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Visual IQ offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.https://dudodiprj2sv7.cloudfront.net/product-logos/Hy/nn/ISBTT48LXRFF.pngMy first MTA projectIt was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.,Access to FB impressions. TapAd device graph for stitching device ids to web cookies.,Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners.,1,We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.,Adometry, Google Analytics Premium, Neustar MarketShare and Convertro
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Visual IQ
2 Ratings
Score 2.5 out of 101
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Visual IQ Reviews

Visual IQ
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 2.5 out of 101
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Jacob Landsman profile photo
December 21, 2018

Visual IQ Review: "My first MTA project"

Score 1 out of 10
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It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Read Jacob Landsman's full review

Visual IQ Scorecard Summary

About Visual IQ

Visual IQ offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.
Categories:  Marketing Analytics

Visual IQ Technical Details

Operating Systems: Unspecified
Mobile Application:No