Reviews (1-1 of 1)
It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.
- Access to FB impressions.
- TapAd device graph for stitching device ids to web cookies.
- Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
- Inflated clicks.
- No connectors to import cost from media partners.
Read Jacob Landsman's full review
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Visual IQ Scorecard Summary
About Visual IQ
Visual IQ offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.
Categories: Marketing Analytics
Visual IQ Technical Details