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VWO

VWO

Overview

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

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Learn from top reviewers

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Pricing

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Subscription

$99.00

Cloud
per month

TESTING

Get a Demo

Cloud
The classic VWO A/B testing solution

CONVERSION OPTIMIZATION

Get a Demo

Cloud
The all-in-one platform for all your optimization needs

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Technasium Meesterproef vwo 2017 - 7 Infitite runner demo

YouTube

Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo

YouTube

PWS Arne en Ruben 6 VWO - demo RED-cel

YouTube

Demo freerunning BSM vwo 6 jan 2014

YouTube

Examentraining Engels VWO LES 2 DEMO

YouTube

Demo Kijk- en luistertoetsen Engels

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

7.5
Avg 8.3

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 8.6

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7
Avg 8.5
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Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

Screenshot of Screenshot of

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VWO starts at $49.

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

Reviewers rate Multivariate testing highest, with a score of 8.

The most common users of VWO are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 93)

The easiest web experimentation tool to use

Rating: 9 out of 10
December 18, 2024
DP
Vetted Review
Verified User
VWO
2 years of experience
VWO is by far the easiest tool to use among all experimentation tools. It is like the experimentation tool for dummies and works as well as the others. A highlight would be the reports on every test because compared to the others, in VWO is way much easier to understand the metrics and the test performance.

Great all-in-one tool, but on the expensive side

Rating: 8 out of 10
January 22, 2025
LP
Vetted Review
Verified User
VWO
10 years of experience
As I mentioned, VWO is a great all-in-one tool that lets clients research & test all within one tool. It's a little on the expensive side so it might not deliver the desired ROI for smaller clients and can also encourage the small clients to run small, insignificant A/B tests without much checking.

A solid personalisation tool with good integration capabilities

Rating: 6 out of 10
December 28, 2024
Vetted Review
Verified User
VWO
3 years of experience
We used to use Proof, but when we then stacked them up against VWO, VWO had some additional functionality and integration capabilities that Proof did not have which gave us greater ability to do some more website experimentation and personalisation options. VWO integrates with clearbit and had better tech onboarding to our wider cms and systems.

Full-Featured Testing Platform for a Reasonable Price

Rating: 6 out of 10
March 15, 2022
ED
Vetted Review
Verified User
VWO
2 years of experience
Basically, they have the same features but VWO is much cheaper than the paid version of optimize. If you don't need to do more than 5 experiments at a time, then the free version of Optimize is great. If you do need to be able to do more than that, then VWO is a great affordable full-featured choice.
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