Webflow

Webflow

Score 8.9 out of 10
Webflow

Overview

What is Webflow?

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a...
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Recent Reviews

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Pricing

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Basic

$12.00

Cloud
per month

CMS

$16.00

Cloud
per month

Business

$36.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Details

What is Webflow?

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Webflow service plans also include website hosting, with a basic plan for sites that don't need a CMS as well as CMS, Business, and Enterprise plans. Webflow's ecommerce plans are designed to support new or larger and flourishing online businesses.

Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Webflow service plans also include website hosting, with a basic plan for sites that don't need a CMS as well as CMS, Business, and Enterprise plans. Webflow's ecommerce plans are designed to support new or larger and flourishing online businesses.

Reviewers rate Usability highest, with a score of 8.3.

The most common users of Webflow are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

 (43)

Attribute Ratings

Reviews

(1-3 of 3)
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January 29, 2021

Webflow is a great web development tool for freelancers and small agencies.

AL
Adrien Lexington
Creative Director
Audivelo (Internet, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.

We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.

We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
Pros and Cons
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
  • The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
  • The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
  • E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Likelihood to Recommend
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.

The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.
Webflow Feature Ratings
Return on Investment
  • Webflow has sped up our design and reiteration stages to create a more agile development environment.
  • With Webflow hosting we can provide websites that are easier to update and maintain than other platforms, while being very fast and secure.
  • Webflow eCommerce is a good alternative to other platforms where a high level of customization is required in the design, and product catalog needs are basic.
Alternatives Considered
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for digital marketing; like MailChimp or HubSpot CRM, are also available on Webflow.

Open platforms like WordPress seem cheaper in comparison, but when comparing the same levels of security, backups, server speed and CDNs, the hosts that use AWS and Fastly are priced relatively the same as Webflow, and Webflow doesn't have the issues of plugin compatibility and maintenance.
Other Software Used
Usability
9
Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
Support Rating
10
Webflow provides great support. There are several active and moderated Facebook user groups, Webflow has an online forum where questions are answered and the Webflow University for beginner and intermediate level training. Direct support is quick and attentive. There are a number of Webflow experts providing tutorials on YouTube. Webflow also has a global community that hosts monthly virtual events. The community is very diverse and accessible and willing to freely share knowledge.
January 29, 2021

Webflow is a cheap web prototyping platform for creatives, novices, and pros.

Verified User
Technician in Information Technology
Marketing & Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Webflow is used by our new business and accounts team in conjunction with creative for prototyping new client projects, augmenting client-provided wireframes, and pitching new business concepts. It allows our relatively small team to put together presentation-worthy concepts fairly quickly and allows re-use of templates with easy modifications.
Pros and Cons
  • Fast layout design
  • Feature-rich prototyping
  • Low barrier to entry (don't have to have extension web experience)
  • Pricing scale puts the highest demand features in the highest tier
  • More baked-in templating would be great
Likelihood to Recommend
  • Excellent at building web interfaces, rich graphics, etc. relatively quickly.
  • Layouts are mobile adaptable with ease.
  • Lite version is not suitable for prototyping mobile app environments or complex dev tasks.
Webflow Feature Ratings
Return on Investment
  • We have pitched and been awarded several projects based on fast prototyping
  • Code export is available on the Lite platform
  • We discontinued the Pro platform because it wasn't impacting our success
Alternatives Considered
Webflow falls somewhere in between WordPress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using WordPress as that is often a client's desire for pricing/stability and name recognition.
Other Software Used
Usability
8
It is extremely easy to use, especially with available templates and guides. It is used primarily by accounts and creative rather than dev. It is also easy to import/export projects or duplicate them for re-use and modification for another client. While it is rarely the end platform for a deliverable, it is often instrumental in pitching.
Support Rating
8
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
January 22, 2021

Good product, miserable support.

Hugh Geiger | TrustRadius Reviewer
Hugh Geiger
CEO (Chief Executive Officer)
Verbz.ai (Computer Software, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Webflow for our company site and content pages. Primarily used by the design team, with some assistance from engineering.
Pros and Cons
  • Templates are reasonably good.
  • Basic interaction is learned quickly by non technical people.
  • Broad industry support.
  • Technical support is a joke. Even at higher tier plans it's not real business support. The major reason to consider not using Webflow is that if something breaks, you're on your own.
  • Advanced functionality can be a challenge for even experienced users.
Likelihood to Recommend
Generally a good product, seriously let down by primitive approach to customer support.
Webflow Feature Ratings
Return on Investment
  • Reduces overhead on engineering team, leaves design free to iterate.
Alternatives Considered
Better customization, every Wix page looks like every other Wix page.
Other Software Used
Usability
8
Advanced functionality is harder to comprehend, but initial adoption is fast and easy.
Support Rating
1
We pay hundreds of dollars a month to Webflow, yet their support is worse than a typical free SaaS product. We were prevented from deploying changes to our site because of how Webflow structures its support. It delayed a product launch for the whole company. Support options? Beg for help on community forums, it took a threat to email the CEO to finally get movement.

If there were easy alternatives, we would switch. But for now we just pray nothing breaks and that we don't need to interact with Webflow support.
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