#1 most frequent
United States of America
43.1%124,693 installations of 289,331
What is Webflow?
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
Categories & Use Cases
Videos
Top Performing Features
Mobile optimization / responsive design
The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.
Category average: 8.1
Publishing workflow
The software allows users to set up a custom workflow for updating the website, including approval processes.
Category average: 8
SEO support
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.6
Areas for Improvement
Content taxonomy
Users can create multiple levels and types of content categories including tags.
Category average: 7.9
Admin section
The admin page is easy to navigate and use.
Category average: 8.1
Bulk management
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
Category average: 7.3
Who Buys & Uses Webflow
#1 most frequent
Professional, Scientific, and Technical Services
12.7%36,259 installations of 286,068
“Saves time in that we can rapidly test out concept ideas or animations.”
#2 most frequent
Information
6.8%19,428 installations of 286,068
#3 most frequent
Finance and Insurance
3.2%9,068 installations of 286,068
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.7%22,399 installations of 289,331
#3 most frequent
Canada
5.4%15,752 installations of 289,331
Pros
- No-code/low-code capabilities for rapid design-to-production
- High degree of flexibility for website design and customization
- Robust and scalable Content Management System (CMS)
Cons
- Significant learning curve for new users
- Complex pricing structure and cost concerns
- Limited third-party integrations and plugins
Platforms that lets you have a professional no-code design even with free version
Use Cases and Deployment Scope
I was once using Webflow in earlier organisation, then discontinued it, and I have started using it again, for my masters thesis project at Akkodis. I have incorporated various interesting tools including Webflow. There are a lot of new features like redesigned UI with simplified color palette, layout controls and I can also use site locales, country combos and translation workflows for the German language, which broadens the site reach.
Pros
- Many free templates to get some ideas flowing
- Multilingual support, like translation workflows
- Flexibility with respect to editing with edit mode to build sites efficiently
- Better control over layouts
- Variety of simplified color palette
Cons
- I would say the learning curve for people who used older UI is a little confusing because of many changes
- Like i said, more control has brought more complexity and has no simpler menus
- I read that the legacy editor will be deprecated by end of 2025 which will be replaced by new ones that may or may not be free
Return on Investment
- I'm learning a professional grade tool that adds value to my profile and stands out
- The free version restricts the growth, as only 2 static pages live and 20 to 25 posts, and the organisation has to invest to build it in the long term
- Consumes time to learn and build, but then, if it's a free version, ROI is slower in comparison to other free platforms like WordPress
Usability
Alternatives Considered
Wordpress.com and Medium
Other Software Used
Wordpress.com, Medium
Comprehensive but with a learning curve.
Use Cases and Deployment Scope
I use Webflow to manage and upkeep the webpage for my organization. We previously used another service, but Webflow enabled more cohesive upkeep while reducing the need for double-entry of content. The CMS within the program allows me to make a change once, and it updates everywhere. It saves me a lot of time.
Pros
- Saves time- because I don't have to do double entry of content.
- It saves money. I like that it is an all-in-one system, so I don't have to host elsewhere.
- Flexibility - Webflow provides me with a lot of flexibility in my webpage design, allowing me to adjust pages as needed, depending on the content types.
Cons
- Not intuitive- I've used a lot of content systems, but this one had a huge learning curve.
- Custom blocks don't allow for easy reusing across the site. I've accidentally changed content on other pages many times because I was trying to use a design element that was tied to something else.
- Double not intuitive- it can be really challenging to find things.
Return on Investment
- Better SEO so people find my page better organically.
- Saving time for overworked staff.
- A bit hard to use, so training interns to be able to do it isn't really a thing.
Usability
Alternatives Considered
WordPress
Other Software Used
Agility, Jotform
Webflow turns design concepts into functional websites in a breeze
Use Cases and Deployment Scope
We use Webflow as the website development platform for our client facing webpages. While Wordpress has been a mainstay, it leaves much to be desired: many design limitations, hosting hassles and plugins to work around. Webflow solves all of that for us in the same place. We use it for everything from standalone landing pages to CMS content.
Pros
- Allows to output clean HTML code
- CMS is easy to update content
- Pixel perfect websites without much code
Cons
- Mobile responsiveness requires manual breakpoint adjustments
- Third-party plugins are limited when compared to Wordpress
Return on Investment
- It has cut our web development time by more than half
Usability
Alternatives Considered
Framer and WordPress
Other Software Used
Framer, Webex Meetings
Easy lego-like no-code builder for websites
Use Cases and Deployment Scope
We've used it to build websites and landing pages for clients, all without coding through its easy no-code lego-like setup ✨ It not only lets you build beautiful custom designs but also gives you an easy to add interaction setup. Thus making the desired output quicker for both the client and us.
Pros
- Lego like blocks to build or develop custom designs.
- Easy to connect interactions panel
- Easy basic SEO setup
Cons
- Webflow mobile App for on the go content edits
- Ability to limit CMS variably across breakpoints
- Advanced slider
Return on Investment
- Has been our only source of income because of the presence of a huge market of clients who trust Webflow.
Usability
Alternatives Considered
Bubble.io and Softr
Other Software Used
Figma, Airtable
Best option for simple visual websites
Use Cases and Deployment Scope
Webflow is our primary tool for websites requiring more than a landing page and no direct integration with a database app like Airtable. We love its CMS features for our blog and selling digital products. It offers the perfect balance of a GUI and developer accommodations.
Pros
- Websites focused on visuals rather than heavy technical functionality
- Blog management
- E-commerce for digital products
Cons
- User management
- Better organization of classes (styles)
- More control of subscription sold as digital product
Return on Investment
- It saves loads of time for website creations
- It's among the most affordable options for e-commerce
- Its hosting fees are reasonable given its breadth of features
Usability
Alternatives Considered
Framer and Carrd
Other Software Used
Notion, Airtable, Softr
