We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.,VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios. The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.,The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).,9,Our clients have seen significant increases in engagement and conversion rates through changes we recommended after using VWO to test our hypotheses. Our clients and internal teams have appreciated the level of granular detail available within the platform, as more information leads to more reliable optimization suggestions.,The ability to implement tests quickly, use the VWO platform to implement coding adjustments (rather than having to edit site code), and track multiple conversion and engagement goals at once has allowed us to be more nimble, move quicker, and get to conclusions faster than other testing platforms we have used.,We have not used user segmentation much in our testing to date, aside from splitting a percentage of the overall traffic to a site. However, this capability is something we plan to leverage in the future, and I believe there is even more capability we haven't discovered yet within the VWO platform.,Removing the obstacle of having a developer make coding changes and spin up landing page variations allows us to move much more rapidly in our testing cadence than some other platforms have. Our clients appreciate being able to move forward quicker, as the important results for most come *after* the testing is completed.,Google Optimize,Google Optimize, Optimizely, TaboolaVWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.,VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.,The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment. This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result. If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.,8,VWO has had a positive impact by uncovering different opportunities across specific device types. Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.,Our organization has not yet had the opportunity to test all of the feature sets within VWO. The current focus is to ensure the conversion funnel is optimized across different experiences across different devices. Ultimately, not all of the features will be leveraged but they are nice to have as we continue to make find incremental improvement opportunities.,The specific targeting opportunities found within VWO are helpful when it comes to audience and device segmentation. There is a significant number of pre-defined targets in the UI and of course you have the ability to set custom targets depending on the test you are doing. This is ideal when running test across multiple domains or products.,The WYSIWYG editor is easy to use and very simple for new users that want to hit the ground running. We leverage it to test different aspects of the site to find and deliver test results to ensure future changes which require dev work are going to make a positive impact before creating new request.,OptimizelyVWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.,When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery. VWO offers the ability to keep long term track of the performance of your goals. I can easily identify recordings of users that dropped out of a funnel and watch those. There is live chat to get support, with great response times and which is very helpful. You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile. You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.,The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site. I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.,8,I can't give exact numbers, but it has contributed in identifying issues that we have then addressed.,The A/B testing functionality allows us to validate whether specific changes that we want to make to our website actually have the impact that we want them to have, rather than just going by gut feeling.,I am personally not very involved with this aspect of VWO, though I am aware of its capabilities. When used right, i.e. when you have meaningful segments, you can derive great benefit from this.,It has made it easier for the unexperienced to make changes and run a test. I think this also has the downside that people underestimate what they are doing on the website. The very first test ever that I tried to make was erroneous due to my editing dynamic content using the WYSIWYG editor. Making the tool easy to use for non experienced people is a double edged sword.,Hotjar and Google Optimize,HotjarWe use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.,VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js. Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey. Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.,Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up. Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.,8,We have tested variations of enhancements that in turn, lead to more sales. Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.,We have benefited from A/B testing. Our latest findings were a test on some messaging for our financing option. We found a bigger conversion rate with one of the variations and implemented that messaging. We tested changes to our add to cart, messaging, layout, and others, and have found that either, a) one variation saw better conversion rates or b) customer's convert the same with control vs variation, allowing us to put our efforts elsewhere. It helps us prioritize projects, seeing if these changes have value before we implement them.,We have not used the targeting feature.,The WYSIWYG editor is somewhat limiting for us. It would be great for users who don't know HTML, CSS. But for me, it is easier to implement the code directly. We also add js to our variations at times, which you cannot do through the WYSIWYG editor. We have used the WYSIWYG editor when we want to make a simple text change, which is sometimes faster than doing it through the HTML input.,Optimizely and Qualtrics,Google AnalyticsOur marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.,VWO is pretty easy to implement on websites and doesn't require a heavy technology lift The VWO interface is pretty intuitive and let's non-technical users make variants for testing The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not,VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms) VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant,8,We were able to increase clicks-throughs to our application by 25% by running A/B tests on our home page creative We were able to increase conversion rates on our form submissions by 10% by modifying language on multiple pages of our application Negatively, our team had to spend a lot of time to do more advanced tests and those tests never worked correctly so we lost out on those hours which could have been dedicated to something more productive (in hindsight).,We have benefited from the capabilities mentioned and been able to increase click through rates and conversion rates on our websites. The key for us to getting benefit from VWO is having more simple and more easily implemented tests instead of trying to use VWO to replace the need for development. Simple/Moderate tests are great. Advanced tests may require a different tool or approach.,Our marketing team has benefited from the segmentation functionality in VWO by allowing us to target mobile users and desktop users with different tests (instead of just relying on responsive web design). We have also been able to target only users coming from a specific campaign by using standard source, medium, and campaign parameters which are used by other analytics platforms.,The VWO WYSIWYG editor is a great tool for making copy and image modifications throughout your website tests. Our marketing team has used this and they are not advanced HTML and CSS users, so the WYSIWYG editor has been instrumental in being able to get our A/B tests up and running quickly.,Google Tag Manager, Usabilla, ResellerRatingsVWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.,Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test. Easily links with GA for accurate analysis Heatmaps are included which allow you to see differences between test variations,Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor. Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used. The heatmaps could be more detailed, and seeing how far users had scrolled would be useful. Integration with more tools, such as Hotjar, would be very handy,7,The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so,AB testing has benefited my organisation, due to being able to run AB tests for our clients, the basis of our CRO offering. However, testing hundreds of changes simultaneously through multivariate testing has not benefited my organisation particularly, due to the difficulty we found in setting up multivariate tests. The test took a disproportionate amount of time to set up, needing lots of developer resource so costing a lot. Tracking conversion goals via VWO can be tricky, as they can be difficult to set up, so we prefer to use GA to track the results of the test. We also find GA to show more accurate results. Likewise, due to not using VWO to track conversion goals, we use third party tools for understanding the statistical validity of results.,It's handy being able to set up custom segments to set tests live to IP addresses for clients to view them. We've also used them to exclude specific browsers, or target certain devices. However, once we experienced difficulty with targeting paid search traffic using the pre-made segment. It only captured traffic with the medium of paid search, and didn't account for Google Ads using gclid to autotag paid traffic (or Microsoft's msclkid). So we ended up with no visitors in the test at all.,It's enabled our team to create simple tests themselves, reducing the need for developer resource. However, it spits out a tonne of code for even the simplest of changes, which can cause issues for the site. Therefore we tend to ignore the editor most of the time and use custom code written by developers instead. However, the editor is still useful for identifying the class of elements, or an initial play around with layout or whatever to see how something looks when it is changed. But for actually running the tests, we used custom code.,Hotjar, Google AnalyticsIt is currently being used by CRO and UX department, it's main focus is to AB test.,Allows split testing Allows any traffic split Allows segmentation,Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day. The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA. Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating. Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years. MVT testing is too complex and in many ways impossible to actually execute.,2,It has certainly contributed to generating/helping generate revenue for our clients.,It's an exaggerated and sugar-coated statement, while VWO is a good platform, in no way it allows to test hundreds of changes simultaneously before causing issues, bugs, problems which normally result in more time spent trying to work things out. It would be beneficial to improve the troubleshooting system or even come up with a good system which would enable users to better understand how to fix issues.,Again, I would think that (based on experience) it's not that easy to set the content to be personalised and specific to visitor segments. We have certainly tried this function however it does have it's limited functions and the segments you create don't always work.,It's a good feature but let's be honest, it always beaks the dynamic content. Sometimes we would experience issues with changing the imagery, it has to be all uploaded on VWO before being able to use however it's not always possible so it can create some friction when trying to set up some testing.,Optimizely, Qubit, Qubit Opentag and Monetate,Hotjar, Google Analytics, Optimizely, QubitWe use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.,A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content. Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing. Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.,Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.,10,Optimized our checkout process to increase conversion rates by as much as 3%. Prospected high-value customers with triggered surveys based on customer on-site time.,We have, we've implemented seven A/B tests and learned about our users' behavior. Our most significant test was removing buttons that showed up above the "Check Out" button in the shopping cart, increasing our conversion rate and giving us the knowledge that we should move that button elsewhere. We've also tested things like implementing sticky product-page CTA buttons and creating a different homepage experience for logged in users.,This bit has been tricky - I think the functionality is there, we've just been limited on our end about how to best take advantage of it. I think in the future we're looking to pass our custom customer segments as javascript variables so that VWO is able to read those variables and serve the user the appropriate version of the page we want them to see (as of right now our variables are PHP).,The editor is easy to use! Seriously, anyone that has used MS Paint can use VWO's editor. But it does allow for HTML/CSS savvy users to go in and make custom changes too, which is nice.,Google Optimize,Google Analytics, Google Tag Manager,1,1,Changing web content on the fly A/B testing and optimization Web personalization,Implementing website banners for promotions Customizing content based on user data,More A/B tests Prospecting high-value clients Finding new ways to personalize content,10,No,Price Product Features Product Reputation,I wouldn't - we evaluated three similar services and I think we made the right decision.,Implemented in-house,We didn't have any issues - we implemented the script and were able to use VWO. For reference, we're a relatively small business (<50 employees).,10,Online training Self-taught,7,The upside is the product is very intuitive - easy to learn and has enough depth for complex tests.,9,Just paste the VWO script into the <head> tag of your website. Make sure that the script is implemented correctly by trying to edit a page within an A/B test.,No - there is no facility to customize the interface,Some - we have added small pieces of custom code,No,10,No,I needed help replacing any instance of a page element with another page element on a webpage. The customer service rep wrote some javascript for me that did exactly what I wanted to do. I didn't need to know anything about Javascript and they did it for me, when they easily could have just sent me a link to a w3schools page.,Project management flow. The track - plan - analyze - test - and target modules take you all the way through implementing an A/B test, from observing user behavior to implementing a permanent change to your website. Content editing. It's built for anyone to use, but if you know HTML/CSS/Javascript it's friendly to use too!,Sometimes making changes to an existing A/B test, even if they're insignificant, can cause VWO to give error notifications. I'd like to be able to ignore these if possible. Occasionally, I'll need to add a bit of Javascript to a page to make sure all of the elements load correctly. A customer support rep helped me with this.,9,9,10,9,Google Analytics,Google Analytics data in VWO,Javascript widgets,4,If you want to see VWO tests in Google Analytics, follow this link: https://vwo.com/knowledge/how-to-integrate-with-google-universal-analytics/,9,10,We didn't negotiate, we signed on to one of the prepackaged plans.,Just make sure you have a clear understanding of each of VWO's different plans and what each plan provides. Make sure that your business will use the plan that you're thinking about getting and that the number of sessions matches up with the traffic your website gets. Other than that, just pick what you think is right for you.,No,N/A,We don't plan to upgrade.,No,NoVWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.,A/B testing in a way that does not require changes to the website instance itself. Heatmap testing with minimal negative impact on load times and performance. Specific user recordings for more information when desired.,We still have to rely on Google Analytics for a lot of user data and tracking. No good way to connect to Google Analytics goals and funnels, so there are redundant options. Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.,8,We have been able to run small tests to improve the performance of CTA's and conversions. We have streamlined our website experience as a result of seeing where users get lost or stuck. We have been able to partially replace more expensive UX testing with this low-cost, high-volume option.,Our relatively small organization has absolutely benefited from having the ability to run tests, determine winners, and push out the resulting changes like a large organization would at a fraction of the manpower. We can create a culture of constant testing and improvement that is directly traceable to the bottom line.,We have not used this option, as we are still getting our process figured out around user segments and personas and how this testing would integrate with our outer databases and tracking tools, but we will definitely be using this feature in the near future. It is a great, low-cost way to start to dabble in personalized web content.,I personally come from a web development background, and the resulting changes to the website need to be lightweight and easy to maintain, so I prefer to handle testing and changes through the code directly. VWO does a nice job at facilitating all kinds of users in this way though.,Hotjar and Google Analytics,WordPress, Squarespace, Google Analytics, HotjarIn my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.,Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests. It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts. Ability to send preview links and QR codes of test variations.,The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data. The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work. Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.,9,VWO has had a positive impact on our business objectives as we believe testing is extremely important on websites to ensure we have the quantitative data to support changes we make.,Our organisation have benefitted from this tool greatly, as we perform numerous tests, and a variation of different clients at all times. We have been able to learn from our tests and know what is best for our clients users and customers.,We use the segments mostly to ensure we do not track data from our organization and the clients, so our data is not skewed by employees visiting the site for business needs.,We do not tend to use this feature.,Split,HotjarWe use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on data that will move the needle for us and provide an overall better customer experience. That has translated to better sales for us.,Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction. Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page. A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.,I think the UI could be a little more modern. At times, it can be touchy. I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export. I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.,8,ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks. We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing. The session recordings allow you to skip blank time, which saves you time in the end.,Most definitely. Most companies around us hire CX or UI Designers to test things and make decisions. We don't have to employ a new person to do testing but rather, for an affordable price, we can do the testing ourselves. The hardest thing is it takes time to do. VWO goes above and beyond to help their customers. In fact, in our latest test, they had it ready for 5 days and we took some time on our end to implement it. We hardly are ever waiting for them and because they work with so many different clients, they can provide quality recommendations for new tests.,Yes. We targeted organic and email visitors specifically. I think with the way Google Analytics reports data, they try to be secretive with organic search and we can't identify what users are doing from organic specifically. Email was pretty similar. We wanted to know if our email customers behaved differently or similarly to organic customers.,I think this is the thing I was most hopeful about being successful, but I found it to be touchy. I will say that we are on NetSuite SuiteCommerce Advanced (SCA) and it's not the best e-commerce platform that I have worked with. It's one of the most challenging, so I would say that VWO would work more soundly with a Shopify or other quality e-commerce platform better than us. That's the main reason I think the WYSIWYG doesn't work seamlessly.,Crazy Egg and Optimizely,Bronto Marketing Platform, TrendKiteVWO is used within Orangedotcom to analyze clients' websites and run A/B tests. Within our company, two departments make use of VWO: the SEO team and the SEA team. It helps us and our clients to get insights into how users navigate websites, and what we can do to improve their user experience.,Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page. Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page. When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.,It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once. We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.,8,With the use of VWO, we were able to successfully launch Conversion Rate Optimization as an extra service for our clients.,VWO A/B testing platform allowed us to:create multiple versions of a page rapidlytrack conversion goalsand understand the statistical validity of results. We have used VWO for the 3 means above. We did not create multiple websites, nor test hundreds of changes simultaneously. I am actually uncertain if creating another website is possible with VWO. I believe it is only possible to create versions of webpages - an important difference.,We have not used VWO for this.,The What You See Is What You Get editor of VWO works pretty well. It made it easy for us to create new tests for our clients websites. Only once in a while, the preview we saw in the WYSIWYG view was not the same as the actual variant we created.,Optimizely,Searchmetrics Suite, Screaming Frog SEO Spider, Majestic SEOThe basic observation tools in VWO are being used by our User Experience Team to 1) Monitor success of split and A/B tests, and 2) Draft new hypothesis to fuel next rounds of tests. A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.,Test set up is a breeze and settings are presented in a thought out sequence. Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team. Our customer success manager is always available for meetings and proactive in his advocation for the platform.,Observations currently (9/14/18) don't support outside domains. Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.,8,We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected. We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.,Heatmaps are probably the weakest observation tool from the rest of features in VWO - we've been able to identify extremes of where clicks happen, where they don't, and where clicks happen where no link exists. That is the extent of it. Scrollmaps have been more important, as they show "heat" of percentage of visitors that reach a certain length down a page. Our site has lots of content that we prioritize on the page but ultimately want to have impressions for all sections. VWO has allowed us to test for "scrollability" of designs, ensuring that visitors consume the content we put on our sites.,With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordings is that it is anecdotal and part of a small sample, so we need to pair the tool with other methods of analysis to get a full picture.

