Visual IQ Reviews

2 Ratings
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Jacob Landsman | TrustRadius Reviewer
December 21, 2018

My first MTA project

Score 1 out of 10
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It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Read Jacob Landsman's full review

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About Visual IQ

Visual IQ offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.
Categories:  Marketing Analytics

Visual IQ Technical Details

Operating Systems: Unspecified
Mobile Application:No