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VWO

VWO

Overview

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

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Recent Reviews

TrustRadius Insights

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have …
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VWO at use!

7 out of 10
March 05, 2022
Incentivized
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 23 features
  • Multivariate testing (8)
    8.8
    88%
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Pricing

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Subscription

$99.00

Cloud
per month

TESTING

Get a Demo

Cloud
The classic VWO A/B testing solution

CONVERSION OPTIMIZATION

Get a Demo

Cloud
The all-in-one platform for all your optimization needs

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Technasium Meesterproef vwo 2017 - 7 Infitite runner demo

YouTube

Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo

YouTube

PWS Arne en Ruben 6 VWO - demo RED-cel

YouTube

Demo freerunning BSM vwo 6 jan 2014

YouTube

Examentraining Engels VWO LES 2 DEMO

YouTube

Demo Kijk- en luistertoetsen Engels

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

7.6
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7
Avg 8.5
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Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

Screenshot of Screenshot of

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VWO starts at $49.

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

Reviewers rate Multivariate testing highest, with a score of 8.8.

The most common users of VWO are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(194)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
  • A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
  • Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
  • Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
  • Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
VWO is great if you're looking to learn more about your customers' online behavior, even if you've never had any kind of formal A/B website testing plan.
  • Optimized our checkout process to increase conversion rates by as much as 3%.
  • Prospected high-value customers with triggered surveys based on customer on-site time.
VWO is much more flexible, more affordable, and is easier to implement. We also appreciate how responsive and helpful VWO customer service is.
1
Marketing / front end web development
1
Basic project management, basic web content editing.
  • Changing web content on the fly
  • A/B testing and optimization
  • Web personalization
  • Implementing website banners for promotions
  • Customizing content based on user data
  • More A/B tests
  • Prospecting high-value clients
  • Finding new ways to personalize content
It's an invaluable service to everything we do online, built around driving more relevant messaging to our customers and increasing our conversion rates.
No
  • Price
  • Product Features
  • Product Reputation
The value. For its price, VWO offers a wide range of services and plans that can suit anyone's needs, from a small business owner all the way up to a large corporation.
I wouldn't - we evaluated three similar services and I think we made the right decision.
  • Implemented in-house
  • We didn't have any issues - we implemented the script and were able to use VWO. For reference, we're a relatively small business (<50 employees).
No
  • Online training
  • Self-taught
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
The upside is the product is very intuitive - easy to learn and has enough depth for complex tests.
VWO's configurability is easy - we added a VWO script to the header of every page and added ecommerce tracking script to our ecommerce success pages.
Just paste the VWO script into the <head> tag of your website. Make sure that the script is implemented correctly by trying to edit a page within an A/B test.
No - there is no facility to customize the interface
Some - we have added small pieces of custom code
We added a script recommended by VWO support to check on page load to make sure elements were loaded, then apply VWO changes to those elements.
No
VWO support is honestly one of the best customer support setups I've ever worked with. All of the customer support reps are extremely knowledgeable about their product and how it applies to my website. My tickets are answered quickly and professionally, often giving me just the trick to do what I want to do with a short bit of code, or notifying me of a part of the VWO admin that I haven't used yet. VWO customer support is great.
No
I needed help replacing any instance of a page element with another page element on a webpage. The customer service rep wrote some javascript for me that did exactly what I wanted to do. I didn't need to know anything about Javascript and they did it for me, when they easily could have just sent me a link to a w3schools page.
  • Project management flow. The track - plan - analyze - test - and target modules take you all the way through implementing an A/B test, from observing user behavior to implementing a permanent change to your website.
  • Content editing. It's built for anyone to use, but if you know HTML/CSS/Javascript it's friendly to use too!
  • Sometimes making changes to an existing A/B test, even if they're insignificant, can cause VWO to give error notifications. I'd like to be able to ignore these if possible.
  • Occasionally, I'll need to add a bit of Javascript to a page to make sure all of the elements load correctly. A customer support rep helped me with this.
It's built for anyone to use. My mother could make changes to a webpage with VWO. But there's enough flexibility there for a seasoned web developer to make changes effectively, too.
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
I have not experienced an application error or unplanned outage with VWO.
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
  • Google Analytics
We are able to see VWO test variants within Google Analytics, but the process is lengthy to set up. VWO should make this easier.
  • Google Analytics data in VWO
Not to my knowledge. We want to be able to see GA goals in VWO.
  • Javascript widgets
none
The integration with GA to track VWO tests in Google Analytics should be easier. It's not impossible, but it's time-consuming (30 mins?) and confusing at first.
If you want to see VWO tests in Google Analytics, follow this link:

