WebEngage

We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.

• Reduced dependency on discounts for user engagement and conversion
• Improved user retention %
• Single dashboard for omnichannel marketing communication

Adobe Analytics, Adobe Marketing Cloud and Netcore Smartech

Adobe Analytics, Adjust Attribution, Google Ads (formerly AdWords)

• Helped improves quality of acquisition by defining the journey of new users.
• Business operations made easy because of automation which helped in scaling.
• Improved retention of the users resulted into higher ROI.

CleverTap

CleverTap, MADS, reviveadserver, Campaign Manager, Facebook for Business, Google Ads (formerly AdWords), AppNexus, Taboola, Outbrain, MGID

We use WebEngage to automate our marketing automation and create meaningful user journeys. WebEngage gives us the power of talking personally with our users at a very niche level. I would recommend all startups to use it and implement their all channels of communication through this. It will make your work a lot easier and efficient. The abandoned cart journeys are the best use case

• Ease of use
• Less headache
• Automated flow

MoEngage

Buffer, Restream

WebEngage is a fantastic marketing automation tool that helps you in visualizing user journeys by seamlessly integrating various customer touchpoints and thus enables you to understand key gaps in your workflows and form strategies for them. We used it to create automated workflows for all leads that we were generating with the objective of achieving higher connections via call center and enhancing the digital consumer experience for our prospective buyers. The tool helped us in creating a sales-focused funnel and helped in benchmarking across the funnel to enable quick decision-making to build more efficiencies and thus drive higher profitability.

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Plumb5 and LeadSquared

We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.

• Had a negative impact on the first month while setting up.
• Post first month, performance is increasing consistently.

CleverTap

Twilio SendGrid