WebEngage Reviews

5 Ratings
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Score 8.7 out of 100

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September 20, 2020
Rohit Asesh | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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WebEngage is an integral part of marketing in our organization and is used extensively used by various departments. This tool has been successfully shaping most of our marketing activities and has been a Revenue driver for the organization. This has helped in better acquisition and retention of the users and has boosted revenue for sure.
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Read Rohit Asesh's full review

WebEngage Scorecard Summary

Feature Scorecard Summary

Dynamic content (1)
Ability to test dynamic content (1)
Mobile optimization (1)
Email deliverability reporting (1)
List management (1)
Triggered drip sequences (1)
Lead nurturing (1)
Automated sales alerts and tasks (1)
Event/webinar marketing (1)
Dashboards (1)
Standard reports (1)
Custom reports (1)
API (1)
Role-based workflow & approvals (1)
Customizability (1)
Integration with Salesforce.com (1)

What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:

  • Web Messages
  • In-app Messages
  • Push Notifications
  • Web Push Notification
  • Email Marketing
  • SMS Marketing
  • Facebook Remarketing
According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
  • Who they are - User attributes
  • What they do - User behaviour
  • How they reach you - Technology they use

WebEngage Features

Email & Online Marketing Features

Has featureDynamic content
Has featureAbility to test dynamic content
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureCalendaring
Has featureEvent/webinar marketing

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Additional Features
Has featureIntegration with Mandrill
Has featureIntegration with SES

WebEngage Screenshots

WebEngage Video

Webengage "Journey Designer" explainer video

WebEngage Integrations

WebEngage Competitors

WebEngage Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

WebEngage Support Options

 Free VersionPaid Version
Live Chat
Video Tutorials / Webinar

WebEngage Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:US, UK, India, Russia, Australia, UAE, Latin America