Name: WaardeX
Author: WaardeX

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Accessibility Testing

Development

Classroom Management

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Risk Management

Enterprise

Accounting

Digital Banking

Nonprofit Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Authorization

Cloud Storage

Configuration Management

Data Collaboration

Fraud Detection

Game Engine

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

IoT Security

LAN Switches

License Management

Network Performance Monitoring

Network Security

Open-Source Database

Operating Systems

SOA Governance

Service Desk Outsourcing

Single Sign-On

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Intelligence

Content Experience

Content Management

Customer Journey Mapping

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Video

Video Marketing

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Performance Management

Social Commerce

Sales

Virtualization Security

Security

Agriculture

Banking

Donor Management

Equipment Rental

Rental Property Management

Vertical-Specific

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WaardeX is a marketing technology platform that, according to the vendor, aims to empower businesses of various sizes to connect with consumers and drive revenue growth. This solution caters to the needs of marketing professionals, advertising agencies, publishers, e-commerce businesses, and digital media companies.

## Key Features

**Monetization Platform**: According to the vendor, WaardeX provides a monetization platform that allows web publishers and app developers to effectively monetize their ad space. With complete inventory management and guaranteed transparency, publishers are said to have full control over their inventory and visibility into their ad revenue.

**Remarketing**: According to the vendor, WaardeX offers a remarketing feature that enables businesses to target and reach potential customers who have shown interest in their products or services. By delivering personalized and targeted ads, businesses are encouraged to remind potential customers of their brand and increase conversion rates.

**Programmatic Advertising Platform**: The programmatic advertising platform by WaardeX, as claimed by the vendor, utilizes innovative algorithms and data to implement effective online advertising. With quick account setup, multi-platform ad support, and machine learning technology, businesses are said to be able to reach their target audience and optimize campaign performance.

**Real-Time Results and Analytics**: According to the vendor, WaardeX provides real-time results and analytics, enabling publishers to track their ad performance and make data-driven decisions. This feature is claimed to help publishers optimize their strategies and maximize their ad revenue.

**Global Demand Sources**: According to the vendor, WaardeX allows publishers to connect with multiple global demand sources, expanding their potential ad revenue. This feature is said to enable publishers to tap into a wider pool of advertisers and increase their monetization opportunities.

**Personalized and Targeted Ads**: According to the vendor, WaardeX's remarketing feature enables businesses to deliver personalized and targeted ads to specific visitors who have already expressed interest. This is claimed to increase the chances of conversion and enhance the effectiveness of advertising campaigns.

**Optimized Ad Delivery and Targeting**: The programmatic advertising platform by WaardeX, as stated by the vendor, leverages machine learning technology to optimize ad delivery and targeting. This feature is said to improve campaign performance by ensuring ads are delivered to the right audience at the right time.

**Rich Analytics**: According to the vendor, WaardeX provides businesses with rich analytics that offer real-time insights into their ad campaigns. These analytics are claimed to help businesses make informed decisions, optimize their strategies, and achieve better results.

Remarkety

Platform Base Package

Springbot

WaardeX

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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WaardeX

Overview

What is WaardeX?