September 10, 2019
Return on Investment
- Positive = Helping make the right decision
- Negative = flashes across the site
- Positive = insights
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Showing 98 of 176 VWO ratings and reviews.
Reviews (1-25 of 98)
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April 04, 2019
Return on Investment
- Our clients have seen significant increases in engagement and conversion rates through changes we recommended after using VWO to test our hypotheses.
- Our clients and internal teams have appreciated the level of granular detail available within the platform, as more information leads to more reliable optimization suggestions.
March 01, 2019
Return on Investment
- VWO has had a positive impact by uncovering different opportunities across specific device types.
- Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.
March 01, 2019
Return on Investment
- I can't give exact numbers, but it has contributed in identifying issues that we have then addressed.
March 04, 2019
Return on Investment
- Allows us to build a business case for change based on the data gathering.
- Lets us test changes before implementing via hardcoded development.
- Cost of yearly subscription was paid for within the first few months based on the increase in leads due to testing.
March 01, 2019
Return on Investment
- We have tested variations of enhancements that in turn, lead to more sales.
- Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.
February 23, 2019
Return on Investment
- A/B testing is absolutely vital for maximizing ROI and VWO supports this goal well.
Return on Investment
- VWO practically paid for itself within a couple of months, from one test alone..... if your research is good, VWO as a tool will compliment any experiments you want to carry out.
February 20, 2019
Return on Investment
- Helped us to double our conversion rates.
- Helped us to better understand the reasons users would not convert.
February 19, 2019
Return on Investment
- We've made changes that have helped increase the conversion rate on our website!
- We've made changes that have helped the conversion rate on our landing pages!
- VWO has helped us make smarter, more responsible decisions in the marketing department
February 19, 2019
Return on Investment
- ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks.
- We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing.
- The session recordings allow you to skip blank time, which saves you time in the end.
February 19, 2019
Return on Investment
- With the use of VWO, we were able to successfully launch Conversion Rate Optimization as an extra service for our clients.
January 16, 2019
Return on Investment
- Optimization through experimentation is, at the moment, one of the drivers of growth.
- In our opinion it's pretty hard to get a negative ROI on AB testing.
September 18, 2018
Return on Investment
- Tt had neither a positive or negative impact. there was interest initially but after we could not use it when running campaigns on display networks. We had an adoption issue and could no longer justify the cost.
Return on Investment
- We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
- We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
September 17, 2018
Return on Investment
- After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
- VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
- VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.
September 14, 2018
Return on Investment
- Doubled CRs in some areas with the smallest of content changes, like the header copy on a form
- Helping to validate the decisions the design and content teams make back to the business, specifically helping us prove the idea we have had actually works
- Helping to identify usability issues and problem areas that we have further researched, changed and improved to the benefit of our users and business
August 24, 2018
Return on Investment
- VWO has moved mobile conversions rates up a whole percentage. If you know anything about conversions rates- that’s huge!
- We know what exactly to put on our new site. Before, we were running blind with no market research or analytics. We now understand what the consumer wants on desktop, mobile and tablet platforms.
- We have decreased Carr abandonment rates with high call to actions that we tested and validity seals. Our best test win yet!
August 21, 2018
Return on Investment
- Using Visual Website Optimizer, I validated several hypothesis by using the 'Test' features, which contributed to a shift in the client's business strategy.
August 21, 2018
Return on Investment
- We're able to run effective optimization engagements at a fraction of the cost to client due to price compared to Optimizely.
- We spend less time trying to solve for unusable and poorly designed AB testing platforms, and can focus on the CRO engagement.
November 16, 2018
Return on Investment
- By testing we have improved our conversion rate and hence our ROI
November 12, 2018
Return on Investment
- It helps us convert more people by helping us make the right decision for our target audience.
- I don't think there is a negative impact
Return on Investment
- The tool is fairly priced and has enabled our team to launch large-scale tests that otherwise would be very difficult and costly to run.
- For only a few thousand dollars a month we have saved tens of thousands in potentially lost revenue from test results we have discovered through VWO
- We are able to save a significant amount of money on UX tools by consolidating to the VWO platform
September 18, 2018
Return on Investment
- It's helped us find usability issues quickly (through screen recordings). This would've saved us time and hours otherwise looking for the proverbial needle in a haystack.
September 17, 2018
Return on Investment
- We have been able to test and optimize conversion on our sites, leading to a higher completion of forms and checkouts.
- We've been able to educate the business on best practices.
VWO Scorecard Summary
Feature Scorecard Summary
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
Categories: Heatmap and Session Recording, A/B Testing
VWO Screenshots
VWO Video
VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage with their digital properties.
VWO offers marketers an easy-to-implement and use, but highly effective A/B testing, Multivariate testing, behavioral targeting, usability and heat map testing solution that requires no coding knowledge. For more information, please visit: http://vwo.com/
VWO Integrations
WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla
VWO Competitors
Adobe Target, Optimizely, AB Tasty, Explore by Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target
VWO Pricing
Starting Price: $49
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| TESTING | Get a Demo | The classic VWO A/B testing solution |
| CONVERSION OPTIMIZATION | Get a Demo | The all-in-one platform for all your optimization needs |
| ENTERPRISE | Get a Demo | Customized solution with advanced AB testing and conversion optimization capabilities |
| Subscription | $99.00 | Per Month |
VWO Support Options
| Free Version | Paid Version | |
|---|---|---|
| Live Chat | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar | ||
| Phone |
VWO Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
Frequently Asked Questions
How much does VWO cost?
VWO starts at $49.
What are VWO's top competitors?
What is VWO's best feature?
Reviewers rate Availability and Support Rating and Implementation Rating highest, with a score of 9.1.
Who uses VWO?
The most common users of VWO are from Mid-size Companies and the Marketing & Advertising industry.