WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix. - A Flexible and Nimble Open Platform for Enterprise Data AnalyticsWebtrends provides a platform that can accept any number of custom variables and can be adapted to fulfill a variety of business needs. Segmentation, purchase funnel, scenarios, dropoff and bounce rate are effective. Webtrends 10 integrates analytics data with 3rd party data including app stores, Facebook, Twitter and YouTube. This provides a compelling case for programs that require insight into these data.,Webtrends is not great at providing statistical data for analysis. You need to enable Log File Delivery or create an analysis export to perform this. This could theoretically be done with Streams. Webtrends has difficulty identifying multi-visit users due to the inherent fragility of cookie-based tracking. Webtrends Analytics does not provide Pathing capabilities for segments, only for the aggregate. However, this can be worked around with Scenario functionality selectively fired by a tag management system. Segmentation by high-cardinality parameters tends to cause issues with table limits. Even after scrubbing and scrutinizing data, we commonly see up of 10K rows per dimension. Due to this, we use Webtrends Analytics to roll up data into larger segments and export all of our log data into our database for heavy duty number crunching.,Webtrends is able to identify the source of each visit and create reporting on user behavior. We're able to attribute activity from a variety of sources to determine effectiveness. The REST API is invaluable for pulling large volumes of trended data to identify where notable events occur. Streams provides ROI by providing immediate visibility into site activity, for any level of granularity that you're collecting in the Analytics product, without impacting the user experience. We're using this to create a proactive Care response team as well as resolve product issues remotely within seconds of it occurring on the site, so we can save customers from abandoning while they're still on the site.,9,8,20,2,Webtrends is used to identify segments of our traffic and report on each segment. so we are able to determine what is drawing interest within each segment of our visit population. Webtrends Streams allows us to identify issues on the site, as well as identify individual users who are encountering issues, so we can proactively reach out to them.,,,Vendor implemented Implemented in-house,10,Online training In-person training Self-taught,7,9,It can be done, especially by someone with experience with analytics. For a beginner, the tool is complex enough that it's (significantly) more time effective to get outside training.,If you work with custom data integrations, you'll likely be updating the analytics code on a monthly basis. The pace of change increases with data requirements, so a tag management platform to accommodate this is highly recommended.,No,9,8,10,8,Responsys. Hootsuite. Facebook. Twitter. DoubleClick. App stores. Proprietary data stores. Enterprise Data Warehouse.,,,We negotiate package deals primarily. It's easier to gain leverage to secure discounts when shopping for multiple products from the same vendor.On-premise version not as strong as SaaS product.It effectively measures transactions on the site. Currently, we measure primarily basic metrics such as visitors and site visits. We haven’t formalized a reporting/call to action for the data yet: It’s one of our biggest initiatives this year. Once the proper KPIs are established, it will provide the metrics to support the KPIs,It does not provide real time monitoring. We typically can look at data about 48 hours after it has occurred. This matters specifically for campaigns and for troubleshooting the site. The On Premises solution is not as robust as the On Demand solution which our security department is hesitant to use. The On Premise version has fewer of the innovations than On Demand, including integration with Sharepoint, Spaces, and social media. We are a health insurance company, so we are always cautious about releasing Protected Health Information (PHI). Since we are highly regulated, the consequences of a privacy breach are pretty severe, so we tend to be very conservative when sending data outside of our data environment. Being On Demand means are sending log files through the cloud which may or may not include PHI.,9,We have yet to tie our metrics to KPIs or ROIs,5,3,Measurement of the site: determining things like page views, visits, visitors, etc. Monitoring of member activity to drive improvements on high traffic areas Eventually, measure conversion through our new sales portal,9,No,Don't know,9,Online training,10,7,No,10,8,9,9,Yes, Microsoft Dynamics and KBMG. KBMG ( is a marketing and analytics consultant we work with, and it would be nice to be able to integrate with their analytics platform.,N/A I was not involved with WebTrends at the timeExpensive and didn't do what we needed.It allows you to customize reporting based on customer channel. The reporting had the ability to give a visual representation and not just numbers.,Less campaign insight. No heat maps. No ability to do reporting based on several factors such as: did they receive an email from us, but then go to an affiliate site - where they ultimately made the purchase. (No campaign attribution). The product was quite expensive and did not do some of the critical things we needed. It was just not a good fit for us.,Ability to see more detailed reporting in regarding traffic and traffic sources.,1,6,2,2,To see insight into the metrics of the website. Where were we losing customers, the purchase funnel, bounce rate, and seeing how marketing campaigns were effective.,,,Implemented in-house,10,Online training Self-taught,10,It was very easy. They also had videos and how-to's.,There was some configuration for the reporting. The ability to form the reports that would give me the data I needed. However, once that was complete - I just ran the report when I needed the updated data.,No,10,7,10,10,,,If you are looking at an analytics suite, I would identify all of the items you want to track and be able to do within a platform. I would start with Google Analytics, as that is a free software. If you have basic metrics, try Google Analytics and then maybe adding a third party app like Crazy Egg for a heatmap on your site. Some companies don't need all of the bells and whistles that Omniture or Webrends can give. So be sure to identify your needs.
Webtrends Analytics
63 Ratings
Score 7.3 out of 101
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Webtrends Analytics Reviews

Webtrends Analytics
63 Ratings
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Score 7.3 out of 101

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The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
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About Webtrends Analytics

Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.

Webtrends Analytics Features

Has featureMulti-Channel Measurement across social, mobile, web and SharePoint
Has featureConfigurable digital dashboards
Has featureReports
Has featureMetrics and Dimensions
Has featureAdministration
Has featurePath and Scenario Analysis
Has featureUnlimited Data Collection
Has featureAd-Hoc Data Exploration
Has featureExtensive data export
Has featureStandard and customized analytics reporting

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Webtrends Analytics Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Blackberry