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What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook RemarketingAccording to the vendor, cross-device tracking helps keep…

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Recent Reviews

TrustRadius Insights

WebEngage has been successfully used by e-commerce businesses to manage marketing automation at scale. Users have integrated WebEngage …
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Best Automation Tool

9 out of 10
December 10, 2021
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use …
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Popular Features

View all 17 features
  • List management (6)
  • Ability to test dynamic content (6)
  • Dynamic content (6)
  • Email deliverability reporting (6)
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What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification…

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Product Demos

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Demo de WebEngage en español

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:

  • Web Messages
  • In-app Messages
  • Push Notifications
  • Web Push Notification
  • Email Marketing
  • SMS Marketing
  • Facebook Remarketing
According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
  • Who they are - User attributes
  • What they do - User behaviour
  • How they reach you - Technology they use

WebEngage Features

Email & Online Marketing Features

  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with

Additional Features

  • Supported: Integration with Mandrill
  • Supported: Integration with SES

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)

WebEngage Video

Webengage "Journey Designer" explainer video

WebEngage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesUS, UK, India, Russia, Australia, UAE, Latin America

Frequently Asked Questions

Adobe Marketo Engage, HubSpot Marketing Hub, and Mixpanel are common alternatives for WebEngage.

Reviewers rate API and Triggered drip sequences highest, with a score of 8.2.

The most common users of WebEngage are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

WebEngage has been successfully used by e-commerce businesses to manage marketing automation at scale. Users have integrated WebEngage across various platforms, including mobile, desktop, and apps, to send personalized remarketing communication and improve conversion funnels by reducing journey abandonment. This tool has proven to be a revenue driver for organizations as it automates marketing automation and creates meaningful user journeys. Users highly recommend implementing all communication channels through WebEngage as it streamlines work processes and increases efficiency. One of the standout use cases of WebEngage is its ability to create abandoned cart journeys, helping businesses recover lost sales opportunities. Additionally, WebEngage serves as a versatile marketing automation and customer retention platform, enabling users to collect, store, and analyze first-party data for personalized campaigns across multiple channels. It plays a significant role in improving engagement and retention rates. While users find the platform's capabilities impressive, some mention challenges with the support and customer-facing team, which may not always provide value. Startups in particular may face difficulties dealing with support as it can drain valuable resources. Nonetheless, users highlight that WebEngage is a fantastic marketing automation tool that helps visualize user journeys and identify gaps in workflows. It has been utilized to create automated workflows for lead generation and enhance the digital consumer experience. By creating a sales-focused funnel and benchmarking performance across the funnel, WebEngage enables quick decision-making for higher profitability.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Journey Automation, making it easy for them to create user journeys and map out marketing automation strategies.

Seamless Integration with Service Providers: Many users appreciate the ease of integrating Journey Automation with different service providers. This seamless integration allows users to effortlessly connect their existing systems and tools, enhancing their overall marketing capabilities.

Effective Reporting Dashboard and Scheduling Features: The reporting dashboard and scheduling features of Journey Automation have been highly regarded by users. These tools enable effective monitoring and management of marketing campaigns, ensuring optimal performance and timely execution.

Limited Template Options: Some users have expressed the desire for more options of templates in Analytics Attribution RFM Analysis Relays Onsite. They feel that having a wider range of templates would enhance their ability to customize and analyze data effectively. Lack of Backend Support: Several reviewers have mentioned the need for better backend support to improve reachability of the channels. They believe that having robust backend support would help them address any technical issues or difficulties they may encounter while using the platform. Limited Customization in Cohort Studies: Users have stated that cohort studies should be more customizable. They feel that being able to tailor cohort analysis according to their specific needs and criteria would provide them with more valuable insights into customer behavior.

Based on user recommendations, WebEngage is highly recommended for marketing automation needs. Users appreciate its ease of use and understandability, making it a go-to tool for automating marketing efforts. The platform allows for effective targeting and personalization, helping to increase engagement, improve customer retention, and grow revenue from a lifetime value perspective. Additionally, users highlight the importance of good support from the WebEngage team, praising their proactive and helpful customer service with fast response times, optimization suggestions, and guidance in using the platform effectively.


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Score 7 out of 10
Vetted Review
Verified User
We use WebEngage to automate our marketing automation and create meaningful user journeys. WebEngage gives us the power of talking personally with our users at a very niche level. I would recommend all startups to use it and implement their all channels of communication through this. It will make your work a lot easier and efficient. The abandoned cart journeys are the best use case
  • Marketing automation
  • Sending WhatsApp
  • Sending emails
  • Creating journeys
  • Ui
  • Ux
  • Support
We created journeys for every user and delivered them personalized notifications and emails
Score 9 out of 10
Vetted Review
Verified User
WebEngage is a fantastic marketing automation tool that helps you in visualizing user journeys by seamlessly integrating various customer touchpoints and thus enables you to understand key gaps in your workflows and form strategies for them. We used it to create automated workflows for all leads that we were generating with the objective of achieving higher connections via call center and enhancing the digital consumer experience for our prospective buyers. The tool helped us in creating a sales-focused funnel and helped in benchmarking across the funnel to enable quick decision-making to build more efficiencies and thus drive higher profitability.
  • Automated Communication.
  • Data Visualization.
  • Browser Notifications.
  • User Journey Mapping.
  • Marketing Automation.
  • UI/UX can be better.
  • Creative Template Creation.
  • Building Sales Intelligence via Auto-recommendations.
WebEngage is a complete marketing automation tool that focuses heavily on data visualization so you can use this as a CRM too. The tool helps in identifying customer segments basis their engagement with the brand and then we can create rules to shift our efforts into hot leads. WebEngage helped us in lead scoring which helped in the prioritization of leads via our sales team and helped in driving revenue more quickly and efficiently.
December 10, 2021

Best Automation Tool

Score 9 out of 10
Vetted Review
Verified User
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.
  • A/B Testing of Campaigns (Email/WhatsApp/SMS/Push).
  • Customer Support is prompt and good.
  • Releases good features.
  • Native Integration with Shopify is not there.
  • Analytics can be improved.
  • Segment creating time can be reduced.
Some specific scenarios where it is more suited: Very well suited for web-based applications, websites. If you are running an e-commerce site it's the best tool out there for you. It collects, stores, and analyzes data. Helps you automate and send personalized campaigns. If you are using it solely for analytics then it might be less appropriate.
Atul Chaudhary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.
  • Journey Automation
  • User Segmentation
  • Intuitive user interface
  • Easy service provider integration
  • Analytics
  • Attribution
  • RFM Analysis
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Score 5 out of 10
Vetted Review
Verified User
Helpful in marketing automation which in turn helps in improving engagement & retention. The platform is good [where] the capability part is concerned but the support & customer-facing team does not add any value [in my opinion]. [In my experience] dealing with support is a very big challenge for startups as it wastes a good time of resources.
  • Push delivery rates are good
  • WA integration is good
  • Dashboard is pretty easy to use
  • Support & timeline
  • More feature roll out based on different use cases from clients
It's a good tool to start with but not scalable if you're planning to scale rapidly.
Rohit Asesh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
WebEngage is an integral part of marketing in our organization and is used extensively used by various departments. This tool has been successfully shaping most of our marketing activities and has been a Revenue driver for the organization. This has helped in better acquisition and retention of the users and has boosted revenue for sure.
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
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