WebEngage

Overview

Reviews

Best Automation Tool

9
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use …
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Good to start with but less scalable.

5
Helpful in marketing automation which in turn helps in improving engagement & retention. The platform is good [where] the capability part …
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Reviewer Pros & Cons

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Pricing

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What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://webengage.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:

  • Web Messages
  • In-app Messages
  • Push Notifications
  • Web Push Notification
  • Email Marketing
  • SMS Marketing
  • Facebook Remarketing
According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
  • Who they are - User attributes
  • What they do - User behaviour
  • How they reach you - Technology they use

WebEngage Features

Email & Online Marketing Features

  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Integration with Mandrill
  • Supported: Integration with SES

WebEngage Screenshots

Webengage dashboard - User AnalyticsWebenagge dashboard - User DetailsWebengage dashboard - Creating Mobile notificationsWebengage dashboard - Creating EmailsWebengage Dashboard - Journey DesignerWebengage Dashboard - Journey Designer (2)

WebEngage Video

Webengage "Journey Designer" explainer video

WebEngage Integrations

WebEngage Competitors

WebEngage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesUS, UK, India, Russia, Australia, UAE, Latin America

Alternatives

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Frequently Asked Questions

What is WebEngage's best feature?

Reviewers rate API and Triggered drip sequences highest, with a score of 8.5.

Who uses WebEngage?

The most common users of WebEngage are from Mid-size Companies and the Financial Services industry.

Reviews and Ratings

(7)

Ratings

Reviews

(1-7 of 7)
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Atul Chaudhary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use WebEngage to automate our marketing automation and create meaningful user journeys. WebEngage gives us the power of talking personally with our users at a very niche level. I would recommend all startups to use it and implement their all channels of communication through this. It will make your work a lot easier and efficient. The abandoned cart journeys are the best use case
Score 9 out of 10
Vetted Review
Verified User
Review Source
WebEngage is a fantastic marketing automation tool that helps you in visualizing user journeys by seamlessly integrating various customer touchpoints and thus enables you to understand key gaps in your workflows and form strategies for them. We used it to create automated workflows for all leads that we were generating with the objective of achieving higher connections via call center and enhancing the digital consumer experience for our prospective buyers. The tool helped us in creating a sales-focused funnel and helped in benchmarking across the funnel to enable quick decision-making to build more efficiencies and thus drive higher profitability.
December 10, 2021

Best Automation Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.
Score 5 out of 10
Vetted Review
Verified User
Review Source
Helpful in marketing automation which in turn helps in improving engagement & retention. The platform is good [where] the capability part is concerned but the support & customer-facing team does not add any value [in my opinion]. [In my experience] dealing with support is a very big challenge for startups as it wastes a good time of resources.
Michael Holzer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We had a long conversation before buying [WebEngage] because we needed the best decision before risking on software, luckily we had a great choice. We have been in contact with legal advisors and social marketing professionals.
Rohit Asesh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
WebEngage is an integral part of marketing in our organization and is used extensively used by various departments. This tool has been successfully shaping most of our marketing activities and has been a Revenue driver for the organization. This has helped in better acquisition and retention of the users and has boosted revenue for sure.