About TrustRadius Scoring
Score 8.3 out of 100


Recent Reviews

Best Automation Tool

9 out of 10
December 10, 2021
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use …
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Popular Features

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List management (6)


Ability to test dynamic content (6)


Dynamic content (6)


Email deliverability reporting (6)


Reviewer Pros & Cons

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Video Reviews

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What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://webengage.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Reporting & Analytics


Platform & Infrastructure


Product Details

What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:

  • Web Messages
  • In-app Messages
  • Push Notifications
  • Web Push Notification
  • Email Marketing
  • SMS Marketing
  • Facebook Remarketing
According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
  • Who they are - User attributes
  • What they do - User behaviour
  • How they reach you - Technology they use

WebEngage Features

Email & Online Marketing Features

  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Integration with Mandrill
  • Supported: Integration with SES

WebEngage Screenshots

Webengage dashboard - User AnalyticsWebenagge dashboard - User DetailsWebengage dashboard - Creating Mobile notificationsWebengage dashboard - Creating EmailsWebengage Dashboard - Journey DesignerWebengage Dashboard - Journey Designer (2)

WebEngage Video

Webengage "Journey Designer" explainer video

WebEngage Integrations

WebEngage Competitors

WebEngage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesUS, UK, India, Russia, Australia, UAE, Latin America


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Frequently Asked Questions

What is WebEngage's best feature?

Reviewers rate API and Triggered drip sequences highest, with a score of 8.3.

Who uses WebEngage?

The most common users of WebEngage are from Mid-sized Companies (51-1,000 employees) and the Financial Services industry.

Reviews and Ratings



(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
WebEngage is a fantastic marketing automation tool that helps you in visualizing user journeys by seamlessly integrating various customer touchpoints and thus enables you to understand key gaps in your workflows and form strategies for them. We used it to create automated workflows for all leads that we were generating with the objective of achieving higher connections via call center and enhancing the digital consumer experience for our prospective buyers. The tool helped us in creating a sales-focused funnel and helped in benchmarking across the funnel to enable quick decision-making to build more efficiencies and thus drive higher profitability.
  • Automated Communication.
  • Data Visualization.
  • Browser Notifications.
  • User Journey Mapping.
  • Marketing Automation.
  • UI/UX can be better.
  • Creative Template Creation.
  • Building Sales Intelligence via Auto-recommendations.
WebEngage is a complete marketing automation tool that focuses heavily on data visualization so you can use this as a CRM too. The tool helps in identifying customer segments basis their engagement with the brand and then we can create rules to shift our efforts into hot leads. WebEngage helped us in lead scoring which helped in the prioritization of leads via our sales team and helped in driving revenue more quickly and efficiently.
December 10, 2021

Best Automation Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.
  • A/B Testing of Campaigns (Email/WhatsApp/SMS/Push).
  • Customer Support is prompt and good.
  • Releases good features.
  • Native Integration with Shopify is not there.
  • Analytics can be improved.
  • Segment creating time can be reduced.
Some specific scenarios where it is more suited: Very well suited for web-based applications, websites. If you are running an e-commerce site it's the best tool out there for you. It collects, stores, and analyzes data. Helps you automate and send personalized campaigns. If you are using it solely for analytics then it might be less appropriate.
Atul Chaudhary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.
  • Journey Automation
  • User Segmentation
  • Intuitive user interface
  • Easy service provider integration
  • Analytics
  • Attribution
  • RFM Analysis
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use WebEngage to automate our marketing automation and create meaningful user journeys. WebEngage gives us the power of talking personally with our users at a very niche level. I would recommend all startups to use it and implement their all channels of communication through this. It will make your work a lot easier and efficient. The abandoned cart journeys are the best use case
  • Marketing automation
  • Sending WhatsApp
  • Sending emails
  • Creating journeys
  • Ui
  • Ux
  • Support
We created journeys for every user and delivered them personalized notifications and emails
Score 5 out of 10
Vetted Review
Verified User
Review Source
Helpful in marketing automation which in turn helps in improving engagement & retention. The platform is good [where] the capability part is concerned but the support & customer-facing team does not add any value [in my opinion]. [In my experience] dealing with support is a very big challenge for startups as it wastes a good time of resources.
  • Push delivery rates are good
  • WA integration is good
  • Dashboard is pretty easy to use
  • Support & timeline
  • More feature roll out based on different use cases from clients
It's a good tool to start with but not scalable if you're planning to scale rapidly.
Rohit Asesh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
WebEngage is an integral part of marketing in our organization and is used extensively used by various departments. This tool has been successfully shaping most of our marketing activities and has been a Revenue driver for the organization. This has helped in better acquisition and retention of the users and has boosted revenue for sure.
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.