VWO Reviews

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173 Ratings
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Score 7.7 out of 100

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Joseph Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • Our clients have seen significant increases in engagement and conversion rates through changes we recommended after using VWO to test our hypotheses.
  • Our clients and internal teams have appreciated the level of granular detail available within the platform, as more information leads to more reliable optimization suggestions.
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Kevin McLallen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • VWO has had a positive impact by uncovering different opportunities across specific device types.
  • Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.
Read Kevin McLallen's full review
Dominic Walker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • Allows us to build a business case for change based on the data gathering.
  • Lets us test changes before implementing via hardcoded development.
  • Cost of yearly subscription was paid for within the first few months based on the increase in leads due to testing.
Read Dominic Walker's full review
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We were able to increase clicks-throughs to our application by 25% by running A/B tests on our home page creative
  • We were able to increase conversion rates on our form submissions by 10% by modifying language on multiple pages of our application
  • Negatively, our team had to spend a lot of time to do more advanced tests and those tests never worked correctly so we lost out on those hours which could have been dedicated to something more productive (in hindsight).
Read this authenticated review
Mark Harding | TrustRadius Reviewer
February 22, 2019

Our VWO review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • VWO practically paid for itself within a couple of months, from one test alone..... if your research is good, VWO as a tool will compliment any experiments you want to carry out.
Read Mark Harding's full review
Taylor Marmie | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We've made changes that have helped increase the conversion rate on our website!
  • We've made changes that have helped the conversion rate on our landing pages!
  • VWO has helped us make smarter, more responsible decisions in the marketing department
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Ryan Bennion | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks.
  • We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing.
  • The session recordings allow you to skip blank time, which saves you time in the end.
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Hovhannes Mkhitaryan | TrustRadius Reviewer
September 17, 2018

Solid Testing Platform

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Read Hovhannes Mkhitaryan's full review
Ricky Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
  • VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
  • VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.
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Christian Betts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
  • Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
  • Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business
Read Christian Betts's full review

Feature Scorecard Summary

a/b experiment testing (1)
Split URL testing (1)
Multivariate testing (2)
Multi-page/funnel testing (2)
Cross-browser testing (1)
Test significance (1)
Visual / WYSIWYG editor (1)
Advanced code editor (1)
Visitor recordings (1)
Preview mode (1)
Test duration calculator (1)
Standard visitor segmentation (1)
Behavioral visitor segmentation (1)
Traffic allocation control (1)
Website personalization (1)
Heatmap tool (1)
Click analytics (1)
Scroll maps (1)
Conversion tracking (1)
Goal tracking (1)
Test reporting (1)
Results segmentation (1)
Experiments results dashboard (1)

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No