WebEngage

Overview

Reviews

Best Automation Tool

9
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use …
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Good to start with but less scalable.

5
Helpful in marketing automation which in turn helps in improving engagement & retention. The platform is good [where] the capability part …
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Reviewer Pros & Cons

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Pricing

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What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://webengage.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:

  • Web Messages
  • In-app Messages
  • Push Notifications
  • Web Push Notification
  • Email Marketing
  • SMS Marketing
  • Facebook Remarketing
According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
  • Who they are - User attributes
  • What they do - User behaviour
  • How they reach you - Technology they use

WebEngage Features

Email & Online Marketing Features

  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Integration with Mandrill
  • Supported: Integration with SES

WebEngage Screenshots

Webengage dashboard - User AnalyticsWebenagge dashboard - User DetailsWebengage dashboard - Creating Mobile notificationsWebengage dashboard - Creating EmailsWebengage Dashboard - Journey DesignerWebengage Dashboard - Journey Designer (2)

WebEngage Video

Webengage "Journey Designer" explainer video

WebEngage Integrations

WebEngage Competitors

WebEngage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesUS, UK, India, Russia, Australia, UAE, Latin America

Alternatives

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Frequently Asked Questions

What is WebEngage's best feature?

Reviewers rate API and Triggered drip sequences highest, with a score of 8.5.

Who uses WebEngage?

The most common users of WebEngage are from Mid-size Companies and the Financial Services industry.

Reviews and Ratings

(7)

Ratings

Reviews

(1-7 of 7)
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Atul Chaudhary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Rohit Asesh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.