Website to Mailbox

Website to Mailbox is a tool offered by PCM Integrations that enables businesses to send physical mail to anonymous website visitors. According to the vendor, this solution is designed to cater to companies of any size, making it suitable for various types of businesses. Marketing professionals, sales professionals, e-commerce businesses, real estate agencies, and franchise businesses are some of the professions and industries that the vendor says can benefit from Website to Mailbox.

Key Features

Retargeting Tracking: According to the vendor, Website to Mailbox allows users to capture visitor data by setting up a tracking tag on their website. Users can define specific criteria for targeting visitors with physical mail pieces, including targeting or excluding visitors to certain web pages, setting geographical target areas, and suppressing against customer lists.

Retargeting Campaign Creation: The vendor claims that users can utilize a proprietary algorithm to match anonymous website visitors to physical addresses. They can then create customized retargeting campaigns based on visitor data and design and approve the physical mail pieces to be sent.

Campaign Launch: Once setup criteria and designs are approved, the vendor states that the campaign goes live, and visitors immediately begin matching to physical addresses and receiving targeted mail pieces.

Activity and Results Analysis: According to the vendor, Website to Mailbox provides an easy-to-read dashboard for users to track and analyze their campaign activity and results. Users can monitor the number of cards mailed, mailing dates, and recipient locations, as well as the number of card recipients who returned to their website after receiving a card.

Integration with CRM and Data Companies: The vendor claims that Website to Mailbox seamlessly integrates with CRM systems for efficient data transfer. Users can enhance the targeting capabilities of their retargeting campaigns by utilizing data companies.

Automated Direct Mail: According to the vendor, Website to Mailbox streamlines the process of sending direct mail pieces to website visitors by automating the entire campaign execution. Users can eliminate the need for manual mailing processes and save time and effort.

Direct Mail API: The vendor states that users can access the Website to Mailbox API to programmatically send direct mail pieces. They can integrate the API with their existing systems and workflows to streamline the direct mail process.

Direct Mail Retargeting: According to the vendor, Website to Mailbox allows users to reach out to website visitors who have not provided their contact information by retargeting them with physical mail pieces. Users can increase credibility and engagement by utilizing direct mail as a communication channel.

Zapier Integration: The vendor claims that users can connect Website to Mailbox with other applications and automate workflows using Zapier. They can sync data between different platforms to enhance the effectiveness of their retargeting campaigns.

Salesforce Integration: According to the vendor, users can streamline lead generation and follow-up processes by integrating Website to Mailbox with Salesforce CRM. They can utilize Salesforce data to enhance the targeting and personalization of their direct mail pieces.