VWO Reviews

173 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Do you work for this company? Manage this listing

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-25 of 99)

Anonymous | TrustRadius Reviewer
May 21, 2019

VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Read this authenticated review
Anonymous | TrustRadius Reviewer
September 10, 2019

VWO - the best decisions for your site.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is great for anyone who has a website and needs to test different options before making a real business decision. It helps educate the marketing team on what works and what doesn't. It is less appropriate for teams and organizations that do not want to test different options and need a stable consistent site.
Read this authenticated review
Kevin McLallen | TrustRadius Reviewer
March 01, 2019

VWO is an easy to use platform for CRO

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Read Kevin McLallen's full review
Michel Zurkirchen | TrustRadius Reviewer
March 01, 2019

Great user insight and conversion optimization tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.
Read Michel Zurkirchen's full review
Dominic Walker | TrustRadius Reviewer
March 04, 2019

The perfect tool for marketers wanting to take control of testing

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if all the implementation is beyond me, I at least feel like I get it!
Read Dominic Walker's full review
Mark Harding | TrustRadius Reviewer
February 22, 2019

Our VWO review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.
Read Mark Harding's full review
Taylor Marmie | TrustRadius Reviewer
February 19, 2019

VWO is a great fit for our company!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Our generic A/B tests for copy, hero images, and CTA copy/color/size/shape are all super well-suited for VWO. Our company has yet to come across a scenario where VWO has not worked for us. We've also taken advantage of the screen recording/heatmap sessions on VWO to make changes to pages, like our pricing page, once we know what may be confusing to a user in a new layout.
Read Taylor Marmie's full review
Ryan Bennion | TrustRadius Reviewer
February 19, 2019

VWO -- Great for small companies and teams

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I would say it is well suited for A/B Testing, Customer Surveys (think popup surveys), monitoring customers, identifying customer behaviors, and drag-and-drop functionality for limited IT Resource companies.
It is less appropriate for complete overhauls of websites. It would be best to do testing for a page at a time. You can do split URL testing, but it doesn't seem easy and would require some hours on their part.
Read Ryan Bennion's full review
Thomas Frenkiel | TrustRadius Reviewer
February 19, 2019

Great tool CRO from A/B to Z ;-)

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is really helpful to use if you want to test different headlines, Call to Action (CTA) texts, or CTA colours. It is also appropriate when you want to find out what the ideal structure is for a page or pages, or if you want to get a clear image on how your websites pages are used.
Read Thomas Frenkiel's full review
Marijn Tijhuis | TrustRadius Reviewer
January 16, 2019

Great pick for getting up to speed quickly with AB testing

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is a great entry-level tool to quickly get up to speed with AB testing. Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.
Read Marijn Tijhuis's full review
Bart Maas | TrustRadius Reviewer
November 16, 2018

Why we have used VWO for many years

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

One test in which VWO came in very handy was when we were discussing the way the price block on the course page should be visible. We debated all possibilities, but agreed that the only way forward was to let the numbers speak. There were four or five different opinions and we decided to test them all by setting up a split run test. The outcome was surprising in terms of the best performing setup as well as the huge difference it made in terms of turnover.

Another good example of a test was the name of a certain product. Several possibilities were added and there was a clear winner with a much higher conversion rate (which wasn't the name we previously had).

We cannot do all tests because certain pages do not have enough traffic. It will take too long before any results will be ready.
Read Bart Maas's full review
Anonymous | TrustRadius Reviewer
March 01, 2019

Useful for simple changes, but developers needed for complex tests

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is useful when you need to run AB tests on websites which have been set up well. Problems can arise when the tests are more complicated, especially multivariate tests, or when the website is quite old/doesn't function as well as it should. Then tests can become quite buggy. It can also be difficult previewing tests via the preview tool, as that sometimes doesn't display the test correctly. It is also difficult allowing clients to preview live tests when there is more than one variation. The test can be set live to the client's IP, but to guarantee them seeing a specific variation it has to be set to 100%, so you can only show one variation at a time.
Read this authenticated review
Anonymous | TrustRadius Reviewer
March 01, 2019

Just an honest review about VWO

Score 2 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's well suited for the AB testing simple tests, which tie in nicely within the CRO strategy. Not ideal for personalisation and wanting to do tests which are more sophisticated.
Read this authenticated review
Anonymous | TrustRadius Reviewer
February 20, 2019

A good enterprise web analysis package

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I wouldn't recommend VWO to non-enterprise users. Hotjar does a lot of the tracking equally as well at a fraction of the cost and there are split testing options out there that are much, much cheaper. It's convenient if you have the budget to have it all in one place, but if you don't, then doing it on two different platforms is still workable. If I'm price sensitive I'd probably explore some other options in combination with Hotjar.
Read this authenticated review
Anonymous | TrustRadius Reviewer
April 05, 2019

A great suite of UX tools to understand your users and test ideas

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is great for gaining a better understanding of your users and testing ideas to know if they work. Heatmaps, surveys, session recordings, hypothesis, and A/B tests make a complete set of tools to figure out what people are struggling with/need, and to analyze and test what will help make your service/product better.
Read this authenticated review
Anonymous | TrustRadius Reviewer
December 07, 2018

Ups and Downs with VWO

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Good:
Simple tests like hiding and showing a button, text, etc.
Adding text onto the page
Changing the color of things
Split tests where the whole page can change

Bad:
Complicated tests regarding custom JavaScript that's run (there may be asynchronous actions happening in that script that we need the page blank for until those actions finish)
Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)
Read this authenticated review
Anonymous | TrustRadius Reviewer
November 17, 2018

VWO: Easy to realize big improvements on your website

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO can be used well if you want to see how your website is used. Where do people click on the page? How can we optimize our conversion path? And you can easily test your improvements on part of the visitors, so it won't have too much impact on your running business.

If you use an iframe, in our case it will not be tracked. Probably if you add the VWO code in the iframe, but it is something you should be aware of.
Read this authenticated review

Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (2)
7.7
Multi-page/funnel testing (2)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No