WebEngage

WebEngage is a complete marketing automation tool that focuses heavily on data visualization so you can use this as a CRM too. The tool helps in identifying customer segments basis their engagement with the brand and then we can create rules to shift our efforts into hot leads. WebEngage helped us in lead scoring which helped in the prioritization of leads via our sales team and helped in driving revenue more quickly and efficiently.

Some specific scenarios where it is more suited: Very well suited for web-based applications, websites. If you are running an e-commerce site it's the best tool out there for you. It collects, stores, and analyzes data. Helps you automate and send personalized campaigns. If you are using it solely for analytics then it might be less appropriate.

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

We created journeys for every user and delivered them personalized notifications and emails

It's a good tool to start with but not scalable if you're planning to scale rapidly.

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.