisitorTrack are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(8)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

VisitorTrack is a powerful tool that provides users with valuable insights into their website visitors, helping them make informed decisions and improve their marketing strategies. Users have reported gaining awareness of visitor patterns and popular pages on their websites, allowing them to optimize content and design for maximum engagement. The hot page email alert feature has been highly regarded by users, as it enables them to be notified when important or product-related pages are visited by organizations.

Additionally, VisitorTrack allows users to access contact information for these organizations, making it easy for them to filter and find relevant individuals for their business needs. This has proven beneficial for salespeople, who can have more intelligent and productive conversations with prospects by gauging their interests from the site content they have visited.

Customers appreciate that VisitorTrack offers superior information, value, and better pricing compared to competitors such as VisiStat. The product's ease of use, accuracy, and exceptional sales and support team have been cited as reasons why it is chosen over similar tools. The support team is known for their prompt responses to user questions and keeping customers updated with personal updates and feedback.

VisitorTrack is widely used for new lead generation, providing valuable insights into company needs and competitor interests. Users have found it to be a refined and effective marketing tool that goes beyond what Google Analytics offers. Some users have also mentioned that combining VisitorTrack with Bombara has resulted in effective marketing campaigns.

Furthermore, VisitorTrack is considered a comprehensive and cost-effective solution in comparison to competitors like Snitcher, Leedy, Justino, and higher-priced versions of website visitor intelligence tools. It is utilized across multiple domains by various businesses to actively monitor marketing campaign performance and identify potential new prospects.

Overall, VisitorTrack serves as a vital business development tool for the sales and marketing departments at companies like HGI. Its ability to provide valuable insights into web traffic, visitor behavior, and contact information has made it an indispensable asset in optimizing marketing strategies and driving business growth.

Web-based Dashboard: Many users have found the web-based dashboard to be a pleasant and user-friendly experience for exploring statistics and trends. It has been helpful for creating reports, allowing users to easily track visitor traffic and gain insights into prospect interests based on the pages viewed.

Excellent Support: The company's support team has received high praise from multiple users. They have been compared to the ever-ready Maytag man, always available to help. Users appreciate that the support team responds quickly and personally to their needs, providing excellent assistance.

Comprehensive Overview of Website Activity: A significant number of reviewers have highlighted the benefit of having a comprehensive overview of website activity provided by VisitorTrack's dashboard. This feature allows users to easily track visitor traffic and see what prospects or competitors are interested in based on the pages viewed.

Weaknesses: Limited Sorting Options, Contact Data Policy, Affordability

Limited Sorting Options: Some users have mentioned that they would like to see more ways to sort reports and custom date ranges in order to improve the service. Contact Data Policy: A few reviewers have expressed dissatisfaction with the company's contact data policy. They feel restricted by having to commit to buying a certain number of downloads per month without any option for rollover or flexibility in case they don't use all the downloads. Furthermore, some users have requested an increase in the number of contact record downloads per month. Affordability: Several users have stated that they find the service to be on the expensive side and wish it was more affordable.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use VisitorTrack across several domains to actively see how our marketing campaigns are performing. VisitorTrack allows us to almost instantly see how targeted prospects behave after interacting with us.
  • Captures company information
  • Captures link details & behavior flow
  • Would love to see more available keywords
  • Would love to have more contact record downloads per month
For any entity that cares about efficiency and accuracy for marketing, VisitorTrack is a low-cost solution that can easily narrow down your sales funnel by channeling sales efforts into more serious prospects who visited your site after a campaign.
  • ROI for marketing campaigns
  • ROI for sales efforts to gauge how people evaluate us during decision making
VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In simple terms, VisitorTrack shows us who comes to our website, when, where, what they looked at, and much more. This allows us to better market to the people who are important to be marketing to. VisitorTrack is a very refined and effective marketing tool. This offers so much more than Google Analytics. Teamed up with Bombara, it makes this a very effective fit.

I can see why firms buy Bombara by itself--what an interesting product. But to get that timed-up with a good commercial list company for demographics makes a great and effective platform. Bombora or a good list provider alone is more expensive than VisitorTrack via NetFactor.

If you are considering Snitcher, Leedy, Justino, or even the big $$$ versions of website visitor intelligence, save your money. We evaluated $25/month solutions and $ 7,000/month solutions. VisitorTrack is better and more comprehensive than any of them. We even added to our version and added more marketing downloadable contacts. I have no interest in changing.
  • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
  • Built-in contact searches for company to generate a specific marketing list
  • As a function of who they buy the company contact data from, you commit to buying X number of downloads per month. Don't use them all? Too bad, you lose them--no rollover. Need a few more this month? Sorry, no.
  • Of course, I wish it was half the cost.
Too expensive for the mom-and-pop shops. We spend $350 per month, but you get what you pay for. Nobody is such a clean combination of Bombora and a list management company as VisitorTrack. Even the $7k/month companies don't do anything more than VisitorTrack. Because NetFactor is the ONLY vendor of this type to include Bombora, I now know that not only did a company stop by our site, and looked at A, B, C, but it also shows me how and where users are looking for my product or services from other competitors. How Bombora does that is beyond me, but it is slick.

I have to say, Larry in VisitorTrack support has been great. The only time we contact him is to play what-if games--almost never for software issues. I have to hand it to VisitorTrack, they have written a clean and easy-to-use interface.
  • In our case, we make our money back every month and more.
  • But don't misunderstand me, not all of our marketing lists generated from folks who stop by have been successful. Nobody can do that.
I still hate Linkedin's requirement of ONLY being able to send/receive via LinkedIn. No, I want a real email address. Leedfeeder is a toy. Visualvisitor shows who is on your site, but you have to track down the emails, and it doesn't tell you how important that lead is. It is 1/3 as effective as VisitorTrack. DNB is OK, if you are only looking for company look-up info. Voogy is OK, if you ONLY want to know who stopped by your site--heck, I can do that for free with Google Analytics.
Canddi - Ok if you are in the UK, but only 2/3 of NetFactor - no Bombora.
I can call or email Larry at NetFactor and talk to him directly and get a very quick reply.

Software-wise, we don't ever have any real issues with VisitorTrack. As stated before, we only use support for what-if questions.
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