VWO: The tool you never knew you needed.
- A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
- Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
- Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
Cons
- Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
- Optimized our checkout process to increase conversion rates by as much as 3%.
- Prospected high-value customers with triggered surveys based on customer on-site time.
- Changing web content on the fly
- A/B testing and optimization
- Web personalization
- Implementing website banners for promotions
- Customizing content based on user data
- More A/B tests
- Prospecting high-value clients
- Finding new ways to personalize content
- Price
- Product Features
- Product Reputation
- Implemented in-house
- We didn't have any issues - we implemented the script and were able to use VWO. For reference, we're a relatively small business (<50 employees).
- Online training
- Self-taught
- Project management flow. The track - plan - analyze - test - and target modules take you all the way through implementing an A/B test, from observing user behavior to implementing a permanent change to your website.
- Content editing. It's built for anyone to use, but if you know HTML/CSS/Javascript it's friendly to use too!
- Sometimes making changes to an existing A/B test, even if they're insignificant, can cause VWO to give error notifications. I'd like to be able to ignore these if possible.
- Occasionally, I'll need to add a bit of Javascript to a page to make sure all of the elements load correctly. A customer support rep helped me with this.
- Google Analytics
- Google Analytics data in VWO
- Javascript widgets
https://vwo.com/knowledge/how-to-integrate-with-google-universal-analytics/
- N/A
- We don't plan to upgrade.