We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.,VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios. The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.,The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).,9,Our clients have seen significant increases in engagement and conversion rates through changes we recommended after using VWO to test our hypotheses. Our clients and internal teams have appreciated the level of granular detail available within the platform, as more information leads to more reliable optimization suggestions.,The ability to implement tests quickly, use the VWO platform to implement coding adjustments (rather than having to edit site code), and track multiple conversion and engagement goals at once has allowed us to be more nimble, move quicker, and get to conclusions faster than other testing platforms we have used.,We have not used user segmentation much in our testing to date, aside from splitting a percentage of the overall traffic to a site. However, this capability is something we plan to leverage in the future, and I believe there is even more capability we haven't discovered yet within the VWO platform.,Removing the obstacle of having a developer make coding changes and spin up landing page variations allows us to move much more rapidly in our testing cadence than some other platforms have. Our clients appreciate being able to move forward quicker, as the important results for most come *after* the testing is completed.,Google Optimize,Google Optimize, Optimizely, TaboolaVWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.,VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.,The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment. This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result. If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.,8,VWO has had a positive impact by uncovering different opportunities across specific device types. Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.,Our organization has not yet had the opportunity to test all of the feature sets within VWO. The current focus is to ensure the conversion funnel is optimized across different experiences across different devices. Ultimately, not all of the features will be leveraged but they are nice to have as we continue to make find incremental improvement opportunities.,The specific targeting opportunities found within VWO are helpful when it comes to audience and device segmentation. There is a significant number of pre-defined targets in the UI and of course you have the ability to set custom targets depending on the test you are doing. This is ideal when running test across multiple domains or products.,The WYSIWYG editor is easy to use and very simple for new users that want to hit the ground running. We leverage it to test different aspects of the site to find and deliver test results to ensure future changes which require dev work are going to make a positive impact before creating new request.,OptimizelyVWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.,When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery. VWO offers the ability to keep long term track of the performance of your goals. I can easily identify recordings of users that dropped out of a funnel and watch those. There is live chat to get support, with great response times and which is very helpful. You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile. You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.,The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site. I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.,8,I can't give exact numbers, but it has contributed in identifying issues that we have then addressed.,The A/B testing functionality allows us to validate whether specific changes that we want to make to our website actually have the impact that we want them to have, rather than just going by gut feeling.,I am personally not very involved with this aspect of VWO, though I am aware of its capabilities. When used right, i.e. when you have meaningful segments, you can derive great benefit from this.,It has made it easier for the unexperienced to make changes and run a test. I think this also has the downside that people underestimate what they are doing on the website. The very first test ever that I tried to make was erroneous due to my editing dynamic content using the WYSIWYG editor. Making the tool easy to use for non experienced people is a double edged sword.,Hotjar and Google Optimize,HotjarWe use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.,VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js. Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey. Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.,Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up. Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.,8,We have tested variations of enhancements that in turn, lead to more sales. Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.,We have benefited from A/B testing. Our latest findings were a test on some messaging for our financing option. We found a bigger conversion rate with one of the variations and implemented that messaging. We tested changes to our add to cart, messaging, layout, and others, and have found that either, a) one variation saw better conversion rates or b) customer's convert the same with control vs variation, allowing us to put our efforts elsewhere. It helps us prioritize projects, seeing if these changes have value before we implement them.,We have not used the targeting feature.,The WYSIWYG editor is somewhat limiting for us. It would be great for users who don't know HTML, CSS. But for me, it is easier to implement the code directly. We also add js to our variations at times, which you cannot do through the WYSIWYG editor. We have used the WYSIWYG editor when we want to make a simple text change, which is sometimes faster than doing it through the HTML input.,Optimizely and Qualtrics,Google AnalyticsOur marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.,VWO is pretty easy to implement on websites and doesn't require a heavy technology lift The VWO interface is pretty intuitive and let's non-technical users make variants for testing The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not,VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms) VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant,8,We were able to increase clicks-throughs to our application by 25% by running A/B tests on our home page creative We were able