VWO

VWO Reviews

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VWO Scorecard Summary

Feature Scorecard Summary

Testing and Experimentation (11)
75%
7.5
a/b experiment testing (1)
82%
8.2
Split URL testing (1)
91%
9.1
Multivariate testing (2)
78%
7.8
Multi-page/funnel testing (2)
64%
6.4
Cross-browser testing (1)
82%
8.2
Test significance (1)
73%
7.3
Visual / WYSIWYG editor (1)
73%
7.3
Advanced code editor (1)
91%
9.1
Visitor recordings (1)
64%
6.4
Preview mode (1)
64%
6.4
Test duration calculator (1)
64%
6.4
Audience Segmentation & Targeting (4)
82%
8.2
Standard visitor segmentation (1)
91%
9.1
Behavioral visitor segmentation (1)
73%
7.3
Traffic allocation control (1)
91%
9.1
Website personalization (1)
73%
7.3
Results and Analysis (8)
70%
7.0
Heatmap tool (1)
64%
6.4
Click analytics (1)
64%
6.4
Scroll maps (1)
64%
6.4
Conversion tracking (1)
82%
8.2
Goal tracking (1)
82%
8.2
Test reporting (1)
73%
7.3
Results segmentation (1)
55%
5.5
Experiments results dashboard (1)
82%
8.2

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage with their digital properties. VWO offers marketers an easy-to-implement and use, but highly effective A/B testing, Multivariate testing, behavioral targeting, usability and heat map testing solution that requires no coding knowledge. For more information, please visit: http://vwo.com/

VWO Integrations

VWO Competitors

VWO Pricing

Starting Price: $49

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities
Subscription$99.00Per Month

VWO Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

How much does VWO cost?

VWO starts at $49.

What is VWO's best feature?

Reviewers rate Availability and Support Rating and Implementation Rating highest, with a score of 9.1.

Who uses VWO?

The most common users of VWO are from Mid-size Companies and the Marketing & Advertising industry.