WebEngage
WebEngage
Overview
Recent Reviews
Popular Features
View all 17 featuresList management (6)
7.9
79%
Ability to test dynamic content (6)
7.7
77%
Dynamic content (6)
7.4
74%
Email deliverability reporting (6)
7.1
71%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://webengage.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Email & Online Marketing
7.5
75%
Lead Management
6.3
63%
Campaign Management
7.0
70%
Reporting & Analytics
7.2
72%
Platform & Infrastructure
7.2
72%
Product Details
What is WebEngage?
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:
- Web Messages
- In-app Messages
- Push Notifications
- Web Push Notification
- Email Marketing
- SMS Marketing
- Facebook Remarketing
WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
- Who they are - User attributes
- What they do - User behaviour
- How they reach you - Technology they use
WebEngage Features
Email & Online Marketing Features
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
Additional Features
- Supported: Integration with Mandrill
- Supported: Integration with SES
WebEngage Screenshots
WebEngage Video
Webengage "Journey Designer" explainer video
WebEngage Integrations
WebEngage Competitors
WebEngage Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | US, UK, India, Russia, Australia, UAE, Latin America |
Comparisons
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Frequently Asked Questions
What are WebEngage's top competitors?
What is WebEngage's best feature?
Reviewers rate API and Triggered drip sequences highest, with a score of 8.3.
Who uses WebEngage?
The most common users of WebEngage are from Mid-sized Companies (51-1,000 employees) and the Financial Services industry.
Reviews and Ratings
 (14)
Reviews
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December 13, 2021
A substitute to expensive CRMs that can help in Drip Marketing
WebEngage is a fantastic marketing automation tool that helps you in visualizing user journeys by seamlessly integrating various customer touchpoints and thus enables you to understand key gaps in your workflows and form strategies for them. We used it to create automated workflows for all leads that we were generating with the objective of achieving higher connections via call center and enhancing the digital consumer experience for our prospective buyers. The tool helped us in creating a sales-focused funnel and helped in benchmarking across the funnel to enable quick decision-making to build more efficiencies and thus drive higher profitability.
- Automated Communication.
- Data Visualization.
- Browser Notifications.
- User Journey Mapping.
- Marketing Automation.
- UI/UX can be better.
- Creative Template Creation.
- Building Sales Intelligence via Auto-recommendations.
December 10, 2021
Best Automation Tool
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.
- A/B Testing of Campaigns (Email/WhatsApp/SMS/Push).
- Customer Support is prompt and good.
- Releases good features.
- Native Integration with Shopify is not there.
- Analytics can be improved.
- Segment creating time can be reduced.
December 09, 2021
A great tool for automating marketing at scale with excellent ROI
We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.
- Journey Automation
- User Segmentation
- Intuitive user interface
- Easy service provider integration
- Analytics
- Attribution
- RFM Analysis
We use WebEngage to automate our marketing automation and create meaningful user journeys. WebEngage gives us the power of talking personally with our users at a very niche level. I would recommend all startups to use it and implement their all channels of communication through this. It will make your work a lot easier and efficient. The abandoned cart journeys are the best use case
- Marketing automation
- Sending WhatsApp
- Sending emails
- Creating journeys
- Ui
- Ux
- Support
December 05, 2021
Good to start with but less scalable.
Helpful in marketing automation which in turn helps in improving engagement & retention. The platform is good [where] the capability part is concerned but the support & customer-facing team does not add any value [in my opinion]. [In my experience] dealing with support is a very big challenge for startups as it wastes a good time of resources.
- Push delivery rates are good
- WA integration is good
- Dashboard is pretty easy to use
- Support & timeline
- More feature roll out based on different use cases from clients
September 20, 2020
WebEnagage: Booster of the revenue
WebEngage is an integral part of marketing in our organization and is used extensively used by various departments. This tool has been successfully shaping most of our marketing activities and has been a Revenue driver for the organization. This has helped in better acquisition and retention of the users and has boosted revenue for sure.
- Ease in creating user journeys.
- Easy implementation of APIs.
- Good reporting dashboard and scheduling features.
- Segmentation of the users is easy.
- Relays
- Onsite should have more options of templates.
- Backend support for better reachability of the channels.
- Cohort studies should be more customizable.