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Webtrends Analytics

Webtrends Analytics

Overview

What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

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Recent Reviews

TrustRadius Insights

Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many …
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Webtrends Analytics Reviews

9 out of 10
January 26, 2017
We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools …
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Not recommended

1 out of 10
September 25, 2014
We used Webtrends until last month but we decided to move to to Google Analytics since we found a lot of restrictions with this product.
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Choose a different solution

1 out of 10
June 01, 2014
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they …
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Pricing

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What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Details

What is Webtrends Analytics?

Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.

Webtrends Analytics Features

  • Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
  • Supported: Configurable digital dashboards
  • Supported: Reports
  • Supported: Metrics and Dimensions
  • Supported: Administration
  • Supported: Path and Scenario Analysis
  • Supported: Unlimited Data Collection
  • Supported: Ad-Hoc Data Exploration
  • Supported: Extensive data export
  • Supported: Standard and customized analytics reporting

Webtrends Analytics Screenshots

Screenshot of 450+ out-of-box reports
Unlimited custom reports
Roll-up reports across domains
Out-of-box channel and market-specific reportsScreenshot of Unlimited dimensions
No processing time
Dynamic, on-the-fly segmentation
Create, save and share custom views, measures and segmentsScreenshot of Unlimited custom dashboards
Key metrics, trends, demographics, geo maps, word clouds and more
Drill-throughs to connected reports

Webtrends Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry

Frequently Asked Questions

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 are common alternatives for Webtrends Analytics.

Reviewers rate Implementation Rating highest, with a score of 9.9.

The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(67)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.

Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.

In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.

The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.

Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.

Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.

Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.

Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.

Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.

Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.

Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.

Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Chaim (Daniel) Arnstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Webtrends is used on a department by department basis. In most cases, the requirement is simply to gauge the effectiveness of the web site by measuring the number of visitors visiting the web site, and comparing usage month over month. Some of the newer implementations use Smart Tags rather than log files, and drill down deeper into how the web site is being used.
  • In terms of simple web site usage, Webtrends is excellent at showing increasing or decreasing usage month over month.
  • Webtrends is very good at showing what pages of the web site are getting the most usage, what are the most successful downloads
  • Webtrends is also very good at showing the geographic location of the clients. It is pretty good at showing what organizations the clients belong to as well.
  • For Webtrends on Premises, Memory usage is a big problem. And even powerful servers with copious amounts of physical memory - does not help for Webtrends
  • There doesn't seem to be an upgrade path for Webtrends on Premises. It is stuck at version 9.2b, and there are currently no plans to upgrade. Companies that want the latest features must instead use the hosted version, Webtrends on Demand. Companies may save on salaries, but they will need to pay Webtrends lots of money, if they are big users of the software.
  • Webtrends for SharePoint requires a Professional Services contract to do properly - Webtrends does not share the documentation. Some of the other add-ons have the same, or similar, issue.
Scenarios
1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment.
2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay.
3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises.
Questions to Ask
1. What are you trying to accomplish?
2. Can you place a dollar value on the benefit that you expect/need from Webtrends?
3.Can you live with Webtrends running SaaS?
  • Increased Web Site effectiveness, for both internal employee websites, as well as external customer facing web sites.
Have not use Webtrends competitors
1. Existing investment
2. Our customer - the different businesses who use Webtrends reports - satisfaction.
No
Webtrends has trouble competing within the corporation for resources, and the company did not feel that Webtrends is important enough to pay for 7 X 24 coverage.
The Webtrends Support Engineers are expert at what they do, and we get to speak to someone on the support team quickly. They provide great solutions when available, and when there is no solution, which can happen, they describe work-arounds.
No
When we migrated from Webtrends 7.5 to Webtrends 8.7d, we were able to do it ourselves because the Support Team provided us with the information that we needed in order to make the necessary changes to the SQL Server Database. Without that, we would have had to use their Professional Services team.
  • Creating a new Data Source
  • Creating a new Report Profile
  • Creating a new Smart Data Tag Data Source
  • Assigning custom roles / permissions to Webtrends resources
  • Drilling down to see what a particular visitor has done.
No
Memory issues. Lack of upgrade path for necessary functionality in the Webtrends on Premises production.
Score 1 out of 10
Vetted Review
Verified User
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they do analytics is behind the times. While it was used Globally, we have had many issues getting the business to get into the tool to really use it.
  • Content groupings were a nice way to see groups of content (all cart pages, all product detail pages, etc); but this is available on most analytics systems
  • Historical reporting -- if you don't know exactly what you want to measure, you are out of luck. So, for example, if sales suddenly go up and you need to understand why, but you didn't have a report set up for sales by geography/sales by campaign/sales by promo code/sales by whatever (IP address for fraud, etc) you are out of luck. You can do a look back of 30-60 days, but it takes a significant amount of time to pull those reports. This is especially important when you're trying to trouble shoot issues -- maybe sales by browser (because of a cart issue in a browser, for example) is something you need, but you don't know.
  • Consistency of account managers -- turnover at Webtrends is very high. Our company went through 8 account managers in 2 years. Every new account manager, you have to start over.
  • Time to load data -- refreshes only every 12 hours. I need at least near-real time data. They do have Streams now which gives you real time data, but not on everything.
Adobe Analytics (formerly Omniture) is by far best in class. Even their Marketing Summit goes above and beyond. Google Analytics is actually a solid choice as well -- the free version is fine if you have less than 10,000,000 "hits" a month, otherwise sampling hits. Premium allows for many other tools too -- Big Query being a huge benefit. You also don't have sampled data with the Premium version.
  • Unfortunately, it has had all negative impacts. We miss fraud transactions. We miss broken links. We aren't able to get users to get into the interface because the user experience is poor.
  • Even setting up a new report is a bad experience, even for seasoned analysts. It is no less than 5 steps -- and they aren't in the same area. You have to remember to add dimensions in one spot, activate them in another, set up the report, activate it somewhere else, then add it to the profile you want to use. Then you have to wait 12 hours to see if it worked -- and if not, you have start over.
  • Google Analytics,Adobe Analytics
We have moved away from Webtrends.
We are not renewing Webtrends.
Yes
Because it is necessary to get anything done
The support team (calling into the support line) is very knowledgeable and friendly. The issue is that you have to call in so often.
Yes
No
When having an issue setting up reports, the support team (not our account manager, whom ignored us) was very friendly and worked diligently trying multiple things to get our issues resolved. They unfortunate thing was that it was something that should have been very simple -- but it wasn't. I am grateful the team was there to help.
  • Pulling overall dashboard (basic) metrics
  • Setting up a new report- several steps on several different pages that aren't linked to each other
  • Waiting for data to populate and the lack of historical data in New reports
  • determining which dimensions are being used be which reports
No
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support.
Mitchell Teixeira | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used Webtrends On Premises with SDC and Tag Builder to analyze B2B, B2C and local government websites. Typically it is used by a several departments to determine the effectiveness of their outreach. It provides an alternative to 'free' web analytics tools and other paid hosted WA tools.
  • Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
  • Great control over custom reports, custom dimensions and metrics
  • Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
  • Requires careful setup and planning during implementation
  • If using web server logs, you're able to re-analyze historical data - but it takes time and careful planning/execution.
  • It would be great to have a fully implemented public test profile to send potential clients to see all the product's features
  • Wish it supported Microsoft HyperV virtualization. Last time I checked, only VMWare was supported for virtualization of on premises installations.
The On Premises product requires dedicated hardware and software resources. All versions require careful planning, setup and implementation to get reports which go beyond hits and visits.
  • Positive: internal user education and awareness improved once a complete implementation was done.
  • Solved many site navigation mysteries.
  • Reduced marketer's guesswork because real visitor data intelligence was gleaned from new reports/analysis.
  • Adobe Analytics,Google Analytics
Webtrends as the pioneer WA tool from the early 90s stands tall among its competitors paid and free. Choose it when you need good product support from the vendor and you need flexibility for data collection methods.
  • Public relations
  • Marketing
  • Public outreach
  • Management
  • Social media
2
Server/hardware engineers for on-premises install/implementation

