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Voluum is a powerful software that solves various business problems for its users. It provides real-time tracking of traffic source data, …
Overview
What is Voluum?
Voluum is an affiliate campaign tracking solution featuring A/B testing, from Codewise in Krakow.
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What is Voluum?
Voluum is an affiliate campaign tracking solution featuring A/B testing, from Codewise in Krakow.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://voluum.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Voluum - Introduction à Voluum pour tracker ses campagnes
YouTube
Product Details
- About
- Competitors
- Tech Details
What is Voluum?
Voluum is a cloud-based performance tracking software for affiliate marketers, media buyers and agencies. It allows users to track, optimize, and automate advertising campaigns, using a cookie-less server-to-server postback URL method.
The vendor states Voluum is able to handle billions of clicks daily, with multiple groupings, filters and optimization features available, and boasts several data centers across five continents and 100% uptime since 2015 to ensure that there is no click loss when tracking campaigns.
With support featuring 1-on-1 onboardings, video tutorials, and step by step guides, Voluum is designed to help users boost advertising performance.
Voluum Videos
How to track & optimize your Facebook ad campaigns with Voluum?
Why is Voluum such a good Google Analytics alternative? How do performance agencies and thousands of affiliate marketers use it for Google campaign optimization? Watch this short video and find out!
Voluum: Clash of Trackers
Start your First Affiliate Marketing Campaign with Servando Silva Part 1
https://www.youtube.com/watch?v=0wucfRWTWAM
Short introduction to Affiliate Marketing for Beginners
Ad Tracking with Voluum - How to track affiliate marketing campaigns
Voluum Competitors
Voluum Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | Apple iOS, Android |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Voluum is a powerful software that solves various business problems for its users. It provides real-time tracking of traffic source data, including costs and clicks, allowing users to gather postback conversion data in real-time. This feature enables users to optimize all their traffic sources and understand which campaigns perform the best, making sure they invest their money only where it counts. Voluum takes the guesswork out of campaign optimization and reduces the chance of wasting money on unsuccessful campaigns.
Another problem that Voluum solves for its users is the management of affiliates and publishers. The software provides real-time tracking and seamless attribution, reducing the effort of manual reporting. It also enables users to track multiple campaigns from different traffic sources in one platform, making it easy to manage different affiliates and publishers from one place. This helps streamline operations by eliminating the need for manual uploading, optimizing individually, or working with separate platforms for each affiliate or publisher. Furthermore, Voluum helps users improve their tracking accuracy, making it easier to understand KYC for their company, ensuring data-driven decisions on marketing campaigns.
Easy to Use and Integrate: Users have found Voluum to be an intuitive platform, with a user-friendly dashboard that is easy to set up. Several reviewers have praised the software for being quick to integrate with their traffic sources.
Solid Capabilities: Many users appreciate Voluum's features for tracking, reporting, and A/B testing. The software has helped marketers capture revenue for traffic sources while providing detailed insights into campaign performance.
Outstanding Customer Support: Reviewers consistently rate Voluum's customer support as top-notch, with fast responses from knowledgeable account managers who offer personalized solutions. Many users feel supported by the team when dealing with any issues or questions they may have about the platform.
Complicated Setup: Some users find the software overwhelming for first-time use with a lot of tabs and features that are not very intuitive. The campaign setup is complicated, and there is a learning curve to understand how to set up tracking through postback. Some users feel that certain features should be more customizable, such as the ability to disable specific features manually.
Expensive Pricing: Some users found Voluum's pricing expensive, especially with the added costs for Automizer, Fraud Analytics, and Extra Users. The price of the Automation Feature is a bit high and could be included in the plan making it less pricey than some competitors' prices. Some users feel that certain features like cross-device tracking are lacking despite its higher cost compared to other alternatives.
Challenging Customer Support: Customer support can take up to 24 hours to respond, and some users wish there was a live chat feature. There have been concerns about data retention under the standard plan where data retention is limited to six months only or requiring customers to pay again. Additionally, some users have had negative experiences with the team behind the company ranging from issues with refunds and delays in customer support responses while others have found their support helpful and thorough.
Users have made several recommendations based on their experiences with Voluum. The most common recommendations include taking the time to learn Voluum and asking questions, using Google Analytics alongside Voluum for better understanding of website metrics, and ensuring technical setup assistance by having a developer available to work with Voluum support. Users emphasize the importance of investing time in learning the platform, leveraging additional tools like Google Analytics, and ensuring technical expertise during setup to maximize the effectiveness of Voluum.