Name: WGSN Barometer
Author: Ascential

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Accessibility Testing

Development

Classroom Management

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Risk Management

Enterprise

Accounting

Digital Banking

Nonprofit Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Authorization

Cloud Storage

Configuration Management

Data Collaboration

Fraud Detection

Game Engine

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

IoT Security

LAN Switches

License Management

Network Performance Monitoring

Network Security

Open-Source Database

Operating Systems

SOA Governance

Service Desk Outsourcing

Single Sign-On

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Intelligence

Content Experience

Content Management

Customer Journey Mapping

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Video

Video Marketing

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Performance Management

Social Commerce

Sales

Virtualization Security

Security

Agriculture

Banking

Donor Management

Equipment Rental

Rental Property Management

Vertical-Specific

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WGSN Barometer is a quantitative daily brand tracking solution offered by WGSN Limited. According to the vendor, it aims to provide real-time insights into brand performance, competition, and consumer behavior. The product is designed for businesses in the fashion, retail, and consumer goods industries, including marketing and advertising professionals and brand managers. The vendor claims that WGSN Barometer can help companies increase sales, optimize marketing strategies, and gain a competitive edge in the market.

## Key Features

**Daily Consumer Survey**: Conduct an in-depth daily consumer survey in the fashion industry to gain insights into changes in demand, brand perception, shopper behavior, and experience measures.

**Bespoke Quantitative Research**: Provide tailored quantitative research to offer detailed insights into brand performance, competitive activity, and consumer behavior.

**Real-time Brand Performance Views**: Monitor brand performance metrics such as awareness, perception, and loyalty on a daily basis.

**Competitive Activity Monitoring**: Track competitive activity, including brand performance, marketing strategies, and consumer perception, in real-time.

**Actionable Insights and Recommendations**: Offer customized recommendations based on collected data to improve brand performance, enhance marketing strategies, and increase market share.

**Increased Sales and ROI**: Optimize marketing strategies, identify areas for improvement, and deliver a greater return on investment.

**Winning Market Share**: Understand consumers, monitor competitors, and identify market trends to develop strategies for gaining a larger market share.

WGSN Barometer is a quantitative daily brand tracking solution that provides real-time views of brand performance, the competition and  consumers, to increase sales, deliver greater return on marketing investment and win market share. Through consumer surveys in the fashion industry, WGSN Barometer identifies changes in demand, brand perception, shopper behaviour, experience measures and competitive activity, and provide actionable insights and recommendations to stay ahead of the competition.

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.

Professional Plan

Enterprise Plan

ReviewTrackers

WGSN Barometer

Brand Intelligence

Ascential

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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WGSN Barometer

Overview

What is WGSN Barometer?