Software developer (javascript, html, jquery) for complete hosted or on-premises implementation and enhancements
  • Determine inbound traffic sources and keywords
  • Determine customer path to desired information
  • Determine website usage / validate outreach efforts
  • Validate website availability around the clock from local and international traffic sources.
  • Find and diagnose previously unrecognized website usability issues and underlying database/ERP flaws.
  • Developed a lightweight non-Javascript hybrid method of website traffic and revenue analysis using WT on-premises product.
  • Enhance data collection and reporting using custom reports, funnel analysis, content grouping features
Good product support except for lack of HyperV support. Flexible data collection and reporting capability.
Yes
An older, poorly configured Webtrends installation.
  • Prior Experience with the Product
The client(s) had already committed to the product.
Ensure there is a real internal need for all the power Webtrends offers. Many installations may not need all its power and features nor have the resources to action upon insights gained.
  • Implemented in-house
Yes
  • Planning, setup/installation, tagging, go-live, ongoing maintenance
  • Study site structure and reporting needs.
  • Determine hardware requirements and configuration, network visibility of collection server, analysis server, etc.
  • tag website appropriately and test in a private environment if possible
  • Launch/re-launch tagged website and begin analysis of data collected
  • Refine tagging, data collection and report configuration as needed to correct errors, allow for new scenarios, etc.
Change management was a minor issue with the implementation
It can be tricky to ensure IT physically tags each and every page of the website to ensure tagging compliance/data quality. Recommend using "include" files, tag management tools, etc. to reduce how often active site code must be touched.
  • Determining how to correct previous installation vendor's assumptions and errors
  • Educating IT about the need to ensure good data quality
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
  • Online training
  • In-person training
  • Self-taught
The instructor was well informed and there were lots of hands-on labs.
You can watch the online training over and over as needed.
It is essential to do a test implementation after receiving training. You need this to validate your ideas and setup.
Because of the power available in this tool, configuration can be intense and involved. This should not be a surprise to customers expecting powerful insights.
Careful planning and a test implementation to validate setup and ensure that resulting reports are what were expected.
Some - we have done small customizations to the interface
It is possible to add company logos and to streamline (hide) access to certain functionality for less sophisticated users. It is possible to analyze multiple websites (profiles) if the correct licensing is purchased. Pay attention to page views when purchasing the license.
Yes - we have added extensive custom code
With careful setup on the website server-side code it was possible to build a fast, lightweight site analysis for hourly traffic and product revenue reporting.
Yes
to guarantee that real help can be accessed in a timely manner
Most of the time even highly complex issues are handled on the same call. I want to cite one support rep, Marlo, by name because he is phenomenally through and a product expert. When he answered my calls I felt better immediately.
Yes
Back in the old days, yes there were many issues - handled one by one. But recent versions are robust and fast 'out of the box'.
When I needed to roll back an installation when we tried to install the product on an unsupported platform despite having better guidance. They got us back to a running solution in a very short time without belittling us.
  • Custom product and campaign code lookups, query string substitution, custom reports
  • Funnel / scenario analysis (if the funnel is well defined to begin with!)
  • Data export (XLS, CSV)
  • Technical expertise is required when implementing this product to the fullest extent of its capabilities. Don't be fooled by "pros" who have never implemented it before and don't underestimate implementation schedules, tagging requirements.
  • Less technical users will need guidance from those well-versed in using the product reports interface
There's always room for improvement, but the power and flexibility is undeniable.
There's always room for improvement. Stay on top of your rep or use a reseller to help you get a license.
Excellent support to get up and running and stay running.
It is possible to analyze multiple websites (profiles) if the correct licensing is purchased. Pay attention to total page views when purchasing the license. It can be costly and time-consuming to add additional page views to the on-premises version if you run out of page views.
Yes
Generally everything goes well with careful planning and execution. Contact support first if you need to upgrade across multiple versions (like jumping from v6 to v9).
Surprise... Don't try on-premises if you're not running real hardware or VMWare. HyperV is not supported unfortunately.


  • To get to a supported version of the product running on supported hardware
  • To get new features/functionality
  • Faster analysis runs
  • More sophisticated sementation without reanalysis
Yes
to get more reporting features, scenario analysis, custom reporting, ecommerce reporting

