VWO

Overview

Reviews

Our VWO review

9
VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user …

Pricing

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Subscription

$99.00

Cloud
per month

TESTING

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Cloud
The classic VWO A/B testing solution

CONVERSION OPTIMIZATION

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Cloud
The all-in-one platform for all your optimization needs

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $49 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Competitors

VWO Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

How much does VWO cost?

VWO starts at $49.

What is VWO's best feature?

Reviewers rate Availability and Support Rating and Implementation Rating highest, with a score of 9.1.

Who uses VWO?

The most common users of VWO are from Mid-size Companies and the Marketing & Advertising industry.

Reviews

(1-25 of 99)
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Kevin McLallen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Michel Zurkirchen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.
Dominic Walker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if all the implementation is beyond me, I at least feel like I get it!
February 22, 2019

Our VWO review

Mark Harding | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.
Taylor Marmie | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our generic A/B tests for copy, hero images, and CTA copy/color/size/shape are all super well-suited for VWO. Our company has yet to come across a scenario where VWO has not worked for us. We've also taken advantage of the screen recording/heatmap sessions on VWO to make changes to pages, like our pricing page, once we know what may be confusing to a user in a new layout.
Ryan Bennion | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I would say it is well suited for A/B Testing, Customer Surveys (think popup surveys), monitoring customers, identifying customer behaviors, and drag-and-drop functionality for limited IT Resource companies.
It is less appropriate for complete overhauls of websites. It would be best to do testing for a page at a time. You can do split URL testing, but it doesn't seem easy and would require some hours on their part.
Thomas Frenkiel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is really helpful to use if you want to test different headlines, Call to Action (CTA) texts, or CTA colours. It is also appropriate when you want to find out what the ideal structure is for a page or pages, or if you want to get a clear image on how your websites pages are used.
Marijn Tijhuis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is a great entry-level tool to quickly get up to speed with AB testing. Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.
Thomas (TJ) Tate | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
It is well suited for user experience and optimizing UI on a traditional website. It is not well suited when you need to optimize on campaigns from display as you run the risk of the native display networks blocking your ads from running.
September 17, 2018

Solid Testing Platform

Hovhannes Mkhitaryan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
For sites with backend languages (i.e. PHP) it is simple to do A/B and split testing as we can rely on parameters set, which can be analyzed by PHP before page loads.

For sites like Shopify that don't truly have a server side language, we have to rely on split testing with different URL or by using Javascript to analyze parameters and change content after.
Ricky Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is an easy-to-use and feature-packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.
Christian Betts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well suited:
• Pages that need to increase their CR
• Newly launched pages and products where we can monitor activity and engagement
• Proving or disproving hypothesis with variate testing
• General problem pages/content on which observations and hypothesis can be based
• Validating design decisions
• Solving arguments or disputes on a particular pattern or feature.

Less Appropriate:
• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.
Bart Maas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
One test in which VWO came in very handy was when we were discussing the way the price block on the course page should be visible. We debated all possibilities, but agreed that the only way forward was to let the numbers speak. There were four or five different opinions and we decided to test them all by setting up a split run test. The outcome was surprising in terms of the best performing setup as well as the huge difference it made in terms of turnover.

Another good example of a test was the name of a certain product. Several possibilities were added and there was a clear winner with a much higher conversion rate (which wasn't the name we previously had).

We cannot do all tests because certain pages do not have enough traffic. It will take too long before any results will be ready.
September 25, 2018

VWO is the Bees Knees!

Parker Boyack | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is more of an enterprise level tool. I wouldn't be as likely to recommend it to those with smaller marketing budgets and teams. But for larger sized companies it is great and will be a useful addition to a marketing stack. Ideally there should be some responsibility and accountability assigned to team-members as it can easily fall through the cracks and go unused.
Christopher Nheu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.
Mark Sullivan | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.