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What is Webflow?

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a…

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Recent Reviews

TrustRadius Insights

Webflow has been widely used by users who want to design and manage professional-looking websites without the need for developers or …
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Reviewer Pros & Cons

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per month



per month



per month

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Create animated SVGs for Webflow (Mac Only)


How to create a Webflow CMS slider in less than 2 minutes


Webflow rebuild - Oculus Rift


Web Apps in Webflow? - Wized 2.0 Sneak Peek @ State of Flow


Motion.Page Review: Webflow-like Animation/Interaction Builder For WordPress (Walkthrough & Demo)


(7 of 7) Hide & show mark as complete button in Webflow & MemberStack

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Product Details

What is Webflow?

Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Webflow service plans also include website hosting, with a basic plan for sites that don't need a CMS as well as CMS, Business, and Enterprise plans. Webflow's ecommerce plans are designed to support new or larger and flourishing online businesses.

Reviewers rate Usability highest, with a score of 8.3.

The most common users of Webflow are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Score 1 out of 10
Vetted Review
Verified User
I am a Marketing consultant that started off with just designing websites. I use Webflow because I heard about how good it was and all of the hype it came with. I decided to test it out and, in my opinion, it’s absolutely horrible, the customer service is bad and delays my projects for my clients, the university doesn’t help. In my experience, the platform doesn’t do what it’s supposed to be doing. I feel it's become one of the worst platforms to use and I am writing this review so web designers can save their valuable time.
  • Nothing
  • Nothing
  • Nothing
  • Customer service
  • Functionality
  • Overall platform
In my opinion, the platform doesn’t respect the designer, it has a mind of its own and does what it wants. In my experience, the university is completely useless and the customer service team is absolutely horrible. I believe (not confirmed) this platform just had a bunch of money on the back end and hired people to hype it up because after working with this platform I have to say I will never be using this website again. I’m going back to Wix and I recommend everyone to use Wix or Showit. Really save your time and just find a better platform.
Score 9 out of 10
Vetted Review
Verified User
We use WebFlow to quickly create landing pages for our marketing campaigns and we also use it as a website builder for clients, it allows us to quickly create pages and full websites without writing any code. WebFlow makes it super easy to create professional looking pages in a few minutes by just drag and drop.
  • Professional landing pages without the need of code
  • Great SEO on the websites/pages powered by WebFlow
  • Easy integration with third-party widgets
  • A bit pricey
  • They should consider adding more templates
In my opinion WebFlow is the go to solution for freelancers and agencies that needs to create professional landing pages and websites in a timely manner because WebFlow is super easy to use once you get to hang of it and it doesn't require any coding to build the desired pages/websites, and it's also the perfect solution for blogs that are easy to maintain.
Michael Glover | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Webflow is what we use for our website designer and Content Management System. We use it to design and host our marketing website and company blog, allowing us to create a professional-looking website at scale without a lot of the typical headaches—like waiting on developers or needing advanced coding skills.
  • No code website builder
  • Allows for advanced design functionality, without needing to be a designer
  • Dynamic content and collections is great for scalability
  • Built-in technical SEO control is severely lacking
  • Sometimes limited by not allowing me to tweak code (e.g. like the HTML of a blog post)
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.
Score 8 out of 10
Vetted Review
Verified User
We began using Webflow to design custom landing pages for various marketing initiatives, so we are the only users. Webflow allows us the functionality to have custom pages and micro sites that we can use to drive traffic to specific campaigns and we're able to use certain features not available in our CMS theme.
  • Integrations
  • Site/page management
  • interactions
  • pricing is a little high
  • pretty steep learning curve
  • have to use 3rd party form vendor if you want to export and host yourself
The possibilities with Webflow are pretty much limitless if you are willing to research how the platform handles different things you want to do. It has a ton of integration options and depending on the setup has e-commerce and CMS functionality. The only issue we ran into was some features require a hosting plan to function correctly - we had some issues trying to get certain features to work once we exported code and uploaded to our servers.
Score 10 out of 10
Vetted Review
Verified User
It's a great tool for creating and hosting websites and landing pages for all kinds of companies.
  • Super intuitive
  • A ton of customization features
  • Clonable projects directory, which allows to reuse other people's code and unbelievably fast load speeds
  • There are additional export code capabilities which allow to reuse the code for different platforms
  • Landing pages
  • Static websites and blogs
  • Support of cutting-edge technologies, like Lottie animations, which provide even beginning users with opportunities to create super advanced designs
  • The limit of 100 static pages is a little bit annoying. You can add more "dynamic pages," which rely on one template, like Blogpages, but you are limited to 100 custom landing pages.
One of the best tools on the market for building and hosting highly custom websites. While it lacks some nice-to-have features for landing pages (like A/B testing), it can be easily used as a main landing page builder for smaller companies, given it's only $16 per month.
Score 9 out of 10
Vetted Review
Verified User
We use it for our own website, as well as for our clients. We found it to be a better option for small businesses; it has many benefits like easy SEO, clean code, creative freedom, and more. Its CMS allows any user/editor to make quick, efficient changes or create content.
  • CMS is great
  • Creative freedom no other platform offers
  • SEO is easy to accomplish and manage
  • CMS does have its limitations like reference fields and overall numbers
  • Not having easy features like filters, rich text styling options, and a few more
  • Only one collection inside of a collection
It will depend on the case user. It works for 90% of people but I would probably mention it to small businesses only.
Score 9 out of 10
Vetted Review
Verified User
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.

We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.

We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
  • The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
  • The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
  • E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.

The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.
Score 8 out of 10
Vetted Review
Verified User
Webflow is used by our new business and accounts team in conjunction with creative for prototyping new client projects, augmenting client-provided wireframes, and pitching new business concepts. It allows our relatively small team to put together presentation-worthy concepts fairly quickly and allows re-use of templates with easy modifications.
  • Fast layout design
  • Feature-rich prototyping
  • Low barrier to entry (don't have to have extension web experience)
  • Pricing scale puts the highest demand features in the highest tier
  • More baked-in templating would be great
  • Excellent at building web interfaces, rich graphics, etc. relatively quickly.
  • Layouts are mobile adaptable with ease.
  • Lite version is not suitable for prototyping mobile app environments or complex dev tasks.
Hugh Geiger | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Webflow for our company site and content pages. Primarily used by the design team, with some assistance from engineering.
  • Templates are reasonably good.
  • Basic interaction is learned quickly by non technical people.
  • Broad industry support.
  • Technical support is a joke. Even at higher tier plans it's not real business support. The major reason to consider not using Webflow is that if something breaks, you're on your own.
  • Advanced functionality can be a challenge for even experienced users.
Generally a good product, seriously let down by primitive approach to customer support.
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