to increase conversion rates on our form submissions by 10% by modifying language on multiple pages of our application Negatively, our team had to spend a lot of time to do more advanced tests and those tests never worked correctly so we lost out on those hours which could have been dedicated to something more productive (in hindsight).,We have benefited from the capabilities mentioned and been able to increase click through rates and conversion rates on our websites. The key for us to getting benefit from VWO is having more simple and more easily implemented tests instead of trying to use VWO to replace the need for development. Simple/Moderate tests are great. Advanced tests may require a different tool or approach.,Our marketing team has benefited from the segmentation functionality in VWO by allowing us to target mobile users and desktop users with different tests (instead of just relying on responsive web design). We have also been able to target only users coming from a specific campaign by using standard source, medium, and campaign parameters which are used by other analytics platforms.,The VWO WYSIWYG editor is a great tool for making copy and image modifications throughout your website tests. Our marketing team has used this and they are not advanced HTML and CSS users, so the WYSIWYG editor has been instrumental in being able to get our A/B tests up and running quickly.,Google Tag Manager, Usabilla, ResellerRatingsVWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.,Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test. Easily links with GA for accurate analysis Heatmaps are included which allow you to see differences between test variations,Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor. Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used. The heatmaps could be more detailed, and seeing how far users had scrolled would be useful. Integration with more tools, such as Hotjar, would be very handy,7,The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so,AB testing has benefited my organisation, due to being able to run AB tests for our clients, the basis of our CRO offering. However, testing hundreds of changes simultaneously through multivariate testing has not benefited my organisation particularly, due to the difficulty we found in setting up multivariate tests. The test took a disproportionate amount of time to set up, needing lots of developer resource so costing a lot. Tracking conversion goals via VWO can be tricky, as they can be difficult to set up, so we prefer to use GA to track the results of the test. We also find GA to show more accurate results. Likewise, due to not using VWO to track conversion goals, we use third party tools for understanding the statistical validity of results.,It's handy being able to set up custom segments to set tests live to IP addresses for clients to view them. We've also used them to exclude specific browsers, or target certain devices. However, once we experienced difficulty with targeting paid search traffic using the pre-made segment. It only captured traffic with the medium of paid search, and didn't account for Google Ads using gclid to autotag paid traffic (or Microsoft's msclkid). So we ended up with no visitors in the test at all.,It's enabled our team to create simple tests themselves, reducing the need for developer resource. However, it spits out a tonne of code for even the simplest of changes, which can cause issues for the site. Therefore we tend to ignore the editor most of the time and use custom code written by developers instead. However, the editor is still useful for identifying the class of elements, or an initial play around with layout or whatever to see how something looks when it is changed. But for actually running the tests, we used custom code.,Hotjar, Google AnalyticsIt is currently being used by CRO and UX department, it's main focus is to AB test.,Allows split testing Allows any traffic split Allows segmentation,Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day. The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA. Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating. Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years. MVT testing is too complex and in many ways impossible to actually execute.,2,It has certainly contributed to generating/helping generate revenue for our clients.,It's an exaggerated and sugar-coated statement, while VWO is a good platform, in no way it allows to test hundreds of changes simultaneously before causing issues, bugs, problems which normally result in more time spent trying to work things out. It would be beneficial to improve the troubleshooting system or even come up with a good system which would enable users to better understand how to fix issues.,Again, I would think that (based on experience) it's not that easy to set the content to be personalised and specific to visitor segments. We have certainly tried this function however it does have it's limited functions and the segments you create don't always work.,It's a good feature but let's be honest, it always beaks the dynamic content. Sometimes we would experience issues with changing the imagery, it has to be all uploaded on VWO before being able to use however it's not always possible so it can create some friction when trying to set up some testing.,Optimizely, Qubit, Qubit Opentag and Monetate,Hotjar, Google Analytics, Optimizely, QubitWe use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.,A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content. Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing. Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.,Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.,10,Optimized our checkout process to increase conversion rates by as much as 3%. Prospected high-value customers with triggered surveys based on customer on-site time.,We have, we've implemented seven A/B tests and learned about our users' behavior. Our most significant test was removing buttons that showed up above the "Check Out" button in the shopping cart, increasing our conversion rate and giving us the knowledge that we should move that button elsewhere. We've also tested things like implementing sticky product-page CTA buttons and creating a different homepage experience for logged in users.,This bit has been tricky - I think the functionality is there, we've just been limited on our end about how to best take advantage of it. I think in the future we're looking to pass our custom customer segments as javascript variables so that VWO is able to read those variables and serve the user the appropriate version of the page we want them to see (as of right now our variables are PHP).,The editor is easy to use! Seriously, anyone that has used MS Paint can use VWO's editor. But it does allow for HTML/CSS savvy users to go in and make custom changes too, which is nice.,Google Optimize,Google Analytics, Google Tag Manager,1,1,Changing web content on the fly A/B testing and optimization Web personalization,Implementing website banners for promotions Customizing content based on user data,More A/B tests Prospecting high-value clients Finding new ways to personalize content,10,No,Price Product Features Product Reputation,I wouldn't - we evaluated three similar services and I think we made the right decision.,Implemented in-house,We didn't have any issues - we implemented the script and were able to use VWO. For reference, we're a relatively small business (<50 employees).,10,Online training Self-taught,7,The upside is the product is very intuitive - easy to learn and has enough depth for complex tests.,9,Just paste the VWO script into the <head> tag of your website. Make sure that the script is implemented correctly by trying to edit a page within an A/B test.,No - there is no facility to customize the interface,Some - we have added small pieces of custom code,No,10,No,I needed help replacing any instance of a page element with another page element on a webpage. The customer service rep wrote some javascript for me that did exactly what I wanted to do. I didn't need to know anything about Javascript and they did it for me, when they easily could have just sent me a link to a w3schools page.,Project management flow. The track - plan - analyze - test - and target modules take you all the way through implementing an A/B test, from observing user behavior to implementing a permanent change to your website. Content editing. It's built for anyone to use, but if you know HTML/CSS/Javascript it's friendly to use too!,Sometimes making changes to an existing A/B test, even if they're insignificant, can cause VWO to give error notifications. I'd like to be able to ignore these if possible. Occasionally, I'll need to add a bit of Javascript to a page to make sure all of the elements load correctly. A customer support rep helped me with this.,9,9,10,9,Google Analytics,Google Analytics data in VWO,Javascript widgets,4,If you want to see VWO tests in Google Analytics, follow this link: https://vwo.com/knowledge/how-to-integrate-with-google-universal-analytics/,9,10,We didn't negotiate, we signed on to one of the prepackaged plans.,Just make sure you have a clear understanding of each of VWO's different plans and what each plan provides. Make sure that your business will use the plan that you're thinking about getting and that the number of sessions matches up with the traffic your website gets. Other than that, just pick what you think is right for you.,No,N/A,We don't plan to upgrade.,No,NoWe use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.,Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction. Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page. A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.,I think the UI could be a little more modern. At times, it can be touchy. I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export. I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.,8,ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks. We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing. The session recordings allow you to skip blank time, which saves you time in the end.,Most definitely. Most companies around us hire CX or UI Designers to test things and make decisions. We don't have to employ a new person to do testing but rather, for an affordable price, we can do the testing ourselves. The hardest thing is it takes time to do. VWO goes above and beyond to help their customers. In fact, in our latest test, they had it ready for 5 days and we took some time on our end to implement it. We hardly are ever waiting for them and because they work with so many different clients, they can provide quality recommendations for new tests.,Yes. We targeted organic and email visitors specifically. I think with the way Google Analytics reports data, they try to be secretive with organic search and we can't identify what users are doing from organic specifically. Email was pretty similar. We wanted to know if our email customers behaved differently or similarly to organic customers.,I think this is the thing I was most hopeful about being successful, but I found it to be touchy. I will say that we are on NetSuite SuiteCommerce Advanced (SCA) and it's not the best e-commerce platform that I have worked with. It's one of the most challenging, so I would say that VWO would work more soundly with a Shopify or other quality e-commerce platform better than us. That's the main reason I think the WYSIWYG doesn't work seamlessly.,Crazy Egg and Optimizely,Bronto Marketing Platform, TrendKiteVWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.,Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page. Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page. When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.,It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once. We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.,8,With the use of VWO, we were able to successfully launch Conversion Rate Optimization as an extra service for our clients.,VWO A/B testing platform allowed us to:create multiple versions of a page rapidlytrack conversion goalsand understand the statistical validity of results. We have used VWO for the 3 means above. We did not create multiple websites, nor test hundreds of changes simultaneously. I am actually uncertain if creating another website is possible with VWO. I believe it is only possible to create versions of webpages - an important difference.,We have not used VWO for this.,The What You See Is What You Get editor of VWO works pretty well. It made it easy for us to create new tests for our clients websites. Only once in a while, the preview we saw in the WYSIWYG view was not the same as the actual variant we created.,Optimizely,Searchmetrics Suite, Screaming Frog SEO Spider, Majestic SEOThe basic observation tools in VWO are being used by our User Experience Team to 1) Monitor success of split and A/B tests, and 2) Draft new hypothesis to fuel next rounds of tests. A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.,Test set up is a breeze and settings are presented in a thought out sequence. Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team. Our customer success manager is always available for meetings and proactive in his advocation for the platform.,Observations currently (9/14/18) don't support outside domains. Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.,8,We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected. We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.,Heatmaps are probably the weakest observation tool from the rest of features in VWO - we've been able to identify extremes of where clicks happen, where they don't, and where clicks happen where no link exists. That is the extent of it. Scrollmaps have been more important, as they show "heat" of percentage of visitors that reach a certain length down a page. Our site has lots of content that we prioritize on the page but ultimately want to have impressions for all sections. VWO has allowed us to test for "scrollability" of designs, ensuring that visitors consume the content we put on our sites.,With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordings is that it is anecdotal and part of a small sample, so we need to pair the tool with other methods of analysis to get a full picture.We're using VWO to test changes to our website booking journey, detecting which variations of changes will have a positive impact in how a customer uses our website, key sticking points in the journey and to ultimately improve conversion rate.,The dashboard and ease of setting up tests with VWO is particularly easy and intuitive. VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers. The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.,We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools. Adding more personalisation features to the tool would be very beneficial. Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.,8,After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue. VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.,As our website checkout is dynamic, we haven't used this feature a great deal, however it has helped prioritise areas of testing for some pages on the website and has given an indication of how customers interact with page elements such as buttons and prices.,Recordings can be quite time consuming to review, however they're essential in understanding individual customer journeys, how customers interact with our site and identify sticking points in the journey. Recordings are one of our main areas of research for suggesting new theories and building tests.,We haven't used form analysis a great deal just yet, however we see the potential in this feature. We've used it to identify entry fields where customers hesitate and to test improved version of the forms for increased conversion rate. I see this as being an essential tool for those looking to increase leads in a lead generation website campaign.,VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms. With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.,Integrated features and benefits between insight based tools and variate testing Great UI for what is a pretty complex system Really good support team, quick to answer and always find a solution,Auto report on activity, unless I'm not aware of this feature my reports are created manually Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky Usage reports, a weekly or monthly report emailed from the platform on our usage stats,9,Doubled CRs in some areas with the smallest of content changes, like the header copy on a form Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business,Heat map benefits: • Validate engagement with pages and patterns across our products and services, if a pattern is low on engagement and it is key to user needs and goals we can pinpoint this issue and conduct further research to find out why • Observations from heat maps feed directly into split testing, in the heat maps we make observations, and these observations become hypotheses for tests, and from these tests we are able to solve problems more quickly and more safely.,Some of our content is very long, we have observed that users do not scroll or engage with content past certain points on the pages which is great insight, though we do not know at what speed these behaviours occur. With screen recordings we are better placed to understand the behaviour in these situations: • Are the users slowly consuming the content (reading) to a certain point and then making a decision on next steps? • Or, are the users quickly scrolling to certain points on the page before making and actioning their next decision?,We rely on contact forms as a primary conversion point across our products and services, as a result form analysis is extremely important to monitoring and improving on our CR. With this capability we are more confident and comfortable to analysis, identify and report back on specific form elements and interactions that are impacting the user and ultimately the business.,Crazy Egg and OptimizelyThe VWO platform is being used across our entire organization. We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.,Images: Which pictures interact best with the end user over others Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes. Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.,Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use. Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.,9,VWO has moved mobile conversions rates up a whole percentage. If you know anything about conversions rates- that’s huge! We know what exactly to put on our new site. Before, we were running blind with no market research or analytics. We now understand what the consumer wants on desktop, mobile and tablet platforms. We have decreased Carr abandonment rates with high call to actions that we tested and validity seals. Our best test win yet!,Heat maps are really the only driver of succes if our testing environments. Especially in areas with copy, images and video. Heat maps help generate an overall consumer view of where they are and what works best.,Abandon cart page is a prime example. Tracking movement can help additional softwares who provide pop-ups with deals or promos as the software can sense when a consumer might leave the cart. This can dramatically increase your conversion rates and overall customer acquisition.,We have yet to use this functionality but to roll out in our warranty registration. We’re aiming to figure out if simplicity sells or does more FAQ,

