Bynder

Score8.5 out of 10

53 Reviews and Ratings

What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.

Categories & Use Cases

Media

Screenshot of Digital Asset Management - Digital asset centralization and management.

Screenshot of Studio - Automation of digital content creation

Screenshot of Asset Workflow - Creative process collaboration

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Screenshot of Digital Asset Management - Digital asset centralization and management.

Downloading assets
Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.
Category average: 8.3
Categories
Assets can be organized in drop-down menus to assist in discovery and grouped with related assets for greater utilization. Most DAMs offer AI and machine vision tagging tools to automatically recognize key data in visual elements which automatically sets tags and metadata fields.
Category average: 7.1
Asset sharing
The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.
Category average: 8.5

Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 5.8
Custom reports
Users can create custom reports.
Category average: 5.8
Content analytics
Allow users to track digital asset usage and user engagement metrics across multiple channels.
Category average: 7.2

#1 most frequent

Manufacturing

25.7%

233 installations of 908

#2 most frequent

Professional, Scientific, and Technical Services

12.8%

116 installations of 908

#3 most frequent

Retail Trade

10.8%

98 installations of 908

Verified User

Professional in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use Bynder to manage our library of thousands of digital assets which are used for social media, advertising and many more uses. we use it on a regular daily basis since this is the main way that we share assets with others in our company and outside vendors as well.

Pros

Organize assets by type, category, and purpose
Easy searchability with filtering system
Easy to send assets to outside organizations

Cons

Permissions options could be easier to understand
Mass uploader could use less steps
Difference between share link and Bynder express is confusing

Return on Investment

It has made it easier to share photos with customers which has positive impact
n/a
n/a

Usability

Alternatives Considered

OneDrive

Other Software Used

Wrike, OneDrive, Microsoft Powerpoint

Andrew Scherer View profile

VP Web Experience in Corporate at Church Pension Group (201-500 employees employees)

Use Cases and Deployment Scope

At this time, the core use case is supporting out business web site and automating workflows withing creative services for image curation. We intend to expand the use to email and social media, and include final video assets. We expect to use collections to provide internal clients with choice of assets for both self-service and selection on projects.

Pros

Tagging
Asset loading
CMS integration
Easy to configure and set up

Cons

High cost for SFMC integration
High cost for external partner access

Return on Investment

+ Single point of truth for image assets
+ Easy for web team to integrate image assets into page instances
+ Streamlined workflow for design team for derivatives

Usability

Alternatives Considered

Aprimo and Cloudinary

Other Software Used

SiteMinder, Optimizely Content Management System

Joshua Warren

Director of Marketing in Marketing at Work Sharp (51-200 employees employees)

Use Cases and Deployment Scope

Bynder is a simple yes accessible tool for our organization and key partners to find and access creative files for marketing, sales, and ecommerce. We use Bynder primarily as a DAM with simple photo and graphic storage which also allows users to resize and access the files they need in the format they need them. It offers better search and sort functions than other simple storage tools and is easy for members of our team and key partners to navigate.

Pros

Asset display and organization through tagging
File resizing for all users
Simple cloud storage for creative assets

Cons

The studio is not quite effective enough to be useful by our team
They are scaled for enterprise level use which makes some features cost prohibitive for a mid sized organization.
The AI search leaves a bit to be desired.

Return on Investment

The key reason we implemented Bynder was to ensure anyone who needed creative assets could find what they needed without someone from the creative team needing to dig into folders to share files. It does that well.
Additionally we needed users to be able to perform simple resizing of photo assets for their specific applications, and this too works well.

Usability

Alternatives Considered

Dropbox

Other Software Used

Adobe PhotoShop, Shopify, Canva

Brett Sonnenschein

Assoc. Director Creative Services in Marketing at Crohn's & Colitis Foundation (201-500 employees employees)

Use Cases and Deployment Scope

We use Bynder to store and organize event photos, organize and archive old projects and disseminate internal documents and information. We also use it to distribute PDFs for printing but members of our organization. It is essential as a one source of truth for ever changing documents.

Pros

Store photos
Organize files
Streamline searching with AI

Cons

Search is sometimes clunky for the uninitiated
Home page is hard to resdesign
Upload limits to 250 photos at a time

Return on Investment

Organized materials and files in one place.
Great for sharing internally and externally

Usability

Other Software Used

Asana, Salesforce Marketing Cloud

Verified User

Employee in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

My company uses Bynder to store all of our digital assets from photography to, video, to logos and social media content. We experienced problems with lack of storage and accessibility for our sales reps before we discovered Bynder. Since then, it has been a great tool to use for keeping up with assets and allowing the whole team to use it easily.

Pros

Easily update files
Easily find assets
Can easily send assets to outside organizations and people

Cons

Easier ways to understand derivatives
Shorter taxonomy to load assets quicker without using mass-uploader
Easier ability to control user capabilities without having to request permissions settings from Bynder team