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Webtrends Analytics

Webtrends Analytics

Overview

What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

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Recent Reviews

TrustRadius Insights

Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many …
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TrustRadius Insights
TrustRadius Insights

Webtrends Analytics Reviews

9 out of 10
January 26, 2017
We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools …
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Not recommended

1 out of 10
September 25, 2014
We used Webtrends until last month but we decided to move to to Google Analytics since we found a lot of restrictions with this product.
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Choose a different solution

1 out of 10
June 01, 2014
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they …
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Pricing

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Webtrends Analytics

Webtrends Analytics

N/A
Unavailable

What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Smartlook

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Product Details

What is Webtrends Analytics?

Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.

Webtrends Analytics Features

  • Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
  • Supported: Configurable digital dashboards
  • Supported: Reports
  • Supported: Metrics and Dimensions
  • Supported: Administration
  • Supported: Path and Scenario Analysis
  • Supported: Unlimited Data Collection
  • Supported: Ad-Hoc Data Exploration
  • Supported: Extensive data export
  • Supported: Standard and customized analytics reporting

Webtrends Analytics Screenshots

Screenshot of 450+ out-of-box reports Unlimited custom reports Roll-up reports across domains Out-of-box channel and market-specific reportsScreenshot of Unlimited dimensions No processing time Dynamic, on-the-fly segmentation Create, save and share custom views, measures and segmentsScreenshot of Unlimited custom dashboards Key metrics, trends, demographics, geo maps, word clouds and more Drill-throughs to connected reports

Webtrends Analytics Integrations

Webtrends Analytics Competitors

Webtrends Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry

Webtrends Analytics Downloadables

Frequently Asked Questions

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 are common alternatives for Webtrends Analytics.

Reviewers rate Implementation Rating highest, with a score of 9.9.

The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(67)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.

Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.

In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.

The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.

Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.

Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.

Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.

Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.

Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.

Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.

Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.

Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.

Attribute Ratings

Reviews

(1-25 of 30)
Companies can't remove reviews or game the system. Here's why
May 21, 2018

Webtrends - Competing with GA is a tough sell

Verified User
Employee in Marketing
Retail Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Webtrends analytics is an analytical tool I would strongly recommend to companies that are at the enterprise level as there are more affordable and robust solutions such as Google Analytics that does not charge a fee. (That is until your website receives an amount of traffic that exceeds their free version).
April 19, 2018

WebTrends Analytics On Premises - A Workhorse, Not a Ferrari

Mary Kay Scott | TrustRadius Reviewer
Mary Kay Scott
Web Developer III
USAC (Telecommunications, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend

I am more familiar with WebTrends than with Google Analytics, and I prefer its custom report creation capabilities. We still need to analyze raw log files occasionally, and having WebTrends on premises allows us to do that. With WebTrends, we own our data, and keep it onsite, unlike with Google Analytics.

Google Analytics is capable of showing live site visits, which our end users love. It is also easier for the users to do basic tasks in -- they find the WebTrends interface too confusing. User management is easier in Google Analytics than it is in WebTrends.

March 29, 2018

Wishing I could go back to Webtrends

Nathan Collins | TrustRadius Reviewer
Nathan Collins
CRM Analyst
Crain Communications Inc (Insurance, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Webtrends is great if you are looking for IP analyst web data without heavy levels of UI glut to interfere with your exploration of the data. We used Webtrends extensively to mine user behavior for our various webpages and to track referrals from the many clubs we manage. Tying this data back to other reports was very easy.
January 25, 2017

Webtrends Infinity Analytics - an honest review

Verified User
Analyst in Information Technology
Health, Wellness and Fitness Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It's well suited for most types of reporting that we do, whether that's ad-hoc reports, campaign reports, email reports, right up to monthly and quarterly reports that require dashboards. It also integrates with many other systems, including social media analytics. We are also customers of Webtrends Optimise (for A/B testing), and the segments and data from this also integrate with Webtrends Infinity - which is really handy. The only thing Webtrends can't do at the moment is to integrate with Hotjar.
April 29, 2015

Webtrends 8.5

Verified User
Project Manager in Information Technology
Non-Profit Organization Management Company, 51-200 employees
Score 2 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Our organization implemented Webtrends as software that we ran on our own servers, rather than as a service. This made the maintenance more cumbersome than necessary. I feel as though Webtrends has not been able to keep up with other web analytics services.
April 08, 2015

Webtrends Review from long experience

Chris Grant | TrustRadius Reviewer
Chris Grant
Associate Director of Analytics
Enlighten (Internet, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The drawback of not having on-the-fly segmenting and drill-downs makes the difference between a 7 and a 10 here. In another month, after I've worked with the new Webtrends Explore product, I'll come back and re-score this.

Other than that ....

The ability of the standard product to re-analyze back to 90 days is a huge differentiator.

If you want some really finely-honed filters, content groups, etc Webtrends probably has the flexibility to set them up exactly as you want, by configuring them in the UI. This is really Webtrends' strength - once you know what you want, you can almost always get it out of Webtrends, fix it in place, and get great insights.

Over time, Webtrends has added a lot of parameters to the data that its tag collects and you can do a lot with them. Webtrends' weakness, at this point, is that you have to do some thinking ahead for those finely focused reports. Of course, there are zillions of out of the box reports that area ready to go.