VWO Reviews

Score 7.7 out of 10

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April 04, 2019

Multivariate and A/B Testing Done Right

Joseph Collins

Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Pros and Cons

VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.

The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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March 01, 2019

VWO is an easy to use platform for CRO

Kevin McLallen

Real Estate, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.

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March 01, 2019

Great user insight and conversion optimization tool

Michel Zurkirchen

Content manager

Fontem Ventures B.V.Tobacco, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
VWO offers the ability to keep long term track of the performance of your goals.
I can easily identify recordings of users that dropped out of a funnel and watch those.
There is live chat to get support, with great response times and which is very helpful.
You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.

The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.

Read Michel Zurkirchen's full review

March 04, 2019

The perfect tool for marketers wanting to take control of testing

Dominic Walker

Trainee Marketing Manager

Redrow HomesConstruction, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Pros and Cons

Good reporting tools.
Easy to use UI, you don't have to be a developer.
Reasonable pricing.

Any advancements on the split testing are also welcome.
Integration with Formissimo would be beneficial!

Read Dominic Walker's full review

March 01, 2019

Overall, VWO has helped dig into user needs, and help direct business decisions

Megan Lattanzi

Web Developer

Weekends Only Furniture & MattressRetail, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.

Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.

Read Megan Lattanzi's full review

February 23, 2019

VWO is great for well defined tests

Brian Toomey

CEO & Founder

JB Web AnalyticsComputer Software, 1-10 employees

Score 9 out of 10

Vetted Review

Verified User

Pros and Cons

Rapid deployment of tests outside the normal development cycle.
Relatively affordable pricing.