https://vwo.com/knowledge/how-to-integrate-with-google-universal-analytics/
They were very available, informative, and had competitive pricing.
VWO support is the best I've worked with.
We didn't negotiate, we signed on to one of the prepackaged plans.
Just make sure you have a clear understanding of each of VWO's different plans and what each plan provides. Make sure that your business will use the plan that you're thinking about getting and that the number of sessions matches up with the traffic your website gets. Other than that, just pick what you think is right for you.
No
  • N/A
  • We don't plan to upgrade.
No
No
Score 9 out of 10
Vetted Review
Verified User
Incentivized
VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
  • Insights.
  • Reporting.
  • Integration.
  • Hard to build tests when dealing with dynamic content.
  • The WYSIWYG can be confusing as most tests require development.
  • It would be good to have an easier integration with Google Analytics.
It can be quite tricky to implement tests when you don't know JS.
  • Increased CR for clients.
  • Increase in sales.
  • A better understanding of how users navigate thought the sites.
VWO is way more comprehensive and powerful. We selected VWO because of multiple factors including pricing, capabilities, and last but not least, support. It's quite important to be able to liaise with the platform when building tests.
3
The people using VWO in our organisation are a CRO manager, a data analyst and the head of data analytics. VWO is being used in the data and analytics department.
2
In order to support VWO you will need at least, one analytics person to create the hypothesis and the testing plan as well as a developper if you need to create tests that require changing dynamic content.
  • Conversion rate optimisation
  • User experience optimisation
  • Conversion funnel analysis
  • N/A
  • N/A
  • N/A
  • We might use it more to analyse user journeys through a site
VWO is one of the leader in the CRO platform game and we feel it is quite powerful if you know how to develop (JS). It incorporates a lot of interesting features as well as good integrations.
No
  • Price
  • Product Features
  • Product Usability
Usability is for us the most important, we needed a platform that was quite easy to deploy as well as use on a day to day basis. CRO is an iterative process therfore we need the software to be made for it and intgrates all the features needed to conduct test for A to Z.
If I had to do it again I would look more into the way you can create tests and the limitations of the WYSIWYG editors. All the platforms tend do say creating tests is as easy as plug and play but when you look deeper into it, you'll notive that development tends to be involved if you one to create in-depth testing.
Heather Marra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Currently we use VWO to conduct AB Tests on our site. I am running AB tests part time and conduct meetings with the owners of the company on a weekly basis to discuss results and future tests. AB Testing has allowed us to confidently make changes to our website and increase the quality of usability with our visitors.
  • Easy to use and set up goals
  • Only one tracking code needs to be installed
  • Will alert you when a metric has reached statistical significance
  • The editor seems finicky at times, some elements need to be coded in the variation to work properly
  • I rarely get a correct preview of my variation, I have to view it in the editor to see it
  • After a test is completed and stopped, some of the data may be lost, I have noticed days missing from several reports, so always document results outside of VWO
When choosing a testing platform, it is important to know what kind of tests you want to run and the level of difficulty there is to run them. Also you will want to know if you will be assigned a dedicated tech for support and how long it takes to receive a reply.
  • Increased overall conversion rate
  • Higher order value per customer
  • Higher awareness of visitor usability of website
Currently I am in a trial period for Optimizely to see if they are able to satisfy our needs for conducting higher level testing across multiple pages. We are currently interested in goal funnel tracking and VWO does not seem to offer this type of testing in our current plan. So far I feel Optimizely is a very sophisticated testing platform and requires a higher level of knowledge with code and testing in general to conduct certain tests. VWO seems easier for initial set up and would be suited more for the someone with little experience with AB Testing, Optimizely is quicker in response and provides detailed replies in their support. VWO has also rolled out a new UI but my account has not yet been changed over to it, been waiting since April, and I have requested early access.
1
I am unsure at this moment, but more than likely (because of the price) we will continue our subscription with VWO. After our trial has ended with Optimizely, we will compare which testing platform has suited us better over a 30 day period. VWO is easier to use than Optimizely at this point, but I am also relatively new to Optimizely and have not full explored the tools they offer to fully learn the program.
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