Name: Vobile Inc.
Author: Vobile Inc.

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

Development

Business Intelligence (BI)

Collaboration

Enterprise Feedback Management

Interactive Voice Response (IVR)

Manufacturing Execution

Payment Facilitation

Supply Chain Management

Enterprise

Accounting

CTRM

Corporate Performance Management (CPM)

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

HR Compliance

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Enterprise Flash Array Storage

File Sync and Share

Fraud Detection

High Availability Cluster

In-Memory Databases

Integration Platform as a Service (iPaaS)

Internet Security

Network Operating Systems

Network Performance Monitoring

Remote Monitoring and Management

SaaS Management

Software Defined Storage (SDS)

Threat Hunting

User Virtualization

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Signage

Email Deliverability

Email Marketing

Graphics

Headless CMS

Marketing Automation

Online Reputation Management

Retail Media Advertising

Social Media Management

Social Media Publishing

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Intrusion Detection

Security

Auto Repair

Building Information Modeling (BIM)

Construction Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Insurance Agency Management

Investment Portfolio Management

Law Practice Management

Legal Billing

OSS/BSS (Operations Support/Business Support)

Retail Analytics

Vertical-Specific

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Vobile is a content marketing platform designed to protect, measure, and monetize audiovisual content.

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Outgrow

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Vobile Inc.

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Content Marketing Software

Vobile Inc.

Overview

What is Vobile Inc.?