Perhaps, streamline multi-device/browser QA process.
Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.

Read Brian Toomey's full review

February 22, 2019

Our VWO review

Mark Harding

CRO | UX Manager

Bathroom Takeaway LimitedRetail, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Pros and Cons

Great customer service and support.
Easy to use testing tool.
Clear and simple reporting of stats/data.

There is a lot to the tool that can add confusion.
Lots of guides that sometimes are confusing too.
Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.

Read Mark Harding's full review

May 21, 2019

VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!

Verified User

Professional in Marketing

Insurance Company, 10,001+ employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
The VWO interface is pretty intuitive and let's non-technical users make variants for testing
The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not

VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant

Read this authenticated review

March 01, 2019

Useful for simple changes, but developers needed for complex tests

Verified User

Analyst in Other

Marketing and Advertising Company, 51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Pros and Cons

Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
Easily links with GA for accurate analysis
Heatmaps are included which allow you to see differences between test variations

Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
Integration with more tools, such as Hotjar, would be very handy

Read this authenticated review

March 01, 2019

Just an honest review about VWO

Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

Score 2 out of 10

Vetted Review

Verified User

Pros and Cons

Allows split testing
Allows any traffic split
Allows segmentation

Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
MVT testing is too complex and in many ways impossible to actually execute.

Read this authenticated review

June 04, 2019

Recommended for websites with high volume traffic

Verified User

Manager in Marketing

Insurance Company, 51-200 employees

Score 5 out of 10

Vetted Review

Verified User

Pros and Cons

360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.

Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
Would be great to also cater for low volume traffic in running tests.

Read this authenticated review

April 12, 2019

VWO: The tool you never knew you needed.

Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

Score 10 out of 10

Vetted Review

Verified User

Pros and Cons

A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.

Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.

Read this authenticated review

April 05, 2019

A great suite of UX tools to understand your users and test ideas

Verified User

Team Lead in Other

Publishing Company, 201-500 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
A/B tests give us vital information on if an idea really does work or not.
As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.

Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.

Read this authenticated review

March 11, 2019

VWO: An All-in-one CRO platform

Verified User

Employee in Product Management

Higher Education Company, 51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Pros and Cons

Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
Form analysis. Knowing how users are interacting with the survey.
Surveys. Conducting various levels of surveys via the platform.

Segmentation in Surveys.
Connecting it with other tools like CRM, GA, etc.
Running multiple experiments on the same page simultaneously.

Read this authenticated review

March 01, 2019

VWO Review from agency perspective

Verified User

Director in Marketing

Marketing and Advertising Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Pros and Cons

Insights.
Reporting.
Integration.

Hard to build tests when dealing with dynamic content.
The WYSIWYG can be confusing as most tests require development.
It would be good to have an easier integration with Google Analytics.

Read this authenticated review

February 22, 2019

Great product for getting started with web testing

Verified User

Team Lead in Marketing

Non-Profit Organization Management Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

A/B testing in a way that does not require changes to the website instance itself.
Heatmap testing with minimal negative impact on load times and performance.
Specific user recordings for more information when desired.

We still have to rely on Google Analytics for a lot of user data and tracking.
No good way to connect to Google Analytics goals and funnels, so there are redundant options.
Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.

Read this authenticated review

February 22, 2019

VWO review

Verified User

Executive in Marketing

Marketing and Advertising Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Pros and Cons

Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
Ability to send preview links and QR codes of test variations.

The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.

Read this authenticated review

February 21, 2019

cheap option

Verified User

Director in Other

Apparel & Fashion Company, 201-500 employees

Score 7 out of 10

Vetted Review

Verified User

Pros and Cons

Very communicative.
They come up with great ideas on their own.
Easy tools.
Great reporting.

They try to push their ideas on you instead of learning your brand.
Time zone differences (based in India) make it difficult at times.

Read this authenticated review

February 20, 2019

Much better than Google Optimize!

David Lane

Digital Marketing Manager

ViessmannConsumer Goods, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Pros and Cons

Simple to create very detailed multivariant tests.
Good heatmapping and scroll depth software.
Easy to understand results and reporting.

Faster support.
Simplified segmentation.
Easier to use form testing tools.

Read David Lane's full review

February 19, 2019

VWO is a great fit for our company!

Taylor Marmie

Internet Marketing Manager

Applied Training Systems, Inc.Computer Software, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

Nice data reporting.
Easy step-by-step instructions to set up your tests.
Easy to collaborate on tests other people on your team may have set up.

