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Webtrends Optimize

Webtrends Optimize

Overview

What is Webtrends Optimize?

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

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Recent Reviews

TrustRadius Insights

Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and …
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Expert Platform

10 out of 10
March 30, 2016
Present in our Digital Site Optimisation function, Webtrends Optimize provides the capability to execute end-to-end AB/n and MVT testing …
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Review

9 out of 10
May 28, 2014
We utilised Webtrends Optimize to conduct A/B and MVT testing on various creative pieces with a view to improve conversion rates and ROI
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Pricing

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What is Webtrends Optimize?

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Webtrends Optimize?

Webtrends Optimize is designed to help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website & other digital assets with informed, data-driven decisions.

Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.

Webtrends Optimize Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Form fill analysis
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Unlimited Test, Targets, Personalisations, Experiments
  • Supported: Social Proof Engine
  • Supported: Fractional factorial MVT
  • Supported: Product Recommendations Engine
  • Supported: All features & tools available to all users as standard
  • Supported: Single-line JS Implementation
  • Supported: 100% Flicker-free testing
  • Supported: Third-party integrations eg. SessionCam
  • Supported: CDN Support
  • Supported: Asset Manager Hosting Service
  • Supported: Unlimited Users, Goals, Sub-domains etc.
  • Supported: Full-Service Optimisation Team

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settingsScreenshot of All experiments report - top level significance viewScreenshot of Specific experiment report - stabilisation chartScreenshot of Asset Manager - overviewScreenshot of Data import process - table mappingScreenshot of Specific experiment report - traffic and conversions chart

Webtrends Optimize Video

Very brief demo of the product

Webtrends Optimize Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll

Frequently Asked Questions

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

Optimizely Web Experimentation, VWO, and AB Tasty are common alternatives for Webtrends Optimize.

The most common users of Webtrends Optimize are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(28)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and personalization strategies. Users across various departments within organizations have leveraged the platform to find answers to specific business questions and optimize conversion rates. With its A/B testing and targeting capabilities, Webtrends Optimize allows users to test new creative ideas, de-risk projects through progressive roll out and throttling, and run A/B and MVT tests.

By using Webtrends Optimize, businesses can improve user experience and conversions on their websites. Marketers in the e-commerce industry have found this platform particularly useful in increasing overall website usage and conversions through personalized and tailored content. Additionally, it assists with managed services for complex AB and MVT experiments, enabling users to conduct A/B and MVT testing on various creative pieces to improve conversion rates and ROI.

One of the standout features of Webtrends Optimize is its flexibility and fast-moving nature, making it suitable for international teams with a central direction. The platform streamlines workflow by consolidating multiple work elements on one page, minimizing discrepancies. This makes it easier for teams to collaborate on test ideation, build, and continual optimization.

Overall, Webtrends Optimize is a powerful tool that supports businesses in improving their online presence by optimizing conversion rates, enhancing user experience, and delivering personalized content. Its capabilities in A/B testing and content targeting/tracking have been praised by users for preventing collusions and ensuring accurate results.

Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.

Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.

User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.

Inefficiencies in test set-up and reporting: Users have expressed dissatisfaction with the inability to configure multiple segments or targets within a single test, which has led to inefficiencies in both the initial setup of tests and generating comprehensive reports.

Lack of pre-configured integrations: Many reviewers find it inconvenient that the system does not offer pre-configured integrations with other data sources. This requires users to manually integrate external data client-side, adding an extra layer of complexity and potential errors.

High timeout rates: Several users have reported experiencing significantly higher timeout rates compared to other tools. This results in a substantial number of visitors being served default content instead of being included in the ongoing tests, leading to potentially skewed results and missed opportunities for optimization.

Webtrends Optimize offers comprehensive and powerful features for website optimization. Users highly recommend considering the managed service provided by Webtrends Optimize for maximum traction. They find it helpful and creative, offering valuable suggestions for optimization.

Users particularly appreciate the support and responsiveness of the Webtrends Optimize team. They consider them a partner rather than just a tool, showcasing their dedication to customer success.

Webtrends Optimize is commended for its ease of setup and use. Users find it user-friendly and highlight the helpful team that assists throughout the process. The platform offers a comprehensive suite of CRO tools, making it an excellent choice for AB testing and optimizing website performance.

To fully grasp the added value, users suggest exploring the extras that come with Webtrends Optimize. Additionally, they recommend reaching out to the account team at Webtrends Optimize to discuss specific needs and goals.

Users praise Webtrends Optimize's clarity in pricing, constant evolution, cost-effectiveness, and power. They mention positive experiences and feedback from others as reasons to give it a try.

In conclusion, users recommend Webtrends Optimize as a partner rather than just a tool for its exceptional support, ease of setup, comprehensive CRO tools, and constant innovation.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
October 17, 2013

Webtrends Optimize is OK

Score 1 out of 10
Vetted Review
Verified User
  • I used Webtrends to create various landing page and order form tests and felt pretty confident that the results I was getting were valid and projectable.
  • It's far more difficult to set up tests than, say, Optimizely, which makes one less inclined to use it for random, off-the-wall tests.
  • It's definitely worth the money. I'm not at liberty to give ROI, even anonymously, but I can definitively say that it was money well spent. I just think there are other systems that are money better spent.
In the interim, I've tried other solutions and find that Optimizely does what I need better.
As high as our hopes were, it was just an OK experience. Have gotten much better results with Optimizely in the time since.
4
Marketing and IT
2
IT staff
  • It was used to optimize an order form and home page.
No
n/a
Omniture: extreme feature set and integration with business intelligence and other systems. The problem was price. I was never able to convince management that the price tag was justified.
  • Implemented in-house
Implementation was pretty straightforward
  • Online training
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
PCI compliance
Yes
A 1% improvement is worth hundreds of thousands or even millions of dollars. Cheaping out and not getting premium support is pennywise and pound foolish.
no complaints.
The process of setting tests is just too clunky and counter-intuitive.
zero complaints. I'm not aware of it ever failing.
Zero complaints. It seemed to do its job quickly and accurately.
  • It's integrated with our CMS
Integration was a bit spotty in places. I understand that it's gotten better.
  • Business Intelligence
Yes, but our then-obsolete package was not well supported.
They were fine. Nothing extraordinary.
Not at liberty to discuss terms.
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