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Webtrends Optimize

Webtrends Optimize

Overview

What is Webtrends Optimize?

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

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Recent Reviews

TrustRadius Insights

Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and …
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Expert Platform

10 out of 10
March 30, 2016
Present in our Digital Site Optimisation function, Webtrends Optimize provides the capability to execute end-to-end AB/n and MVT testing …
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Review

9 out of 10
May 28, 2014
We utilised Webtrends Optimize to conduct A/B and MVT testing on various creative pieces with a view to improve conversion rates and ROI
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Pricing

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What is Webtrends Optimize?

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Webtrends Optimize?

Webtrends Optimize is designed to help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website & other digital assets with informed, data-driven decisions.

Webtrends Optimize's technology was created in 2000. The platform has come to provide full range of testing, analysis and personalisation tools & features, a selection of SDKs for Mobile app optimisation and various APIs. All of these features and tools are available to all Webtrends Optimize users as standard - which the vendor clarifies as meaning no paywalls or tiering, and no 'upgrades' required.

Webtrends Optimize Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Form fill analysis
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Unlimited Test, Targets, Personalisations, Experiments
  • Supported: Social Proof Engine
  • Supported: Fractional factorial MVT
  • Supported: Product Recommendations Engine
  • Supported: All features & tools available to all users as standard
  • Supported: Single-line JS Implementation
  • Supported: 100% Flicker-free testing
  • Supported: Third-party integrations eg. SessionCam
  • Supported: CDN Support
  • Supported: Asset Manager Hosting Service
  • Supported: Unlimited Users, Goals, Sub-domains etc.
  • Supported: Full-Service Optimisation Team

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settingsScreenshot of All experiments report - top level significance viewScreenshot of Specific experiment report - stabilisation chartScreenshot of Asset Manager - overviewScreenshot of Data import process - table mappingScreenshot of Specific experiment report - traffic and conversions chart

Webtrends Optimize Video

Very brief demo of the product

Webtrends Optimize Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll

Frequently Asked Questions

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

Optimizely Web Experimentation, VWO, and AB Tasty are common alternatives for Webtrends Optimize.

The most common users of Webtrends Optimize are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(28)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Webtrends Optimize has proven to be a valuable tool for businesses looking to shape and implement their online optimization and personalization strategies. Users across various departments within organizations have leveraged the platform to find answers to specific business questions and optimize conversion rates. With its A/B testing and targeting capabilities, Webtrends Optimize allows users to test new creative ideas, de-risk projects through progressive roll out and throttling, and run A/B and MVT tests.

By using Webtrends Optimize, businesses can improve user experience and conversions on their websites. Marketers in the e-commerce industry have found this platform particularly useful in increasing overall website usage and conversions through personalized and tailored content. Additionally, it assists with managed services for complex AB and MVT experiments, enabling users to conduct A/B and MVT testing on various creative pieces to improve conversion rates and ROI.

One of the standout features of Webtrends Optimize is its flexibility and fast-moving nature, making it suitable for international teams with a central direction. The platform streamlines workflow by consolidating multiple work elements on one page, minimizing discrepancies. This makes it easier for teams to collaborate on test ideation, build, and continual optimization.

Overall, Webtrends Optimize is a powerful tool that supports businesses in improving their online presence by optimizing conversion rates, enhancing user experience, and delivering personalized content. Its capabilities in A/B testing and content targeting/tracking have been praised by users for preventing collusions and ensuring accurate results.

Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.

Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.

User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.

Inefficiencies in test set-up and reporting: Users have expressed dissatisfaction with the inability to configure multiple segments or targets within a single test, which has led to inefficiencies in both the initial setup of tests and generating comprehensive reports.

Lack of pre-configured integrations: Many reviewers find it inconvenient that the system does not offer pre-configured integrations with other data sources. This requires users to manually integrate external data client-side, adding an extra layer of complexity and potential errors.

High timeout rates: Several users have reported experiencing significantly higher timeout rates compared to other tools. This results in a substantial number of visitors being served default content instead of being included in the ongoing tests, leading to potentially skewed results and missed opportunities for optimization.

Webtrends Optimize offers comprehensive and powerful features for website optimization. Users highly recommend considering the managed service provided by Webtrends Optimize for maximum traction. They find it helpful and creative, offering valuable suggestions for optimization.

Users particularly appreciate the support and responsiveness of the Webtrends Optimize team. They consider them a partner rather than just a tool, showcasing their dedication to customer success.