The change went well, but internal users needed training on the new reports.
Yes
to gain access to new features, segementation capabilities, social media reporting, cross-device tracking
Matthew Koppel | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • First and foremost, the customer service for Webtrends is excellent. Even if my name is not on the account, they will go out of their way to make sure everything is coded properly. Plus, they have a very active social media team that looks to answer small questions quickly that pop up on Twitter.
  • Implementation of Webtrends is a rather easy process for the basics. Compared to Omniture, I would say it takes about half the time.
  • I'm a big fan of the URL generator. When trafficking digital media, generating URLs can be a real pain and the generator is far better than anything for Google Analytics or Omniture.
  • Over the years, they have greatly improved the UX and UI of the system. It used to look more like an IT tool than a Business Intelligence tool. Now, I feel that it can operate as both.
  • Functionality is dependent upon implementation. If an IT department is in charge of implementation, then they will not be looking for the same things that a marketer needs.
  • Certain clients have required that I and my staff have to be on their network in order to access Webtrends. Accessing via a VPN connection can slow down the data download process.
  • Like all web analytics platforms, generating custom reports with multiple variables can effect the data output. I have found that the limit on Webtrends for a good pull is three dimensions. (I then have to go back and merge the data sets on my own.)
  • I would love for greater level of integration with adservers like DART or Atlas. If I could line up cookie level logs on the analytics and adserver, I could execute much deeper attribution and better QA.
  • Webtrends has had a negative impact on my business objectives because most people are not familiar with the tool when they come on to my teams. Start up on projects can be slow as a result. I even find myself speaking to junior analysts in terms of Google Analytics in order to teach them.
  • Once the product is installed and ready to go, Webtrends is consistent and offers clean data that can easily be distributed throughout the organization. Scheduling report distributions is a breeze and can satisfy all types of job functions' data needs.
  • The strongest positive impact lies in the fact that using a properly set up Webtrends helps make digital advertising campaigns better. From a QA stance, I can see if a click through URL isn't set up properly. From an optimization point of view, I can see which creative and placements are driving the most conversions. This allows me to make smarter media and creative investments for my clients.
Once an analytics platform is in place on a client's site, I am loathe to switch. There's little justification (other than budget) to leave Webtrends.

The factor that would force me to switch is familiarity. Many more web analysts know and understand Google Analytics and Omniture. If a big redesign is coming up and the analytics staff is increasing, deployment time can be a real issue. Training new staff on Webtrends can slow down this process. However, it should be noted that because of their excellent customer service an individual can get lots of help on the learning curve.
It all depends on the colleague's function.

If the colleague is in marketing like me: I do most of my reporting through Tableau now, and Google Analytics allows me to pull the data directly into the program without downloading to an Excel file first. This is a big issue for me. If Webtrends can get themselves included on Tableau, I would be more apt to recommend it.

If the colleague is in IT, I would recommend with the caveat that they have to be flexible and talk to the other portions of their organization to ensure that reporting is optimized for all departments.

If the colleague is in finance, I would say that it's a good investment from the customer service standpoint. Omniture tends to be more expensive (Google Analytics Premium is definitely more expensive) so you need to see how your organization is going to use the information. Sometimes a business only needs the free version of Google Analytics, the work is not data intensive at that point and it's not worth the money.
3
We are all in the Analytics and Insights department. Our clients, on the other hand, have marketers and IT team members using the Webtrends product.
3
A more than basic knowledge of web analytics is required to operate Webtrends. From a marketing point of view, you need to have someone who understands the basics of different types of code (flash, html5, etc.) as well as how a digital advertising campaign works. Even though the customer service for Webtrends is great, you still need a team member who can generate a few lines of code on her own in a jam.
  • Reliable data. There is no sampling like the free Google Analytics.
  • Security. If data security is a concern at your organization, Webtrends is a great resource.
  • Quality Assurance. From site functionality to campaign health, Webtrends enables an organization to ensure optimal performance.
  • We track ad server data and web trends data simultaneously to ensure that our ad server is not over reporting clicks, thus saving us money and increasing efficiency.
  • I'd love for deeper integration in Facebook apps; however, this is more dependent on Facebook's willingness than Webtrends.
Yes
I don't usually get to make that decision. But, depending on the organization I am working and their proficiency, I recommend it.
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media.
No
As I mentioned earlier, I went on to Twitter to ask a Webtrends question to my analytics network of friends. Webtrends themselves responded and helped me get the code I needed to get my client's site up and running. Other analytics services just don't do that.

I greatly appreciate the fact that they have employees out on social media looking to help customers. What's even better about this is the fact that my name wasn't on the account and they were still willing to help. That is the best type of customer service I have encountered.
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