1. Home
  2. A/B Testing Tools
  3. VWO Reviews

VWO Reviews

174 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Do you work for this company? Learn how we help vendors

Show Filters

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-25 of 97)

Companies can't remove reviews or game the system. Here's why.
September 10, 2019

VWO - the best decisions for your site.

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO to A / B Test new design and call to action buttons across our website. The marketing department and team are the primary users of this tool, but operations and developers support the use. It helps us find out what is the most successful new design or button to launch on our website.
Read this authenticated review
April 04, 2019

Multivariate and A/B Testing Done Right

Joseph Collins | TrustRadius Reviewer
Joseph Collins
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.
Read Joseph Collins's full review
March 04, 2019

The perfect tool for marketers wanting to take control of testing

Dominic Walker | TrustRadius Reviewer
Dominic Walker
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.
Read Dominic Walker's full review
May 21, 2019

VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.
Read this authenticated review
June 04, 2019

Recommended for websites with high volume traffic

Anonymous | TrustRadius Reviewer
Verified User
Score 5 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.
Read this authenticated review
April 12, 2019

VWO: The tool you never knew you needed.

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
Read this authenticated review
April 05, 2019

A great suite of UX tools to understand your users and test ideas

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO within our digital design team to conduct on-site surveys, observe how users interact with our site, and perform A/B tests, all with the aim of improving the usability of our site.
Read this authenticated review
March 11, 2019

VWO: An All-in-one CRO platform

Anonymous | TrustRadius Reviewer
Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
Read this authenticated review
March 01, 2019

VWO is an easy to use platform for CRO

Kevin McLallen | TrustRadius Reviewer
Kevin McLallen
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.
Read Kevin McLallen's full review
March 01, 2019

Great user insight and conversion optimization tool

Michel Zurkirchen | TrustRadius Reviewer
Michel Zurkirchen
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.
Read Michel Zurkirchen's full review
March 01, 2019

Overall, VWO has helped dig into user needs, and help direct business decisions

Megan Lattanzi | TrustRadius Reviewer
Megan Lattanzi
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.
Read Megan Lattanzi's full review
February 22, 2019

Our VWO review

Mark Harding | TrustRadius Reviewer
Mark Harding
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO was used within our digital team primary by myself and the developers, mainly for user research, collecting and analyzing the user feedback within surveys. The other main functionality we used was for MVT and AB testing throughout our UK website. With detail, reporting was helpful for board meetings and quickly grabbing data for presentations.
Read Mark Harding's full review
February 20, 2019

Much better than Google Optimize!

David Lane | TrustRadius Reviewer
David Lane
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.
Read David Lane's full review
February 19, 2019

VWO is a great fit for our company!

Taylor Marmie | TrustRadius Reviewer
Taylor Marmie
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use VWO for marketing, and particularly A/B Testing! We A/B test our paid landing pages and website pages. From content to hero images to CTAs, VWO helps us A/B test everything we need to understand how users are using and converting on our websites. VWO is also seamless in allowing us to manage four websites in one account.
Read Taylor Marmie's full review
February 19, 2019

VWO -- Great for small companies and teams

Ryan Bennion | TrustRadius Reviewer
Ryan Bennion
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.
Read Ryan Bennion's full review
February 19, 2019

Great tool CRO from A/B to Z ;-)

Thomas Frenkiel | TrustRadius Reviewer
Thomas Frenkiel
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.
Read Thomas Frenkiel's full review
January 16, 2019

Great pick for getting up to speed quickly with AB testing

Marijn Tijhuis | TrustRadius Reviewer
Marijn Tijhuis
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used by our e-commerce team for conversion optimization. Through VWO we create experiments to validate hypotheses aimed at business growth and customer satisfaction. We use quantitative and qualitative data to generate insights on which elements of our product and service can be improved. Next, we validate solutions through AB testing with VWO.
Read Marijn Tijhuis's full review
September 18, 2018

Good features, some bugs, suffered from lack of adoption in our organization

Thomas (TJ) Tate | TrustRadius Reviewer
Thomas (TJ) Tate
Score 5 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We have a unique organization where we have a central services team that assists 4 publishing groups. We implemented VWO for use in all teams. We are a direct response marketing company and wanted to leverage VWO for format testing across our promotional pages and order forms, as well as our fulfillment websites. The real value would have been to optimize our sales funnels using the tool.
Read Thomas (TJ) Tate's full review
September 17, 2018

Solid Testing Platform

Hovhannes Mkhitaryan | TrustRadius Reviewer
Hovhannes Mkhitaryan
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

The basic observation tools in VWO are being used by our User Experience Team to
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.

A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.
Read Hovhannes Mkhitaryan's full review
September 17, 2018

A cost effective tool with strong potential for increasing incremental revenue and learning about your customers.

Ricky Marshall | TrustRadius Reviewer
Ricky Marshall
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We're using VWO to test changes to our website booking journey, detecting which variations of changes will have a positive impact in how a customer uses our website, key sticking points in the journey and to ultimately improve conversion rate.
Read Ricky Marshall's full review
September 14, 2018

Our all-in-one insight and testing platform of choice - could not live, or work, without it.

Christian Betts | TrustRadius Reviewer
Christian Betts
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms.

With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.
Read Christian Betts's full review
August 24, 2018

Great for Enterpise and SMBs alike!

Iram Cesani | TrustRadius Reviewer
Iram Cesani
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

The VWO platform is being used across our entire organization. We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.
Read Iram Cesani's full review
August 21, 2018

The best and most cost-effective alternative to Optimizely

Jeff Blettner | TrustRadius Reviewer
Jeff Blettner
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the most cost-effective alternative to Optimizely.
Read Jeff Blettner's full review

VWO Scorecard Summary

Likelihood to Recommend (174)
7.4
Likelihood to Renew (20)
8.7
Usability (2)
8.2
Availability (3)
9.1
Performance (1)
8.2
Support Rating (4)
9.1
Online Training (1)
6.4
Implementation Rating (3)
9.1
Product Scalability (1)
8.2

Feature Scorecard Summary

Testing and Experimentation
7.5
a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (2)
7.8
Multi-page/funnel testing (2)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Audience Segmentation & Targeting
8.2
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Results and Analysis
7.0
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


Categories:  Heatmap and Session Recording,  A/B Testing

VWO Features

Testing and Experimentation Features

Has featureMultivariate testing
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Video

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

VWO Pricing

Starting Price: $49

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities
Subscription$99.00Per Month

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No