Visual IQ Reviews

2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 1.0 out of 100

Do you work for this company? Learn how we help vendors

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Reviews (1-1 of 1)

Companies can't remove reviews or game the system. Here's why.
Jacob Landsman | TrustRadius Reviewer
December 21, 2018

My first MTA project

Score 1 out of 10
Vetted Review
Verified User
Review Source
It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Read Jacob Landsman's full review

Visual IQ Scorecard Summary

About Visual IQ

Visual IQ offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.
Categories:  Marketing Analytics

Visual IQ Technical Details

Operating Systems: Unspecified
Mobile Application:No