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VWO Reviews

173 Ratings
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Score 7.8 out of 100

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Reviews (1-25 of 97)

Anonymous | TrustRadius Reviewer
September 10, 2019

VWO - the best decisions for your site.

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO to A / B Test new design and call to action buttons across our website. The marketing department and team are the primary users of this tool, but operations and developers support the use. It helps us find out what is the most successful new design or button to launch on our website.
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Joseph Collins | TrustRadius Reviewer
April 04, 2019

Multivariate and A/B Testing Done Right

Joseph Collins
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.
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Kevin McLallen | TrustRadius Reviewer
March 01, 2019

VWO is an easy to use platform for CRO

Kevin McLallen
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.
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Michel Zurkirchen | TrustRadius Reviewer
March 01, 2019

Great user insight and conversion optimization tool

Michel Zurkirchen
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.
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Dominic Walker | TrustRadius Reviewer
March 04, 2019

The perfect tool for marketers wanting to take control of testing

Dominic Walker
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.
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Megan Lattanzi | TrustRadius Reviewer
March 01, 2019

Overall, VWO has helped dig into user needs, and help direct business decisions

Megan Lattanzi
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.
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Mark Harding | TrustRadius Reviewer
February 22, 2019

Our VWO review

Mark Harding
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.
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David Lane | TrustRadius Reviewer
February 20, 2019

Much better than Google Optimize!

David Lane
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.
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Taylor Marmie | TrustRadius Reviewer
February 19, 2019

VWO is a great fit for our company!

Taylor Marmie
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.
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Ryan Bennion | TrustRadius Reviewer
February 19, 2019

VWO -- Great for small companies and teams

Ryan Bennion
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.
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Thomas Frenkiel | TrustRadius Reviewer
February 19, 2019

Great tool CRO from A/B to Z ;-)

Thomas Frenkiel
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.
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Marijn Tijhuis | TrustRadius Reviewer
January 16, 2019

Great pick for getting up to speed quickly with AB testing

Marijn Tijhuis
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used by our e-commerce team for conversion optimization. Through VWO we create experiments to validate hypotheses aimed at business growth and customer satisfaction. We use quantitative and qualitative data to generate insights on which elements of our product and service can be improved. Next, we validate solutions through AB testing with VWO.
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Anonymous | TrustRadius Reviewer
May 21, 2019

VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.
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Anonymous | TrustRadius Reviewer
March 01, 2019

Useful for simple changes, but developers needed for complex tests

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.
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Anonymous | TrustRadius Reviewer
February 20, 2019

A good enterprise web analysis package

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

It's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.
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Anonymous | TrustRadius Reviewer
June 04, 2019

Recommended for websites with high volume traffic

Verified User
Score 5 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.
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Anonymous | TrustRadius Reviewer
April 12, 2019

VWO: The tool you never knew you needed.

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
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Anonymous | TrustRadius Reviewer
March 11, 2019

VWO: An All-in-one CRO platform

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
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Anonymous | TrustRadius Reviewer
March 01, 2019

VWO Review from agency perspective

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
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Anonymous | TrustRadius Reviewer
February 22, 2019

Great product for getting started with web testing

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.
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Anonymous | TrustRadius Reviewer
February 22, 2019

VWO review

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

In my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.
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Anonymous | TrustRadius Reviewer
February 21, 2019

cheap option

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

This is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.
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VWO Scorecard Summary

Likelihood to Recommend (173)
7.8
Likelihood to Renew (20)
8.7
Usability (2)
8.2
Availability (3)
9.1
Performance (1)
8.2
Support Rating (4)
9.1
Online Training (1)
6.4
Implementation Rating (3)
9.1
Product Scalability (1)
8.2

Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (2)
7.7
Multi-page/funnel testing (2)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


Categories:  Heatmap and Session Recording,  A/B Testing

VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No