Webtrends Optimize is commended for its ease of setup and use. Users find it user-friendly and highlight the helpful team that assists throughout the process. The platform offers a comprehensive suite of CRO tools, making it an excellent choice for AB testing and optimizing website performance.

To fully grasp the added value, users suggest exploring the extras that come with Webtrends Optimize. Additionally, they recommend reaching out to the account team at Webtrends Optimize to discuss specific needs and goals.

Users praise Webtrends Optimize's clarity in pricing, constant evolution, cost-effectiveness, and power. They mention positive experiences and feedback from others as reasons to give it a try.

In conclusion, users recommend Webtrends Optimize as a partner rather than just a tool for its exceptional support, ease of setup, comprehensive CRO tools, and constant innovation.

Attribute Ratings

Reviews

(1-5 of 5)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Webtrends Optimize is a godsend for marketers working in e-commerce. It has helped increase overall usage web metrics of our website while allowing us to serve users with a more personalized and tailored content to increase conversions and ultimately help us make our sales goal for the year. The optimize solution offers a lot in regards to a/b testing for our marketing dept.
  • A/b Multivariate testing
  • Content personalization and tailoring to various customer segments
  • Variety of eCom optimization tools to increase sales and conversions
  • Bit of a learning curve in order to take full advantage of the suite
  • You may be missing out on the recommendations and full optimizations without a managed account
  • Can be costly to have the full range of service for your account
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
  • Can be costly to implement
  • Provided excellent personalization options for customers
  • Increased sales and ROI goals by 25% YoY in year 1
Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of you gets what you pay for is true as they are a market leader in the optimization space.
March 29, 2018

Webtrends Review

Stuart Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Webtrends were brought into our business to help shape and implement our online optimisation and personalisation strategy. The whole business is involved in working with Webtrends, but the account is managed by the e-commerce team and marketing. As even the smallest changes on a website can have a drastic effect on conversion rate, or the movement of customers through shopping funnels, we rarely make changes to the website without first running a test.
  • Helping shape our optimisation roadmap. If you've been working on a website for a long time sometimes you can't see the wood for the trees. Webtrends provides us with a fresh set of eyes and opinions, as well as a wealth of industry-wide E-commerce and UX knowledge.
  • They are excellent at hitting deadlines and providing accurate lead times. The account management team are really superb.
  • So far I haven't encountered any problems.
Well-suited: Don't make changes to your website based on assumptions, good ideas or customer feedback without first testing its impact on conversion rate.

Less appropriate: Testing is quicker with a lot of traffic. Don't waste time testing where there isn't any traffic.
  • Webtrends have had a positive impact on the bottom line, delivering an ROI within the first 9 months.
Webtrends, Qubit and Maxymiser were all excellent companies to work with. There's honestly not much between them in my experience. I selected Webtrends based on the quality of their consultants.
Andy G Teasdale | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Webtrends Optimize assists with a managed service that enables the provision of AB and MVT experiments which can often be complex.
  • Managed service.
  • Dedicated optimization consultants such as Cecilia Ercolani provide key points of contact which improve user confidence.
  • Development time can overrun.
It is much more powerful when used as an incremental testing tool rather than a large complex testing tool.
  • Allowed for experiments that lead to conversion uplifts.
Tim Bekir | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Various MVT and A/B testing has been used across our websites driven by our UK eCommence department.
  • Understand their customer needs
  • Research the localised market
  • Make recommendations
  • Work in a collaborative manner
  • Adhere to time scales
  • I would say some of the external tools to review test performance could be more intuitive
Optimization can be a complex area to understand. Webtrends Optimize broke down the tests in to an easy format to understand.
  • Test results lead to hard-coded development releases which has improved conversion by 20%
March 08, 2016

Helpful tool for CRO

Elisa Fratini | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Webtrends Optimize is being used by eBusiness department within the UX team in order to optimize the Convertion Rate and to do retargeting of 1:1 content
  • Great Consultancy service. The dedicated Optimization consultant is always available to help you with strategy, creative and implementation
  • In-depth analysis reports.
  • Intuitive user interface
  • To force the experiment once it's live sometimes is time consuming because the clear-cookies Button is not enough
The solution is well suited when the internal organization is understaffed because they support you on testing Roadmap definition and to exploit all the feature of the tool to reach business goals
  • We reached lift on booking confirmations thanks to specific A/b testing
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