Name: Webtrends Social
Rating: 5 (8 reviews)
Author: Webtrends

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

Development

Business Intelligence (BI)

Collaboration

Enterprise Feedback Management

Interactive Voice Response (IVR)

Manufacturing Execution

Payment Facilitation

Supply Chain Management

Enterprise

Accounting

CTRM

Corporate Performance Management (CPM)

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

HR Compliance

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Enterprise Flash Array Storage

File Sync and Share

Fraud Detection

High Availability Cluster

In-Memory Databases

Integration Platform as a Service (iPaaS)

Internet Security

Network Operating Systems

Network Performance Monitoring

Remote Monitoring and Management

SaaS Management

Software Defined Storage (SDS)

Threat Hunting

User Virtualization

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Signage

Email Deliverability

Email Marketing

Graphics

Headless CMS

Marketing Automation

Online Reputation Management

Retail Media Advertising

Social Media Management

Social Media Publishing

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Intrusion Detection

Security

Auto Repair

Building Information Modeling (BIM)

Construction Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Insurance Agency Management

Investment Portfolio Management

Law Practice Management

Legal Billing

OSS/BSS (Operations Support/Business Support)

Retail Analytics

Vertical-Specific

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Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.

Enterprise Custom Social Media Management Solution

Self-Serve SMM and Customer Service Solution

Sprinklr Social

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business  staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Parse.ly

Webtrends Social

Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.

Social Media Analytics

Webtrends Social Measurement Demo

Likelihood to Recommend

Likelihood to Renew

Support Rating

Implementation Rating

Webtrends has a 20 year history of helping companies make sense of their customer data to drive digital marketing success. The company’s value proposition is that with the combination of innovative technology with their team of trusted and creative advisors, their solutions are designed to provide actionable insights, increase customer engagement and boost revenue. 








Webtrends says that it partners with companies at all levels of digital maturity and offers solutions in measurement and optimization. Additionally, the company says it works closely with approximately 2,000 global brands including Microsoft, KLM Royal Dutch Airlines, Kimberly-Clark, HSBC, Marks &amp; Spencer, npower, BMW, Toyota, The Telegraph, Lastminute.com and many more.

Webtrends

Adobe Social

Emplifi

Silhouette, by StatSocial

Webtrends Social 2018-05-21 10:18:39

Webtrends Analytics

Webtrends 2013-02-08 13:27:01

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Worked perfectly

Media types

Learning curve

Improved upon

Managing content

Multiple platforms

Easily track

Easy to track

Fine grained

Look and feel

Home

Social Media Analytics Tools

We've used Webtrends Social analytics to monitor the social marketing efforts of our department from daily tasks such as customer service issue resolution to brand awareness campaigns. The tool is primarily used by our social media managers that create custom reports of monthly insights and engagement analysis for our c-level execs.

Sentiment monitoring
Keyword based aware alerts
Excellent for managing content campaigns across multiple platforms

The number of platforms it manages
Being able to use a wider range of media types
Learning curve could be improved upon for the UX

Reduced hours per week resolving customer issues
Increased efficiency on engagement reporting
Is costly to recoup ROI

Sprout Social, StatSocial, Zoho Social and Adobe Social

Adobe Social, Conversocial, Socialbakers Suite

It provided strong metrics on followers, contest entries, and shares.
I could easily track the effectiveness of campaigns in reaching and engaging consumers. Beyond building hype around the product, it was easy to track goals metrics. I had access to every metric I needed to gauge campaign effectiveness.
The tools gave me fine-grained control over the look and feel making it very easy to match my company's branding.

Develop a strong following on Facebook by use of sharing.
Build a strong email database for future marketing campaigns - particularly campaigns designed around the end-of-year holidays.
Build brand hype.

We used their social app to gain likes on Facebook and also to grow our email list for seasonal promotions, especially around the end-of-year holidays.

It took a few phone calls to understand the gist of how to use and customize the app, as well as being able to download all of the data. In our previous product, there was no way to download the data directly from app We had to go through support who downloaded data on our behalf and then emailed it to us.

Webtrends Social

Overview

What is Webtrends Social?