VWO Reviews

Score 7.7 out of 10

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April 04, 2019

Multivariate and A/B Testing Done Right

Joseph Collins

Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

Our clients have seen significant increases in engagement and conversion rates through changes we recommended after using VWO to test our hypotheses.
Our clients and internal teams have appreciated the level of granular detail available within the platform, as more information leads to more reliable optimization suggestions.

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March 01, 2019

VWO is an easy to use platform for CRO

Kevin McLallen

Real Estate, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

VWO has had a positive impact by uncovering different opportunities across specific device types.
Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.

Read Kevin McLallen's full review

March 01, 2019

Great user insight and conversion optimization tool

Michel Zurkirchen

Content manager

Fontem Ventures B.V.Tobacco, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

I can't give exact numbers, but it has contributed in identifying issues that we have then addressed.

Read Michel Zurkirchen's full review

March 04, 2019

The perfect tool for marketers wanting to take control of testing

Dominic Walker

Trainee Marketing Manager

Redrow HomesConstruction, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

Allows us to build a business case for change based on the data gathering.
Lets us test changes before implementing via hardcoded development.
Cost of yearly subscription was paid for within the first few months based on the increase in leads due to testing.

Read Dominic Walker's full review

March 01, 2019

Overall, VWO has helped dig into user needs, and help direct business decisions

Megan Lattanzi

Web Developer

Weekends Only Furniture & MattressRetail, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

We have tested variations of enhancements that in turn, lead to more sales.
Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.

Read Megan Lattanzi's full review

February 23, 2019

VWO is great for well defined tests

Brian Toomey

CEO & Founder

JB Web AnalyticsComputer Software, 1-10 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

A/B testing is absolutely vital for maximizing ROI and VWO supports this goal well.

Read Brian Toomey's full review

May 21, 2019

VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!

Verified User

Professional in Marketing

Insurance Company, 10,001+ employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

We were able to increase clicks-throughs to our application by 25% by running A/B tests on our home page creative
We were able to increase conversion rates on our form submissions by 10% by modifying language on multiple pages of our application
Negatively, our team had to spend a lot of time to do more advanced tests and those tests never worked correctly so we lost out on those hours which could have been dedicated to something more productive (in hindsight).

