Webflow

Webflow

About TrustRadius Scoring
Score 8.8 out of 100
Webflow

Overview

Recent Reviews

Among the best of what it does

8 out of 10
July 22, 2021
We began using Webflow to design custom landing pages for various marketing initiatives, so we are the only users. Webflow allows us the …
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Popular Features

View all 16 features

WYSIWYG editor (8)

9.3
93%

Mobile optimization / responsive design (8)

9.1
91%

Admin section (8)

8.3
83%

Publishing workflow (8)

7.4
74%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Basic

$12.00

Cloud
per month

CMS

$16.00

Cloud
per month

Business

$36.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Security

7.8
78%

Platform & Infrastructure

7.3
73%

Web Content Creation

8.2
82%

Web Content Management

8.2
82%

Product Details

What is Webflow?

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Webflow service plans also include website hosting, with a basic plan for sites that don't need a CMS as well as CMS, Business, and Enterprise plans. Webflow's ecommerce plans are designed to support new or larger and flourishing online businesses.

Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is Webflow?

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Webflow service plans also include website hosting, with a basic plan for sites that don't need a CMS as well as CMS, Business, and Enterprise plans. Webflow's ecommerce plans are designed to support new or larger and flourishing online businesses.

What is Webflow's best feature?

Reviewers rate WYSIWYG editor and Code quality / cleanliness highest, with a score of 9.3.

Who uses Webflow?

The most common users of Webflow are from Small Businesses (1-50 employees) and the Computer Software industry.

Reviews and Ratings

 (33)

Ratings

Reviews

(1-8 of 8)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We use WebFlow to quickly create landing pages for our marketing campaigns and we also use it as a website builder for clients, it allows us to quickly create pages and full websites without writing any code. WebFlow makes it super easy to create professional looking pages in a few minutes by just drag and drop.
  • Professional landing pages without the need of code
  • Great SEO on the websites/pages powered by WebFlow
  • Easy integration with third-party widgets
  • A bit pricey
  • They should consider adding more templates
In my opinion WebFlow is the go to solution for freelancers and agencies that needs to create professional landing pages and websites in a timely manner because WebFlow is super easy to use once you get to hang of it and it doesn't require any coding to build the desired pages/websites, and it's also the perfect solution for blogs that are easy to maintain.
Michael Glover | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Webflow is what we use for our website designer and Content Management System. We use it to design and host our marketing website and company blog, allowing us to create a professional-looking website at scale without a lot of the typical headaches—like waiting on developers or needing advanced coding skills.
  • No code website builder
  • Allows for advanced design functionality, without needing to be a designer
  • Dynamic content and collections is great for scalability
  • Built-in technical SEO control is severely lacking
  • Sometimes limited by not allowing me to tweak code (e.g. like the HTML of a blog post)
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We began using Webflow to design custom landing pages for various marketing initiatives, so we are the only users. Webflow allows us the functionality to have custom pages and micro sites that we can use to drive traffic to specific campaigns and we're able to use certain features not available in our CMS theme.
  • Integrations
  • Site/page management
  • interactions
  • pricing is a little high
  • pretty steep learning curve
  • have to use 3rd party form vendor if you want to export and host yourself
The possibilities with Webflow are pretty much limitless if you are willing to research how the platform handles different things you want to do. It has a ton of integration options and depending on the setup has e-commerce and CMS functionality. The only issue we ran into was some features require a hosting plan to function correctly - we had some issues trying to get certain features to work once we exported code and uploaded to our servers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's a great tool for creating and hosting websites and landing pages for all kinds of companies.
  • Super intuitive
  • A ton of customization features
  • Clonable projects directory, which allows to reuse other people's code and unbelievably fast load speeds
  • There are additional export code capabilities which allow to reuse the code for different platforms
  • Landing pages
  • Static websites and blogs
  • Support of cutting-edge technologies, like Lottie animations, which provide even beginning users with opportunities to create super advanced designs
  • The limit of 100 static pages is a little bit annoying. You can add more "dynamic pages," which rely on one template, like Blogpages, but you are limited to 100 custom landing pages.
One of the best tools on the market for building and hosting highly custom websites. While it lacks some nice-to-have features for landing pages (like A/B testing), it can be easily used as a main landing page builder for smaller companies, given it's only $16 per month.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it for our own website, as well as for our clients. We found it to be a better option for small businesses; it has many benefits like easy SEO, clean code, creative freedom, and more. Its CMS allows any user/editor to make quick, efficient changes or create content.
  • CMS is great
  • Creative freedom no other platform offers
  • SEO is easy to accomplish and manage
  • CMS does have its limitations like reference fields and overall numbers
  • Not having easy features like filters, rich text styling options, and a few more
  • Only one collection inside of a collection
It will depend on the case user. It works for 90% of people but I would probably mention it to small businesses only.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.

We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.

We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
  • The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
  • The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
  • E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.

The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.
Webflow provides great support. There are several active and moderated Facebook user groups, Webflow has an online forum where questions are answered and the Webflow University for beginner and intermediate level training. Direct support is quick and attentive. There are a number of Webflow experts providing tutorials on YouTube. Webflow also has a global community that hosts monthly virtual events. The community is very diverse and accessible and willing to freely share knowledge.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Webflow is used by our new business and accounts team in conjunction with creative for prototyping new client projects, augmenting client-provided wireframes, and pitching new business concepts. It allows our relatively small team to put together presentation-worthy concepts fairly quickly and allows re-use of templates with easy modifications.
  • Fast layout design
  • Feature-rich prototyping
  • Low barrier to entry (don't have to have extension web experience)
  • Pricing scale puts the highest demand features in the highest tier
  • More baked-in templating would be great
  • Excellent at building web interfaces, rich graphics, etc. relatively quickly.
  • Layouts are mobile adaptable with ease.
  • Lite version is not suitable for prototyping mobile app environments or complex dev tasks.
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
Hugh Geiger | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Webflow for our company site and content pages. Primarily used by the design team, with some assistance from engineering.
  • Templates are reasonably good.
  • Basic interaction is learned quickly by non technical people.
  • Broad industry support.
  • Technical support is a joke. Even at higher tier plans it's not real business support. The major reason to consider not using Webflow is that if something breaks, you're on your own.
  • Advanced functionality can be a challenge for even experienced users.
Generally a good product, seriously let down by primitive approach to customer support.
We pay hundreds of dollars a month to Webflow, yet their support is worse than a typical free SaaS product. We were prevented from deploying changes to our site because of how Webflow structures its support. It delayed a product launch for the whole company. Support options? Beg for help on community forums, it took a threat to email the CEO to finally get movement.

If there were easy alternatives, we would switch. But for now we just pray nothing breaks and that we don't need to interact with Webflow support.