We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one.
Date range on data reports.
Download screen recordings.

Read Taylor Marmie's full review

February 19, 2019

VWO -- Great for small companies and teams

Ryan Bennion

Digital Marketing Director

ThermoWorks, Inc.Electrical & Electronic Manufacturing, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction.
Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page.
A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.

I think the UI could be a little more modern. At times, it can be touchy.
I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export.
I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.

Read Ryan Bennion's full review

February 19, 2019

Great tool CRO from A/B to Z ;-)

Thomas Frenkiel

Senior SEO & CRO Consultant

OrangedotcomMarketing and Advertising, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page.
Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page.
When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.

It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once.
We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.

Read Thomas Frenkiel's full review

January 16, 2019

Great pick for getting up to speed quickly with AB testing

Marijn Tijhuis

Senior Conversie specialist

BCC Elektro-speciaalzaken BVRetail, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

Intuitive interface. Relatively easy entry level for creating experiments
Excellent support. Fast response times and explained in a clear way
Comes with a one-month trial version. Easy 'plug and play' - like implementation

Improve documentation and troubleshooting for Google Analytics integration
Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI

Read Marijn Tijhuis's full review

September 18, 2018

Good features, some bugs, suffered from lack of adoption in our organization

Thomas (TJ) Tate

Director Of Technology

Agora FinancialPublishing, 51-200 employees

Score 5 out of 10

Vetted Review

Verified User

Pros and Cons

Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.

Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.

Read Thomas (TJ) Tate's full review

September 17, 2018

Solid Testing Platform

Hovhannes Mkhitaryan

Head Of Development

310 NutritionRetail, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Pros and Cons

Test set up is a breeze and settings are presented in a thought out sequence.
Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
Our customer success manager is always available for meetings and proactive in his advocation for the platform.

Observations currently (9/14/18) don't support outside domains.
Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.

Read Hovhannes Mkhitaryan's full review

Testing and Experimentation

a/b experiment testing (1)

8.2

Split URL testing (1)

9.1

Multivariate testing (1)

7.3

Mutli-page/funnel testing (1)

6.4

Cross-browser testing (1)

8.2

Test significance (1)

7.3

Visual / WYSIWYG editor (1)

7.3

Advanced code editor (1)

9.1

Visitor recordings (1)

6.4

Preview mode (1)

6.4

Test duration calculator (1)

6.4

Audience Segmentation & Targeting

Standard visitor segmentation (1)

9.1

Behavioral visitor segmentation (1)

7.3

Traffic allocation control (1)

9.1

Website personalization (1)

7.3

Results and Analysis

Heatmap tool (1)

6.4

Click analytics (1)

6.4

Scroll maps (1)

6.4

Conversion tracking (1)

8.2

Goal tracking (1)

8.2

Test reporting (1)

7.3

Results segmentation (1)

5.5

Experiments results dashboard (1)

8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

Categories: ,

VWO Features

Testing and Experimentation Features

a/b experiment testing

Split URL testing

Multivariate testing

Mutli-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Audience Segmentation & Targeting Features

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Results and Analysis Features

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Platform Features Features

API

Web analytics integration

Content Management System Integration

Search Engine Optimization/Marketing Integration

Integration with CRM or DMP software

Additional Features

A/B Testing

Split Testing

Code Editor

Multi-Page Tests

Geo Behavioral Targeting

On-Page Survey

Self Hosting

Comprehensive Reporting

Revenue Tracking

Integrated Heatmaps, Clickmaps and Scrollmaps

DIY Visual Editor (WYSIWYG)

Advanced jQuery based API

Enterprise Level Security

Log Observations

Testing for Mobile and Tablet Websites

Advanced Segmentation

Cross-Browser Previews

Mobile App A/B

Show unsupported features

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Free Trial Available?Yes

Free or Freemium Version Available?No

Premium Consulting/Integration Services Available?Yes

Entry-level set up fee?No

Edition	Pricing Details	Terms
TESTING	Get a Demo	The classic VWO A/B testing solution
CONVERSION OPTIMIZATION	Get a Demo	The all-in-one platform for all your optimization needs
ENTERPRISE	Get a Demo	Customized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

	Free Version	Paid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:	SaaS
Operating Systems:	Unspecified
Mobile Application:	No

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VWO Scorecard Summary

Feature Scorecard Summary

About VWO

VWO Features

Additional Features

VWO Screenshots

VWO Integrations

VWO Competitors

Pricing

VWO Support Options

VWO Technical Details