Read this authenticated review

March 01, 2019

Useful for simple changes, but developers needed for complex tests

Verified User

Analyst in Other

Marketing and Advertising Company, 51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Return on Investment

The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Read this authenticated review

March 01, 2019

Just an honest review about VWO

Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

Score 2 out of 10

Vetted Review

Verified User

Return on Investment

It has certainly contributed to generating/helping generate revenue for our clients.

Read this authenticated review

June 04, 2019

Recommended for websites with high volume traffic

Verified User

Manager in Marketing

Insurance Company, 51-200 employees

Score 5 out of 10

Vetted Review

Verified User

Return on Investment

It's currently neutral I'd say, but one of our tests proved a hypothesis in one of our big UX projects.

Read this authenticated review

April 12, 2019

VWO: The tool you never knew you needed.

Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

Score 10 out of 10

Vetted Review

Verified User

Return on Investment

Optimized our checkout process to increase conversion rates by as much as 3%.
Prospected high-value customers with triggered surveys based on customer on-site time.

Read this authenticated review

April 05, 2019

A great suite of UX tools to understand your users and test ideas

Verified User

Team Lead in Other

Publishing Company, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

We've managed to consistently increase our conversion rate with the range of features VWO offers.

Read this authenticated review

March 11, 2019

VWO: An All-in-one CRO platform

Verified User

Employee in Product Management

Higher Education Company, 51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Return on Investment

Helped us optimize conversions.
Helped us narrow down what works and what doesn't.

Read this authenticated review

March 01, 2019

VWO Review from agency perspective

Verified User

Director in Marketing

Marketing and Advertising Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

Increased CR for clients.
Increase in sales.
A better understanding of how users navigate thought the sites.

Read this authenticated review

February 22, 2019

Our VWO review

Mark Harding

CRO | UX Manager

Bathroom Takeaway LimitedRetail, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

VWO practically paid for itself within a couple of months, from one test alone..... if your research is good, VWO as a tool will compliment any experiments you want to carry out.

Read Mark Harding's full review

February 20, 2019

Much better than Google Optimize!

David Lane

Digital Marketing Manager

ViessmannConsumer Goods, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

Helped us to double our conversion rates.
Helped us to better understand the reasons users would not convert.

Read David Lane's full review

February 19, 2019

VWO is a great fit for our company!

Taylor Marmie

Internet Marketing Manager

Applied Training Systems, Inc.Computer Software, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

We've made changes that have helped increase the conversion rate on our website!
We've made changes that have helped the conversion rate on our landing pages!
VWO has helped us make smarter, more responsible decisions in the marketing department

Read Taylor Marmie's full review

February 19, 2019

VWO -- Great for small companies and teams

Ryan Bennion

Digital Marketing Director

ThermoWorks, Inc.Electrical & Electronic Manufacturing, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks.
We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing.
The session recordings allow you to skip blank time, which saves you time in the end.

Read Ryan Bennion's full review

February 19, 2019

Great tool CRO from A/B to Z ;-)

Thomas Frenkiel

Senior SEO & CRO Consultant

OrangedotcomMarketing and Advertising, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

With the use of VWO, we were able to successfully launch Conversion Rate Optimization as an extra service for our clients.

Read Thomas Frenkiel's full review

January 16, 2019

Great pick for getting up to speed quickly with AB testing

Marijn Tijhuis

Senior Conversie specialist

BCC Elektro-speciaalzaken BVRetail, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

Optimization through experimentation is, at the moment, one of the drivers of growth.
In our opinion it's pretty hard to get a negative ROI on AB testing.

Read Marijn Tijhuis's full review

September 18, 2018

Good features, some bugs, suffered from lack of adoption in our organization

Thomas (TJ) Tate

Director Of Technology

Agora FinancialPublishing, 51-200 employees

Score 5 out of 10

Vetted Review

Verified User

Return on Investment

Tt had neither a positive or negative impact. there was interest initially but after we could not use it when running campaigns on display networks. We had an adoption issue and could no longer justify the cost.

