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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many …
Overview
What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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What is Webtrends Analytics?
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Webtrends Analytics?
Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.
Webtrends Analytics Features
- Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
- Supported: Configurable digital dashboards
- Supported: Reports
- Supported: Metrics and Dimensions
- Supported: Administration
- Supported: Path and Scenario Analysis
- Supported: Unlimited Data Collection
- Supported: Ad-Hoc Data Exploration
- Supported: Extensive data export
- Supported: Standard and customized analytics reporting
Webtrends Analytics Screenshots
Webtrends Analytics Integrations
Webtrends Analytics Competitors
Webtrends Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry |
Webtrends Analytics Downloadables
Frequently Asked Questions
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 are common alternatives for Webtrends Analytics.
Reviewers rate Implementation Rating highest, with a score of 9.9.
The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.
Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.
In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.
The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.
Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.
Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.
Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.
Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.
Attribute Ratings
Reviews
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Score 9 out of 10
Vetted Review
Verified User
We used Webtrends On Premises with SDC and Tag Builder to analyze B2B, B2C and local government websites. Typically it is used by a several departments to determine the effectiveness of their outreach. It provides an alternative to 'free' web analytics tools and other paid hosted WA tools.
- Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
- Great control over custom reports, custom dimensions and metrics
- Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
- Requires careful setup and planning during implementation
- If using web server logs, you're able to re-analyze historical data - but it takes time and careful planning/execution.
- It would be great to have a fully implemented public test profile to send potential clients to see all the product's features
- Wish it supported Microsoft HyperV virtualization. Last time I checked, only VMWare was supported for virtualization of on premises installations.
- Positive: internal user education and awareness improved once a complete implementation was done.
- Solved many site navigation mysteries.
- Reduced marketer's guesswork because real visitor data intelligence was gleaned from new reports/analysis.
- Adobe Analytics,Google Analytics
Webtrends as the pioneer WA tool from the early 90s stands tall among its competitors paid and free. Choose it when you need good product support from the vendor and you need flexibility for data collection methods.
- Public relations
- Marketing
- Public outreach
- Management
- Social media
2
Server/hardware engineers for on-premises install/implementation
Software developer (javascript, html, jquery) for complete hosted or on-premises implementation and enhancements
Software developer (javascript, html, jquery) for complete hosted or on-premises implementation and enhancements
- Determine inbound traffic sources and keywords
- Determine customer path to desired information
- Determine website usage / validate outreach efforts
- Validate website availability around the clock from local and international traffic sources.
- Find and diagnose previously unrecognized website usability issues and underlying database/ERP flaws.
- Developed a lightweight non-Javascript hybrid method of website traffic and revenue analysis using WT on-premises product.
- Enhance data collection and reporting using custom reports, funnel analysis, content grouping features
Yes
An older, poorly configured Webtrends installation.
- Prior Experience with the Product
The client(s) had already committed to the product.
Ensure there is a real internal need for all the power Webtrends offers. Many installations may not need all its power and features nor have the resources to action upon insights gained.
- Implemented in-house
Yes
- Planning, setup/installation, tagging, go-live, ongoing maintenance
- Study site structure and reporting needs.
- Determine hardware requirements and configuration, network visibility of collection server, analysis server, etc.
- tag website appropriately and test in a private environment if possible
- Launch/re-launch tagged website and begin analysis of data collected
- Refine tagging, data collection and report configuration as needed to correct errors, allow for new scenarios, etc.
Change management was a minor issue with the implementation
It can be tricky to ensure IT physically tags each and every page of the website to ensure tagging compliance/data quality. Recommend using "include" files, tag management tools, etc. to reduce how often active site code must be touched.
- Determining how to correct previous installation vendor's assumptions and errors
- Educating IT about the need to ensure good data quality
- Online training
- In-person training
- Self-taught
It is essential to do a test implementation after receiving training. You need this to validate your ideas and setup.
Careful planning and a test implementation to validate setup and ensure that resulting reports are what were expected.
Some - we have done small customizations to the interface
It is possible to add company logos and to streamline (hide) access to certain functionality for less sophisticated users. It is possible to analyze multiple websites (profiles) if the correct licensing is purchased. Pay attention to page views when purchasing the license.
Yes - we have added extensive custom code
With careful setup on the website server-side code it was possible to build a fast, lightweight site analysis for hourly traffic and product revenue reporting.
Yes
to guarantee that real help can be accessed in a timely manner
Yes
Back in the old days, yes there were many issues - handled one by one. But recent versions are robust and fast 'out of the box'.
When I needed to roll back an installation when we tried to install the product on an unsupported platform despite having better guidance. They got us back to a running solution in a very short time without belittling us.
- Custom product and campaign code lookups, query string substitution, custom reports
- Funnel / scenario analysis (if the funnel is well defined to begin with!)
- Data export (XLS, CSV)
- Technical expertise is required when implementing this product to the fullest extent of its capabilities. Don't be fooled by "pros" who have never implemented it before and don't underestimate implementation schedules, tagging requirements.
- Less technical users will need guidance from those well-versed in using the product reports interface
It is possible to analyze multiple websites (profiles) if the correct licensing is purchased. Pay attention to total page views when purchasing the license. It can be costly and time-consuming to add additional page views to the on-premises version if you run out of page views.
Yes
Generally everything goes well with careful planning and execution. Contact support first if you need to upgrade across multiple versions (like jumping from v6 to v9).
Surprise... Don't try on-premises if you're not running real hardware or VMWare. HyperV is not supported unfortunately.
- To get to a supported version of the product running on supported hardware
- To get new features/functionality
- Faster analysis runs
- More sophisticated sementation without reanalysis
Yes
to get more reporting features, scenario analysis, custom reporting, ecommerce reporting
The change went well, but internal users needed training on the new reports.
The change went well, but internal users needed training on the new reports.
Yes
to gain access to new features, segementation capabilities, social media reporting, cross-device tracking