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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many …
Overview
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is Webtrends Analytics?
Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.
Webtrends Analytics Features
- Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
- Supported: Configurable digital dashboards
- Supported: Reports
- Supported: Metrics and Dimensions
- Supported: Administration
- Supported: Path and Scenario Analysis
- Supported: Unlimited Data Collection
- Supported: Ad-Hoc Data Exploration
- Supported: Extensive data export
- Supported: Standard and customized analytics reporting
Webtrends Analytics Screenshots
Webtrends Analytics Integrations
Webtrends Analytics Competitors
Webtrends Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry |
Webtrends Analytics Downloadables
Frequently Asked Questions
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 are common alternatives for Webtrends Analytics.
Reviewers rate Implementation Rating highest, with a score of 9.9.
The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.
Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.
In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.
The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.
Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.
Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.
Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.
Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.
Attribute Ratings
Reviews
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June 03, 2014
Webtrends - The Good, The Bad, and the Ugly
Score 7 out of 10
Vetted Review
Verified User
Webtrends is used on a department by department basis. In most cases, the requirement is simply to gauge the effectiveness of the web site by measuring the number of visitors visiting the web site, and comparing usage month over month. Some of the newer implementations use Smart Tags rather than log files, and drill down deeper into how the web site is being used.
- In terms of simple web site usage, Webtrends is excellent at showing increasing or decreasing usage month over month.
- Webtrends is very good at showing what pages of the web site are getting the most usage, what are the most successful downloads
- Webtrends is also very good at showing the geographic location of the clients. It is pretty good at showing what organizations the clients belong to as well.
- For Webtrends on Premises, Memory usage is a big problem. And even powerful servers with copious amounts of physical memory - does not help for Webtrends
- There doesn't seem to be an upgrade path for Webtrends on Premises. It is stuck at version 9.2b, and there are currently no plans to upgrade. Companies that want the latest features must instead use the hosted version, Webtrends on Demand. Companies may save on salaries, but they will need to pay Webtrends lots of money, if they are big users of the software.
- Webtrends for SharePoint requires a Professional Services contract to do properly - Webtrends does not share the documentation. Some of the other add-ons have the same, or similar, issue.
- Increased Web Site effectiveness, for both internal employee websites, as well as external customer facing web sites.
Have not use Webtrends competitors
No
Webtrends has trouble competing within the corporation for resources, and the company did not feel that Webtrends is important enough to pay for 7 X 24 coverage.
No
When we migrated from Webtrends 7.5 to Webtrends 8.7d, we were able to do it ourselves because the Support Team provided us with the information that we needed in order to make the necessary changes to the SQL Server Database. Without that, we would have had to use their Professional Services team.
- Creating a new Data Source
- Creating a new Report Profile
- Creating a new Smart Data Tag Data Source
- Assigning custom roles / permissions to Webtrends resources
- Drilling down to see what a particular visitor has done.
No
June 01, 2014
Choose a different solution
Score 1 out of 10
Vetted Review
Verified User
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they do analytics is behind the times. While it was used Globally, we have had many issues getting the business to get into the tool to really use it.
- Content groupings were a nice way to see groups of content (all cart pages, all product detail pages, etc); but this is available on most analytics systems
- Historical reporting -- if you don't know exactly what you want to measure, you are out of luck. So, for example, if sales suddenly go up and you need to understand why, but you didn't have a report set up for sales by geography/sales by campaign/sales by promo code/sales by whatever (IP address for fraud, etc) you are out of luck. You can do a look back of 30-60 days, but it takes a significant amount of time to pull those reports. This is especially important when you're trying to trouble shoot issues -- maybe sales by browser (because of a cart issue in a browser, for example) is something you need, but you don't know.
- Consistency of account managers -- turnover at Webtrends is very high. Our company went through 8 account managers in 2 years. Every new account manager, you have to start over.
- Time to load data -- refreshes only every 12 hours. I need at least near-real time data. They do have Streams now which gives you real time data, but not on everything.
- Unfortunately, it has had all negative impacts. We miss fraud transactions. We miss broken links. We aren't able to get users to get into the interface because the user experience is poor.
- Even setting up a new report is a bad experience, even for seasoned analysts. It is no less than 5 steps -- and they aren't in the same area. You have to remember to add dimensions in one spot, activate them in another, set up the report, activate it somewhere else, then add it to the profile you want to use. Then you have to wait 12 hours to see if it worked -- and if not, you have start over.
- Google Analytics,Adobe Analytics
We have moved away from Webtrends.
Yes
Because it is necessary to get anything done
Yes
No
When having an issue setting up reports, the support team (not our account manager, whom ignored us) was very friendly and worked diligently trying multiple things to get our issues resolved. They unfortunate thing was that it was something that should have been very simple -- but it wasn't. I am grateful the team was there to help.
- Pulling overall dashboard (basic) metrics
- Setting up a new report- several steps on several different pages that aren't linked to each other
- Waiting for data to populate and the lack of historical data in New reports
- determining which dimensions are being used be which reports
No