Read Thomas (TJ) Tate's full review

September 17, 2018

Solid Testing Platform

Hovhannes Mkhitaryan

Head Of Development

310 NutritionRetail, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.

Read Hovhannes Mkhitaryan's full review

September 17, 2018

A cost effective tool with strong potential for increasing incremental revenue and learning about your customers.

Ricky Marshall

Digital Marketing Manager

National Car Parks LimitedFacilities Services, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Return on Investment

After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.

Read Ricky Marshall's full review

September 14, 2018

Our all-in-one insight and testing platform of choice - could not live, or work, without it.

Christian Betts

Senior UX, UI Designer & Front End Developer - Associate

Irwin Mitchell LLPLegal Services, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business

Read Christian Betts's full review

August 24, 2018

Great for Enterpise and SMBs alike!

Iram Cesani

Digital Marketing Manager

MagicalButter.comConsumer Goods, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Return on Investment

VWO has moved mobile conversions rates up a whole percentage. If you know anything about conversions rates- that’s huge!
We know what exactly to put on our new site. Before, we were running blind with no market research or analytics. We now understand what the consumer wants on desktop, mobile and tablet platforms.
We have decreased Carr abandonment rates with high call to actions that we tested and validity seals. Our best test win yet!

Read Iram Cesani's full review

Testing and Experimentation

a/b experiment testing (1)

8.2

Split URL testing (1)

9.1

Multivariate testing (1)

7.3

Mutli-page/funnel testing (1)

6.4

Cross-browser testing (1)

8.2

Test significance (1)

7.3

Visual / WYSIWYG editor (1)

7.3

Advanced code editor (1)

9.1

Visitor recordings (1)

6.4

Preview mode (1)

6.4

Test duration calculator (1)

6.4

Audience Segmentation & Targeting

Standard visitor segmentation (1)

9.1

Behavioral visitor segmentation (1)

7.3

Traffic allocation control (1)

9.1

Website personalization (1)

7.3

Results and Analysis

Heatmap tool (1)

6.4

Click analytics (1)

6.4

Scroll maps (1)

6.4

Conversion tracking (1)

8.2

Goal tracking (1)

8.2

Test reporting (1)

7.3

Results segmentation (1)

5.5

Experiments results dashboard (1)

8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

Categories: ,

VWO Features

Testing and Experimentation Features

a/b experiment testing

Split URL testing

Multivariate testing

Mutli-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Audience Segmentation & Targeting Features

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Results and Analysis Features

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Platform Features Features

API

Web analytics integration

Content Management System Integration

Search Engine Optimization/Marketing Integration

Integration with CRM or DMP software

Additional Features

A/B Testing

Split Testing

Code Editor

Multi-Page Tests

Geo Behavioral Targeting

On-Page Survey

Self Hosting

Comprehensive Reporting

Revenue Tracking

Integrated Heatmaps, Clickmaps and Scrollmaps

DIY Visual Editor (WYSIWYG)

Advanced jQuery based API

Enterprise Level Security

Log Observations

Testing for Mobile and Tablet Websites

Advanced Segmentation

Cross-Browser Previews

Mobile App A/B

Show unsupported features

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Free Trial Available?Yes

Free or Freemium Version Available?No

Premium Consulting/Integration Services Available?Yes

Entry-level set up fee?No

Edition	Pricing Details	Terms
TESTING	Get a Demo	The classic VWO A/B testing solution
CONVERSION OPTIMIZATION	Get a Demo	The all-in-one platform for all your optimization needs
ENTERPRISE	Get a Demo	Customized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

	Free Version	Paid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:	SaaS
Operating Systems:	Unspecified
Mobile Application:	No

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VWO Scorecard Summary

Feature Scorecard Summary

About VWO

VWO Features

Additional Features

VWO Screenshots

VWO Integrations

VWO Competitors

Pricing

VWO Support Options

VWO Technical Details