Also, if you won't accept the usual SaaS model where your data is held elsewhere, Webtrends Analytics On Premises is just about the only thing out there that has any power. Ditto for needing to re-analyze data going really far back, or analyzing server log data.

If you don't have a lot of IS support, meaning the ability to create code changes in the site when you want to change some of the configurations, Webtrends' smart tag and the many options in the admin UI can save you. (Don't let tag management vendors make you think that you won't still need IS all the time. You may not need IS per se, but you will need a technically savvy person to run the tag management!)
March 18, 2015

The promise of a powerful analytics tool which was deceiving

Matthieu Dejardins | TrustRadius Reviewer
Matthieu Dejardins
Head of Web Analytics & Testing
Founders Network (Internet, 1-10 employees)
Score 3 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The analytics only includes a single depth of visits (you need Visitor Data Mart for multiple visits). Also, the depth of action analysis is limited to single action (you need Visitor Data Mart for multi-actions). Moreover, the depth of visitor knowledge is limited (you need Visitor Data Mart for deep and/or lifetime). Lastly the visitor segmentation has to be predefined (you need Visitor Data Mart so it's dynamic and real-time). In the end, you only have a basic site measurement with a view on key metrics and custom reports.
September 25, 2014

Not recommended

Verified User
Analyst in Marketing
Insurance Company, 201-500 employees
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Compared to Coremetrics or Google Analytics, I definitely would not recommend as Webtrends is much more complicated to use and less flexible.
June 03, 2014

Webtrends - The Good, The Bad, and the Ugly

Chaim (Daniel) Arnstein | TrustRadius Reviewer
Chaim (Daniel) Arnstein
Consultant (6+ Years) Sr. Systems Analyst - VP (7 Years)
Citigroup (Financial Services, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Scenarios
1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment.
2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay.
3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises.
Questions to Ask
1. What are you trying to accomplish?
2. Can you place a dollar value on the benefit that you expect/need from Webtrends?
3.Can you live with Webtrends running SaaS?
June 01, 2014

Choose a different solution

Verified User
Analyst in Other
Marketing and Advertising Company, 10,001+ employees
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Adobe Analytics (formerly Omniture) is by far best in class. Even their Marketing Summit goes above and beyond. Google Analytics is actually a solid choice as well -- the free version is fine if you have less than 10,000,000 "hits" a month, otherwise sampling hits. Premium allows for many other tools too -- Big Query being a huge benefit. You also don't have sampled data with the Premium version.
May 21, 2014

Engaging Metrics and Users

Verified User
Consultant in Other
Design Company, 501-1000 employees
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Recommend
What type of business requirements and questions are you trying to answer, typically if it is too dynamic and requires too many relationships I'd cautiously review KPI implementation to see potential bottle necks.
May 08, 2014

Webtrends: Falling behind in analytics world

Adam Waddington | TrustRadius Reviewer
Adam Waddington
Solution Engineer
Getty Images (Information Technology and Services, 51-200 employees)
Score 5 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It all depends on the users. For power users who know how to implement and tweak the tool to work for their needs, it is a great option because you save time and money by building something truly to suite your needs. However, for general users (like marketing analysts), other tools may be easier to learn.
December 11, 2013

Webtrends Analytics 10 - Don't Rush into It...Weigh All Options First

Lindsay Buescher | TrustRadius Reviewer
Lindsay Buescher
Senior Manager, Analytics
Carat USA (501-1000 employees)
Score 5 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would ask who their client is, what their objectives are and what type of data they are most interested in analyzing. Also, how tight of turnarounds do you have? Webtrends needs a LONG time to turn complex projects around, especially if you are thinking about multi-touch attribution -> forget about it if you need anything less than 6 months.
December 11, 2013

Powerful Software...Weak User Support and Assistance.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 51-200 employees
Score 4 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Make sure your end goals can be accomplished with this software. If it doesn't do what you need it to do, it isn't worth trying. Ask for previous examples from Webtrends and ask that the parameters be duplicated for your needs so you don't go through the headache of starting from scratch. I would also recommend that users of new accounts with Webtrends ask more questions up front than they feel are needed to complete the job. You would rather start out knowing as much as you can about what needs to happen before you commence using it and not get into unanswerable questions later down the process.
December 11, 2013

Great Customer Service and an Okay Product

Matthew Koppel | TrustRadius Reviewer
Matthew Koppel
Analytics and Insights Supervisor
Havas Worldwide (10,001+ employees)
Score 4 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It all depends on the colleague's function.

If the colleague is in marketing like me: I do most of my reporting through Tableau now, and Google Analytics allows me to pull the data directly into the program without downloading to an Excel file first. This is a big issue for me. If Webtrends can get themselves included on Tableau, I would be more apt to recommend it.

If the colleague is in IT, I would recommend with the caveat that they have to be flexible and talk to the other portions of their organization to ensure that reporting is optimized for all departments.

If the colleague is in finance, I would say that it's a good investment from the customer service standpoint. Omniture tends to be more expensive (Google Analytics Premium is definitely more expensive) so you need to see how your organization is going to use the information. Sometimes a business only needs the free version of Google Analytics, the work is not data intensive at that point and it's not worth the money.
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